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Yolandafitri Zulvia
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Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Prof Dr. Hamka. Rd, Air Tawar Barat, North Padang Padang City, West Sumatera, Indonesia 25132
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INDONESIA
Marketing Management Studies
Published by Universitas Negeri Padang
ISSN : 27984389     EISSN : 27984397     DOI : https://doi.org/10.24036/mms
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business setting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 152 Documents
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The effect of service quality and customer perceived value on customer satisfaction with trust as a mediating variable Griseldis, Kelvin; Andi Mesta, Hendri
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.428

Abstract

The purpose of this study was to analyze: (1) The effect of Service Quality on ANS Bus Customer Satisfaction in Padang City (2) The Effect of Customer Perceived Value on ANS Bus Customer Satisfaction in Padang City (3) The Effect of Service Quality on Trust ANS Buses in Padang City (4) Effect of Customer Perceived Value on ANS Bus Trust in Padang City (5) Effect of Trust on ANS Bus Customer Satisfaction in Padang City (6) Effect of Service Quality on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable (7) Effect of Customer Perceived Value on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable. The results of the study are (1) The effect of Service Quality has a significant effect on ANS Bus Customer Satisfaction in Padang City (2) The Effect of Customer Perceived Value has a significant effect on ANS Bus Customer Satisfaction in Padang City (3) The Effect of Service Quality has a significant effect on Trust Bus ANS in Padang City ( 4) The effect of Customer Perceived Value has a significant effect on ANS Bus Trust in Padang City (5) The effect of Trust has a significant effect on ANS Bus Customer Satisfaction in Padang City (6) The effect of Service Quality has a significant effect on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable ( 7) ) The effect of Customer Perceived Value has a significant effect on ANS Bus Customer Satisfaction in the City of Padang with Trust as a mediating variable.
The effect of perceived value, customer satisfaction, and customer trust on customer retention Dani, Rahma; Abror
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.429

Abstract

This study aims to analyze how the effect of perceived value, customer satisfaction, customer trust on customer retention of tokopedia customers in padang city. This reserach was conducted using quantitative methods. The population this study are customers who have used to Tokopedia site in the last 2 months. The research sample is 150 respondents. This study uses a structural equation model (SEM) test with smart PLS software as a data analysis tool. The results of this study found that: (1) Perceived value has a positive and significant effect on tokopedia’s customer retention (2) Perceived value has a positive and significant effect on tokopedia customer satisfaction (3) Customer satisfaction has a positive and significant effect on tokopedia’s customer retention (4) Customer satisfaction has a positive and significant effet on tokopedia’s customer trust (5) Customer trust has a positive and significant effect on tokopedia’s customer retention.
The effect of information quality on trust mediated by social psychological distance and its effect on purchase intention Hidayah, Rahmat; Thabrani, Gesit
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.431

Abstract

This study purpose to analyze the influence of information quality and trust mediated by social psychological distance on purchase intentions of Tik Tok users in Padang City. The population in this study is all the people of Padang City who know about online shopping features through the Tiktok application. This study involved 144 respondents as a sample. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this study indicate that (1) the quality of information has a positive and significant effect on trust, (2) the quality of information has a positive and significant effect on social psychological distance, (3) social psychological distance has a positive and significant effect on trust. (4) The quality of information has a positive and significant effect on trust with social psychological distance as mediation, (5) trust has a positive and significant effect on purchase intentions.
Influence of service quality and company image on electronic word-of-mouth (eWOM) through customer satisfaction among train passengers at PT. Indonesian Railways (Persero) Regional Division II West Sumatra. Rahma Lisya, Sri; Thamrin, Thamrin
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.433

Abstract

This study aims to see the effect of service quality and corporate image on EWOM through consumer satisfaction at PT. KAI Drive SUMBAR. The population of this study is people who have used the services of PT. KAI Drive II SUMBAR in the last 6 months. The number of samples used in this study were 130 respondents. Data was collected by distributing questionnaires online via Google from and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) Service quality has a positive and significant effect on EWOM (2) Service quality has a positive and significant effect on customer satisfaction (3) Corporate image has a positive and significant effect on EWOM (4) Corporate image has a negative effect on customer satisfaction ( 5) customer satisfaction has a negative effect on EWOM (6) Service quality has a negative effect on EWOM through customer satisfaction (7) Corporate image has a positive and significant effect on EWOM through customer satisfaction.
Analyzing the influence of Shopee and Tiktok live shopping discounts on consumer spending patterns Utomo, Jihan Husnia; Kanedi, Fidela Jovita; Sholihah, Annisa Mufidatun; Pramesty, Nabilla Sabta Putri; Rakhmawati, Nur Aini
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.448

Abstract

The economic growth of Indonesia and increased internet usage have contributed to a 33.5% surge in online shopping. Popular platforms such as TikTok and Shopee offer live shopping features and discounts. This research aims to explore the impact of live shopping discounts from Shopee and TikTok on consumer behavior. The research methodology involves quantitative analysis using a questionnaire and Non-Probability Sampling, specifically purposive sampling. The target respondents are TikTok and Shopee users who have made at least one purchase using discounts through live streaming. A survey was conducted with 100 respondents and analyzed using validity tests, reliability tests, correlation tests, and T-tests. The findings reveal that discounts offered during live shopping events significantly influence purchasing decisions on both platforms. The study rejects the null hypothesis (H0) and accepts the alternative hypothesis (H1), indicating the substantial influence of live shopping discounts on consumer behavior.
The influence of product quality on purchase interest with halal awareness as an intervening variable Nofrida, Desi; Mesta, Hendri Andi
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.450

