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INDONESIA
Jurnal Bisnis dan Manajemen (JBM)
Published by Universitas Lampung
ISSN : 14119366     EISSN : 27470032     DOI : 10.23960
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
The aims of JBM is to spread widely both empiric studies and conceptual discourses in the field of Management and Business. Researches in management and business study are welcome including: Organization Strategic Management Human Resource Management Marketing Finance Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER Maftah, Milatul; Zulianto, Mukhamad
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1830

Abstract

Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as a promotional medium by SMEs in the Jember Regency. The research results show that SMEs utilize social media for promotion, such as Facebook, Whatsapp, Instagram, and Telegram. Each social media is used following the functions and features. Social media Instagram is utilized as a place to upload promotional videos, product photos, posters, booking info, and product reviews. Social Media Facebook is utilized to reach people who are in the community to sell and buy. Social Media WhatsApp and Telegram can be used for two-way communication between SMEs and consumers. Keywords: social media, Strategy, Small and medium-sized Enterprises
PENGARUH TREN PRODUK, STORE ATMOSPHERE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI Annaufal, Muhamad Ardabilly; Prastowo, Sugeng Lubar; Syah, Hidayat
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1879

Abstract

This study uses customer satisfaction as the mediating variable to demonstrate how product trends, store ambiance, and word of mouth affect purchasing decisions. One hundred twenty-five participants took part in the study conducted at the Uniqlo Supermall Karawaci Tangerang. Tangerang and involved 125 respondents. The method used was quantitative, with the sampling technique using non-probability sampling with the accidental sampling method. Data analysis employed descriptive statistical techniques and inferential statistics using the structural equation modeling partial least squares (SEM-PLS) analysis tool with the SMART PLS 3.0 program. Keywords: Product trends, Store atmosphere, Word of Mouth, Satisfaction
PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN ISLAMIC ADVERTISING TERHADAP REPUTASI PERUSAHAAN DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA LAPTOP ASUS DI KOTA SALATIGA Santika, Selvia Ayu; Kurniawan, Heri
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1946

Abstract

The study aims to identify and analyze the impact of corporate social advertising and Islamic advertising on the company's reputation, with customer satisfaction as a variable of intervening on ASUS laptop users in Salatiga City. This quantitative research uses questionnaires as a preliminary data source. The IBM SPSS 25 statistical analysis tool is used to analyze a sample of 100 respondents. The results of this study indicate that the implementation of corporate social responsibility, Islamic advertising, and customer satisfaction each has a positive and significant effect on company reputation. Corporate social responsibility has a positive and significant effect on customer satisfaction. Islamic advertising has a positive and insignificant effect on customer satisfaction. The customer satisfaction variable can mediate corporate social responsibility's influence on a company's reputation. Meanwhile, customer satisfaction cannot mediate Islamic advertising on a company's reputation. Keywords: Customer Satisfaction, Corporate Social Responsibility, Islamic Advertising, Company Reputation.
ANALISIS OVERREACTION HYPOTHESIS PADA HARGA SAHAM Eka Radiyanti; Sri Hasnawati
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i1.1980

