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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Identifying the aspects in employer branding of ksu putra mandiri to improve the employee engagement Rosidi, A. Syafiq Andriansyah; Pritasari, Adita
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. Student's business organization transfers knowledge and skill related to business that will provide opportunities for the students to understand the business problems and solutions. This organization usually has a dynamic and flowing nature. Dynamic and flowing means the cadre or its management always changes from time to time. The data collected are from one business division of a students' business organization in the Bandung area, namely Kantin Barat Laut (KBL). KBL is one of Koperasi Kesejahteraan Mahasiswa Institut Teknologi Bandung (KOKESMA ITB) businesses. The dynamic and flowing nature causes miscommunication between management and employees, ex and current management, in employee’s perspective, they feel superior because they work longer, and in the manager’s perspective, they feel disinclined although their positions are higher. Miscommunication makes the company unable to achieve its goals effectively. The communication climate becomes an indicator for an organization to judge how well the interaction occurs between its members. A positive communication climate can make it easier for an organization to achieve its goals. The data collection used in this research are interviews, observation, and document review. The results show that employees tend to be closer to manager and president director because they are the authorities to make changes and developments.Keywords: Student's Business Organization, Fast Change Management, Communication Climate
Understanding of leadership style and organizational culture to improve volunteer’s performance at sini aku bantu community Pratama, Singgih Eka; Pratama, Andika Putra
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. The success of a Non-Government Organization in achieving its goals, cannot be separated from the important role of volunteers that are in it. As time has evolved and competition is inevitable, preparing volunteers to have a high level of work is a must, which can be proven by the results of the volunteer's performance. It is very important for us to know what factors can improve a volunteer’s performance in a company or organization. In this study, the authors assume that a leadership style and also Organizational Culture can have a good impact on volunteer’s performance. Therefore, to prove it, the authors tries to conduct research on leadership style and organizational culture in the Sini Aku Bantu community to improve the performance of volunteers by using the MLQ (Multifactor Leadership Questionnaire) tools to find out the leadership style that is implemented and also the OCAI (Organizational Culture ssessment Instrument) to know the culture that exists and also the expected culture. The purpose of this research is to provide a suggestion or recommendation to the Sini Aku Bantu Community specifically and also to voluntary Non-Government Organizations to be able to have a picture of the leadership style and organizational culture that might be applied to improve the performance of volunteers, who serve without are paid. The methodology in this study uses a quantitative method by distributing questionnaires to 28 members of the Sini Aku Bantu community Assist Batch 4 2020, which consists of Vice Chairman, Secretary, Project Manager and also member. Questionnaires from each tool provide several questions related to conditions that occur in the community.Keywords: Volunteer Performance, Non-Government Organization, Multifactor Leadership Questionnaire, Organizational Culture Assessment Instrument
Social Media Engagement and Stock Return of Companies Included in Kompas100 (Case of Youtube and Twitter) Santosa, Jason Gamaliel; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. Communication media used by human change over time. Nowadays, most activities in communication occur in online social media. In social media, users can share contents publicly in the form of text, photos, and videos. It could create engagement between the content creator and social media users. Companies’ decision to use social media as a platform to share information to public must be considered carefully. Because the content shared might include vital and important information about the company, such as marketing plan and projected future growth of the company. So, this research has an objective to know whether social media engagement affects stock return of companies listed in Kompas100. Data collected secondary by accessing publicly available sources. This research uses Multiple Linear Regression through SPSS programme. The results show that social  media engagement has a very small negative impact on geometric mean stock return and no impact to arithmetic mean stock return. It might have happened because the content shared by the companies neither included vital nor important information hence the social media engagement did not affect stock return. The results of this research are expected to be considered for companies to utilize social media and create engagement with the users.Keywords: Social Media, Social Media Engagement, Kompas100, Stock Return
Factors affecting consumer purchase intention using sephora virtual artist app Shafira, Nadine; Windasari, Nila Armelia
