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Interdisciplinary Social Studies
Published by CV. International Journal Labs
ISSN : 28080467     EISSN : 28085051     DOI : 10.55324
Core Subject : Health, Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences
nterdisciplinary Social Studies (ISS) is an interdisciplinary publication of social studies and writing which publishes papers to international audiences of social researchers. ISS aims to provide a forum for scholarly understanding of social studies and plays an important role in promoting the process that accumulated knowledge, values, and skills are transmitted from one generation to another; and making methods and contents of evaluation and research in social, available to socialist and research workers. The journal encompasses a variety of topics, including education, management, cultural studies, law, social health, psychology, and geography, to economics belonging to the social context. Papers accepted: 1) Report evaluation and original research; 2) Literature review; and 3) An extensive book reviews section on social materials and equipment.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 525 Documents
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Analysis of Social Media Marketing Capability and Content Marketing Capability on B2B Marketing Performance with Technology Adoption as a Mediating Variable Fikri Ikhlasul Amal; Adi Setiawan
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1112

Abstract

This study aims to analyze the influence of Social Media Marketing Capability and Content Marketing Capability on B2B Marketing Performance with Technology Adoption as a mediating variable in batik MSMEs in Cirebon City. This study uses a quantitative approach with a cross-sectional design. The number of samples of 50 respondents was determined through a non-probability sampling technique with a purposive sampling approach. Data collection was carried out through a questionnaire with a Likert scale, then analyzed using the path analysis method with the help of AMOS. The results of the study show that Social Media Marketing Capability and Content Marketing Capability have a positive and significant effect on B2B Marketing Performance. In addition, these two variables also have a positive and significant effect on Technology Adoption. Furthermore, Technology Adoption has been proven to have a positive and significant effect on B2B Marketing Performance and acts as a partial mediation variable, especially in the relationship between Content Marketing Capability and marketing performance. The research model also shows a good fit, so that it can explain the relationship between variables optimally.
The Influence of Personality and Emotional Intelligence on Burnout and Its Implications for Employee Performance at PT Cirebon Hotel Difani Nazwa Fadilah; Kartono
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1116

Abstract

This study aims to investigate the influence of personality and emotional intelligence on burnout and its implications for employee performance at PT Cirebon Hotel and Convention (The Luxton Cirebon). The research is grounded in the high emotional pressure and job demands characteristic of the hospitality sector, which can contribute to burnout and diminish employee performance. The methodology employed is a quantitative approach with a causal-associative design. The population of this study consists of 250 employees, with a sample of 154 respondents determined using the Slovin formula. Data were collected through a questionnaire employing a Likert scale and subsequently analyzed using path analysis with SPSS software. The findings indicate that personality and emotional intelligence exert a significant negative influence on burnout. Furthermore, personality and emotional intelligence contribute significantly and positively to employee performance, while burnout exerts a significant negative effect on performance. This study also reveals that burnout functions as a mediating variable in the relationship between personality and emotional intelligence and employee performance. The results of this study offer a theoretical contribution to the development of organizational behavior research, as well as practical implications for hotel management in achieving sustainable human resource management.
The Influence of Product Innovation on Marketing Performance through Competitive Advantage in Rattan MSMEs in Cirebon Regency Yuli Indriyani; Misbak; Soesanty Maulany
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1117

Abstract

Rattan MSMEs in Cirebon Regency play a significant role in supporting Indonesia’s handicraft industry and contributing to national export performance. However, increasing global competition, changing consumer preferences, and market uncertainty continue to challenge the ability of these enterprises to maintain sustainable marketing performance. Therefore, this study aims to analyze the influence of product innovation on marketing performance with competitive advantage as a mediating variable. A quantitative approach with a causal associative research design was employed. The study involved 102 rattan MSMEs selected from a population of 136 business units using the Slovin sampling technique. Data were collected through structured questionnaires using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The findings indicate that product innovation has a positive and significant effect on both competitive advantage and marketing performance. In addition, competitive advantage significantly influences marketing performance and serves as a mediating variable in the relationship between product innovation and marketing performance. These results suggest that continuous product innovation can strengthen the competitive position of rattan MSMEs, which in turn improves their marketing performance. The study provides practical implications for MSME managers in developing innovation-driven strategies to achieve sustainable competitiveness and business growth.
The Effect of Gamification Marketing and E-Service Quality on Access by KAI User Satisfaction Serli; Yusuf
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1118

