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Kontigensi: Jurnal Ilmiah Manajemen
Published by Universitas Pasundan
ISSN : 20884877     EISSN : 25280139     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual property management, international business, logistics, management information systems, management and communication, management, and strategy, marketing, production, operations and manufacturing management, public and non-profit management, quality control, taxation management, technological change, and other related topics. Research articles, conceptual papers, case studies, and all of the aspects are acceptable.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 453 Documents
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Experiential Marketing's Impact on Visit Decisions: The Role of Visitor Satisfaction at Ullen Sentalu Museum Yesa Ramadhani
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.352

Abstract

This study aims to determine the effect of experiential marketing on visiting decisions through visitor satisfaction as an intervening variable (Case Study at the Ullen Sentalu Museum in Yogyakarta). The research methodology used uses quantitative methods. The population in this study is the population used is tourists who visit the Yogyakarta Ullen Sentalu Museum as many as 100 people. The sample used was 100 respondents using the Accidental sampling technique, which is a sample search based on chance, that is, anyone found by the researcher can be used as a sample, if it is deemed that the person met by chance is suitable as a data source. Methods of data analysis using Path Analysis (Path Analysis). The results of the study show that: (1) sense experience has a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (2) sense experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (3) experiencing a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (4) experience experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (5) think experience has a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (6) think experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (7) act experience has a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (8) act experience has a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta. (9) linking experience to a significant positive effect on the decision to visit the Ullen Sentalu Museum, Yogyakarta. (10) associated experience with a significant positive effect on visitor satisfaction and the decision to visit the Ullen Sentalu Museum, Yogyakarta
Factors that Influence Social Media Marketing Activity and the Effect on Business Performance of The SMEs in Bandung Syafa Firsta Alika; Teguh Widodo
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.357

Abstract

The extensive use of social media has prompted research on factors influencing its adoption for marketing among SMEs in Bandung and its impact on business performance. Social media has become pervasive and significantly shapes marketing strategies in the digital era. This study investigates factors influencing social media adoption and its effect on business performance. Key variables include perceived usefulness, ease of use, compatibility, cost, social media for marketing, and business performance. Quantitative data selected from 100 SMEs in Bandung. Data were collected via a survey and analyzed using SEM-PLS constructed by 26 questionaire items. A theoretical model has been created by combining elements from TAM and UTAUT2, with certain adaptations, to examine how this impact relates to business performance. Findings reveal that perceived usefulness, ease of use, compatibility, and cost positively influence SMEs' adoption of social media for marketing activities. The study also demonstrates that using social media for marketing positively impacts business performance. Ultimately, promoting sincerity in raising awareness about the benefits of SMM to Indonesian SMEs can encourage its adoption for their overall advantage. Keywords: Perceived Usefulness, Ease of Use, Compatibility, Social Media Marketing, Business Performance
Implementation of Sentiment Analysis in HR Management and Development Planning Using Topic Modelling on Employee Review Furqon Sandiva Utomo Putra; Ira Puspitasari
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.358

Abstract

Employee satisfaction is a crucial factor in the workplace that affects motivation, performance, and overall well-being. Dissatisfaction can lead to high turnover and organizational disruption. Enhancing satisfaction is essential for maintaining productivity and retention. However, gathering accurate data is challenging due to employee hesitancy. Career websites offer a platform for anonymous reviews; however, analyzing vast amounts of textual data can be overwhelming. Moreover, management needs to identify which aspects require priority for improvement. This study proposes a data analytics approach using sentiment analysis and topic modelling to assess employee satisfaction and identify contributing aspects. The method was applied to 9,000 publicly available reviews of Accenture on Glassdoor. The proposed method can provide insights into the positive or negative perceptions of employees towards the company and categorize them based on common topics. Opportunity mapping was then applied to highlight the areas requiring improvement. This study provides insights into employee opinions and identifies aspects that are satisfactory, lacking, or highly satisfying. This approach offers a valuable framework for organizations seeking to enhance employee satisfaction based on comprehensive data analysis.
Dividend Policy Mediates the Effect of Financial Performance on Firm Value Zessicha Belliana Putri; Khuzaini Khuzaini; Suhermin Suhermin
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.364

