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Ahmad Ulil Albab Al Umar
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juremi: jurnal riset ekonomi
Published by bajang Institute
ISSN : 27986489     EISSN : 27986535     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the manuscript following the submission guidelines. Please read these guidelines carefully. Authors who want to submit their manuscript to the editorial office of Jurnal Amal should obey the writing guidelines. If the manuscript submitted is not appropriate with the guidelines or written in a different format, it will be REJECTED by the editors before further reviewed. The editors will only accept the manuscripts which meet the assigned format. Every article that goes to the editorial staff will be selected through Desk Review and Initial Manuscript Evaluation processes by Editorial Board. Then, the articles will be sent to the Mitra Bebestari/peer reviewer and will go to the next selection by Double-Blind Peer-Review Process. Further details on reviewing policy and processes are available on submission guidelines. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. All manuscripts submitted to the journal recommended being written in good English or Bahasa Indonesia. The scope and focus is related to research in economics, accounting, management and also economic education studies such as microeconomics, macroeconomics, development studies, behavioral economics, human resource management, finance, leadership management, marketing, accounting and research on education in economical. This journal also publishes articles related to the study of banking, small and medium enterprises, stock market, Islamic economics, Islamic banking, Islamic accounting and other sharia-related economic fields. And also publishes development policy studies. In accordance with its scope, the Juremi: Jurnal Riset Ekonomi welcomes multidisciplinary articles related to economic research, management, accounting, and economic education both conventional and sharia. This journal accepts qualitative research and quantitative research. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 4 No. 3: Nopember 2024" : 26 Documents clear
PENGALAMAN KEBAHAGIAAN KARYAWAN GEN Z: PERSPEKTIF FENOMENOLOGI PADA PEKERJAAN PERTAMA Putu Irma Yunita; Kadek Reno Kusuma; I Putu Dharmawan Pradhana; I Putu Yoga Purnama Wijaya
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9033

Abstract

Currently, Indonesia is entering the era of society 5.0, where this era is not much different from the era of society 4.0. Indonesia is considered late in entering this era. There are several factors that influence Indonesia to be a bit late in entering this era. one of the factors is low Human Resources (HR). This year Generation Z has started to enter the world of work, Gen Z claims to be the generation that works the hardest, but because they value flexibility as a very important principle, Gen Z will not be willing to be forced to work when they don't want to work. However, not all workplaces have the criteria desired by generation Z, so from this phenomenon it can be questioned whether generation Z is happy in their first job. This research uses qualitative methods by interviewing 7 informants. The results of this research are that generation Z workers, especially in their first job, experience less happiness, which causes their work performance to decline. One of the factors that makes their work performance decrease or they are less happy is work that is not in accordance with their wishes or passion, they do not have work experience or experience and a work environment that blinds their work performance
STRATEGI KOMUNIKASI PEMASARAN PRODUK PRESSED MYLK MELALUI INSTAGRAM Ni Putu Yunita Anggreswari; Ni Kadek Yosi Febrianti; Sulih Indra Dewi; I Putu Dharmawan Pradhana
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9034

Abstract

Abstract This study aims to determine the marketing communication strategy used by Pressed Mylk in marketing or promoting products to consumers through Instagram. By using qualitative descriptive research methods that aim to obtain in-depth, complete, and credible information and data so as to meet research objectives. This study also utilizes phenomenological methods to obtain maximum data and in accordance with the phenomena experienced by informants, in order to explain in detail the product marketing communication strategy carried out by Pressed Mylk through Instagram, using data collection techniques such as observation, documentation, and interviews to support the validation of research data. The result of this study is that Pressed Mylk has utilized Instagram features such as Instagram followers, Instagram bio, Instagram story, Instagram feed, Instagram reels, and story highlights to focus on introducing its products by uploading interesting photos or videos to attract consumers or buyers. Pressed Mylk uses 3 (three) communication strategies, namely push strategy, pull strategy, profile strategy and, Pressed Mylk applies an integrated marketing communication strategy that uses a marketing communication mix in the marketing communication strategy of Pressed Mylk products through Instagram such as advertising, sales promotion, event marketing, public relations, direct marketing, interactive marketing, and word of mouth well. From the results of this study, it can be concluded that Pressed Mylk has used Instagram well as a marketing communication medium for Pressed Mylk products, so that the effectiveness of using Instagram in marketing Pressed Mylk products has been proven through the sales turnover of Pressed Mylk products has increased
UPAYA DALAM MENDUKUNG POTENSI GASTRONOMI MENJADI DAYA TARIK WISATA DESA WISATA SUKOREJO KABUPATEN SRAGEN PROVINSI JAWA TENGAH Made Hendrayana; Hastuti Nurhayati; Faradila Anggun Surya Rini; Yusup Aprianto
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9133

