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International Journal of Education, Social Studies, And Management (IJESSM)
Published by Lembaga Peduli Pengembangan Pendidikan Indonesia
ISSN : -     EISSN : 27754154     DOI : https://doi.org/10.52121/ijessm.v1i2
Core Subject : Education,
Education Other
The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for scientific understanding of the fields of education, social and management and play an important role in promoting the accumulation of knowledge, values, and skills that are transmitted from one generation to another; and to make the methods and content of evaluation and research in education available to teachers, administrators, students, faculty and research workers. This journal covers a wide range of topics, including, social, curriculum, management science, educational philosophy and educational approaches, etc.
Arjuna Subject : Umum - Umum
Articles 604 Documents
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Marketing Strategy Analysis at the Pukik Cangkang Shop in Natar, South Lampung in Surviving Amidst the Covid-19 Pandemic Septiantini, Septiantini; Gultom, Indriati Agustina
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.906

Abstract

This study aims to determine the appropriate marketing strategy to increase sales of Pukik Cangkang products amidst increasing market competition. The informants in this study were Pukik Cangkang consumers with a minimum age range of 20 years and above. The analytical methods used were IFAS, EFAS, and SWOT analysis to identify the company's internal and external factors. Based on the research results, a SWOT matrix diagram was obtained which showed that Pukik Cangkang's position was in Quadrant I, which is a very favorable situation. This condition illustrates that the company has strengths and opportunities that can be optimally utilized. Therefore, the strategy that should be implemented is an aggressive growth strategy (growth-oriented strategy), by supporting policies that encourage rapid market expansion to expand market share and strengthen the business position amidst industrial competition.
Strategy Analysis in the Management and Development of the Al Azqia Shop Business Maymanah, Siti; Soedarsa, Herry G
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.907

Abstract

Al Azqia Shop is a store engaged in the field of building materials located in Pekon Suka Banjar, Gunung Alip District, Tanggamus Regency. It is categorized as a developing and growing business, but it still faces several challenges in operational and marketing aspects. Currently, the shop relies on manual systems to manage transactions, inventory, and customer data, which often leads to inefficiencies in service, data accuracy, and record-keeping. Furthermore, Al Azqia Shop has not yet utilized digital marketing tools or social media platforms such as Instagram, Facebook, and WhatsApp Business to promote its products, which limits its visibility and sales potential. To achieve business growth and long-term sustainability, Al Azqia Shop must adopt innovative marketing strategies that integrate digital technology and online media. The use of social media campaigns, online advertisements, and digital catalogs can help the shop reach a broader market and increase engagement with customers. Building a strong brand identity and improving customer relations through loyalty programs, responsive service, and after-sales support are also crucial in strengthening consumer trust. Additionally, implementing a marketing strategy that emphasizes competitive pricing, product quality, and convenience will enhance customer satisfaction and loyalty. By monitoring market trends and understanding customer preferences, the shop can offer promotional packages and discounts to stimulate purchasing interest. Strengthening cooperation with suppliers and adopting a semi-digital inventory management system can further improve efficiency. Through these combined efforts, Al Azqia Shop can compete effectively with other building material stores, attract more customers, and achieve sustainable business growth.
The Language Style Used By Merry Riana In The Youtube Podcast Channel Ningsih, Devi Widya
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.184

Abstract

Some people have a special style of presenting information. Language style is the way a person conveys information in interesting language, both orally and in writing, to give a good impression to each listener or reader. It is very important for some people to express their thoughts or ideas. Generally, someone uses language styles depending on who and where they communicate. The form of language can be spoken and written which involves expressing and patterning choices of opinion and choosing forms, in order to convey the message intended by the speaker. This research was conducted to analyze Merry Riana's language style on her YouTube channel. This focuses on the language style used in Merry Riana's podcast YouTube channel. He is a motivator and also a YouTuber who has many subscribers from the millennial generation. He has an interesting concept in his motivation. The design of this research is descriptive qualitative. Based on these findings, researchers concluded that Merry Riana mostly uses casual style (52%), formal style (30%) and intimate style (18%) in her podcast
Implementation of Ice Breaking in Increasing Student’s Spirit of Learning: (Case Study of STIT Al Hikmah Tebing Tinggi Private Students) Khodijah, Siti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.185