Abstract

The purpose of this research is to see if there is an overreaction hypothesis on stock prices on the Indonesia Stock Exchange. This study's population consists of 229 manufacturing companies registered on the Indonesia Stock Exchange between 2018 and 2022. This study's sample was drawn using a purposive sampling approach, yielding a sample of 127 companies. The study used a significance t test which was processed using SPSS 22 software. The research period is an annual period. Shares are classified into 2 types, namely winner stocks and loser stocks. The results of the study show that winner and loser stocks have experienced several reversals, but these symptoms cannot be proven statistically. As a result, there is no overreaction hypothesis for manufacturing companies registered on the Indonesia Stock Exchange between 2018 and 2022. Keywords: Overreaction Hypothesis, Winner Stocks, Loser Stocks, Abnormal Return Abstrak Tujuan dari penelitian ini adalah untuk melihat apakah terdapat overreaction hypothesis terhadap harga saham di Bursa Efek Indonesia. Populasi penelitian ini terdiri dari 229 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2018-2022. Pengambilan sampel penelitian ini menggunakan pendekatan purposive sampling, sehingga menghasilkan sampel sebanyak 127 perusahaan. Penelitian menggunakan uji signifikansi t yang diolah dengan menggunakan software SPSS 22. Periode penelitian adalah periode tahunan. Saham diklasifikasikan menjadi 2 jenis, yaitu saham winner dan saham loser. Hasil penelitian menunjukkan bahwa saham winner dan loser telah mengalami beberapa kali pembalikan, namun gejala tersebut tidak dapat dibuktikan secara statistik. Hasilnya, tidak ada overreaction hypothesis untuk perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2018-2022. Kata Kunci: Overreaction Hypothesis, Winner Stocks, Loser Stocks, Abnormal Return
PERAN NILAI-NILAI GAMIFIKASI DAN SOSIAL TERHADAP ADOPSI E-COMMERCE Adinda Risky Ammalia; Sumar Sumar
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i1.2041

Abstract

This study aims to identify the factors that generate social and shopping motivations that lead to favorable attitudes toward e-commerce applications in gamification. The research methodology used primary data from an online questionnaire. A sample of 151 e-commerce application users who play games on e-commerce platforms was collected and analyzed using structural equation modeling. The results showed that exposure to the network through gamification significantly impacts social influence, perception, and mutual benefit. The more a user interacts with other users in the network, the greater his or her participation in the gamification system. Thus, the more extensive the network, the greater the potential for recognition and exposure to more social environments. Recognition and reciprocal benefits were found to have no significant effect on attitudes. This study provides practical recommendations for implementing gamification in e-commerce application platforms. This study provides a better understanding of the application of gamification in e-commerce by examining social interactions within the game and shopping behavior in e-commerce that continuously use the platform. Keywords: Gamification; Network Exposure; Social Influence; Reciprocal Benefit; Recognition Abstrak Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang menciptakan motivasi sosial dan belanja yang mengarah pada sikap positif untuk aplikasi e-commerce dalam konteks gamifikasi. Metodologi penelitian menggunakan data primer dari kuesioner online, 151 pengguna aplikasi e-commerce yang memainkan game di platform e-commerce dikumpulkan sebagai sampel penelitian dan dianalisis menggunakan model persamaan struktural. Hasil penelitian menunjukkan bahwa paparan jaringan melalui gamifikasi berpengaruh secara signifikan terhadap pengaruh sosial, pengakuan dan manfaat timbal balik. Semakin banyak pengguna yang terpapar ke pengguna lain dalam jaringan, mereka akan lebih terlibat dalam sistem gamifikasi. Dengan demikian, ketika jaringan semakin besar, kemungkinan mendapatkan pengakuan dan terpapar lebih sosial di lingkungan juga akan lebih besar. Pengakuan dan manfaat timbal balik tidak ditemukan signifikan mempengaruhi sikap. Penelitian ini memberikan rekomendasi praktis untuk aplikasi e-commerce dalam menerapkan gamifikasi ke dalam platform mereka. Penelitian ini memberikan pemahaman yang lebih baik tentang penerapan gamifikasi di e-commerce dengan mengkaji interaksi sosial dalam game dan perilaku belanja di e-commerce yang terus menggunakan platform tersebut. Kata Kunci: Gamifikasi; Paparan Jaringan; Pengaruh Sosial; Manfaat Timbal Balik; Pengakuan
DOES HEDONIC AND UTILITARIAN MOTIVES AFFECTS INTENTION TO FOLLOW GREEN ACCOUNT? OPINION LEADERSHIP AS A MEDIATING Adinda Mutiara Putri Sakhina; Rini Kuswati
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i1.2080