Abstract

Penelitian ini bertujuan untuk mengetahui upaya - upaya yang dapat dilakukan oleh pengelola dan masyarakat desa wisata Sukorejo dalam mendukung potensi gastronomi menjadi daya tarik wisata setempat. Penelitian ini menggunakan jenis pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data menggunakan observasi langsung, wawancara mendalam dan serta dokumentasi. Hasil penelitian menunjukkan dengan adanya potensi atraksi petualangan jeep adventure dapat memberikan peluang dalam mengembangkan potensi gastronomi Desa Wisata Sukorejo diantaranya dengan menyusun paket wisata terintegrasi dengan menyediakan hidangan Tepo sebagai hidangan makan pagi terlebih dahulu untuk menambah stamina para wisatawan jeep adventure, kemudian pengalaman kuliner di alam terbuka, selama melakukan jeep adventure sambil menikmati pemandangan alam, para wisatawan jeep dapat berhenti pada area khusus yang telah disediakan dan menikmati sajian minuman khas wedang uwuh, terakhir mengupayakan adanya edukasi kuliner yaitu dengan menyelenggarakan workshop atau demo masak yang memperkenalkan cara pembuatan Tepo, wedang uwuh , dan keripik trewolo khas desa Wisata Sukorejo sehingga wisatawan bisa belajar dan membawa pulang pengetahuan baru. Dengan demikian diharapkan peelitian ini dapat memberikan dukungan terhadap pelaku industri khususnya pengelola desa wisata untuk dapat melestarikan hidangan lokal sebagai sarana promosi sehingga dapat meningkatkan dan mengembangkan destinasi pariwisata setempat dan kepada pemerintah agar dapat melakukan perencanaan dan strategi khusus dalam mengembangkan pariwisata daerah melalui wisata Gastronomi
PENGARUH DISKON DAN PROMOSI TERHADAP MINAT BELI KONSUMEN DI SHOPEE 11.11 Sahri Aflah Ramadiansyah; I Putu Dharmawan Pradhana; Putri Ekaresty Haes
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9139

Abstract

Pemahaman yang mendalam tentang pengaruh diskon dan promosi dalam konteks pemasaran online sangat penting bagi perusahaan untuk merancang strategi yang dapat meningkatkan penjualan dan kepuasan pelanggan. Tujuan Penelitian ini adalah menganalisis pengaruh diskon terhadap minat beli dan menganalisis pengaruh promosi terhadap minat beli. Penelitian ini menggunakan pendekatan kuantitatif untuk mengukur pengaruh diskon dan promosi terhadap minat beli konsumen di Shopee selama event 11.11. Populasi dalam penelitian ini adalah pengguna Shopee yang berpartisipasi dalam acara tersebut dari usia 20 sampai 25 tahun. Instrumen utama yang digunakan adalah kuesioner yang terdiri dari pertanyaan tertutup. Analisis yang digunakan adalah analisis regresi linear berganda menggunakan Smart PLS3. Hasil penelitian ini adalah diskon dan promosi memiliki pengaruh signifikan terhadap minat beli konsumen di Shopee, terutama selama event 11.11. Hasil analisis regresi mengindikasikan bahwa kedua elemen tersebut dapat meningkatkan ketertarikan konsumen untuk melakukan pembelian. Diskon yang menarik tidak hanya berfungsi sebagai insentif harga, tetapi juga menciptakan rasa urgensi di kalangan konsumen
IMPLEMENTASI MARKETING MIX DALAM KEGIATAN PEMASARAN KAIN TENUN PADA GALERI TENUN DESA SETANGGOR LOMBOK TENGAH Dewi Rispawati
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9201

Abstract

This research is entitled "Implementation of Marketing Mix in Marketing Activities of Woven Fabrics at the Woven Gallery of Setanggor Village, Central Lombok", which aims to determine the implementation of the appropriate Marketing Mix used in marketing activities of Woven Fabrics at the Woven Gallery of Setanggor Village, Central Lombok. The benefits of this research are as input and consideration for the Woven Gallery of Setanggor Village, Central Lombok in implementing the marketing mix in marketing activities of Woven Fabrics at the Woven Gallery of Setanggor Village, Central Lombok. The type of research in this study is descriptive research, with data collection techniques, namely observation, interview and documentation methods. This research uses data validity checking techniques based on triangulation techniques, by re-checking data that has been obtained through several sources. The types of data in this study are qualitative data and quantitative data and the data sources in this research are primary data and secondary data. Based on the results of the analysis, it is known that the marketing mix that can be applied in marketing activities of Woven Fabrics at the Woven Gallery of Setanggor Village, Central Lombok include: Product, Price, Promotion and Distribution (Place). Implementation of marketing mix at the Setanggor Village Weaving Gallery, Central Lombok so that the woven fabrics sold can be more varied, developed, and well-known, and in demand by consumers, especially on the island of Lombok, not only in Indonesia but also abroad
DAMPAK KRISIS EKONOMI GLOBAL TERHADAP PEMBIAYAAN USAHA KECIL DAN MENENGAH (UKM) DI INDONESIA Jen Surya; Muhammad Iqbal
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9504

Abstract

Krisis ekonomi global, baik yang disebabkan oleh faktor eksternal seperti resesi dunia maupun faktor internal seperti pandemi COVID-19, memiliki dampak signifikan terhadap pembiayaan Usaha Kecil dan Menengah (UKM) di Indonesia. UKM yang memiliki peran vital dalam perekonomian Indonesia, terutama dalam menciptakan lapangan kerja dan mendukung pertumbuhan ekonomi, sering kali menghadapi kesulitan dalam mengakses pembiayaan selama masa krisis. Penelitian ini bertujuan untuk menganalisis dampak krisis ekonomi global terhadap akses pembiayaan UKM di Indonesia serta untuk mengeksplorasi solusi yang dapat diterapkan guna mengatasi tantangan tersebut. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisis deskriptif yang mengandalkan data sekunder dari laporan pemerintah, artikel jurnal, dan sumber-sumber relevan lainnya. Hasil penelitian menunjukkan bahwa selama krisis ekonomi, lembaga keuangan lebih selektif dalam memberikan kredit, sehingga memperburuk kesulitan akses pembiayaan bagi UKM. Sebagai solusi, penelitian ini merekomendasikan penerapan program pembiayaan khusus UKM, pemanfaatan teknologi finansial (fintech), dan peningkatan literasi keuangan di kalangan pelaku UKM. Penelitian ini juga menyoroti pentingnya kolaborasi antara pemerintah, lembaga keuangan, dan UKM untuk menciptakan ekosistem yang mendukung keberlanjutan sektor UKM, khususnya dalam menghadapi krisis ekonomi global

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