Abstract

The purpose of this study is to find out and analyze the extent to which the influence of product quality on purchasing interest with halal awareness as an intervening variable in "Aak Ramen Yuk". The population in this study is the people of Lubuk Basung, Agam regency with a purposive sampling of 200 respondents. Quantitative analysis techniques with the help of SPSS (Statistical Product and Service Solution) version 20 software in the form of path analysis and Sobel test as mediation tests. The research results obtained show (1) the direct influence of product quality on purchase interest, (2) the direct influence of the product quality variable on halal awareness, (3) the direct influence of the halal awareness variable on purchase interest, (4) indirect influence of the product quality variable on purchase interest from the results of the Sobel test.
Halal tourism dynamics: The impact on tourist satisfaction at Padang beach attractions with tourist destination image as an intermediary Suhira; Wardi, Yunia
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.452

Abstract

The purpose of this study was to analyze the impact of halal tourism on tourist satisfaction visiting Padang Beach tourist attractions. Additionally, it examined the effect of halal tourism on the image of tourist destinations and analyzed the influence of a tourist destination image on tourist satisfaction. Furthermore, the study aimed to analyze the effect of halal tourism on tourist satisfaction through the tourist destination image variable as a mediator. The population in this study comprised visitors (tourists) who have visited or are currently visiting Padang Beach tourist attractions. The sampling technique used was purposive sampling, resulting in a sample size of 100 respondents. Data analysis for this study utilized SmartPLS 4.0. The results of the study are as follows: (1) Halal tourism has a positive and significant effect on tourist satisfaction visiting Padang Beach tourist attractions. (2) Halal tourism has a positive effect on the image of tourist destinations at tourist attractions in Padang Beach. (3) The image of tourist destinations has a positive and significant effect on tourist satisfaction. (4) The image of tourist destinations mediates the influence of halal tourism on tourist satisfacti on at tourist attractions in Padang Beach.
Examining e-service quality influence on e-loyalty: A mediating effects of e-satisfaction and e-trust for Tokopedia users Wulandari, Anggun; Thabrani, Gesit
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.454

Abstract

This research will focus on users of the Tokopedia online shopping application in the city of Padang. The objective of this research is to investigate how Electronic Service Quality (E-Service Quality) influences Electronic Loyalty (E-Loyalty), and to explore the involvement of Electronic Satisfaction (E-Satisfaction) in this relationship. and Electronic Trust (E-Trust) as mediating variables. A total of 250 respondents were sampled for this research. Data was processed using SmartPLS and collected through questionnaires online. The research findings indicate that (1) Electronic Service Quality significantly and positively influences the e-satisfaction. (2) Electronic Service Quality has a significant and positive impact on electronic trust. (3) Electronic Service Quality has a significant positive impact on e-loyalty. (4) Electronic Satisfaction has a significant and positive impact on e-loyalty. (5) Electronic Trust has a significant and positive impact on e-loyalty. (6) Electronic Trust has a significant and positive impact on e-satisfaction. (7) E-Service Quality has a significant and positive effect on e-satisfaction with e-trust as a mediation. (8) E-Service Quality has a significant and positive impact on e-loyalty, with e-satisfaction as a mediation. (9) Electronic Service Quality has a significant and positive impact on e-loyalty with e-trust as a mediation.
The role of price, service quality, and ease of use in determining customer loyalty Hidayat, Yusri; Yolanda, Mike; Fasyni, Awisal
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.456

Abstract

This study aims to analyze the effect of price, service quality, ease of use on loyalty with satisfaction and trust as intervening variables of maxim services in Padang City. While the number of samples in this study were 130 respondents. Data was collected through distributing questionnaires directly via google form and data processing was carried out through Smart PLS software. The results of this study indicate that: (1) Price has a significant effect on maximal user loyalty in Padang City, (2) Service Quality has a significant effect on maximal user loyalty in Padang City, (3) Ease of Use has a significant effect on maxim user loyalty in Padang City, (4) Satisfaction has a significant effect on maxim user loyalty in Padang City, (5) Trust has a significant effect on maxim user loyalty in Padang City, (6) Price has a significant effect on maxim user Satisfaction in Padang City, (7) Service Quality has a significant effect on maxim user Satisfaction in Padang City, (8) Service Quality has a significant effect on maxim user Trust in Padang City, (9) Ease of Use has a significant effect on maxim user satisfaction in Padang City, (10) Price has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City, (11) Service Quality has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City, (12) Service Quality has a significant effect on loyalty through trust as an intervening variable for maxim users in Padang City, (13) Ease of Use has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City.
The impact of online customer review on purchase intention with trust as a mediating variable Anjaya, Arisa; Dwita, Vidyarini
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.457

Abstract

This study aims to analyze how online customer reviews affect purchase intentions, with trust as a mediating variable at Optik Mekar Padang. The subjects of this study were people who had never purchased products from Optik Mekar in West Sumatra. The research participants totaled 230 respondents who were selected as samples. Data were collected through online questionnaire distribution as well as through direct interviews and then analyzed using SmartPLS software. The results of this study reveal that (1) online customer reviews have a significant positive impact on purchase intention, (2) online customer reviews have a significant positive effect on trust (3) trust has a significant positive effect on purchase intention (4) online customer reviews mediated by trust on purchase intention have a significant positive relationship, and trust can mediate the effect of online customer reviews on purchase intention.

Page 11 of 16 | Total Record : 152

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