Abstract

The rapid development of digital technology has transformed public transportation services through the adoption of digital applications aimed at improving user experience and satisfaction. In the railway transportation sector, the Access by KAI application serves as an important platform that provides ticketing, travel information, and other digital services. To enhance user engagement and satisfaction, gamification marketing and e-service quality have become essential strategies. Therefore, this study aims to analyze the influence of gamification marketing and e-service quality on user satisfaction with the Access by KAI application. This study employed a quantitative associative-causal approach. Data were collected through questionnaires distributed to Access by KAI users and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The analysis was conducted to examine the direct effects of gamification marketing and e-service quality on user satisfaction. The results indicate that both gamification marketing and e-service quality have positive and significant effects on user satisfaction. Furthermore, the two variables jointly contribute to improving overall user satisfaction with the application. These findings suggest that engaging gamification features and high-quality electronic services are important factors in creating a positive user experience. In conclusion, the implementation of gamification strategies and continuous improvement of e-service quality play a crucial role in enhancing user satisfaction. The findings provide practical insights for transportation service providers in developing more interactive, user-oriented, and competitive digital applications.
The Effect of Emotional Intelligence and Self-Efficacy on Job Satisfaction in PT Gong Muke Craft Employees Nur Fahdila; Agi Syarif Hidayat
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1119

Abstract

Job satisfaction serves as a critical determinant of workforce performance and loyalty, particularly within labor-intensive industries characterized by repetitive tasks and emotional demands. This study examines the influence of emotional intelligence and self-efficacy on job satisfaction among employees of PT Gong Muke Craft, a rattan craft manufacturing company in Indonesia. Grounded in Bandura's Social Cognitive Theory, this research addresses a notable gap in understanding psychological factors affecting manual craft workers, a population distinct from those in formal service or educational sectors. Employing a quantitative approach with causal associative design, data were collected through census sampling from 110 employees using validated questionnaires. Multiple regression analysis revealed that emotional intelligence exerted a positive and significant effect on job satisfaction (B = 0.166, p = 0.018), whereas self-efficacy demonstrated no significant partial influence (B = 0.103, p = 0.181). Nonetheless, both variables collectively contributed significantly to job satisfaction (F = 10.460, p = 0.000), explaining 16.4% of the variance. These findings underscore the predominant role of emotional regulation over self-confidence beliefs in shaping job satisfaction within routine-based manual work environments. Practically, this research recommends emotion-focused training interventions to enhance employee wellbeing and reduce turnover intentions in craft industries.
Walid Nak Dewi Boleh? : Efforts to Prevent Child Grooming Through Virtual Reality (VR)-Based Digital Literacy Raisya Aulia; Aliyah Putri Chania; Nayla Dinda Saniyya; Achmad Sauri; Azwaldi Azwaldi
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1125

Abstract

The rapid development of digital technology has increased children's exposure to online environments, creating both opportunities and risks, including the rising phenomenon of child grooming. This study aims to develop and evaluate Virtual Reality (VR)-based digital literacy media as an innovative preventive strategy to enhance students' awareness and understanding of online grooming threats. The research adopts a Research and Development (R&D) approach using the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. Data were collected through questionnaires, observations, interviews, and documentation involving students, teachers, and experts. The findings indicate that VR-based learning media provides an immersive and interactive experience that significantly improves students' engagement and comprehension of digital safety concepts. Expert validation results show that the developed media is categorised as feasible and highly appropriate for educational use, with strong ratings in material accuracy, media design, and language clarity. The discussion reveals that VR simulations effectively support experiential learning by allowing students to recognise grooming patterns and practise decision-making in safe, simulated digital environments. In conclusion, VR-based digital literacy is an effective and innovative learning medium for preventing child grooming, as it increases awareness, understanding, and behavioural readiness among students, while also offering strong potential for integration into future digital education strategies.
The Influence of E-Service Quality on Repurchase Intention through E-Customer Satisfaction on Shopee Food Application Users in Cirebon City Siti Amanah; Ramlah Puji Astuti; Soesanty Maulany
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1126