Abstract

Many business people use social media as a marketing tool in this digital age. TikTok is one of the social media platforms that is frequently utilized as a tool for product marketing. The number of followers on a TikTok account dramatically impacts how well a product is marketed through TikTok social media. This study tries to analyze the mediation effect of opinion leadership on the relationship between hedonic motives and utilitarian motives on intention to follow green account. This study used a sample size of 200 respondents who knew account TikTok of The Body Shop Indonesia. The sampling method used non-probability sampling with a purposive sampling approach. Data analysis using the SmartPLS application. The research findings show that hedonic and utilitarian motives directly affect opinion leadership, hedonic and utilitarian motives directly affect intention to follow the green account, and opinion leadership affects intention to follow the green account. The mediation effect test shows that opinion leadership is proven to mediate the influence of hedonic and utilitarian motives on the intention to follow the green account. Keywords: Hedonic Motives, Utilitarian Motives, Opinion Leadership, and Intention to Follow Green Account Abstrak Banyak pebisnis yang menggunakan media sosial sebagai alat pemasaran di era digital ini. TikTok merupakan salah satu platform media sosial yang sering digunakan sebagai alat pemasaran produk. Jumlah followers sebuah akun TikTok memiliki pengaruh yang besar terhadap seberapa baik sebuah produk dipasarkan melalui media sosial TikTok. Penelitian ini mencoba untuk menganalisis pengaruh mediasi opinion leadership terhadap hubungan antara hedomic motives dan utilitarian motives pada intention to follow green account. Penelitian ini menggunakan jumlah sampel sebanyak 200 responden yang mengetahui akun TikTok The Body Shop Indonesia. Metode pengambilan sampel menggunakan non probability sampling dengan pendekatan purposive sampling. Analisis data menggunakan aplikasi SmartPLS. Temuan penelitian menunjukkan bahwa hedonic dan utilitarian motives secara langsung berpengaruh terhadap opinion leadership, hedonic dan utilitarian motives secara langsung berpengaruh terhadap intention to follow green account, dan opinion leadership berpengaruh terhadap intention to follow green account. Uji efek mediasi menunjukkan bahwa opinion leadership terbukti memediasi pengaruh hedonic motives dan utilitarian motives terhadap intention to follow green account. Kata Kunci : Hedonic Motives, Utilitarian Motives, Opinion Leadership, dan Intention to Follow Green Account
PERAN BUDAYA ORGANISASI DALAM MANAJEMEN KONFLIK PADA TEMPAT KERJA DI ERA DIGITAL Fauzi, Khaleeva Aqeyla; Purbasari, Ratih
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i2.2285

Abstract

Konflik di tempat kerja adalah tantangan umum yang mempengaruhi produktivitas dan harmoni organisasi. Penelitian ini mengeksplorasi peran budaya organisasi dalam manajemen konflik di tempat kerja. Sebagai sistem nilai bersama, budaya organisasi berpengaruh pada munculnya, perkembangan, dan penyelesaian konflik. Metode penelitian kualitatif melibatkan wawancara, observasi, dan analisis dokumen. Temuan menunjukkan bahwa budaya organisasi memengaruhi persepsi terhadap konflik dan strategi penyelesaiannya. Penelitian ini memberikan wawasan tentang bagaimana budaya organisasi dapat membentuk lingkungan kerja yang produktif dan harmonis. Implikasinya dapat membantu praktisi dan pemimpin mengembangkan strategi manajemen konflik yang sesuai dengan budaya mereka, meningkatkan efektivitas penyelesaian konflik di tempat kerja. Kata Kunci : Manajemen Konflik, Budaya Organisasi, Tempat Kerja Abstract Workplace conflict is a common challenge that impacts organizational productivity and harmony. This research explores the role of organizational culture in managing workplace conflicts. As a shared value system, organizational culture influences the emergence, development, and resolution of conflicts. The qualitative research method involves interviews, observations, and document analysis. Findings indicate that organizational culture affects perceptions of conflict and resolution strategies. This study provides insights into how organizational culture can shape a productive and harmonious work environment. Its implications can assist practitioners and leaders in developing conflict management strategies aligned with their culture, enhancing conflict resolution effectiveness in the workplace. Keywords: Conflict Management, Organizational Culture, Workplace
MILLENNIALS INVESTMENT DECISION ON INDONESIA GOVERNMENT SUKUK: AN ANALYSIS USING BEHAVIOURAL FACTORS Irfan Hassandi
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i1.2291