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. During the recent years, technology has increasingly advanced and developed. It moves in the direction of the developmental usage of Augmented Reality (AR). With the technological advances many companies have begun to expand their shopping channels through AR. The technological use of AR isbeing introduced in the retail sector to create value both for retailers and customers. By AR customers can feel a new shopping experience with its real time experience feature that leads to user engagement called Augmented Reality Experiential Marketing (AREM) to create its value. This research purpose is toexamine the factors affecting customer purchase intention through AR feature provided by Sephora called Sephora virtual artist app and whether there was a relationship between the use of the technology and the purchasing decisions of customers. A quantitative research was conducted by questionnaire filled by 200 women respondents. Partial Least Square (PLS) was used to test for the relationship between use of AR technology determinants and the purchase intentions of Sephora virtual artist. The findings of this study showed that Sephora virtual artist app had a positive impact towards product purchase intention means that it was possible to affirm that AR could be a successful strategy for beauty companies that want to increment the performances of their online channels.Keywords: Customer Experience, Purchase Intention, Augmented Reality, Telepresence, E-commerce, Cosmetic Industry
Political Event Effect on Politically Connected Firms Return and Trading Volume Activity (Event Study on KOMPAS100) Sitorus, Ganda Glen Michael; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. This paper aims to find out the existence of differences between politically connected firms and non-politically connected firms during Indonesia political year. There were numerous events in 2019 that believed to create an uncertainty in the market. In 2019, for the first time in Indonesia history that presidential and legislative elections were held simultaneously and in one day, beside that during that year there were large-scale demonstrations that have occurred more than once in context of rejecting government statements or even new policy. The event study methodology is used to analyse the market reaction toward 3 chosen political events within a 5 days event period. The market reactions are determined by using two indicators of abnormal return and trading volume activity. The samples that will be used is Kompas-100 stock which will be divided into politically connected firms and non-politically connected firms. This overall result of this paper shows that there is no difference between politically connected firms and non-politically connected firms during the specified event. The test actually does show a higher result of AAR for Politically connected firms but the differences were too slight.Keywords: Event Study, Indonesian Political Connection, Political Event, Political Uncertainty
The Influence of Gojek Slogan Towards Brand Image, Brand Awareness, and Brand Loyalty Avmeilputra, Muhammad Hashfi; Hudrasyah, Herry
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The increasingly competitive market conditions make consumers have many choices for the products they want. Therefore, building brand loyalty becomes more essential. Some factors that influence brand loyalty are brand awareness and brand image. One of the ways to enhance brand awareness and brand image is by using slogan as a marketing strategy. Gojek is a brand that uses slogan as an essential element in their several marketing campaigns. In the market Gojek has a very tight competition with their competitor. One of the things that can differentiate them is how they  market their product. Because Gojek use slogan as their key strategy. Thus, the objective of this is to investigate the effectiveness of Gojek slogans as a marketing strategy on their brand image, brand awareness, and brand loyalty. To examine this, researcher conducted a quantitative survey method and collected data from 207 online participants who have used Gojek for 2 years, used 3 of Gojek services, have seen Gojek #PastiAdaJalan slogan, and aged 17-55 years old. Analysis conducted through the PLS-SEM approach indicates that the #PastiAdaJalan slogan has a significant direct effect on Gojek's brand image and brand awareness. However, the use of Gojek slogans does not have a direct influence  on brand loyalty. It has to go through mediating variables which are brand image and brand awareness.Outcomes from this research expected to give insights on the use of Gojek slogan towards building and enhancing brand image, brand awareness, and brand loyalty which provides recommendation for future research. Furthermore, the findings can be beneficial for Gojek to develop their strategy in using the slogan to compete better with their competitor.Keywords: Slogan, Brand Awareness, Brand Image, Brand Loyalty
Designing change management for business expansion in a msme (study case of tahu sulthan company) Hakim, Bachtiar Firdaus Lukman; Sushandoyo, Dedy