Abstract

The application of interesting and unique ice breaking can be a solution to overcome student boredom and saturation in learning activities. Exciting and fun ice breaking activities can strengthen connections, build concentration, improve communication, and create a warmer and friendlier atmosphere. Ice Breaking activities are generally used in several parts of the activity. One of them is when opening a lecture. The implementation of ice breaking in learning to reduce student learning boredom was carried out in the second semester of the Early Childhood Islamic Education Study Program, Al Hikmah Tebing Tinggi Tarbiyah Science College. Based on the research results, it appears that there is an effect of implementing ice breaking in reducing boredom and increasing student enthusiasm for learning. The decrease in learning boredom from the high to low category was inseparable from the influence of the implementation of ice breaking which was carried out over twelve meetings and saw a shift in students' attitudes from what previously looked tense to being cheerful. Ice breaking can foster interest in learning, make the atmosphere more comfortable and can increase student cohesiveness in class and during the lecture process. This research aims to explain the application of ice breaking in student learning activities in class. In this research, qualitative methods and literature study were used. The data obtained is collected, analyzed, and conclusions are drawn in the implementation of learning each week so that it can be seen and compared whether learning uses ice breaking or not.
Factors Influencing the Implementation of Accounting Digitalization in MSMEs: a Literature Review Novelidhawaty, Yossie; Dewi, Fajar Gustiawaty; Syaipudin, Usep
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.186

Abstract

This study aims to explore the implementation of e-accounting practices in Indonesia's Micro, Small, and Medium Enterprises (UMKM). With UMKM playing a pivotal role in the nation's economy, contributing significantly to employment and GDP, the research emphasizes the hurdles hindering the full adoption of digital accounting tools, such as limited financial support, innovation, and digital literacy, particularly in rural areas. Leveraging a literature review from SINTA and SCOPUS databases over the last decade, the study explores factors influencing e-accounting practices in UMKM. Key findings highlight the critical role of technical skills in advancing digital accounting practices, underscoring the need for proficiency in software understanding, data security, and analytical capabilities. Additionally, the study addresses barriers to digital technology adoption in accounting, including resistance to change and organizational culture, while emphasizing the transformative benefits of digitalization. Practically, the research aims to contribute by shedding light on factors influencing e-accounting in UMKM and advocating for infrastructure support and enhanced digital skills. Overcoming these challenges is deemed crucial for unlocking the full potential of accounting digitalization in UMKM and facilitating their improved financial practices and access to funding.
Analysis of Factors That Influence Delays in Submitting Financial Reports and Their Impact on Market Reactions: A Literature Review Nisfiarani, Rizka Rifki; Prasteyo, Tri Joko; Suhendro, Saring
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.187

Abstract

This research aims to analyze the influence of company size, profitability, leverage, and liquidity in influencing the timeliness of reporting and analyze market reactions to delays. The literature review method has used databases such as Sinta and Scopus for the last ten years. The research results show that company size can influence delays. The findings suggest that the relationship between firm size and delay is contextual. Good financial performance speeds up reporting, while leverage and solvency play a significant role. Delays hurt market reactions, triggering declines in stock prices and investor confidence. This research contributes to understanding factors that influence the timeliness of reporting, providing insight for management and investors for better decision-making.
Characteristics of Independent Commissioners and Company Performance on the Quality of Sustainability Reports: A Literature Review Pratiwi, Bella Noviani; Evana, Einde; Oktavia, Reni
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.188

Abstract

This study examines the intricate dynamics of sustainability reporting by investigating the influence of independent commissioners, company size, and performance on the quality of sustainability reports. Employing a literature review spanning the last decade and drawing insights from SINTA and Scopus databases, the analysis utilizes financial ratios such as leverage, liquidity, and profitability as key indicators. The results indicate a positive correlation between the number of independent commissioners and the quality of sustainability report disclosures, emphasizing their crucial role in enhancing transparency and oversight. Companies demonstrating a sincere commitment to sustainability, supported by adequate resources and integrated sustainability metrics, exhibit superior report quality. Additionally, larger firms consistently outperform their smaller counterparts, producing more comprehensive and higher-quality sustainability reports. The implications underscore the significance of strategic balance, irrespective of company size, between financial and sustainability considerations for optimal reporting credibility and impact.
Analysis of Business Development Strategies in Coffee Shop Business With QSPM Method Warkop Bekape Case Study Alfariansyah, Septian; Tiara, Vonny
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.193

