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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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CEO Performance Measurements of PT ASTRA Otoparts Tbk 2007-2014 Budidharma, Aditya; Nugroho, Anggoro Budi
Journal of Business and Management Vol 4, No 10 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Two important roles that have crucial role in the company in order to keep the company running First are the agents who runs the business, the performance of the agents are usually represented by the Chief Executive Officer. Chief Executive Officer or CEO for short is the head leader of a company. It is also common for some companies to call CEO as President of Director. CEO or President of Director’s job description cannot be stated as a general because each company has their own policy. Second are the shareholders or the financiers who have the capital in order for the company to keep on going. The fund that is given is represented in stocks. The relationship between agents and shareholders is concluded in the Agency Theory. Agency theory addresses the relationship where in a contract ‘one or more persons (the principal(s)) engage another person (the agent) to perform some service on their behalf which involves delegating some decision making to the agent’. Problems will arise if there is a difference of interest between the agent and shareholders. Keywords: Agency cost, stock prices, Chief Executive Officer, Shareholders
Measuring the Effectiveness of Fashion Blogger Endorsement on Students Buying Decision Saraswati, Kania; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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The primary purpose of this paper is to measure the effectiveness of fashion blogger endorsement among students in Indonesia. It is expected through this study a more effective endorsement advertisement could be reached. the design methodology came from descriptive research which use questionnaire as the tool of data collection. A descriptive analysis, data categorization, and comparison of data between group of samples is used to analyze the data. The result of this research shows that fashion blogger considered as effective, as the results shows that more than 60% of respondents purchase the product that endorsed by the fashion blogger. A purchase is one of level which advertisement considered as effective. The research is conducted in three months due to the limited time. The researcher suggests to do the research in a longer time to measure more respondents and more variable that could measure fashion blogger advertisement effectiveness. This research could provide marketers a better understanding about fashion blogger endorsement among students so they can implement a more effective marketing through fashion blogger endorsement. This research is also useful for fashion blogger who wants to broaden their career as fashion blogger as they can see the consumer’s perception about fashion blogger. fashion blogger endorsement as the object of research is new as there are not much research that measured the effectiveness of endorsement through fashion blogger.  Keywords: fashion blogger, endorsement, advertising, advertising effectiveness, buying decision, consumer behavior----------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
IDENTIFYING FACTORS THAT AFFECT INDONESIA HOTEL INDUSTRY STOCK RETURN BY USING REGRESSION ANALYSIS Panjaitan, Carlo Jeffry Emmanuel; Anggono, Achmad Herlanto
Journal of Business and Management Vol 7, No 1 (2018)
Publisher : Journal of Business and Management

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Abstract. At present tourism is one of the pillars in economic development, based on world GDP in 2016 by 10.6% (based on World Travel & Tourism council) of world GDP. Due to the economic development due to tourism makes the entrepreneurs and investors start to invest in the world, but tingkast investment in tourism has not been evenly distributed, especially in Indonesia. From IDX shows that the stock price in the field of tourism hotels in Indonesia is still not good. In this journal mentioned what factors can be known by regression analysis. From this method found which factors that greatly affect the stock price of hospitality in Indonesia. This thesis elaborates the factor in the perspective Indonesia hotel industry stock market price. Using regression analysis consist which factor has affected the stock market price, the author tried to find the factor which has impact in stock market pricing. This thesis will found which factor has bigger impact, which can be improve by the government to attract more investor to develop Indoensia hotel tourism industry.Keywords : Hotel, Finance, Business, Risk and Return, Beta Analysis, Market, Travel, Tourism, Indonesia
BRAND AUDIT: A CASE STUDY OF BANGO Subekti, Muhammad Raka Rio Imam; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract.Bango is a soy sauce company originated in Indonesia. Bango was established in 1928. Bango through Unilever Internship Program website has mentioned that they are currently searching for ideas in order to penetrate the millennial generations. This issue is related with Keller’s brand equity measurement goals which is to manage brand overtime. The researcher focused on the brand audit which is the first step of brand equity measurement. A brand audit of Bango’s sweet soy sauce is required to identify the brand associations then have improvement recommendation for Bango. Brand Audit in this research uses brand inventory and brand exploratory. Based on the findings and the analysis from brand audit analysis through brand dynamics and X-SBM, the recommendation is to gain trustworthiness by creating a two way communication with fast response, and also an narrative advertisement showing how trustworthy is Unilever and Bango. Maximizing the usage of Social Media as Bango and utilize to the maximum efforts in order to reach the millennial, because based on the findings by Pew Research Center, millennial tend to use social media. Create an advertisement in YouTube with an easy to understand and meaningful advertisement Keywords: bango, brand audit,  brand exploratory, brand inventory, sweet soy sauce
Exploring Issues Regarding Fish Consumption by College Students in Bandung Nurjaman, Ichsan Muhammad; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 7 (2015)
Publisher : Journal of Business and Management

