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Open Access Indonesia Journal of Social Sciences
Published by HM Publisher
ISSN : -     EISSN : 27224252     DOI : https://doi.org/10.37275/oaijss
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
OAIJSS invites manuscripts in the various topics including : Public Policy and Administration, Sociology, Communication Science, International Relation, Economics, Accounting, Finance, Management, Art, Culture, Humanity, Education, Development, Languages, Literacy, Law, Criminology, Health Social Sciences, Social Psychology and all aspects related social sciences.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 244 Documents
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The ‘Live’ Gaze: A Neuromarketing and Eye-Tracking Analysis of Consumer Attention and Impulse Buying on Shopee Live and TikTok Shop in Indonesia Muhammad Hasan; Henry Peter Paul; Darlene Sitorus; Despian Januandri; Brenda Jaleel
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 2 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i2.298

Abstract

Livestream commerce (LSC) has redefined digital retail in Southeast Asia, with Indonesia as its most competitive market. The two dominant platforms, Shopee Live and TikTok Shop, leverage vastly different user interfaces and engagement philosophies—commerce-first versus content-first, respectively. However, the precise cognitive and affective mechanisms by which these platforms guide consumer attention and trigger impulse purchases remain empirically unexamined. This study employed a within-subjects laboratory experiment with 60 Indonesian consumers (aged 18-25). A multi-modal neuromarketing approach was used, synchronizing eye-tracking (ET) and electroencephalography (EEG) data. Participants viewed six 60-second LSC clips (three from Shopee Live, three from TikTok Shop) matched for product category. Key eye-tracking metrics (Total Fixation Duration, Time to First Fixation) were analyzed across predefined Areas of Interest (AOIs: Host Face, Product, Price, CTA Button, Chat). EEG data was processed to derive Frontal Alpha Asymmetry (FAA) for approach-avoidance motivation and Cognitive Load indices. Post-stimulus surveys measured Impulse Buying Urge (IBU). Significant differences emerged. Shopee Live generated longer Total Fixation Duration on the Host’s Face (M=12,500ms) and Price/Discount AOIs (M=8,800ms). Conversely, TikTok Shop elicited significantly faster Time to First Fixation on the Product (M=1,600ms) and CTA Button (M=2,800ms), and higher TFD on these AOIs. Neurologically, TikTok Shop produced significantly greater FAA (M=0.19 vs. 0.08), indicating higher approach motivation, and also induced a higher cognitive load. A multiple regression analysis revealed that the strongest predictors of IBU were TFD on the CTA Button, FAA, and TFD on the Host’s Face. TFD on the product itself was not a significant predictor. In conclusion, the findings demonstrate that platform architecture fundamentally shapes the "live" gaze. Shopee Live fosters a deliberative, host-centric, and price-evaluative attentional strategy. TikTok Shop promotes a rapid, immersive, and conversion-focused gaze, driving higher affective engagement (approach) and subsequent impulse buying. The study provides novel evidence that in LSC, impulse triggers are tied more to conversion-point (CTA) and para-social (Host) cues than to the product itself.
Structural Divergence in Reproductive Agency: Unraveling the 'Matrilineal Buffer' Against Contraceptive Discontinuation in Indonesia Using Multi-Group SEM Leonardo Simanjuntak; Cinthya Callathea; Desiree Montesinos; Firzan Dahlan
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 2 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i2.299

