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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Decision Analysis of Vessel Re-Flagging: Case Study of PT Hallin Marine Indonesia Wardianthi, Renni Puri; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The underwater inspection services performed by the subsea contractor to support offshore operations in oil and gas industry which is currently depends on foreign companies due to the resources and equipment were not available in Indonesia.  Lack of equipment and resources domestically contrary to the need the underwater inspection skills and dominated by foreign companies and foreign workers the government issued a policy to discontinue the use of foreign flag vessels including foreign workers who work on-board the vessel in Indonesia in accordance with the principle of cabotage to optimize local resources which will implement in early 2013 for several types of vessels operating in Indonesian waters. A contribution towards to support the Government regulations tailored to the needs of the market for diving support vessels to do the underwater services, Hallin intends to revamp its vessel into the Indonesian flagged vessel. This paper will determine the best option which vessel suitable to be re-flagged in-line with the cabotage principle as the bottom regulation for Indonesian water transportation regulation. The analysis of vessel determination will be conducted using a SMART analysis and Basic Patterns of Thinking in the Organization Context such as Situation Appraisal, Problem Analysis, Decision Analysis and Potential Problem Analysis get a suitable vessel to be re-flagged tailored with the questionnaires given to the clients, it is expected to receive a feedback and determining the type of a suitable vessel, the process of implementation and application to re-flagged.   Keywords: Decision Analysis, Cabotage Policy, Diving Support Vessel, SMART Analysis, Problem Analysis, Situational Analysis and Potential Problem Analysis. 
Improvement of Permit to Work Process to Enhance Performance of Business Partner in PT XYZ Sudarmo, Yogie Rahedian; Wiyana, Aldo Fantinus
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Operation and Maintenance (O&M) division as one of division in PT XYZ was chosen for efficiency project implementation. Since, it spends 35% of budget. O&M is faced by low performance of business partner. It is seen from time writing (TW) utilization and overtime ratio that are below standard. TW utilization is 61,7% and overtime ratio is 36%. And for this PT XYZ should spend cost of poor quality about USD 170.000 per annum.Excessive procedural of permit to work (PTW) has been found as one of the causes. Lead time of PTW will take 28 hours with execution time 3 hours and 30 minutes. With new proposed PTW process, lead time of PTW will take 27 hours with execution time 5 hours and 30 minutes. And it has resulted to new proposed contract for business partner where it will start work at 08.00 AM.   Potential benefit is as much as USD 143.596 per annum. Keywords: Process Improvement, Excessicive Procedural, Cost of Poor Quality, Permit to Work, Contract
Scenario Planning Analysis Case Study: PT Swara Milliard Artha Wiharto, Dila Fiona; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—This research explained about the application form of scenario planning analysis as solution for PT. Swara Milliard Artha 99ers Radio Bandung, which was formatted as a teenage radio station and ranked on number one teenage radio station in Bandung since its first aired until now. However, to help keep the existence on the business industry, 99ers Radio has several internal and external problems that effect on company's survival later on. The technique found in this approach is to collect data and information to be analyzed in order to generate predictions as a preparation for decision-making process. This approach give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the organization which could be properly used as a guide in determining and developing company's business strategy. Keywords: Broadcast Radio Industry, 99ers Radio, Scenario Planning, Strategic Decision
Optimizing The Role and Function of Law to Protect PT Krakatau Steel (Persero), Tbk & Group Business Interests from The Human Capital and Organization Perspectives Budiman, Iip Arief; Saksono, Prasetyo Budi
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. After the reform era in 1999, PT Krakatau Steel (Persero), Tbk has faced many international and domestic legal challenges and issues in running its business, such as antidumping lawsuit, international contract for main raw materials transaction, filing a lawsuit to a company in Australia, many lawsuits in the homeland court and arbitration, and obligation to more comply all law and regulations after made in Initial Public Offering in November 2010. The above mentioned legal issues as well as other routine work that pertain to initiate legal documents, license handling, mentoring of the employee and official of the Company who is summoned by the authorities, both in the holding Company and subsidiaries (PT Krakatau Steel (Persero), Tbk and Group) are all handled by an organizational unit namely the Division of Legal Office. The increasing complexity of the problems faced by the Company, particularly the legal issues, become the obstacle of company’s business activities so that it can hinder to the implementation of good corporate governance. In order to deal with the complex legal issues and demands the implementation of GCG that can be effectively run, the Legal Division Office should be encouraged to improve the implementation of its function and its role in protecting the business interests of the Company. Those matters increase the demand for legal experts who have high competence and professionalism in carrying out their tasks and functions. In order to support the above needs, it is proposesd that the organization of Legal Office Division to be divided  into 3 (three) group of expertise:(a) Legal for Commercial & Business Transaction Group; (b) Legal for Corporate Affairs, Claim & Litigation Group; and (c) Legal for Compliance & Subsidiary Affairs Group. At the same time, the number of legal personnel should also be added by placing its subsidiaries legal personnel in the corporate level. Keywords : Legal problems, organization of legal office division, specialized, group of expertise, and protecting the Company’s business interest.
