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Dendy Kurniawan
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INDONESIA
MANAJEMEN
Published by Politeknik Pratama Purwokerto
ISSN : 2808876X     EISSN : 27981312     DOI : https://doi.org/10.51903
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Other
MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian tentang Manajemen (seperti Manajemen Informatika, Managemen Pemasaran, Keuangan Manajemen, Manajemen SDM, Manajemen Operasi / Produksi, Manajemen Bisnis, dll) Dan atau Kewirausahaan sebagai pengembangan pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 217 Documents
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PENGARUH RASIO KEUANGAN TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN ENERGI DI BEI : PENDEKATAN MODEL GROVER Celline Yulia Isabella; Lenni Yovita; Herry Subagyo; Bara Zaretta
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.971

Abstract

Financial distress is a condition in which a company experiences financial decline prior to bankruptcy. Identifying financial distress is crucial for investors to anticipate the risk of bankruptcy. This study aims to examine the effect of financial distress on financial ratios, specifically liquidity ratio, profitability ratio, and leverage ratio. The population consists of all energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Purposive sampling was used as the sampling technique, resulting in a total of 340 research samples. The dependent variable is measured on a nominal scale, categorized as 0 for non-financial distress issuers and 1 for financial distress issuers. Data analysis was conducted using descriptive statistics, multicollinearity tests, data quality assessments, hypothesis testing, and logistic regression analysis with IBM SPSS version 25 software. The results indicate that the Current Ratio has a significant negative effect on financial distress. Similarly, the Net Profit Margin also has a significant negative effect on financial distress. Meanwhile, the Debt to Equity Ratio has a significant positive effect on financial distress.
IMPLEMENTASI STRATEGI SOCIAL MEDIA MARKETING DALAM MENINGKATKAN LOYALITAS PELANGGAN PADA UMKM Tri Hajjah Sari
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.976

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a sector that plays an important role in the national economy, especially in creating jobs and driving local economic growth. In Medan City, MSMEs are growing rapidly but also face major challenges in maintaining customer loyalty amidst tight digital competition. This study aims to analyze the implementation of social media marketing strategies in increasing customer loyalty among MSME actors in Medan City, North Sumatra. Using a descriptive qualitative approach, data was collected through in-depth interviews with several MSME actors and local business observers. The results of the study show that effective social media strategies, such as the use of creative content, personalized messages, and two-way interactions, can build emotional relationships with customers and increase their loyalty to the brand. In addition, customer engagement through platforms such as Instagram and TikTok has been shown to strengthen trust and increase the likelihood of repeat purchases. This study concludes that social media marketing is an important strategy in maintaining and expanding the MSME customer base. Therefore, it is necessary to improve digital understanding and sustainable content strategies so that MSMEs can compete effectively in the digital era.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN JASA GRABFOOD TERHADAP KEPUASAN KONSUMEN DI KELURAHAN BOJA Bambang Widjanarko Susilo; Elmareza Aizzani; Eni Endaryati; Sri Wahyuning; Haryo Kusumo
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.991

Abstract

This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERSEPSI RISIKO INVESTASI SAHAM PADA GENERASI Z DI INDONESIA Ika Lista Fadila; Fatimah Nasywa Azhar; Dea Amelia Putri; Gusganda Suria Manda
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.993

Abstract

This study aims to analyze the factors influencing the risk perception of stock investments among Generation Z in Indonesia. The research method used is quantitative, employing a survey approach through questionnaires. The analytical technique applied is multiple linear regression. The results of the study indicate that financial literacy, investment experience, and social influence significantly impact risk perception. These findings have important implications for financial education providers and capital market institutions.
ANALISA KUALITAS LAYANAN DAN DAMPAKNYA TERHADAP KEPUASAN DEBITUR KPR SALES CENTER MEDAN PT. BANK TABUNGAN NEGARA (Persero) Tbk Ahmad Alam Faizal Hasibuan
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1000

Abstract

This study aims to analyze the effect of Service Quality on Debtor Satisfaction (Customer Satisfaction) in financial institutions specially in KPR Sales Center Medan, PT Bank Tabungan Negara (Persero) Tbk. The Service Quality variable is measured through dimensions such as reliability, responsiveness, and empathy, while Debtor Satisfaction is measured based on the debtor's perception of the service provided. The method used is simple linear regression to analyze the relationship between the two variables. The results of the study indicate that service quality has a positive and significant effect on debtor satisfaction, with a regression coefficient of 1.044, which means that every one unit increase in service quality will increase debtor satisfaction by 1.044 units. The t-test shows a t-value of 34.936, which is greater than table 2.034, with a significance level of 0.000. In addition, the results of the determination coefficient (R²) test show that 97.3% of the variation in changes in debtor satisfaction can be explained by service quality. This study concludes that service quality is the main factor influencing debtor satisfaction, so financial institutions need to continue to improve their service quality.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, DAN TOTAL ASSET TURNOVER TERHADAP RETURN ON ASSET PADA PERUSAHAAN PERBANKAN DI BEI 219-2023 Fitriyana M. Rukin; Rudi Kurniawan; Dian Prawitasari; Ida Farida
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1003