Abstract

Despite the historical success of Indonesia's family planning program, the contraceptive prevalence rate (CPR) has stagnated, driven largely by high rates of contraceptive discontinuation (29%). Conventional demographic analyses often attribute this to biomedical side effects, overlooking the structural influence of kinship systems and the potential confounding role of socioeconomic status. This study aims to analyze the structural pathways linking patriarchal gender norms to contraceptive discontinuation, mediated by reproductive autonomy, while explicitly controlling for educational attainment. We compare Indonesia’s two dominant cultural groups: the matrilineal Minangkabau and the patriarchal Javanese. A comparative cross-sectional study was conducted with 1,450 married women of reproductive age in West Sumatra (Minangkabau, n=725) and Central Java (Javanese, n=725). We employed Multi-Group Structural Equation Modeling (MG-SEM) with a rigorous invariance testing protocol. The model tested the "Patriarchal Norms → Reproductive Autonomy → Discontinuation Propensity" pathway, adjusting for age and education level. Measurement invariance (Configural and Metric) was established, allowing for valid group comparisons. The Minangkabau group exhibited significantly higher education levels (p<0.001). However, even after controlling for education, the structural analysis revealed a distinct divergence. Among Javanese women, patriarchal norms significantly suppressed autonomy (β = -0.58, p < 0.001), leading to higher discontinuation propensity. Conversely, Minangkabau women displayed a "Matrilineal Buffer"; the path from patriarchal norms to autonomy was non-significant (β = -0.09, p > 0.05), suggesting that cultural leverage protects decision-making power regardless of internalized gender norms. In conclusion, the mechanism of contraceptive discontinuation is culturally distinct. The "Matrilineal Buffer" is a robust structural phenomenon that persists independent of educational advantages. Interventions in patriarchal settings must dismantle barriers to female autonomy, while programs in matrilineal settings should focus on quality of care.
The Filtered Face of Beauty: The Mediating Role of Self-Esteem in the Association Between TikTok Algorithmic Filters and Skin Lightening Practices Among Indonesian Adolescents Nadia Khoirina; Wisnu Wardhana Putra; Abdullah Assagaf; Muhammad Yusuf; Sana Ullah
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 2 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i2.300

Abstract

The proliferation of augmented reality (AR) filters on TikTok has introduced a hyper-idealized and often racialized standard of beauty. In Indonesia, where post-colonial ideals of whiteness persist, the algorithmic enforcement of light skin tones may exacerbate body dysmorphia. This study investigates the correlation between TikTok beauty filter usage and the intention to engage in skin bleaching practices, examining self-esteem as a mediating mechanism. A quantitative cross-sectional study was conducted using a stratified purposive sampling technique across five major provinces in Indonesia (n = 1,452 adolescent girls, aged 13–19). Participants completed an online survey measuring TikTok Filter Usage Intensity (TFUI), the Rosenberg Self-Esteem Scale (RSES), and the Skin Bleaching Intentions and Practices Scale (SBIPS). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), incorporating Exploratory Factor Analysis (EFA) and Full Collinearity Assessment for Common Method Bias. High-intensity filter usage was significantly associated with lower self-esteem (beta = -0.42, p < 0.001) and higher skin bleaching intentions (beta = 0.38, p < 0.001). Self-esteem partially mediated the relationship between filter usage and bleaching practices (Variance Accounted For = 25.7%). The model demonstrated high predictive relevance (Q-square = 0.312) and explained 58.2% of the variance in skin bleaching intentions (R-square = 0.582). In conclusion, TikTok’s algorithmic filters serve as a significant predictor of chemical body modification behaviors. The digital whitening provided by filters creates a psychological gap, driving the consumption of skin-lightening products.
Algorithmic Contagion: A Network-SEIR Analysis of Xenophobic Disinformation Diffusion During Indonesia’s 2024 Election Caelin Damayanti; Benyamin Wongso; Emir Abdullah
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 3 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i3.301

Abstract

The 2024 Indonesian General Election was marked by a sudden, coordinated surge in xenophobic narratives targeting Rohingya refugees. This study investigates the diffusion mechanics of this viral hate, testing the hypothesis that algorithmic architectures on platforms such as TikTok and X (formerly Twitter) accelerate radicalization through specific epidemiological pathways. We employed a Stochastic Network SEIR (Susceptible-Exposed-Infectious-Recovered) model to analyze the Indo-Elect-24 dataset, comprising 2.4 million interaction events across a network of 10.2 million nodes. Unlike traditional aggregate models, we utilized a heterogeneous adjacency matrix to identify super-spreader nodes. Parameters were estimated using Bayesian inference via Markov Chain Monte Carlo sampling to quantify uncertainty. The model achieved a high goodness-of-fit (RMSE = 0.042; R-squared = 0.91). We found the Basic Reproduction Number (R0) for anti-Rohingya narratives was significantly higher on TikTok (R0 = 5.42 [95% CI: 5.12–5.72]) compared to X (R0 = 2.81 [95% CI: 2.65–2.97]). Crucially, the Exposed compartment revealed an Algorithmic Latency period where passive consumption drives radicalization before active sharing. Network analysis identified that 8.2% of nodes accounted for 64.8% of total transmission. In conclusion, the study confirms that hate speech functions as a bio-engineered pathogen with pandemic-level virality, driven by algorithmic amplification rather than organic social consensus.
Survival Analysis of Local Political Dynasties: A Cox Proportional Hazards Model of Incumbency in Post-Decentralization Indonesia Muhammad Hasan; Dian Rahayu; Henrietta Noir
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 3 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i3.302