Business Strategy Formulation Using Business Model Case Study: PT. Kartina Tri Satria Priandita, Audria; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Muslim fashion in Indonesia is rapidly growing. Until a few decades ago the Islamic fashion is not particularly common in Indonesia, but recently has become a trend, not only among those wearing them, but also as a production sector. PT. Kartina Tri Satria is one of the companies that are in the competition of products or brand fashions which going on at the moment. PT. Kartina can perform some steps to strengthening the quality of the product and to providing excellent service to their customers. Keywords: Textile Industry, PT. Kartina Tri Satria, Muslim Wear, Business Strategy, Business Model Canvas.
Marketing Strategy For Grenzelos Nugraha, Adhitya; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Fitness industry in Indonesia is growing and becoming urban lifestyle, but there has not been a clothing designated for fitness activity. Grenzelos, engaged in fashion field, tries to capture this opportunity by offering premium-classed fitness wear products. However, as the new company Grenzelos perform operations using only owner intuition, so it cannot reach the market. This causes Grenzelos need to consider the marketing strategy to be done.Based on the external analysis, the external analysis shows the attractiveness of this new industry with its high demand. Internal analysis shows that the consumer segment for fitness clothing is a body builder. Additionally, Grenzelos has done test marketing in the form of beta testing done in two phases to determine the customers' response and demand levels. In a SWOT analysis found that Greenzelos fitness clothing is a superior product in terms of quality and design, but there is no clear standard price with a limited distribution. In addition, people's lifestyles that lead to a healthy life and good appearance, and the use of technology for shopping activity may be an opportunity that can be exploited by Grenzelos, while the capital strength of the nearest competitor and limited market can be a threat. This led the company still does not have a clear presence in the fitness apparel market that is prone to competitor products.IFAS - EFAS continued SWOT, 3.30 point for IFAS and 2.90 point. From IFAS-EFAS results, it can be seen that Grenzelos is in diversification quadrant. So, it needs a marketing strategy that can reach the market. So, Grenzelos need a marketing strategy that can reach the market. This marketing strategy using marketing mix that starts from the development of product design, sales made through cooperation with existing online stores, lower prices than major competitors and promotion system using the IMC (Integrated Marketing Communication) method.To implement the new strategy for Grenzelos, this final project generate the plan and budgeting for the company. These implementation plan and budgeting covers the proposed marketing mix activities for the period of one year with total cost of Rp 159 million.Keywords: Fitness, Beta Testing, Grenzelos, Marketing Strategy
Proposed Marketing Strategy for Y Supermarket to Increase Sales of Organic Products Silalahi, Ezron Martin Vivaldi; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Gap between people's attitudes and actions towards environmental sustainability was the problem faced by the Y Supermarket, where the organic products that sold are still less desirable by people in Bandung city. Based on internal and external analysis, there are some deficiencies owned by Y Supermarket in selling organic products. Y Supermarket in selling organic products do not know clearly who their target market. Based on a survey conducted, level of public awareness relatively low. Lack of awareness of some people can cause not all branches of the Y Supermarkets sell organic products, conditions display organic products that are less regularly, and Y Supermarket does not provide store sign about organic products in the supermarket area. Moreover, there are some things that can reduce the interest of consumers to buy organic products based on the situations at the supermarket, the price of organic products are expensive, not all organic products are sold have organic certification, and lack of information provided by service crew to consumer. Some alternative solutions that can be used as a marketing strategy for Y Supermarket to increase awareness and people's interest in organic products are has clear target market, offering organic products that have official certification, creating private label for organic products, provide organic product mix, providing organic products in every branch of Y Supermarket, provides short training for all staff fresh departments, made standard the organic product display in area supermarkets, and conducted promotion such as; social media, special event, in-store promotion, brochures, special discount, and create donation program for environment movement. Keywords: Marketing Mix, Supermarket, Organic Product, Awareness