Abstract

Sharia products are well-developed in the Indonesian market. The growth of Sharia products in Indonesia caused not only the benefits but also the growth of the population in Indonesia, especially the Muslim population. One of the Sharia products published by the Indonesian government is Sukuk. The government uses Sukuk to fund its expenditures, such as infrastructure. Indonesia's population pyramid determines that the dominant population in Indonesia is between 20-40 years old and classified as millennials. With psychological factor analysis, this research has purposed to measure what psychological value determines millennials' investment decisions in Government Sukuk products. The results show that variables that have a significant relationship with investment decisions are trait anger, overconfidence, and self-monitoring. Keywords: Government Sukuk; Investor Decision Analysis; Millennials; Behavioural Factors Abstrak Produk syariah berkembang dengan baik di pasar Indonesia. Pertumbuhan produk syariah di Indonesia tidak hanya disebabkan oleh manfaat yang ditawarkan, namun juga pertumbuhan jumlah penduduk di Indonesia, khususnya populasi umat Islam. Salah satu produk syariah yang diterbitkan oleh Pemerintah Indonesia adalah Sukuk. Sukuk digunakan oleh pemerintah untuk mendanai pengeluaran mereka seperti infrastruktur. Piramida penduduk Indonesia menunjukkan bahwa dominasi penduduk di Indonesia adalah kelompok umur antara 20-40 tahun yang tergolong generasi milenial. Dengan analisis faktor psikologis, penelitian ini bertujuan untuk mengukur faktor psikologis yang menentukan keputusan investasi generasi milenial pada produk Sukuk Negara. Hasil penelitian menunjukkan variabel yang mempunyai hubungan signifikan terhadap keputusan investasi adalah trait anger, overconfidence, dan self-monitoring. Kata Kunci : Sukuk Negara, Analisis Keputusan Investasi, Millenial, Faktor Perilaku
IMPLEMENTATION OF A BALANCED SCORECARD AS A PERFORMANCE MEASUREMENT TOOL IN A WORKSHOP-BASED MANUFACTURING COMPANY Simbolon, David Hamonangan; Hardiansyah, Hardiansyah
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i2.2325

Abstract

As business becomes increasingly complex and dynamic, organizations need to develop effective strategies to achieve their goals. One strategic management tool introduced to address this challenge is the Balanced Scorecard (BSC). The primary challenge in applying the BSC lies in designing and implementing balanced and relevant performance measures. This study, employing qualitative research methods, examines the use of the Balanced Scorecard (BSC) as a tool to measure performance in a manufacturing company operating in a workshop-based environment. Through in-depth interviews with stakeholders, including top management, functional managers, employees, and investors, the research uncovers the complexities, requirements, and opportunities associated with implementing the BSC in a workshop environment. The findings highlight the potential of the BSC as an appropriate framework for measuring production, quality, efficiency, and innovation, while also drawing attention to the barriers related to integration with existing management systems, understanding workshop procedures, and adaptation for successful implementation. The results of the study provide critical guidance for decision-makers considering the BSC as a performance measurement tool tailored to meet the needs of the shop floor, with the aim of enhancing operational and strategic performance in manufacturing organizations. Keywords: Balanced Scorecard (BSC), Strategic Management, Performance Measurement Abstrak Organisasi perlu mengembangkan strategi yang efektif untuk mencapai tujuan mereka karena bisnis menjadi semakin kompleks dan dinamis. Salah satu alat manajemen strategis yang diperkenalkan untuk menjawab tantangan ini adalah Balanced Scorecard (BSC). Bagaimana merancang dan mengimplementasikan ukuran kinerja yang seimbang dan relevan merupakan isu utama dalam penerapan BSC. Dengan menggunakan metode penelitian kualitatif, penelitian ini mengkaji penggunaan Balanced Scorecard (BSC) sebagai alat untuk mengukur kinerja pada sebuah perusahaan manufaktur yang beroperasi di lingkungan berbasis workshop. Penelitian ini mengungkap kompleksitas, persyaratan, dan peluang yang terkait dengan penerapan BSC di lingkungan workshop melalui wawancara mendalam dengan para pemangku kepentingan, termasuk manajemen puncak, manajer fungsional, karyawan, dan investor. Hasilnya menggarisbawahi potensi BSC sebagai kerangka kerja yang tepat untuk mengukur produksi, kualitas, efisiensi, dan inovasi, tetapi juga menarik perhatian pada hambatan integrasi dengan sistem manajemen saat ini, pemahaman tentang prosedur workshop, dan adaptasi untuk implementasi yang sukses. Hasil penelitian ini memberikan panduan penting bagi para pengambil keputusan untuk mempertimbangkan penggunaan BSC sebagai alat pengukuran kinerja yang memenuhi kebutuhan lantai pabrik dengan tujuan untuk meningkatkan kinerja operasional dan strategis dalam organisasi manufaktur. Kata Kunci : Balanced Scorecard (BSC), manajemen strategis, pengukuran kinerja
MODERASI LINGKUNGAN ISLAMI PADA SIKAP HEDONISME DAN KONFORMITAS TEMAN SEBAYA TERHADAP PERILAKU KONSUMTIF GENERASI ZILENIAL Amreni, Firda; Hamzah, Aksi; Shadriyah, Shadriyah
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i2.2736

