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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Analyzing the Effectiveness of Revitalization Program. Case: Cihapit Traditional Market Fatmawati, Fiqi; Lantu, Donald Crestofel
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract.The existence of traditional market was shifted because of the number modern market was come up and the internal problem of market such as messy, dirty, and uncontrol. It needs to revitalize the traditional market to face the challenges through the revitalization program. Cihapit market is one of the market in Bandung. It has done the revitalization program. However the problem still came up after the revitalization was held. For that reason, it needs evaluation to know what the achievemen, the result of the program and determine whether the program that has been done. So, the purpose of this study aims to evaluate the program and creates recommendation of revitalization program in the future. A literature review that used are evaluation criteria of public facilities, it consists of effectiveness, efficiency, adequacy, flatness, responsiveness, and accuracy, and benchmarked of revitalization program of best traditional market in Indonesia as the foundation of the researcher to built the recommendation.  In this study, researchers applied the action research methodology. It consists of diagnosis, action planning, action taking, evaluation, and reflection. In analyzing the data, researchers used narrative analysis based on the result of documentation, report of program, interviews, and observation. The result is the evaluation of program was not effective and not efficient. The adequacy criteria conclude that it has suitable with the problem and market needs but it still needs an improvement. In flatness criteria result, it did not fulfill the expectation of customer, traders, and market manager. However it has positive responses from all of market user. Also it has raised number of visitor, but it did not change the income of traders. The recommendation of revitalization program in the future are traditional market management which used principal of cooperatives, creates SOP, and improvement service on public facilities in market. Keyword :Traditional Market, Revitalization, Evaluation, Public Facilities, Action Research
Sensory Marketing: The Effect of Tactile Cue on Product Packaging towards Perceived Novelty and Perceived Likeability Rifqiya, Afwan; Nasution, Reza Ashari
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. According to the research conducted by Boston Consulting Group (BCG) in 2015, Indonesian consumer usually will not try for new brands unless they have had a negative experience with a product used in the past. On the other hand, they could try new a product if they hear or know something significant about a new product or the product feature. Therefore marketers need to find new and innovative strategies to interact with the customer. As the sensory marketing emerges as the new strategy in recent pass years, there is one sense that has started to break a new ground and seize the attention of researchers and marketers all around the world, which is the sense of touch or tactition. In particular, the research examined the utilization of tactile cue on product packaging as the new strategy towards perceived novelty and perceived likeability. Furthermore, nowadays less research is explored regarding the potential impact of the tactile cue on product packaging. The study constructed in experimental research design and analyzed by using Paired t-test and Wilconox signed-rank Test. The finding shows customer feel the novelty and more prefer towards the packaging that utilized tactile cue. Consequently, it could increase the opportunity for the product to be chosen by customer. However, further research has to be done regarding the relationship between tactile cue and customer’s purchase decision to obtain more impactful result in utilizing tactile cue on the product packaging.Keywords: Sensory marketing, Tactile cue, Product packaging.
Gas Station Competitive Intensity in Jakarta: A Customer Perspective Fatonny, Ardicho Rahman; Aprianingsih, Atik
Journal of Business and Management Vol 3, No 3 (2014)
Publisher : Journal of Business and Management

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Abstract

The competition of vehicle fuel retail industry will rise due to Indonesian government’s plan to reduce fuel subsidy. The plans are to allow the consumption of subsidized fuel only for the actual subsidy target. Currently, those who do not belong to subsidy target are still allowed to consume the subsidized fuel. This can be seen that seventy-seven percent (77%) of subsidized vehicle fuel are consumed by the middle-high class. When the plan is implemented, the middle-high class who used to consume subsidized target due to the price will have to consume non-subsidized fuel. They will have wider option since Pertamina is not the only company that sells non-subsidized fuel. Therefore, Pertamina will face a tighter competition with Shell and Total. Thus, Pertamina has to set strategy to win the future competition. This research has purpose to investigate the consumer perception toward three gas station companies in Jakarta, which are Pertamina, Shell, and Total. The methods used are gap analysis and multidimensional scaling (MDS) which is then used to build a perceptual map. The population is the amount of personal car in Jakarta, which is 2,742,414. The minimum sampling size is 100 people and the author took sample of 125. For data collecting, the author used questionnaire that consist of questions about each gas station performance toward several attributes, which are extracted from the 7P marketing mix. The result shows that Pertamina has strong perception on fuel price, access, facilities, accuracy, and advertising attributes. Shell has a strong perception on capacity, sales program, personnel appearance, personnel performance, and comfort attributes. Total has strong perception on fuel quality and cleanness attributes. Pertamina need to do some improvement on the attributes that belong to preferred attribute such as, consecutively, fuel quality, comfort, cleanness, personnel appearance, personnel performance and comfort.Keywords: gas station, fuel retail, Jakarta, competition, MDS, gap analysis, perceptual map, consumer perception.
Impact of POSPAV Service to Company Performance PT Pos Indonesia (Persero) Widjana, Nabila Zahra; Noveria, Ana
Journal of Business and Management Vol 3, No 6 (2014)
Publisher : Journal of Business and Management