Proposed Strategy and Implementation for Grand Atyasa Convention Center Fabianto, M. Rizqi; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Trend of beauty industry is growing rapidly in Indonesia. Now, the number of beauty clinics business have reached hundred of thousands. Other interesting fact that should be known about beauty clinic business is the majority of their customers are women. Carissa Beauty Clinic, as a new player in the industry of beauty clinic, saw a business opportunity to serve the women that are concerned about their skin and body health.The purpose of this final project is to provide suitable strategies for Carissa Beauty Clinic in corporate, business and functional level of the company in order to achieve their goals grew their business and maintain its existence. In addition to the increasing competition in the beauty clinic business, it indirectly requires any beauty clinics to have strategy that appeals to customers and provide the best service to satisfy customers. Methodology in this final project is by evaluating the external and internal environment in order to get the company’s strength, weakness, opportunity, and threat or SWOT. From the SWOT, corporate strategy can be created using TOWS matrix. The building of the TOWS matrix is supported by IFAS and EFAS table. After conducting analysis of both internal and external to the company, still many obstacles or barriers facing company such as competition is high in the beauty clinic business, replacement products that sold freely on the market, human resource are still weak, incomplete clinical infrastructure, marketing strategies are not effective, and lack of ability of the company to establish a relationship with customers.Strategy recommendation as a solution to Carissa Beauty Clinic is to improve the internal barriers faced by the company such as improve service to customers and maintain the quality of service, creating products and latest innovative treatment program, strengthening the organizational structure of the company, information technology applications for operational activities, using the media for promotional activities and information for costumers, and start making CSR (Corporate Social Responsibility) as establishment of brand image in the community. This strategy should be monitored and assessed as very influential for the condition of the company in the future. For that measurement strategies should be conducted to determine whether the strategy can meet the company's objectives so as to maintain a presence and is able to grow any further.Keywords: competition, beauty clinic business, growth strategy
Financial and Business Risk: Private IPP, Case on Baturaja Coal Fired SPP 2x25 MW Marnalom, Marnalom; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In line with demand of social economic and industry growth in Indonesia, energy development such as electricity infrastructure is a key factor to support. In other hand, shortage of electricity supply in almost whole areas in Indonesia which is increasing 7% a year on the average. In response to this issue, Government instructed PLN under the coal based steam power plant accelerated development program with the total capacity 10.000 MW that consist of PLN’s power plant development and also Independent Power Producer (IPP) developer. This program is actually purpose to decrease the cost of energy production (Fuel), primary energy diversification program, and to anticipate the delay of investment at private sector. It is necessary to balance the private sectors which build electric power plants and transmit its energy to PLN system through an electric sale agreement scheme called ‘PPA’ (power purchase agreement).  By giving opportunity to private investor in charge, PLN is not only expected to provide electricity supply immediately to social and industry, but also getting help for project financing. IPP is developer that builds, operates and maintains the generating units, and sells its electricity to PLN under PPA (power purchase agreement). And one of IPPs in Indonesia is PT.Astratel Nusantara, that proposed development of Baturaja Coal Fired Steam Power Plant 2x25 MW (net) where the plant will be located in regency of Baturaja, South Sumatra. This area is very poor for quality of electricity services from PLN; this includes the service for PLN’s big customer in industry like PT. Semen Baturaja, both for cement manufacturing process and for housing colony utilization. This final paper will try to evaluate the related aspects to find the answers whether IPP Baturaja 2x25 MW is executable or not by the firm’s decision makers, by performing a project financial analysis as capital budgeting techniques to help determine the relevant cash flows associated with proposed capital expenditures. Besides that, it is how the project sponsor can mitigate the potential risks by performing project management methodology (PMBOK).  Keywords: capital budgeting Techniques, project risk management, IPP (independent power producer)
Marketing Strategy and Capacity Planning for Pastel Chic Utami, Sarah Sari; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract—Nowadays, there are so many brands of Muslim fashion competing to enter the same market. Pastel Chic as a new brand of Muslim fashion strives to attract customer with a different product. But after running 4 months, there is no significant improvement in term of sales. Tight competition, high production cost, and lack of awareness in social media are problems faced by Pastel Chic thus resulting in unachieved sales target. The finding in this research show that there are three root causes which cause unachieved sales target that are unplanned capacity production, marketing communication is not maximal, and design characteristic design of product is not strong. Root causes analysis in this research are determined based on conceptual framework that contains of competitor analysis, capacity planning and integrated marketing communication. The results this research generate a marketing strategy and capacity planning strategy that can be implemented by Pastel Chic to achieve its objective that is increase of brand awareness and increase of sales and profit. By doing capacity planning, marketing communication and media mix, also product planning and development, it is expected that brand awareness of Pastel Chic will increase and sales target can be achieved. The implementation of business solution will be implemented for 1 year and will be evaluated every 3 months. Keywords: Integrated Marketing Communication, product planning and development, Muslim fashion product.

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