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Agus Junaidi
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INDONESIA
Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 184 Documents
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Program CSR PT BANK RAKYAT INDONESIA, TBK Dalam Memperbaiki Kualitas Lingkungan Hidup Indonesia Syarief, Fauzi
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.501

Abstract

This research is a research on how to use SWOT analysis in an organization's Corporate Social Responsibility strategy. The formulation of the problem in this study is "How is the Corporate Social Responsibility of PT Bank Rakyat Indonesia in the CSR Program". The method used is SWOT analysis and using qualitative descriptive research methods. By providing a matrix for the discussion, it was found that an organization could first analyze the organization's internals and could find a description of the problem in increasing visitor interest.
Strategi Public Relation Dalam Meningkatkan Citra Perusahaan Di Era New Normal Studi Kasus Suvana Jakarta Golf Erlangga, Christopher Yudha
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.502

Abstract

Penelitian ini adalah penelitian tentang bagaimana menggunakan analisi SWOT dalam strategi Public Relation sebuah orgasnisasi. Dengan rumusan masalah dalam penelitian ini adalah “Bagaimana Strategi Public Relation Dalam Meningkatkan Citra”. Metode yang digunakan adalah analisis SWOT dan menggunakan metode kualitatif penelitian deskriptif. Dengan memberik matriks pada pembahasan diketemukan bahwa sebuah organisasi bisa menganalisis dulu internal organisasi dan bisa menemukan peparan dari permasalahnya dalam meningkatkan minat pengunjung
ANALISIS RESEPSI PEGAWAI STARBUCKS FILATELI TENTANG VIDIO BLOGGING JOKO WIDODO SEBAGAI GAYA KOMUNIKASI BARU PRESIDEN INDONESIA DI ERA MEDIA BARU Taqwa Sejati
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.508

Abstract

This research sees the reality of developing media social technology which it's also used by our president Joko Widodo to record all of the activity while the President on the national duty or not. With his smartphone he uploaded his video to his private account. President Jokowi's hobby of vlogging affects so many people from local to international with posting a positive and negative comment on it. People's perception are different and various on President Jokowi's vlog, remembering every receiving message process there will be always a wall of culture, knowledge, and experience of the message receiver
Program Corporate Social Responsibility Humas Rumah Sakit Islam Jakarta Pondok Kopi bagi Masyarakat Astuti, Fajar Diah; Lisna Fitriani
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.509

Abstract

Corporate Social Responsibility (CSR) is a communication activity that is considered important and should be considered by each company. This is because one of the tasks of Public Relations (PR) is as an instrument to be responsible for all groups entitled to these responsibilities. Especially the internal public groups and the external public, especially the surrounding community. Public relations as a mediator and communicator in an organization/institution includes one of which is fostering good relations with the external public. This is very closely related to the role and duties of a public relations officer to create a positive image for his agency. Pondok Kopi Jakarta Islamic Hospital is one of the hospital agencies that are aware of this. For this reason, Pondok Kopi Islamic Hospital Rumas carried out CSR activities with the theme of Social Service for the Bekasi Flood Disaster, where the targets were several areas that were subscribed to floods in Bekasi. This research uses observation research methods, interviews with several sources, literature studies and documentation obtained from various sources. While the data analysis method used is descriptive qualitative.
Company Profile Komisi Pemilihan Umum Republik Indonesia Sebagai Media Informasi Kepada Publik Eksternal Kussanti, Devy Putri; Fadillah Azizi
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.513

Abstract

Company profile is an information service that describes the identity of institutional information that can be used as a medium of information to convey about the company to the internal public and external public. Company profile is also a form of good service to the external public by providing accurate, reliable information and the information services provided must function properly. As an institution that embodies democracy in Indonesia, the General Elections Commission of the Republic of Indonesia (KPU RI) requires a platform for transparency regarding the identity of the institution. Company Profile is considered to be able to represent the KPU RI in bridging information to the external public and as one of the KPU RI communication media that is informative and can reach the agency's targets. The study used descriptive qualitative data analysis methods by searching for primary and secondary data regarding the KPU RI, reviewing literature studies and related documentation in order to compile research results properly.
Pengelolan Kesan Seorang Gay Menurut Kajian Dramaturgi Harbet, Parlin
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.518