Abstract

The Zillenial generation, born during a period of rapid technological advancement, is navigating an increasingly complex social environment where hedonism and peer conformity significantly influence their consumptive behaviors. Additionally, the Islamic environment plays a notable role in shaping these behaviors. This study aims to explore how the Islamic environment moderates the effects of hedonism and peer conformity on the consumptive behavior of the Zillenial generation in Ulaweng District. The research sample consisted of 120 individuals. This field study employs a quantitative approach. The findings reveal a significant impact of both hedonism and peer conformity on the consumptive behavior of the Zillenial generation in Ulaweng District. However, the Islamic environment does not moderate the relationship between hedonistic attitudes and consumptive behavior. Conversely, the Islamic environment does moderate the influence of peer conformity on the consumptive behavior of the Zillenial generation. Keywords: : Zilenial Generation, Hedonism, Peer Conformity, Consumptive Behavior, Islamic Environment. Abstrak Generasi zilenial dapat diakatakan dilahirkan dalam era teknologi yang berkembang pesat, dan Dalam konteks sosial yang semakin kompleks ini, sikap hedonisme dan konformitas terhadap teman sebaya menjadi faktor lain yang memainkan peran penting dalam membentuk perilaku konsumtif generasi zilenial. Selain itu, lingkungan islami, juga memiliki dampak yang signifikan terhadap perilaku konsumtif. Penelitian bertujuan untuk mengetahui bagaimana lingkungan islami itu apakah dapat memoderasi sikap hedonisme dan konformitas teman sebaya terhadap perilaku konsumtif generasi zilenial yang ada di Kecamatan Ulaweng. Sampel dalam penelitian ini berjumlah 120 orang. Penelitian ini merupakan penelitian lapangan, pendekatan dalam penelitian ini pendekatan kuantitatif. Berdasarkan hasil dari penelitian ini dapat disimpulkan bahwa terdapat pengaruh antara sikap hedonisme dan konformitas teman sebaya terhadap perilaku konsumtif generasi zilenial di Kecamatan Ulaweng. Sedangakan lingkungan islami belum memoderasi hubungan antara sikap hedonisme terhadap perilaku konsumtif generasi zilenial. Dan lingkungan islami memoderasi hubungan antara konformitas teman sebaya terhadap perilaku konsumtif generasi zilenial. Kata Kunci : Generasi Zilenial, Sikap Hedonisme, Konformitas Teman Sebaya, Perilaku Konsumtif, Lingkungan Islami.

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