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Jurnal Bingkai Ekonomi (JBE)
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 25021818     EISSN : 26157918     DOI : https://doi.org/10.54066/jbe2515
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
https://itbsemarang.ac.id/sijies/index.php/jbe33/about Jurnal Bingkai Ekonomi (JBE) is a scientific journal in the field of economics which is published by the Publishing Division of Sekolah Tinggi Ilmu Ekonomi (STIE) AKA Semarang. Jurnal Bingkai Ekonomi is a scientific journal to publish and develop economic sciences, published 2 times periodically (every 6 months) January and August. The editors receive submissions from authors (researchers, professors, professionals and other observers) in the field of economics. The editor has the right to change the text without altering the content and substance of the text.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 348 Documents
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Tantangan Dan Peluang Koperasi Dalam Pembangunan Ekonomi Berkelanjutan Jeane Alisya; Eza Syahbana; Ali Asdon Tanjung; Khairani Alawiyah Matondang
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.520

Abstract

Penelitian ini bertujuan untuk menganalisis peran strategis koperasi dalam pembangunan ekonomi berkelanjutan, sekaligus mengidentifikasi tantangan dan peluang yang dihadapi koperasi di era digital. Dengan menggunakan pendekatan kualitatif melalui studi pustaka, penelitian ini menelaah berbagai literatur dan data sekunder terkait perkembangan koperasi di Indonesia. Hasil penelitian menunjukkan bahwa koperasi memiliki potensi besar sebagai motor penggerak ekonomi kerakyatan yang inklusif dan berkeadilan, melalui prinsip keadilan, demokrasi ekonomi, dan persatuan. Koperasi berkontribusi dalam mengatasi kesenjangan sosial, meningkatkan inklusi keuangan, serta mendukung pengelolaan sumber daya secara berkelanjutan. Namun demikian, koperasi masih menghadapi berbagai kendala seperti lemahnya manajemen kelembagaan, keterbatasan akses terhadap teknologi dan pembiayaan, serta rendahnya literasi digital. Di sisi lain, kemajuan teknologi digital dan kesadaran akan pentingnya ekonomi hijau membuka peluang besar bagi koperasi untuk bertransformasi menjadi entitas bisnis yang adaptif, inovatif, dan kompetitif.
Penerapan Bauran Pemasaran Dalam Meningkatkan Penjualan Batik Khas Bekasi di Dekranasda Kota Bekasi: Penerapan Bauran Pemasaran Dalam Meningkatkan Penjualan Batik Khas Bekasi di Dekranasda Kota Bekasi Melia; Kristiana Widiawati
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.525

Abstract

Abstract. This study aims to examine the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) to increase the sales of Batik Bekasi at Dekranasda (National Crafts Council) of Bekasi City. The research employs a descriptive qualitative method, with data collected through observation, interviews, and literature studies. The findings indicate that Dekranasda has effectively applied the marketing mix through the development of high-quality batik products, pricing aligned with quality, direct distribution, and both offline and online promotion. However, online promotions through WhatsApp and Instagram remain suboptimal. To enhance digital marketing, it is recommended to utilize trending platforms such as TikTok and Shopee and to create advertisements or promotional content that can strengthen the image of local products and support the sales growth of Batik Bekasi. Keywords : Marketing mix, Batik Bekasi, Marketing strategy.
Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Brand Awareness Pt Eshta Yudha Ekatama Indonesia (EYE Indonesia) Nabilla, Nabilla Rahmawati; Kristiana Widiawati
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.531

Abstract

The purpose of this study is to examine how EYE Indonesia utilizes the social media platform Instagram to enhance brand awareness. EYE Indonesia is a company engaged in out-of-home (OOH) advertising and uses digital platforms to expand its advertising reach. This research adopts a descriptive qualitative approach, collecting data through observation and interviews. The use of engaging visual content and the utilization of Instagram features such as Stories, Reels, and Feed, as well as active audience interaction contribute significantly to enhancing brand awareness. This integrated promotional strategy helps strengthen the company’s image as a professional and innovative out-of-home media service provider. In conclusion, Instagram-based promotional strategies have proven effective in increasing EYE Indonesia's brand awareness amid growing industry competition.
Peran Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Melalui Lifestyle Sebagai Variabel Intervening Pada Konsumen Kerudung Rabbani Astono, Ari Dwi; Firdaus; Nurhayati; Suharti; Bagus Abdillah
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.536

Abstract

This study aims to determine, explain, and analyze the Role of Marketing Mix on Purchasing Decisions Through Lifestyle as an Intervening Variable in Consumers of Rabbani Brand Veils. This study uses a purposive sampling technique. The sample in the population of this study is a sample of 96 respondents as consumers who have purchased Rabbani brand veils in the Semarang City area using the purposive sampling method because the number of respondents is unknown. The data collection method uses a questionnaire. Data analysis is descriptive quantitative using the path analysis formula processed using SmartPLS 4. The results of the study indicate that there is a significant influence between Product, Price, Place, Promotion, People, Process, Physical Evidence on Purchasing Decisions, there is a significant influence between Lifestyle on Purchasing Decisions, there is a significant influence between the Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) on Purchasing Decisions through Lifestyle (On Rabbani Consumers in the Semarang City area).
Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Produk Mie Demiet Situbondo Tahun 2024 Intan Permatasari; Dassucik; Ahmad Hafas Rasyidi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.538