Abstract

This study aims to analyze the effect of e-service quality on repurchase intention through e-customer satisfaction among Shopee Food app users in Cirebon City. The development of app-based food delivery services encourages companies to improve the quality of their digital services to retain customers and increase user loyalty. This study uses a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) using SmartPLS 4 software. The research data were obtained through online questionnaires distributed to 210 respondents who are Shopee Food users and have used the service at least twice in the last three months. Purposive sampling was applied according to research criteria. The findings indicate that e-service quality has a positive and significant effect on repurchase intention and e-customer satisfaction. Moreover, e-customer satisfaction also shows a positive and significant effect on repurchase intention. The results further reveal that e-customer satisfaction mediates the relationship between e-service quality and repurchase intention. These findings provide practical implications for digital platforms and culinary MSMEs to enhance application usability, service speed, and transaction security to strengthen customer satisfaction and loyalty in the digital economy ecosystem. This study highlights the mediating role of e-customer satisfaction in the relationship between e-service quality and repurchase intention among Shopee Food users in Cirebon City.
Diagnosing Innovation Challenges in Indonesian SMEs: A Bibliographic Analysis and Conceptual Framework for Strategic Intervention Arenal Arenal; Henry Eryanto; Mardi Mardi
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1130

Abstract

Small and medium-sized enterprises (SMEs) in Indonesia are critical drivers of economic growth and employment, yet they face persistent innovation challenges that impede competitiveness. Structural, strategic, and geographical disparities across the archipelago limit SMEs’ ability to leverage external knowledge, engage in open innovation, and adopt digital transformation initiatives effectively. This study aims to diagnose key innovation barriers in Indonesian SMEs and develop a conceptual framework to guide strategic interventions. A systematic bibliographic analysis was conducted using 788 Scopus-indexed documents published between 2000 and 2025. Keyword co-occurrence, thematic mapping, and temporal overlay analyses were applied to identify the conceptual structure, thematic clusters, and evolutionary patterns in SME innovation research. The analysis highlighted seven critical challenges: limited absorptive capacity, low engagement in open innovation, misaligned business strategies, insufficient policy support, fragmented innovation networks, weak innovation culture and leadership, and ineffective benchmarking systems. Findings indicate that while foundational concepts such as performance and entrepreneurship are well-established, strategic mechanisms and digital transformation remain peripheral in both practice and literature. The study’s discussion emphasizes the need for integrated interventions across organizational, knowledge, and strategic execution levels. In conclusion, the proposed multi-level conceptual framework provides a diagnostic tool for policymakers and SME managers to identify bottlenecks, enhance innovation capacity, and strengthen regional competitiveness.
The Effect of Live Streaming and Interactive Content on Purchase Interest TikTok Shop Sri Dewi Susilawati; Lis Tatin Hernidiatiatin
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1133

Abstract

This study aims to analyze the influence of live streaming on consumer buying interest in the TikTok Shop application. The problem behind this research is the increasingly massive use of live streaming features as a marketing strategy in social commerce, but its effectiveness in encouraging consumer buying interest still needs to be proven empirically. This study used a quantitative approach with a survey method. The study population was TikTok Shop users who had watched sales live streams, with sample determination using purposive sampling techniques. Data was collected through a questionnaire based on the Likert scale and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of the SmartPLS application. The results of the study show that live streaming has a positive and significant effect on consumer buying interest. This shows that real-time interaction, direct delivery of product information, and visual appeal in live streaming can increase consumer interest and desire to make purchases. Based on these findings, it can be concluded that live streaming is an effective digital marketing strategy in increasing consumer buying interest on TikTok Shop. Therefore, business actors are advised to optimize the quality of content and interaction in live streaming to improve sales performance.
The Influence of Endorsement and Content Marketing and Brand Trust on Customer Loyalty on the Shopee platform Rudi Sugianto; Yusuf
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1134

Abstract

Rapid progress in the field of e-commerce in Indonesia has made competition between platforms increasingly fierce, so consumer loyalty is important for business sustainability. Shopee, as a well-known e-commerce platform in Indonesia, has problems in maintaining buyer loyalty when there are so many marketplace choices. This research was created to examine the effects of endorsements, content marketing, and brand trust on consumer loyalty on the Shopee platform. The research method used is quantitative with a survey method. Data was obtained from the distribution of questionnaires to 135 respondents, namely active Shopee users in Cirebon City, who were selected using the purposive sampling technique. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique using the SmartPLS application. The results of the measurement model test show that all constructs have met the requirements for validity and reliability. The results of the structural model analysis indicate that endorsements have a good and important impact on buyer loyalty. Content marketing also shows a good and important impact on buyer loyalty, with the greatest impact compared to other variables. In addition, brand trust has been proven to have a good and important impact on Shopee user loyalty. A determination coefficient (R²) value of 0.575 indicates that endorsement, content marketing, and brand trust may explain shopper loyalty in the moderate group. The findings of this study show that e-commerce user loyalty is influenced by effective digital marketing communication strategies, supported by relevant content and consumer trust levels in brands.

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