Abstract

The proliferation of political dynasties following Indonesia’s rapid decentralization has precipitated significant scholarly debate regarding democratic consolidation. While existing literature establishes the prevalence of kinship politics, few studies empirically model the temporal durability of these regimes using time-to-event analysis. This study employs a Cox Proportional Hazards Model to analyze the survival rates of 1,024 district heads (bupatis and mayors) across three electoral waves from 2005 to 2024. Data were compiled from the General Elections Commission and the World Bank INDO-DAPOER database, integrating electoral returns, fiscal capacity, and verified kinship ties. Kaplan-Meier estimates and multivariate Cox regressions were utilized to calculate Hazard Ratios for political exit. The analysis reveals that dynastic incumbents possess a significantly lower hazard of political exit compared to non-dynastic counterparts (Hazard Ratio = 0.68; p < 0.01). Fiscal autonomy acts as a critical moderator; dynasties in regions with high own-source revenue exhibit extended survival times, indicating the effective capture of local patronage networks. Conversely, corruption scandals serve as the primary accelerant of regime collapse. In conclusion, local dynasties in Indonesia utilize decentralized fiscal structures to insulate themselves from electoral competition, suggesting that high local fiscal autonomy inadvertently entrenches familial rule.
Spatial Heterogeneity of Child Malnutrition and Governance Fragility: A Geographically Weighted Regression Analysis of Stunting and Political Instability in Indonesia’s Peripheral Regions Fitriyanti Fitriyanti; Aylin Yermekova; Ahmad Erza; Alex Putra Pratama
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 3 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i3.303

Abstract

Stunting remains a critical public health challenge in Indonesia, particularly in peripheral regions known as Terdepan, Terluar, Tertinggal (3T). While biological and nutritional factors are well-documented, the impact of political instability and governance fragility on health outcomes remains under-explored. This study investigates the spatial relationship between political instability and stunting prevalence across Indonesia's peripheral districts. We employed Geographically Weighted Regression (GWR) to analyze spatial non-stationarity. Data were analyzed for 122 peripheral districts, integrating the Stunting Prevalence Index (SPI) as the dependent variable and the Political Instability Index (PII), poverty rates, and healthcare accessibility as predictors. Global Moran’s I was used to detect spatial autocorrelation. Significant spatial clustering was identified (Moran’s I = 0.48, p < 0.001). The GWR model significantly outperformed the Ordinary Least Squares (OLS) model (R-squared GWR = 0.76 versus R-squared OLS = 0.54), revealing that political instability has a disproportionately higher impact on stunting in the Eastern Indonesia cluster—specifically Papua and Maluku—compared to Western peripheral zones. In conclusion, stunting interventions in peripheral regions must transcend clinical nutrition to include governance stabilization. Tailored, location-specific policies are essential for regions where political fragility exacerbates supply chain disruptions for health services.
Algorithmic Enclaves and Political Sophistication: A Structural Equation Modeling (SEM) of Gen Z’s Voting Behavior in Indonesia’s 2024 Election Arya Ganendra; Danila Adi Sanjaya; Ifah Shandy
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 3 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i3.304

Abstract

The 2024 Indonesian General Election marked a paradigm shift in democratic engagement, with Generation Z emerging as the primary electoral demographic. This study investigates the impact of algorithmic enclaves—AI-curated digital spaces—on the voting behavior of young voters. It specifically explores how these enclaves influence political sophistication and whether they facilitate informed decision-making or exacerbate affective polarization in a transitioning democracy. Utilizing a quantitative approach, this research employs Structural Equation Modeling (SEM) to analyze a nationwide dataset of 1,200 Gen Z respondents aged 17–27. The model tests the structural relationships between Algorithmic Awareness, Echo Chamber Exposure, and Political Sophistication as determinants of Voting Behavior. The SEM analysis demonstrates that Algorithmic Enclaves have a significant direct effect on voting preferences (Beta = 0.48, p < 0.001). Crucially, Political Sophistication serves as a partial mediator; however, its efficacy is contingent upon Algorithmic Awareness. For voters with low awareness, enclaves significantly narrowed political horizons, whereas high awareness acted as a moderating buffer. In conclusion, the study concludes that algorithmic curation has redefined the Indonesian political landscape. To safeguard democratic integrity, it is imperative to transition from basic digital access to advanced algorithmic literacy.
The Great Escape: A Phenomenological and Structural Equation Analysis of #KaburAjaDulu and Transnational Migration Aspirations among Indonesia’s Urban Gen Z Iis Sugandhi; Susi Diana; Yuniarti Maretha Pasaribu
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 5 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i5.305