Abstract

Indonesia merupakan Negara yang kaya dengan keanekaragaman kuliner. Setiap daerah di Indonesia khususnya di kota Situbondo, juga mempunyai banyak usaha kuliner dengan berbagai ciri khas yang unik.Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi produk dan harga terhadap keputusan pembelian produk Mie Demiet Situbondo tahun 2024. Dalam Penelitian ini menggunakan metode pendekatan kuantitiatif. Penelitian kuantitatif merupakan jenis penelitian yang memiliki spesifikasi sistematis, terencana, dan terstuktur dengan jelas, mulai dari perumusan hingga pembuatan desain penelitian Berdasarkan hasil perhitungan SPSS diatas, maka dapat disimpulkan bahwa besarnya koefisien korelasi 0,608 yang menunjukkan pengaruh inovasi produk dan harga terhadap keputusan pembelian. Dalam hal ini yaitu jumlah responden dengan sebesar penelitian sebesar 100 responden. Adapun R tabel di dapatkan dengan perhitungan degree of freedom (df) = 100 – 2 = 98 dengan df = 98 dan alpha = 0,05 di peroleh nilai r-tabel sebesar 0,198. Jadi r hitung > r tabel, 0, 608 > 0,198 artinya hipotesis nihil di tolak dan hipotesa kerja Ha di terima artinya Ada pengaruh inovasi produk dan harga terhadap keputusan pembelian. Hasil pengolahan tabel diatas dapat di simpulkan bahwa F-hitung yang dihasilkan sebesar 28,509 dan sig. 0,001 maka hasil tersebut menunjukkan bahwa tingkat signifikasi sebesar 0,001 < 0,05 maka dinyatakan H0 ditolak. Maka Ha di terima sehingga dapat disimpulkan bahwa ada pengaruh Inovasi Produk dan Harga terhadap Keputusan Pembelian.
Corporate Governance sebagai Determinan Integritas Laporan Keuangan: Studi Empiris pada Sektor Transportasi dan Logistik Indonesia Periode 2020-2024 Aniqotunnafiah; Endang Dwi Wahyuningsih; Kasidi; Made Kony Koswara
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.631

Abstract

Abstract. This study to examine corporate governance as a determining factor for the integrity of financial reports in the Indonesian transportation and logistics industry. This research investigates the impact of three main components of corporate governance, including managerial ownership, independent board of commissioners, and audit committees on the integrity of financial reports. The research information is sourced from all business entities in transportation and logistics listed on the Indonesia Stock Exchange (IDX) during the period 2020-2024, with a total population of 37 entities and a sample that meets the criteria of 32 entities. The analysis uses multiple linear regression to examine the correlation between independent variables and dependent variables. The findings of this research show that managerial ownership does not have a significant impact on the credibility of financial reports, the independent board of commissioners has a negative and significant effect on the credibility of financial reports, the audit committee has a positive and significant impact on the credibility of financial reports. This result validates that corporate governance components have varying functions in determining the quality of financial reporting in Indonesia's transportation and logistics sector, with the audit committee being the most optimal component in strengthening the credibility of financial reports. Keywords: Corporate governance, Integrity of financial reports, Transportation and logistics
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Suasana Kafe Terhadap Kepuasan Pelanggan di Arus Balik Coffee And Space Kota Semarang Eni Lutfiani; Nurdiyanto, Ahmad Dwi; Mohamad Toha
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.635

Abstract

The objectives of this research is knowing and explaining the influence of product quality, service quality, café atmosphere on customer satisfaction at the Arus Balik Coffee and Space in Semarang City. The population in this research is the general public, both those living in Semarang City and outside Semarang City who make purchases at the Arus Balik Coffee and Space cafe. The research was carried out by sampling using a purposive sampling technique and the number was determined using the Lemeshow formula because the target population was too large and the numbers changed. A sample of 96 respondents was obtained. Research data was obtained through questionnaires given to respondents. Next, testing was carried out on the data including instrument testing using validity tests and reliability tests. Then analyzed using multiple linear regression, F test, and individual test (t test) with SPSS 25. The research results can be concluded that: 1) Product quality has a positive and significant effect on customer satisfaction, 2) Service quality has a positive and significant effect on customer satisfaction, and 3) Cafe atmosphere has a positive and significant effect on customer satisfaction.
Analisis Pengaruh Motivasi Intrinsik dan Ekstrinsik terhadap Kepuasan Kerja Karyawan Generasi Milenial Ihda Nor; Teti Safari; Heri Usodo; Nyoman Sri Padmini; Wahyudi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.645

Abstract

This study aims to analyze the influence of intrinsic and extrinsic motivation on job satisfaction of millennial generation employees. Millennials have unique characteristics that influence the way they interpret their work. With a quantitative approach, data were collected through a survey of 150 millennial employee respondents from various industrial sectors. The results of multiple regression analysis show that both intrinsic and extrinsic motivation have a significant effect on job satisfaction, with intrinsic motivation having a more dominant influence. The implications of these results indicate the importance of organizations to adjust HR management strategies to the characteristics of the millennial generation.

Page 35 of 35 | Total Record : 348

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