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Abstract. Social marketing campaign is a method of using marketing concept that used by some institutions such as governments and companies with the goals of changing the behavior. Lots of social marketing campaign have been successfully implemented, especially in the health field such as Social HIV prevention campaign, smoke free, diet for health and etc, The first step to construct social marketing campaign is “Exploring Behavior of Target Audience”. In this research, the researcher will analyze the behavior of the college students towards consumption of fish dishes .The basic problem of this study is the low level of fish consumption of college students in West java , especially Bandung, which is inversely proportional to the high rate of fish production in West Java. The analysis in this study is based on two concepts, first is marketing mix 4P's that used in social marketing campaign and the second is consumer decision making process. Using these two approaches, the researcher can describe the characteristics of college student behavior in consuming fish dishes in Bandung. The reserarch result becomes the recommendation for government program “GEMARIKAN” as social marketing campaign strategy to increase fish consumption rate of college students in Bandung. The researcher used descriptive analysis in this research, 100 questionnaires had been distributed to college students in Bandung. The scope of the area only focus in Bandung, and the time of execution started from the beginning of June 2015 until the beginning of August 2015. Overall the results are family is the best influencer that affect college students to consume fish dishes, Instagram is a very effective media used in this campaign, and this program needs cooperation with the café or restaurant that was always visited by college students.  Keywords: Social Marketing Campaign, Marketing mix 4P,Consumer decision making rules, College Student, Descriptive Analysis, GEMARIKAN.
Measuring the Brand Loyalty of Unsatisfied Telkomsel Flash Customer Siahaan, Efraldo Sugih M; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Telkomsel is one of the largest telecommunication company in Indonesia which provides a wide range of services to its customers. competing with Indosat and Smartfren with a total market share of 77.5%. Indonesia is the 5th biggest Twitter social media users in the world with 19.5 million users. The purpose of this study is to measure brand loyalty of customers who feel a disatisfaction in experiencing Telkomsel Flash product. Basic understanding of the brand, brand equity, brand loyalty, social media, content analysis, and public relations are the theories related. Kurrently.com and Topsy.com are research helping tools in analyzing social media content other than using Twitter.com. The methodology contains of research framework and determining sampling method. Slovin Theory is used in determining the number of samples. There are 4 parts presented in data analysis. Finally, conclusion and recommendation were written based on data analysis and several necessary facts. Keywords : Telkomsel Flash, Brand Loyalty, Content Analysis, Social Media, Twitter
UNDERSTANDING TURNOVER INTENTION FACTOR THROUGH RECRUITMENT SYSTEM IN STUDENT ORGANIZATION CASE STUDY: PADUAN SUARA MAHASISWA (PSM) ITB Maniani, Hilda; Lantu, Donald Crestofel
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Institut Teknologi Bandung is one of the institution in Indonesia that provide a student organization to help their student increasing their social life. There is an oldest choir organization student; it is Paduan Suara Mahasiswa (PSM) ITB.  They already get many achievements in national and international level. It make them famous student organization in ITB, that is why the applicant that registered in PSM-ITB can achieve 300 applicant every year. However, there is high member turnover in PSM-ITB every year. Turnover intention can be caused by various reason; further research said that individual have a key role in desire to remain the job. It make human resource management practices take a part of the turnover intention. Nevertheless, from the entire human resource management practices, the root the psychological contract that effect the turnover intention is recruitment system (Rousseau, 1994). Recruitment system  have four factor that affect the successfulness, it is source distribution, new hire quality, time to fill and cost per hire. Purpose of this research is to understand the factor in recruitment system that related with the turnover intention in PSM-ITB. This research is using qualitative approach. For the analysis researcher using thematic framework. The result of this research will show the factor that affect the recruitment system in PSM-ITB that related with the turnover rate. Keywords:  Human Resource Management Practices, Psychological Contract, Paduan Suara Mahasiswa (PSM) ITB, Recruitment System, Turnover Intention
Human Capital Management Adopted by SLB-D YPAC Bandung Junianto, Dani; Bangun, Yuni Ros
Journal of Business and Management Vol 4, No 3 (2015)
Publisher : Journal of Business and Management