Abstract

This study aimed to examine the effect of financial performance on firm value, with dividend policy as an intervening variable (A Study at Manufacturing Companies in Indonesia Stock Exchange). The population was manufacturing companies listed on Indonesia Stock Exchange from 2016-up to 2020. Furthermore, the data collection technique used purposive sampling with 72 companies as the sample. The data used were secondary, in companies’ annual reports. The data analysis technique used SEM-PLS with Smart PLS 3.0. The analysis result from measurement models (outer model) through internal consistency test, convergent and discriminant validity showed that all variables had fulfilled the testing requirements. Based on the model structure (inner model), path coefficient analysis with bootstrapping and determinant coefficient test was used to perceive either relation or ability of exogenous variables in describing endogen variables. In addition, the hypothesis test concluded that liquidity, leverage, activities, and profitability had a significantly positive effect on dividend policy. In contrast, liquidity and activities had a positive but insignificant effect on firm value. On the other hand, leverage, profitability, and dividend policy significantly positively impacted firm value. In brief, dividend policy could not mediate the effect of liquidity and leverage on firm value, yet it could judge the impact of activities and profitability on firm value.
Distribution of Garlic Marketing Margin in West Miomaffo District, North Central Timor Regency, East Nusa Tenggara Anggraeny Paridy; Stanis Man; Adrianus Ketmoen; Hironimus Dopo; Leni Marlina Kanadjo
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.365

Abstract

Garlic farming is the livelihood of the community in Fatuneno village, North Central Timor Regency, East Nusa Tenggara Province, to meet the needs of children's life and education. The income of garlic farmers is the marketing margin obtained by garlic postharvest actors. The purpose of this study is to find out 1). How much is the marketing margin receipt of postharvest actors? 2). Is there a marketing margin distribution gap between garlic postharvest actors? This research method is a survey, and data collected randomly stratified; respondents consist of 46 farmers, eight collecting traders and three intermediary traders. Analysis tools used:1). To determine the marketing margin received by postharvest actors, the Marketing Margin equation is used. 2) For marketing margin distribution, use Gini Coefficient. There are three postharvest actors in garlic marketing distribution: producer farmers, collecting traders, and intermediary traders. In all three garlic marketing channel models, a short marketing channel benefits all three garlic postharvest actors. The distribution of marketing margins in the first and second marketing channels is at moderate evenness, and the third marketing channel is at high evenness.
Analysis of Financial Performance, Efficiency, and Organizational Growth of Zakat Management Organizations on Zakat Collection in Indonesia Firdha Amaliah
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.371

Abstract

The purpose of this study is to analyze the financial performance, efficiency and growth of zakat management organizations with independent variables such as liquidity ratios, amil funds, activity, efficiency and growth in zakat payments. The dependent variable used is the zakat institution which can be seen on the website of each zakat institution. The population of this study is all zakat institutions registered at BAZNAS for the 2016-2020 period. Sampling using purposive sampling method. The number of samples used in this study were 8 zakat institutions with a research period of 5 years. The analytical method used was panel data regression processed with Eviews version 10. This research was conducted in several ways to determine the appropriate model, namely: Interaction Test, Fixed Effect Test, Random Effect Test, Chow Test, Housman's test. The appropriate model is obtained after classical assumptions and hypothesis testing. The results showed that the ratio of liquidity, amil wealth and activity did not affect the distribution of zakat. While the efficiency ratio and growth ratio on the control variable have a positive effect on the distribution of zakat.
Consumer Reviews on TikTok and Their Impact on Millennial Saving Decisions Shagi Aprilia Kurniawan; Tetty Rimenda; Agus Buntoro; R. Elly Mirati
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.385