Abstract

Warkop Bekape is a coffee shop located in Kemiling district Bandar Lampung, whose sales have experienced ups and downs due to the existence of similar businesses, has resulted in a decrease in incoming customers. The aim of this research is to determine the characteristics of business actors and the business profile of Warkop Bekape; to find out the business development strategy that will be used in the Warkop Bekape business. This research is a qualitative descriptive study with a sample of 10 people using interview techniques. Based on the research results, there are 12 internal and external factors with an IFE calculation of 3.552 and an EFE of 3.658. Based on the SWOT Matrix, the alternative strategy S – O 1 is to increase promotion through social media by creating appropriate content so that it attracts consumers, the alternative strategy S – O 2 is to collaborate with influencers, the alternative strategy W – O 1 is to add product variety steps, strategy alternative W – O 2 holds events to introduce products to consumers, alternative strategy S – T 1 develops new products and improves product quality, alternative strategy S – T 2 adds payment options, and alternative strategy W – T 1 expands the place, alternative strategy W – T 2 implements a pricing strategy, alternative strategy W – T 3 adds a new menu. Alternative strategies based on the QSPM ranking are adding new menus, holding events to introduce consumers to products, implementing pricing strategies, increasing promotions via social media by creating appropriate content to attract consumers, developing new products and improving product quality.
Factors That Influence Student Interest in Choosing Private Universities in Bandar Lampung Sinaga, Martha Alfreda; Rahayu, Ni Putu Widhia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.196

Abstract

The number of students in private universities in Bandar Lampung has fluctuated. This study aims to examine the effect of college image on student involvement and student loyalty, then to examine the effect of relationship quality on student involvement and student loyalty, finally to examine the effect of student involvement on student loyalty. This research uses a quantitative approach. Data were collected through an online questionnaire using a Likert scale, a population of 174, purposive sampling technique, the sample determined by the Slovin formula was 63. Data analysis used multiple linear tests with the help of SPPS version 20 and also conducted hypothesis tests such as the t test and F test. The findings show that there is a positive and significant effect of college image and relationship quality on student involvement and there is an effect of relationship quality on student involvement and student loyalty as well as a significant effect of student involvement on student loyalty but image has no significant impact on student loyalty. The results of the mediation variable show that the image mediated by student involvement has an influence on student loyalty while student involvement does not mediate the effect of relationship quality on student loyalty.
The Influence of Services and Facilities On Student Satisfaction (Case Study: Bandar Lampung University Management Students Class Of 2020 Gaol, Paulina Rose L; Habiburrahman, Habiburrahman
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.197

Abstract

Higher education as an institution must be able to provide brilliant solutions that are in accordance with the interests of students, one of which is in the field of services and facilities available at the College. Has a formulation of the problem of how the description of Services and Facilities on Student Satisfaction which is part of the 2020 batch of Management Study Programs at Bandar Lampung University is related to the Services and Facilities provided. The purpose of this study was to investigate the relationship between the level of service and the quality of facilities with the level of student satisfaction in the university environment. This study uses a quantitative approach and applies a descriptive approach. The focus of the study was on Management students in the Class of 2020. Data was collected through the use of a questionnaire with a Likert scale. The sample was determined using the Slovin formula, while data analysis involved Multiple Linear Regression Test utilizing the support of SPSS for Windows version 23.0, and Hypothesis Tests such as T Test and F Test were also conducted. The findings of this study show that Service contributes positively and significantly to the level of Student Satisfaction. Furthermore, the Facility variable also has an impact on the level of Student Satisfaction, and overall, Services, Facilities as a whole have a positive and significant impact on student satisfaction.

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