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Abstract- The objective of the study was to determine the extent to which the SLB-D YPAC BANDUNG had adopted the Human Capital Management (HCM) practices. The HCM practices that were explored include: resourcing, strategies, talent management, learning and development, and performance and reward management strategies. The study used the case study design that was based on a target population of 30 people in the school. A sample of twenty nine (29) staff, just excluding the headmaster was selected. Data collection instruments used by the study were an interview guide and a questionnaire. However, a substantial amount of data was collected through documentary analysis. A response rate of 100% was achieved by the questionnaire technique, while one of the four interviewee sampled were interviewed. Both content and quantitative analysis were used to analyze data which was then presented in frequency tables, percentages, rank ordering, and mean scores and standard deviation. Overall, the findings of the study indicate that the organization has implemented HCM practices, but to a negligible extent. Some of the HCM practices adopted by the organization include: : effective communication channel, equipping them with competencies required to achieve the organizational goal, and Explaining organization mission, vision, and value to the staff. However, the rest of the practices have either not been adopted or are adopted to a negligible extent. The study also suggests that there is need for further research, particularly in the area of human capital measurement, since the organization didn’t use any tool available and the continued applied research for when the organization had implemented a clear human capital measurement. Keywords: Human capital management, competitive advantage, human capital advantage, intangible assets and human capital planning.Category: Performance Management, Human Resource Management
Comparing The Performance of SITH VCO Body Balm to Body Butter Using Blind-Test Method Sari, Rininta; Iskandar, Budi Permadi
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

This research tries to compare the performance of SITH VCO body balm to The Body Shop butter using blind-test method.Purpose: To identify the advantages of SITH VCO Body Balm, so that the management will have a clearer target market.Design/methodology/approach: This research use blind-test method, which participated by 98 respondents.Findings: SITH VCO Body Balm has an absolute advantages towards all four tested variables (sensation after sweat, moisture on dry skin areas, absorption, and smell after usage).Research limitations/implications (if applicable): Data only taken in Jabodetabek and Bandung area, this research conducted between June – August 2012, more specifically to those who have dry-skin, and for woman who at least 19 years old. There are also 18 respondents who are refused to do blind-test.Practical implications (if applicable): This research will help the management of SITH VCO body balm to determining the appopriate marketing strategy as a part of product commercialization effort. Originality/value: in this reserach, the sample is directly come from the factory. It means this research cam be implemented to the factory that produce this productKeywords-component; Marketing, Blind-test
APPLICATION OF RISK MANAGEMENT AND TIME STUDY TO TOTAL COMPENSATION DESIGN: CASE STUDY OF FA BERSAUDARA AS PARTNER OF LG ELECTRONIC INDONESIA Akbar, Fadjrin; Wiryono, Sudarso Kaderi
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract.  LG Electronic Indonesia (LGEI), one of popular electronics brand in Indonesia created a new system in aftersales service section. The new system is making the aftersales divisions separated from LG Electronic Indonesia and it is handled now by a third party as Authorized Service Center (ASC). In this current conditions, FA Bersaudara has many service delays in every month that could not be finished. From the early research showing the employees unsatisfied with current compensation design system. So that, this research is provided to design the compensation system especially cash compensation that could increase the employees’ satisfaction with time study and risk management approach. Time study is being focused on because this theory is giving more fairness with detained compensation based on level of job. The risk management will focus on the cost that can be maintained by company to pay to employees as the part of the total compensation. This research use the Microsoft excel as software to calculating the number of standard time and also expected value from risks. From this research, it can be concluded that the total compensation is based on basic salary, fuel and food compensation, working time and other related risks. These factors may be different with prior compensation system which compensation is solely based on two factors which are basic salary and fuel and food compensation with no regards of working time and other related risks. There is significant difference between compensation system with standardized time calculation and risk and compensation system with no consideration in calculating related risk and standardized working time. The cost that raised from risk adjustment can be mitigated by using non-insurance transfer and insurance methods. Keywords: compensation, time study, risk management

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