Abstract

Penelitian ini berjudul Pengelolan Kesan Seorang Gay Menurt Kajian Teori Dramaturgi, Dalam penelitian ini peneliti ingin mengetahui bagaimana seorang gay mengeloa kesan yang ingin disampaikan tentang identitas diri mereka sebagai seorang gay di tinjau dari teori dramatugi yang menunjukan adanya panggung depan dan panggung belakang dalam kehidupan seorang gay. Juga penelitian mengunakan pendekatan metode kualitatif deskriptif yaitu metode yang meneliti mengenai objek tertentu, kondisi tertentu. Tujuannya adalah untuk membuat deskripsi. Dari hasil penelitian menunjukan bahwa adanya dua panggung dalam kehidupan seorang gay yang dimana mereka harus mengelola kesan yang ingin mereka sampaikan kepada orang lain.
Strategi Marketing Public Relations Scarf Magazine Dalam Meningkatkan Brand Awareness Sartika, Rawit
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.521

Abstract

ABSTRACT Mass media is information related to the community, used in connection with the public (society) in general, professionally managed and aiming for profit. The higher the level of competition, the increasing complexity of the market and the more critical and selective readers of the rapid technological knowledge with the presence of online or internet media, and this makes activities need to be carried out professionally and critically in reading the market, because the success of business in the print mass media depends on the ability to meet the needs and goals of readers. The competition faced today is not only found among print media rulers, but the presence of online media also makes the print media industry need to have a strategy and require the role of someone who can control marketing activities so that a product still exists in the market and is not hit by competition. that many come from any direction. Data collection techniques in this study were observation, interviews, literature and documentation. With qualitative descriptive data analysis. With the Public Relations strategy in marketing Scarf Magazine, it is hoped that it can easily reach the target audience of Scarf Magazine.
Strategi Humas PTBA Palembang dalam Menjaga Hubungan Internal di masa Pandemi COVID-19 Qhostory, Muhammad; Zinaida, Rahma Santhi
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.592

Abstract

In 2019 the virus that we know as Covid-19 appeared, this pandemic came to Indonesia on March 2, 2020. The Government of Indonesia finally made a new policy to limit interacting crowds in order to break the chain of the Covid-19c, such policies are as follows: physical distancing, work from home, PSBB, PPKM and so on which finally the current condition is called the new normal. As a result of this new policy, PT. Bukit Asam (PTBA) Kertapati Palembang has to adapt to the new normal era and is required to limit interactions, limit working hours, and even have to work from home. This causes the internal relations of employees in the company to be disrupted, the PR department of PTBA must be able to make strategies to overcome problems that occur within the company. This study uses the theory of Internal Public Relations with qualitative methods, data collection in this study uses the interview method which is reprocessed using SWOT analysis (strengths, weaknesses, opportunities, threats., The results of this study, internal relations activities carried out are directing internal communication virtually and digital, synergies with the IT division to educate the internal public to be responsive to communication technology, create positive campaigns for internal, conduct research and evaluation related to internal communication needs.
Pengaruh Gaya Kepemimpinan dan Iklim Komunikasi Organisasi Terhadap Kinerja Karyawan Pada Situasi Krisis Covid-19 Susvianti, Ades; Wicaksono, Dwiari; Rohana, Nina
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.641

Abstract

Hubungan Pengetahuan Komunitas Pendengar Terhadap Iklan SmartFren Di Radio Elgangga Dengan Minat Beli Risyan, Faqihar; Armelsa, Dhefine; Susilowati, Susilowati; Dhefine Armelsa
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.642

Abstract

The communication carried out by radio is mass communication, namely communication to many people using media and the communication style must be in the form of personal or interpersonal communication because radio listeners. One of the main options or options for using radio for large companies is to promote their goods or services as a sales promotion (marketing promotion). These companies try to advertise their products as attractively as possible. This study aims to determine the relationship of knowledge from a listener community to SmartFren advertisements on Elgangga Radio with buying interest. Various concepts, programs, and Marketing Public Relations strategies are needed to attract as many consumers or visitors as possible, so that the company continues to grow and is able to face its competitors by providing satisfaction from its customers. The method used in this study is a survey with a quantitative approach, and knowledge (variable X) and buying interest (variable Y) using a Likert scale technique in scoring used in the questionnaire. The results and conclusions show that the Marketing Public Relations strategy that has been carried out is going quite well, the management designs every strategy and programs that are made by taking into account market segmentation and consumer targeting, so that in making strategic programs it fits the wishes of the visitors. Keywords : Marketing Public Relations Strategy, Knowledge, Radio, Buying Interest

Page 13 of 19 | Total Record : 184

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