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Abstract

In its historical development, postal industry can be said as courier industry delivering any written message from the sender to the receiver, As time goes by the postal service provider of either government or public all over the world should be in the possession of business model capable of supporting the sustainability. PT. Pos Indonesia engaged in postal service and already does diversification in service with applying the payment of PosPay, the growth of PosPay segment products (SOPP) offered by Pos Indonesia is supported by the growing level of two industries that become the main stimulants for the product segment, subscription-based industry (credit card) and financing industry (leasing and consumer financing). For the overall financing service product owned by Pos Indonesia, the superiority lies in the well-established networks around Indonesia. The analysis used in this case is financial performance. There are several methods than can be considered to assess the financial performance of company. The methods are Financial Statement and Financial Ratio Analysis, Common Size Income Statements Analysis, DuPont Analysis and BUMN Framework. From each methods, there will be results that explain how growth financial PT. Pos Indonesia every year.  PT Pos Indonesia (Persero) has experienced loss it is because fewer people are using the service at the post office because of the development of the Information Technology advances in the field of digital information. So the conventional information services performed by the post office down quickly. The post office remains operational costs for payroll, utilities, raw materials and transportation still running. Based on these facts, PT Pos Indonesia (Persero) adjusts the service to start embracing information technology to be one of their services. Ultimately PT Pos Indonesia (Persero) started launching financial products involving information technology called PosPay. Some of the results obtained from the analysis show that the service PosPay indeed a major impact on the performance of PT Pos Indonesia (Persero). But on the other hand there are several shortage from this product such as the need of infrastructure and human resource which create the swell of operating cost, also this product still not able to change the liquidity and debt aspect to good condition.Keyword: Postal Service, PosPay, Financial Performance, Pos Indonesia, Post Office
IDENTIFYING REASON TO FOLLOW OR UN-FOLLOW FOODBLOGGER REASON USING SEMI-STRUCTURED INTERVIEW Iwantoro, Kimberly; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. As Instagram platform explodes with influencer, food also becoming an unexpected battlefield, and resulted in rising up the number of food blogger. People can find food blogger from any source. There are several factors that will affect the following and un-following decision, which are foodblogger’s ‘attractiveness’, ‘trustworthiness’, and‘expertise’ as mentioned in the Source Credibility Model. This research used qualitative approach using semistructured interview. The highlight data also used quantitative approach by using online questionnaire to support the data by getting the average in each question. For the online questionnaire, data is collected from 100 respondents. Instagram feature contributes to the most used source in finding foodblogger compared to Internet source and referral. The more frequent high quality (photograph and review) posts, the lower unfollowing possibility. Mixed content with some stories outside food area, show person behind the account, tell the honest and same taste review compared to the actual condition, experienced in trying food, travelling and review the food outside Indonesia leads people to follow, while the unreliable one who tells review different compared to the actual condition leads people to unfollow. The more advertisements posted, the higher possibility of unfollowing. For the gender preferences, there’s no significant difference.Keyword: Follow, Foodblogger, Instagram, Source Credibility Model, Step, Un-follow 
Factors that Influence Revisist Intention to Hospital a Case Study of Balimed Hospital Pidada, Agung Ananda Putera; Wandebori, Harimukti
Journal of Business and Management Vol 5, No 4 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. This study aims to investigate the effect of Service Quality Dimensions on Customer Satisfaction, the effect of Customer Satisfaction towards Patient Revisit Intention and searching a significant relationship between variables within the biggest private hospital in Denpasar Bali, RS BaliMed. Improving Service Quality and establishing Customer Satisfaction within the hospital will increase the Patient Revisit Intention, our motive is to find out the truth regarding the statement for RS BaliMed. This study adopted several literatures for the Service Quality, Customer Satisfaction and Revisit Intention assessment.  In this study, 100 respondents’ data were analyzed using PLS model and finds that Assurance and Empathy from Service Quality Dimensions have positive and significant influence toward Customer Satisfaction and also followed by the findings of Customer Satisfaction has positive and significant influence toward Revisit Intention. Interestingly this study also found that Reliability, Assurance and Empathy have indirect significant influence toward Revisit Intention which considered as unique findings.Keyword: Hospital Service, Service Quality, Customer Satisfaction, Revisit Intention, Bali, Partial Least Square
Analysis of Financial Statement and Sustainability of CDMA Service Provider Company (A Case of PT Smartfren Tbk and PT Bakrie Telecom Tbk) Ayu, Athira Azalika; Darmansyah, Asep
Journal of Business and Management Vol 4, No 10 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Telecommunications is very vital to help people socialize and live. Various means are provided to facilitate the course of the telecommunications activities. One of them is the establishment of telecommunication service provider company. In Indonesia itself, there are to types of telecommunication service provider, which are GSM and CDMA. In the past year, CDMA service provider companies suffer bankruptcy one by one leaves only two companies remaining named PT Telecommunication X and PT Telecommunication Y. The purpose of this research is to determine the financial performance of the companies during the period 2011 through 2014 at the CDMA service provider companies and to determine the sustainability prediction in the future at the CDMA service provider companies. If those companies are aware of its financial condition and able to improve its performance, the company would likely to survive in telecommunication industry. The financial performance of both companies were analyzed and compared using financial ratio calculation and trend financial statement. For the sustainability analysis, Altman Z-Score is the method used in this research to predict a future bankruptcy indicator. The result of analysis shows that PT Telecommunication X and PT Telecommunication Y are not performing a good financial performance and are in the state of bankruptcy based on Altman Z-Score analysis. Keywords: Telecommunication industry; financial ratios; Altman Z-Score; sustainability analysis; trend analysis, financial performance.
Measuring Koffielosophy Performance by Using Marketing MIX and Dimensions of Service Quality Fakhrizal, Muhammad; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

