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INDONESIA
Jurnal Bisnis dan Manajemen (JBM)
Published by Universitas Lampung
ISSN : 14119366     EISSN : 27470032     DOI : 10.23960
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
The aims of JBM is to spread widely both empiric studies and conceptual discourses in the field of Management and Business. Researches in management and business study are welcome including: Organization Strategic Management Human Resource Management Marketing Finance Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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Peran Brand Love dalam Memoderasi Pengaruh Brand Satisfaction dan Brand Trust pada WOM Putri Tanti Ayuningsih; Rini Kuswati
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i1.849

Abstract

This study aims to analyze the role of brand love in moderatingeffect of brand satisfaction and brand trust on word of mouth (WOM). This study uses a sample size of 200 respondents who know or have purchased Make Over products. Sampling technique using non-probability sampling by method purposive sampling. Data analysis using SMARTPLS by using the outer model and inner model. The research findings show that brand satisfaction has a significant positive effect on WOM, brand trust has a significant positive effect on WOM. Meanwhile brand love significant positive effect on WOM. The moderation effect test shows that brand love is shown to moderate influence brand satisfaction on WOM. Temporary brand love not shown to moderate influence brand trust on WOM. This finding explains that the higher the love for a brand, the stronger the influence of brand satisfaction on WOM in Indonesian millennial youth.
Pengaruh Word of Mouth dan Social Media Activities Terhadap Minat Beli Konsumen Menantea Jawa Barat Annisa Aulia; Felicia Abednego
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i1.856

Abstract

Abstract Modernization era has changed many aspects including business aspect, especially in food and beverages industry. Competition is also increasing along with the emergence of brands or food and beverage products in Indonesia. So it takes the ability to survive and compete in the market, one of which is by maintaining buying interest from consumers. This research was conducted with the aim of examining the influence of Word of Mouth and Social Media Activities on the Buying Interests of Menantea Consumers in West Java. This research is a quantitative research with data collection techniques through questionnaires. The specified population is all people in the area of West Java. By using a sampling technique, namely purposive sampling, the sample in the study was 180 people with various different backgrounds. In the research process, the analysis was carried out using the Multiple Linear Regression Analysis technique with the help of SPSS software. Based on the analysis that has been done, the results show that Word of Mouth and Social Media Activities individually or partially affect consumer buying interest. Key words: Word of Mouth, Social Media Activities, Purchase Intention.
Komitmen Organisasional Karyawan Indomaret Di Bojonegoro ditinjau dari Keadilan Organisasional, Kepuasan Kerja dan Trust Sri Umayatin; Tri Siwi Agustina
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i1.1103

Abstract

Organizational Commitment is an important issue for a company to improve. The level of Organizational Commitment can affect how much employees intend to stay in the organization. This study aims to examine the effect of justice felt by employees (organizational justice) and job satisfaction in the organization which will have an impact on the desire to survive in the organization (Organizational Commitment). This study also analyzes Trust as a moderating variable. This study uses a quantitative approach with a survey method, using primary data from 79 employees where data is obtained using a questionnaire distributed to employees of PT. Indomarco Prismatama (Indomaret) in Bojonegoro. The sampling procedure was carried out by purposive sampling method, on employees of Indomaret in Bojonegoro area and positions not as store heads. The research uses Smart PLS 3.0 software to facilitate data analysis techniques. The results of this study show that organizational justice has a positive and significant effect on Organizational Commitment, job satisfaction has a significant positive effect on Organizational Commitment. Trust as moderation does not moderate the effect of organizational fairness on organizational commitment, nor does trust moderate the effect of job satisfaction on organizational commitment
PENGARUH BRAND AMBASSADOR, KOREAN WAVE, DAN PROMOSI TERHADAP MINAT BELI MAHASISWA PADA PRODUK NATURE REPUBLIC Amelia Putri; Adi Santoso
Jurnal Bisnis dan Manajemen (JBM) Vol 19 No 2 (2023): JBM Vol 19 (2023): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i2.912

