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Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS)
Published by Universitas Prof. Dr. Moestopo
ISSN : -     EISSN : 27759601     DOI : https://doi.org/10.32509/mirshus.v1i1.4
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
We thank God, the Almighty, who gives us the ability to develop science and technology, one of which is to increase the number of researches whose results can be published and read by the wider community, according to the needs of each problem, especially the issues that have a scientific basis, primarily Social, Humanities and Science, also other issues have come to the fore. In this case, Universitas Prof. Dr. Moestopo (Beragama) has published scientific papers of the research results of lecturers and students and scientific observers in the publication of an international journal with the name "Moestopo International Review on Social, Humanities, and Sciences" (MIRSHuS).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 127 Documents
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Framing Honor Killing in Turkey as a Kurdish Problem: A Postcolonial Analysis Rasyid, Mufti; Latifi, Yulia Nasrul; Burdah, Ibnu; Malik, Muhammad Khoirul
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.157

Abstract

Honor killing refers to the murder of a family member (usually female) who have brought shame or dishonor upon the family. This article explores how honor killing is discussed in Turkey, with particular attention to how the practice is frequently linked to the Kurdish ethnic minority. Drawing on Robert Entman’s framing theory and supported by postcolonial critique, the study analyzes twelve news reports published between 2016 and 2023 in three major Turkish outlets. The analysis indicates that Turkish media and state discourse (manifested in legal system) repeatedly frame honor killing in ways that marginalize and stigmatize Kurds. By attaching the practice to Kurdish identity, these discourses normalize an image of Kurds as ‘backward’ and Turks as modern, reproducing orientalist binaries of tradition versus civilization. Building on Spivak’s concept of the subaltern, the article argues that Kurdish women who always become the victims of honor killing are rendered voiceless and are instrumentalized as symbolic evidence of Kurdish ‘backwardness’. In this framing, women’s suffering becomes a rhetorical device that helps justify state authority and domination over particular minorities.
Shady Online User Behavior in Marketing: The Interrelations of Management Perspective Rachmawati, Arifah; Selfiani
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.159

Abstract

Online digital systems are driving the growth of economies, but they have also given rise to problematic online user behavior. Online shady practices are a threat to social cohesion, yet they persist and evade legal detection. To promote a healthy and inclusive digital environment, there is a need for further research to understand the interplay between culture, legislation, and online user behavior. This study aims to examine the interrelations between socio-cultural settings, cyber policies, and online user behavior. It explores the effectiveness of current policy measures and posits possible ways for promoting a healthy and inclusive digital environment. The study employs a narrative review of literature to understand the interplay between culture, legislation, and online user behavior. The findings highlight the influence of cultural settings on online user behavior and the interconnectedness of legislation, culture, and online interactions. The emphasis on the need for context-specific approaches and inclusive policymaking methodologies to foster a healthy and inclusive digital environment were the knowledge gaps identified that warrant further research. Understanding the interplay between cultural settings, legislation, and online user behavior provides valuable insights for practitioners and researchers to look more into a culturally sensitive safe digital space.
Instagram Reels, Influencer Credibility, and Halal Cosmetic Purchase Decisions Aliva, Aliya Vika; Indra, Ricardo; Aras, Muhammad
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.161

Abstract

This study aims to examine the influence of Instagram Reels and influencer credibility on purchase decisions in Indonesia’s halal cosmetics market, with brand awareness serving as a mediating variable. A quantitative research approach was employed using an online survey of 400 Indonesian Instagram users who follow halal cosmetic brands and have prior purchasing experience. The data were analyzed using structural equation modeling with a partial least squares (PLS-SEM) approach to evaluate both direct and indirect relationships among variables. The findings indicate that Instagram Reels significantly influence brand awareness and purchase decisions, highlighting the persuasive role of visually engaging short-form video content. Influencer credibility significantly enhances brand awareness, while its effect on purchase decisions occurs indirectly through brand awareness. These results demonstrate the important role of brand awareness in translating digital engagement into purchasing behavior. This study contributes to the digital marketing communication literature by clarifying how short-form video content and influencer credibility interact to shape consumer decision-making and provides practical insights for developing effective marketing strategies in halal-oriented markets.
Analyzing Potential Misuse of Notarial and PPAT Deeds for Covert Gratification Budiman, Angela Benita; Birra, Azka Nisa Al; Oxanifer; Taufiqurokhman; Watriningsih
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.162