Coffee shops can be found in many different corners in Bandung. One of the coffee shops located in Bandung is Koffielosophy. It is important for the coffee shop management to find out what are they missing in performing a coffee shop by assessing the problems from all aspects and finding the solution to improve the services given. To assess this problem researcher used 4P Marketing Mix and RATER Service Quality. Researcher conducted interview and questionnaires with likert scaling. The data gathered were then analyzed with frequency analysis and SWOT analysis. Based on the data analyzed, the variables of problems that the coffee shop suffers and creates customers dissatisfaction are promotion and advertising. The strategic location and good tangible services has become the variables that the coffee shop is very proud of. From the factor analysis, researcher concluded that there are 6 factors to be considered for the coffee shop, promotion, reliability, price, empathy, product, and responsiveness. Keywords- coffee shop, performance, 4P marketing mix, RATER, service quality, frequency analysis, SWOT analysis---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.  
TOWARD SUSTAINABLE ENVIRONMENT GOALS OF PRME: ANALYSING WASTE SEPARATION BEHAVIOUR IN SBM ITB USING EXPANDED MODEL OF THEORY OF PLANNED BEHAVIOR Putri, Utami S; Wisesa, Anggara
Journal of Business and Management Vol 7, No 2 (2018)
Publisher : Journal of Business and Management

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Abstract. School of Business and Management ITB as the only Principles of Responsibility and Management Education (PRME) signatory in Indonesia, is committed to achieve Sustainable Development Goals (SDGs) by implementing PRME values and principles. However, according to PRME Sharing Information Progress Report of SBM ITB, among 12 issues of sustainability that become the focus of PRME implementation, researcher found a lack of action SBM ITB took on waste management issue. The use of traditional waste management system implemented by SBM ITB doesn’t go along with the value of environmental sustainability. Therefore, strategic actions must be designed to overcome waste management problem as well as to achieve environmental sustainability in SBM ITB. This study aims to analyse waste separation behaviour in SBM ITB Ganeca Campus and provide recommendations to construct strategic planning in realizing environmental sustainability in SBM ITB. After collecting the questionnaires from 100 samples from students and staff of SBM ITB, research hypotheses were analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results of this study indicate that environmental knowledge and perceived moral obligation influence attitude in separating waste. While attitude and perceived behavioural control significantly influence waste separation intention, which has also been tested as a factor that influences individual’s behaviour in separating waste. Keywords: Principles of Responsible Management Education, Pro-environmental Behaviour, Sustainable Development Goals, Environmental Sustainability, Waste Separation Behaviour.
ANALYSING THE DETERMINANTS OF ARREARS RATE IN SHARIA MICROFINANCE: CASE STUDY OF BAITUT TAMWIL TAMZIS Ar Rasyid, Muammar Farras; Faturohman, Taufik
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. This research has purpose to determine is there any statistically significant relationship between some factors of financing (plafon, tenor, main installment, purpose of financing, installment pattern, domain) and arrears rate. The methods used is multi-linear regression and logistic regression. This research uses two methods because the dependent variable could interpreted into two ways, which are continuous and binary. The data used is secondary data from Baitut Tamwil Tamzis database. The data used is financing data that has maximum plafon on Rp10,000,000.00. It consist of independent variable: plafon, tenor, and main installment, domain, purpose of financing, installment pattern. For the dependent variable used is the arrears. The ar rears is categorized into four risk index categories. After performed the multi-linear regression, the variables that have statistically significant relationship are productive financing, Cijerah, and monthly pattern, and after performed the logistic regression, there is one more variable that has statistically significant relationship, which is main installment.Keywords: Arrears, Baitut Tamwil, Determinants, multi-linear regression, logistic regressionz

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