Abstract

The purpose of this study was to observe how the influence of brand ambassadors, korean waves, and promotions on student buying interest in Nature Republic products. This research is quantitative research. The population of this study were Management Study Program students class of 2020 at Muhammadiyah Ponorogo University, totaling 158 students. The sample size of this study was 61 which was determined using the Slovin formula. The sampling method used accidental sampling. The data analysis method used is multiple linear analysis. The results of this study indicate that korean wave and promotion have a significant effect on buying interest in Nature Republic products. Another finding is that brand ambassadors have no significant effect on students' buying interest in Nature Republic beauty products.
PRODUK ASING DAN PRODUK LOKAL PADA PERDAGANGAN ELEKTRONIK LINTAS BATAS: SEBUAH KERANGKA KONSEPTUAL Dwi Kartikasari; Muhamad Nabil Almunawar; Muhammad Anshari Ali; Wardah Hakimah binti Hj Sumardi
Jurnal Bisnis dan Manajemen (JBM) Vol 19 No 2 (2023): JBM Vol 19 (2023): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i2.918

Abstract

We aim to add value to the ongoing inconsistencies by extracting models from past studies and building an overarching framework for understanding the purchase intentions of foreign and domestic products in the cross-border electronic commerce (CBEC) context. We review significant works in various disciplines and systematically extend abstractions from diverse models and theories toward iterative methods. We deconstruct and (re)construct them into the framework. We identify the importance of segmenting consumer engagement with global-local discourses and screen samples not engaging with the country of origin (COO) discussions. We pinpoint the significance of the underlying theories of social class, rational choice, social identity, COO, substitute versus complementary, schema, consumer culture, adaptive structuration, and the unified theory of acceptance and use of technology. We highlight the urgency of drawing from multidisciplinary approaches to acknowledge the complex relationship between constructs of product types, social class, ethnocentrism, informedness, benefits, perceived risks, and the purchase intention of domestic and foreign products. Researchers should refine models based on consumer segments and test the framework to examine its usability. Policymakers and international marketers can refine policies and strategies by incorporating the framework's critical success factors. We fill the wide research gap in international marketing and information systems literature by offering an integrative approach that broadens our understanding of foreign versus domestic product controversies.
ANALISIS ASPEK KELAYAKAN USAHA PADA ERGO COFFE DI KABUPATEN JEMBER Elasari Juniana; Heny Inayatul Maula; Hidayah Atta mimi; Rahmawati Rahmawati; Revi Septia
Jurnal Bisnis dan Manajemen (JBM) Vol 19 No 2 (2023): JBM Vol 19 (2023): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i2.1086

Abstract

Ergo Coffe is one of the cafes in Jember Regency with a main menu of coffee and non-coffee menus as well as light snacks whose prices are affordable for the pockets of the people, especially Jember. The purpose of this study was to analyze the feasibility of Ergo Coffee on legal aspects, technical and production aspects, market and marketing aspects, financial aspects, and environmental aspects. This research uses descriptive qualitative method. The research design used in this research is library research and field research. Collecting data in research using primary data, namely by interview. Ergo Coffe's financial aspect calculations obtained 515,000 in January and 515,600 in February.
The PENGARUH RELIGIUSITAS, HALAL KNOWLEDGE, HALAL AWARENESS, DAN SIKAP KONSUMEN TERHADAP NIAT BELI PRODUK SKINCARE HALAL BLP SKIN Salsabilla Aura Balqis; Siti Zulaikha
Jurnal Bisnis dan Manajemen (JBM) Vol 19 No 2 (2023): JBM Vol 19 (2023): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i2.1096

Abstract

The purpose of this study is to determine the effect of religiosity, halal knowledge, halal awareness and attitude on consumer’s purchase intention towards skincare product BLP Skin in Kota Surabaya. The data was collected from online questionnaires. This study used a quantitative method and was tested using SEM PLS by SmartPLS. The result of this study found that religiosity significantly influenced attitude and consumer intention to buy skincare BLP Skin. Halal knowledge also significantly influenced consumer’s attitude, and lastly halal awareness had significant influence towards consumer’s purchase intention. Meanwhile, the relationship between halal knowledge and purchase intention, halal awareness towards attitude, also attitude and purchase intention were found to be not significant. Finally, for the mediating effect in this study found that there were no mediation with purchase intention through attitude. The results give implication to firms competing in cosmetic industry. Halal awareness is one of the main factor that should be taken into account in promoting their product.
The EFFECT OF BUDGETARY PARTICIPATION ON BUDGETARY SLACK : THE ROLE OF MORAL REASONING AS A MODERATION VARIABLE Dian Mustika; Nolita Yeni Siregar; Reva Meiliana; Rieka Ramadhaniyah
Jurnal Bisnis dan Manajemen (JBM) Vol 19 No 2 (2023): JBM Vol 19 (2023): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i2.1474