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. Micro, Small, and Medium Enterprises is a productive business that is very important in creating jobs and developing the global economy for Indonesia. One of the industries of MSME that encourages economic growth is the food and beverage industry especially in the food processing sector. Klaten Regency is an area located in Central Java that has a variety kind of MSME, one of which is the tofu-making industry, one of the tofu companies that is still running is the Tahu Sulthan company. Tahu Sulthan company is a company that was founded in 2010. This tofu company was founded by Mr. Widoyo and is engaged in the tofu processing industry. The problem that arises and is experienced by this company is that it still does not have a well-organized management system., such as problems with workers, administrative, marketing, operational, sales growth, and competitor pressure. This research was prepared using two models of change management, by using the McKinsey 7s as a model in diagnosing problems. Then, after the solution is obtained, proceed with using Kotter’s 8 Step of Change to implement the change strategyKeywords: Change Management, Micro-Small-and-Medium-Enterprises (MSME), Business Expansion, 7s McKinsey, Kotter ‘s 8 Step of Change Management Model
Build A Strong Brand Image in Waste Management Social Enterprises Dhita, Tiara Alunan; Rudito, Bambang
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Social enterprises of waste management have been growing rapidly overtime. During the pandemic, this sector has become one of the resilient businesses where enterprises should be able to attract attention and become on top of mind with a good perception for customers. Moreover, there is currently no single company that has a strong waste management brand image. This study aims to identify the factors to build brand image, identify most significant factors which affect the improvement of brand image, and provide recommendations on how companies should build strong brand image. The data collection was carried out using a quantitative approach and purposive sampling technique with a total of 101 respondents. PLS-SEM is used to process data and analyze the relationship between variables. In addition, a qualitative approach through semi-structured interviews with 3 informants was conducted to validate data and develop recommendations. The results showed that aspects of brand behavior and attitudes and brand associations had a significant effect on the formation of the brand image of waste management social enterprises, while the other three aspects such as brand identity, brand personality, and brand competence and benefits did not show a significant effect. This study recommends waste management social enterprises can implement carrying out certain live acts, spreading positive state of mind, conducting social interaction, and holding collective acts to build brand image. Keywords: Waste Management Social Enterprises, Brand Image, Quantitative Approach, PLS-SEM,Qualitative Approach
Community Perception Towards Bandung Zoological Garden Activities (A Case Study of Corporate Social Responsibility at the Bandung Zoological Garden) Adli, Amas Sultan Dinul; Wisesa, Anggara
Journal of Business and Management Vol 10, No 1 (2021)
Publisher : Journal of Business and Management

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Corporate social responsibility is an important part of building good relationships with thesurrounding community. This study aims to determine the causes of negative perceptions from thecommunity towards the Bandung Zoological Garden, especially in RW 07 and RW 08. This studyused a qualitative approach through the Yin case study method (Yin: 2013). This case study was toexplain cases coherently and clearly with 3 analyzes, namely pattern matching, making explanations,and time series analysis. The results of this study indicated that corporate responsibility affectedcorporate reputation, corporate image, and social legitimacy. This had led to a negative perception ofthe Bandung Zoological Garden due to the inadequacy of the Bandung Zoological Garden in makingcorporate responsibility programs and policies that tend to harm the surrounding community.Keywords: Corporate Responsibility, Corporate Reputation, Corporate Image, Social Legitimacy,Community Perception
The Factors Influence Customer Purchase Intention on Cause-Related Marketing in Sadari Sedari Rusdiansyah, Fadel Rasyid; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 10, No 2 (2021)
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Sadari Sedari is A nonprofit organization that comes with the aim to strive for education and environmental sustainability through selling secondhand clothes collected from society. Their revenue is a fundamental thing towards their donation amount. Behind the selling activity, the heaps of used-clothes piled up in their storage because of the items that are not sold is become their concern. This study aims to discover the factors that influence customer purchase intention on cause-related marketing in Sadari Sedari and trace the linkage between them. The Theory of Planned Behavior (TPB) is used with additional variables of cause involvement and brand-cause fit. The survey collected 205 respondents within the age dominated of 18-23, domiciled in Jabodetabek and Bandung. The data processed with the PLS-SEM method. The research found the most significant influence to purchase intention is on attitude that affected by brand-cause fit. The research designed with the case study of Sadari Sedari and could be a reference for nonprofit organizations, or businesses to develop a cause-related marketing initiatives. Moreover, these findings could be a reference for researchers to use TPB to evaluate customer purchase intention in cause-related marketing activity.Keywords: Cause-Related Marketing, Consumer Behavior, Non-Profit Organization, Purchase Intention, Sadari Sedari, Theory of Planned Behavior (TPB)

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