Abstract

This study aims to examine the potential misuse of notarial and Land Deed Official (PPAT) deeds as formal legal instruments that may operate as concealed channels for illicit gratuities, while also proposing preventive measures to mitigate associated risks. The research employs a normative-empirical approach by integrating statutory analysis with a conceptual framework, focusing on the Law on Notary Office, anti-corruption regulations, and patterns of disguised gratification practices involving authentic deeds. The findings demonstrate that covert gratuities can be facilitated through various notarial documents, particularly sale and purchase agreements, loan contracts, and grant deeds, which may be deliberately structured to obscure unlawful benefits. The study concludes that preventing such misuse requires strengthening professional diligence and regulatory compliance. First, notaries and PPAT officials must rigorously verify the factual accuracy of information provided by the parties and ensure its proper legal formulation, guided by principles of transparency, prudence, and accountability. Second, the consistent implementation of customer due diligence and accurate identification procedures is essential to minimize abuse. These measures are crucial for enhancing legal certainty and maintaining public trust in notarial institutions.
Rimpu Bima as a Basis for Internalising Religious Character in Primary Students Rosmini; Fujiaturrahman, Sukron; Rezkillah, Inang Irma; Muhammad Hafeez; Garba, Malami Muhammad
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.163

Abstract

Rimpu culture, as a reflection of the identity of the Bima community, contains religious values such as politeness, respect for women, and piety, making it relevant for character building in primary education. This study aims to identify the religious values embedded in the Rimpu tradition and analyse how these values are internalised in primary schools. Unlike previous studies that generally discuss character education based on local wisdom, this study specifically focuses on the formulation of the internalisation of religious values in the Rimpu tradition at the primary education level. This study uses qualitative ethnographic methods and was conducted in one of the primary schools in Bima Regency. Data were collected through participatory observation, in-depth interviews with traditional leaders, religious leaders, teachers, community members, and students, as well as documentation. Data analysis followed the Miles and Huberman model. The study shows that Rimpu religious values are reflected in community social practices and have begun to be applied in school activities. This study confirms that the Rimpu tradition can be positioned as a structured socio-religious value system with pedagogical significance in primary education.
Mangan Barema Tradition for Productive Values in Elementary Character Education Ulandari, Sri; Muhdar, Syafruddin; Bilal, Arpan Islami
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.164

Abstract

The Mangan Barema tradition is a communal cultural practice carried out by the people of Sumbawa that reflects values of cooperation, equality, and social responsibility. Despite the growing attention to local wisdom and character education, limited studies have examined how specific cultural traditions function as ethnopedagogical learning systems that contribute to character formation. This study aims to analyze the implementation of the Mangan Barema tradition and to identify the productive values embedded in the practice in relation to elementary school character education. This research employed a qualitative descriptive approach, using participant observation, in-depth interviews with community leaders and local residents, and documentation analysis. The data were analyzed using the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The findings reveal that the Mangan Barema tradition embodies productive values such as cooperation, responsibility, equality, discipline, and social solidarity through collective activities including food preparation, ritual processions, and communal dining. These activities function as participatory learning processes that reinforce moral awareness and social responsibility among participants. The study concludes that the Mangan Barema tradition represents a form of community-based character education that supports the development of students’ social and moral values through culturally grounded learning practices.
MBG Program: Identifying Values of Togetherness and Motivating Elementary School Student Attendance Aulia , Wina Fadila; Muhardini, Sintayana; Fujjiaturrahman, Sukron
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.165