Abstract

In the wake of post-pandemic shifts in labor dynamics, the hashtag #KaburAjaDulu has emerged as a potent cultural signifier among Indonesian youth, reflecting a deepening disillusionment with the neoliberal promise of upward mobility. This study investigates the intersection between quiet quitting—defined as psychological disengagement from labor—and migration aspirations, or physical withdrawal, as a singular phenomenon of existential resistance. The novelty of this research lies in its synthesis of digital anthropology and organizational sociology to treat workplace disengagement and migration as two points on the same continuum of escape. Adopting a mixed-methods approach, the study utilized Interpretative Phenomenological Analysis (IPA) through semi-structured interviews with 30 young professionals in Jakarta’s creative and corporate sectors. These qualitative findings were triangulated with a quantitative validation through Structural Equation Modeling (SEM) of 1,000 digital entries to ensure the interview themes were representative of the broader digital discourse. Findings reveal three master themes: The Working Dead Syndrome, depicting emotional detachment; Digital Solidarity, where the hashtag serves as a third space for collective survival; and The Green Pasture Mirage, where migration represents a quest for systemic dignity. SEM analysis confirms that Workplace Toxicity and Digital Peer Support significantly predict Migration Aspirations, with fit indices meeting rigorous publication standards. The study concludes that to retain Gen Z talent, the Indonesian corporate sector must move beyond superficial perks toward genuine structural reform.
Digital Cynicism and the Eroding Social Contract: A Longitudinal Structural Equation Modeling Analysis of Youth Political Trust and State-Led Counter-Narratives in Indonesia (2019–2025) Aman Suparman; Mary-Jane Wood; Omar Alieva; Henny Kesuma
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 5 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i5.306

Abstract

The 2019 #ReformasiDikorupsi movement served as a watershed moment for Indonesian youth activism. However, the subsequent six years have witnessed a transition from active mobilization to a state of pervasive digital cynicism. This study investigates the longitudinal impact of state-led counter-narratives on the political trust of Gen Z and Millennials. Utilizing a longitudinal panel design, we analyzed a cohort of 2,400 respondents across 34 Indonesian provinces from 2019 to 2025. We employed Structural Equation Modeling to test the mediating role of digital cynicism between exposure to state-led counter-narratives and institutional trust. Findings indicate that while state counter-narratives initially neutralized protest sentiment, they triggered a significant long-term surge in digital cynicism (beta = 0.48, p < 0.001). This cynicism acts as a primary barrier to formal political engagement, leading to a trust deficit that has deepened by 32 percent since 2019. The study concludes that state efforts to manage online dissent through top-down narratives have paradoxically undermined democratic legitimacy among the youth. The shift from #ReformasiDikorupsi to digital cynicism represents a fundamental decoupling of the youth from the state’s democratic promises.
Beyond Financial Constraints: Economic Precarity, Psychological Safety, and the ‘Marriage Postponement’ Phenomenon—A Cox Proportional Hazards Analysis of Gen Z’s Life Transitions in Urban Indonesia Hanifah Yasin; Henry Peter Paul; Harun Urrashid; Amir Serikova
Open Access Indonesia Journal of Social Sciences Vol. 8 No. 5 (2025): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v8i5.307

Abstract

Indonesia is witnessing a significant demographic shift where Gen Z increasingly delays marriage, a departure from traditional norms. This study investigates how economic precarity—characterized by job instability and rising living costs—impacts the timing of marital transitions. Utilizing a longitudinal dataset of 1,500 urban-dwelling Gen Z individuals (ages 18–28) in Jakarta, Surabaya, and Bandung, this research employs Survival Analysis, specifically Kaplan-Meier and Cox Proportional Hazards models, to identify the hazard of marriage relative to economic indicators. The findings reveal that Gig Economy employment reduces the marriage hazard rate by 42 percent compared to formal sector employment. High debt-to-income ratios and housing unaffordability are identified as primary predictors of postponement. Interestingly, female Gen Zers with high educational attainment show a higher propensity for postponement, citing the double burden of domestic and professional roles. In conclusion, marriage in urban Indonesia is no longer just a social milestone but a calculated economic risk. Policy interventions should focus on housing stability and formalizing the informal labor market to support demographic sustainability.

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