Abstract

Implementation of regional autonomy based on Law no. 32 of 2004 had a significant impact on the procedure for preparing the Regional Revenue and Expenditure Budget (APBD). A performance-based budgeting system enables local governments to identify and define performance indicators that are relevant to local conditions, so that budgeting can focus more on achieving the expected results. However, problems arise when the involvement of various parties increases in the budget preparation process. This study aims to analyze the effect of budgetary participation on budgetary slack in the management of the district government budget. South Lampung by using the role of moral reasoning as a moderating variable. This research is a quantitative research with a survey method using a questionnaire as a data collection medium which is distributed directly to apparatus directly involved in district budgeting. South Lampung. Sampling using purposive sampling, and obtained as many as 53 participants. The method of data analysis and hypothesis testing used is Structural Equation Modeling (SEM) using the WrapPls 7.0 software analysis tool. The results of this study indicate that budgetary participation has a positive effect on budgetary slack in district government budget management. South Lampung, On the other hand, the role of moral reasoning is proven to be able to moderate the relationship between budgetary participation and budgetary slack.
PENGARUH RESTAURANT ATMOSPHERE DAN PERCEIVED VALUE TERHADAP CUSTOMER BEHAVIORAL INTENTION PADA RESTO SEAFOOD SITUBONDO Maimuna, Riski; Suhartono, Suhartono; Khristianto, Wheny
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1715

Abstract

The high growth of restaurants has an impact on tight business competition. It gives the Situbondo Seafood restaurant the right marketing strategy and can influence customer behavior intentions. The appearance of a modern restaurant based on customers' wishes and needs impacts customer behavior intentions that can benefit the company. This study aims to analyze the effect of restaurant atmosphere and perceived value on customer behavior intentions and identify the most dominant variable influencing customer behavior intentions in Situbondo Seafood restaurant. This research method uses a quantitative approach with associative techniques. Data collection used a non-probability sampling technique with a purposive sampling sample through a questionnaire filled out by 130 Situbondo Seafood restaurant consumers. The results of the partial test of this study indicate that restaurant atmosphere has a significant positive effect on customer behavioral intention, and perceived value also has a significant positive effect on customer behavioral intention. Meanwhile, simultaneously, the atmosphere of the restaurant and perceived value have a significant positive effect on customer behavioral intention. Keywords: restaurant atmosphere, perceived value, customer behavioral intention
APPLICATION OF THE ANALYTICAL HIERARCHY PROCESS (AHP) METHOD IN EMPLOYEE REWARDS DECISION MAKING Syah, Bayu Erdian; Achsa, Andhatu; Ikhwan, Khairul
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1761

Abstract

This research aims to formulate a method to help make reward decisions through a UD Restu Bunda MSMEs case study. MSMEs are businesses in the creative economy that can withstand the shocks of uncertain economic conditions. Strong ambition to develop a business backfires because many things are often neglected. The bigger a business is, the more complex the management system is, one of which is rewards management. Rewards are employee appreciation based on criteria. Although no regulations state that business owners are required to provide rewards, giving rewards can also trigger internal conflicts, especially for MSMEs that do not have a structured and rational reward system. This research used the Analytical Hierarchy Process (AHP), which combines Expert Choice 11 (EC 11) and Microsoft Excel tools. The results of this research are mainly in formula development, where the modification is the discovery of a performance value coefficient that functions to maintain the exchange rate of the performance assessment score against the funds provided. The exchange rate will not change as long as there is no change in the number of employees and funds to prevent cost overruns. Based on simulations conducted at UD Restu Bunda MSMEs, it was found that four important aspects must be given more attention when conducting performance appraisals, namely loyalty, work quality, communication, and discipline. Keywords: Rewards Management; Rewards; SMEs; Analytic Hierarchy Process, Expert Choice 11

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