Abstract

Free Nutritious Meal Programs generally aim to meet students’ nutritional needs and support their learning quality. These programs are often viewed as routine nutritional interventions that unconsciously foster character traits such as greater care and empathy in students. No studies have yet linked culturally and religiously based values of togetherness to changes in student behavior within the context of the Free Nutritious Meals Program (MBG). Therefore, this study was conducted to identify the values of togetherness and student attendance motivation formed through the implementation of the MBG Program in elementary schools. This study employed a descriptive qualitative approach. Research data were collected through observation, in-depth interviews, and document review. Data were analyzed using the Miles and Huberman interactive model, encompassing data collection, data reduction, data presentation, and drawing conclusions. The results of the study indicate that the MBG Program has proven effective in enhancing elementary students’ learning experiences. The routine of eating together fosters positive social interactions among students, and improved student attendance is evident in the increased consistency of students arriving early to participate in school activities; this behavior is shaped because the program serves as a motivator for students to ensure they do not arrive late.
Local Culture-Based Character Education Cultivating Cooperation through Gendang Beleq Schools Endang, Sri; Bilal, Arpan Islami; Muhdar, Syafruddin
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.166

Abstract

This study examines the contribution of the Gendang Beleq tradition in promoting mutual cooperation among elementary school students. Previous research has largely focused on Gendang Beleq as a performing art and cultural heritage, with limited attention to its role in character education, particularly in fostering cooperation. This study adopts a qualitative case study approach conducted at SDN Petemon, Lendang Ara Village, Kopang Subdistrict, Lombok. It involves five informants: the school principal, a teacher of Gendang Beleq and Pancasila Education, and three fifth-grade students actively engaged in the activities. Data were collected through observation, semi-structured interviews, and documentation, then analyzed using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings reveal that Gendang Beleq activities provide students with direct experiences of cooperation, shared responsibility, discipline, and social interaction through group practice and performance. Additionally, these activities contribute to preserving local culture while supporting the development of students’ character and social values.
IMC Analysis of Tour de EnTeTe as NTT Sport Tourism Strategy Agusta, Adellia; Umar, Zulkifli Djamaludin; Valentino, Yuan Elim; Nugraha, Mariano AT; Priscillia, Descorina
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.167

Abstract

This study analyzes the strategic marketing communication of the Tour de EnTeTe sport tourism event in East Nusa Tenggara (NTT) Province through an Integrated Marketing Communication (IMC) framework, evaluating how integrated communication channels contribute to regional brand recognition and tourism revenue growth. A qualitative case study design was employed, supplemented by quantitative social media engagement analysis. Secondary data were gathered from official policy documents, government institutional reports, media publications, and Tour de EnTeTe's Instagram and YouTube accounts. Qualitative data were analyzed through thematic coding, while social media engagement was quantified using an engagement rate formula. The findings reveal that Tour de EnTeTe structurally adopted IMC elements; however, implementation remains fragmented due to weak inter-agency message consistency, limited dialogic interaction with global stakeholders, and NTT's archipelagic geographical constraints. Among five IMC indicators, personal selling emerged as the most dominant approach. Instagram engagement reached 6.17%, while YouTube generated 28,515 views. The study concludes that achieving sustainable sport tourism impact requires a strategic shift toward dialogic communicative action, reinforced by stronger inter-agency coordination, consistent messaging, and more robust digital analytics strategies to bridge the gap between policy intent and tourism outcomes.
Pilgrimage, Memory, and Identity at Majeluk Heroes Cemetery, Mataram Akbar, Muhammad Ali; Hafsah; Isnaini
Moestopo International Review on Social, Humanities, and Sciences Vol. 6 No. 1 (2026)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v6i1.168

Abstract

The tradition of visiting heroes’ graves in Majeluk Heroes Cemetery, Mataram, is a cultural practice that integrates ritual and historical commemoration. However, previous studies have largely emphasized its spiritual and social aspects, with limited analysis of its role in shaping collective memory and cultural identity in urban contexts. This study aims to examine how pilgrimage practices contribute to memory formation, cultural education, and identity construction. A qualitative field approach was employed through in-depth interviews with seven informants, participant observation, and documentation, analyzed using data reduction, categorization, and interpretative analysis. The findings show that rituals such as grave cleaning, flower scattering, and collective prayers, particularly during national and religious events, function as structured practices that reproduce historical narratives. These activities also facilitate the transmission of moral values and strengthen intergenerational engagement, especially through student participation. Analytically, the cemetery functions as a cultural space where memory, education, and identity are continuously constructed through social practice. This study demonstrates that local pilgrimage traditions operate as integrated mechanisms of memory reproduction, cultural learning, and identity formation in urban society.

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