Abstract

The purpose of this study is to investigate customer reviews of banking advertisements onTikTok. The current phenomenon is the emergence of formal banking product advertisements on social media such as in Instagram, Twitter or FB. Another phenomenon that appears is the way customers make decisions has also changed. Before making a decision, customers prefer reviews given by customers uploaded on social media, Data collection was collected by survey method. Questionnaires distributed on Instagram. Respondents were screening only for those who had seen a review of a savings product ad on TikTok which consisted of 171 people. The findings show that positive reviews (P-Reviews) and negative reviews (N-Reviews) influence customers' saving decisions. However, our particular finding is that N-Review has a greater influence on customers' saving decisions than P-Review. The product weakness construct is the biggest determinant in deciding to buy a product. This concludes that customers are very careful about product deficiencies. N-Reviews published on social media make customers more careful when buying products because customers don't want to lose money. On the other hand, for a product that is considered good, the volume of (P-Reviews) must be high in order to create a positive impression on customers.
Application of technology acceptance model (TAM) through the concept of Perceived Usefulness in the BRIguna Digital marketing program Sonia Anuar Sonia; Endy Gunanto Marsasi
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.387

Abstract

Researchers examined a company engaged in banking that generally provides service products where this company does several services to market its products. This study aims to evaluate the services provided through marketing media companies use in Mobile Banking, namely BRIguna Digital, to make it easier for product users to carry out activities online. This study used descriptive qualitative research methods and data collection through observation, in-depth interviews, company secondary data, and documentation collection. This research evaluates marketing services used through the BRIMO application to facilitate the systems and services provided to customers to minimize the failure of online transactions so that BRIMO users are increasingly spreading, especially in the BRIguna Digital program, which is not widely known. This evaluation is carried out to improve the existing system and introduce BRIMO, especially in the digital BRIguna program, so that it is better known and has many users. The evaluation of this program uses the theory of the Technology Acceptance Model with the concept of Perceived Usefulness which will be implemented to support the PT. Bank Rakyat Indonesia in evaluating the BRIguna Digital program
The Effect of Social Media Marketing and Brand Image on Purchase Decisions in Somethinc Products Ismi Avia Febriyanti; Imanuddin Hasbi
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.396

Abstract

This study aims to examine and analyze the influence of social media marketing and brand image on purchasing decisions on somethink products. This study used data collection techniques with questionnaires distributed via the Google Form platform with a sample of 108 people as research respondents. The analytical method used is multiple linear regression analysis. The software used in this research is SPSS version 25. The results showed that social media marketing and brand image had a positive and significant effect on somethink products. The results of data processing show that social media marketing and brand image (X) have an influence on the purchasing decision variable (Y) of 58.5% while the remaining 41.5% is influenced by other variables not examined in this study.
Entrepreneurial Resilience and Self Efficacy During the Covid-19 Mediany Kriseka Putri; Ramadhan Putra Lesmana
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.401

Abstract

Throughout Indonesia, MSMEs reflect a national workforce of 97%, so this achievement makes MSMEs the pillars of the Indonesian state economy. The covid-19 pandemic is a major disaster for micro, small, and medium enterprises because it has resulted in a decline in the economic sector. Not only large companies that the covid-19 pandemic has impacted but also micro, small, and medium enterprises (MSMEs) have also experienced the impact. MSME actors must be able to keep up with changes in their business processes by digitizing. This study aims to determine the resilience of business entrepreneurs, namely the Modification of processes and products and business models—functional areas found in business environments such as HRM, Finance, and Marketing. Technology adaption is using technology to make sales reach a broader market. Other sources of business continuation and development will be carried out in the short and long term. This research uses a qualitative method with descriptive data presentation. It uses multiple cases to compare the similarities and differences in business resilience of the three businesses in the culinary sector in Bekasi City. The data sources in this study used interviews with the owners of Rumah Cinta Kue Cinta, Dapur Kyja, and MamdiBekasi.The analysis in this study uses the help of Nvivo software to help analyze interview documents with visualization results that are easy to understand. The results of this study can be concluded that the three business actors carried out various aspects to survive during the co-19 pandemic

Page 29 of 46 | Total Record : 453

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