Abstract

This study investigates the effect of Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) on Return on Assets (ROA) in banking companies listed on the Indonesia Stock Exchange (IDX) during 2019–2023. Using purposive sampling, 20 companies were selected over 5 years (100 observations). Multiple linear regression analysis shows that CR has a significant positive effect on ROA, DER has no significant effect, while TATO has a significant negative effect on ROA.
Pengaruh ROA, ROE, NPM dan Modal Kerja terhadap Return Saham pada Perusahaan Transportasi di BEI (2019-2023) Fitriyani M. Rukin; Maria Safitri
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1004

Abstract

This study analyzes the influence of financial performance indicators—ROA, ROE, NPM, and Working Capital—on stock returns of transportation companies listed on the Indonesia Stock Exchange during 2019–2023. Using multiple linear regression, the findings indicate that ROA and ROE significantly and positively affect stock returns, while NPM has no significant effect. Conversely, Working Capital shows a negative significant effect.
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN RUMAH SAKIT KHUSUS MATA MEDAN Nabila Chairin
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1009

Abstract

This study set out to ascertain the effects of work environment and motivation on employee performance.The study's population comprised forty employees from Medan Special Eye Hospital's management department.The data was analyzed with both multiple linear regression analysis and descriptive analysis. Employee performance at Medan Eye Specialty Hospital is significantly impacted by the work environment and motivation, according to the results of this hypothesis test. This study show that "the work environment of employees at Medan Eye Specialty Hospital has a good and significant impact on their performance”. "Employee performance at Medan's Special Eye Hospital is positively and significantly impacted on work motivation”.
Moderasi Promosi Penjualan Pada Pengaruh Motivasi Belanja Hedonis Dan Gaya Hidup Belanja Terhadap Impulse Buying Konsumen Shopee Komang Junita Widhipratiwi; Made Ratih Nurmalasari; Made Mulyadi; Putu Putri Prawitasari
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1013

Abstract

The rapid development of the current digitalization era has encouraged an increase in e-commerce users  in Indonesia. This phenomenon also triggers impulse buying behavior  for consumers, especially for Shopee consumers. However, there are inconsistencies in the results of one study related  to the influence of hedonic shopping motivation and shopping lifestyle on impulse buying, so further analysis is needed by considering the role  of sales promotion as a moderation variable. The purpose of the study was to determine whether hedonic behavior had a significant impact on impulse purchases of shopee consumers in Denpasar. (2) To determine whether the shopping lifestyle has an impact on impulse purchases, especially shopee consumers in Denpasar. (3) To determine whether the promotion of consumer behavior moderates the relationship between hedonistic motivation and impulse purchases of shopee consumers in Denpasar City. (4) To determine whether sales promotion moderates the relationship between impulse purchases and shopping made by shopee consumers in Denpasar. This study uses a quantitative approach method using non-probability sampling techniques. The data analysis techniques used were multiple regression analysis and classical assumption tests. The results and conclusions resulting from this study show that: (1) Hedonic motivation to buy has a positive and significant impact on impulse purchases. (2) A shopping lifestyle that has a positive and significant impact on impulse buying (3) The relationship between impulse buying and hedonic motivation can be strengthened or moderated by sales promotions. (4) Sales promotions can strengthen or moderate the relationship between impulse purchases and shopping habits.
PENGARUH INOVASI STRATEGI PEMASARAN TERHADAP KEPUASAN PELANGGAN: STUDI KASUS PADA UMKM KOPI JAGO Andreas Andreas; Sri Herlina Aprilyana; Keshya Amanda Putri; Miftahul Ulum; Timotius Bulu
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1030

Abstract

This study aims to analyze the influence of marketing strategy innovation on customer satisfaction at the MSME "Kopi Jago." Amid increasingly intense business competition, marketing innovation has become a key factor in maintaining and enhancing customer loyalty. This research employs a quantitative method with data collected through questionnaires distributed to 50 respondents. The data analysis techniques used include validity testing, reliability testing, simple linear regression analysis, t-test, and coefficient of determination (R²) test, assisted by SPSS 25. The results indicate that marketing strategy innovation has a positive and significant effect on customer satisfaction, with a regression coefficient of 0.778, indicating a strong positive relationship.. The significance value of 0.000 < 0.05 and the R² value of 0.405 indicate that marketing strategy innovation explains 40.5% of the variation in customer satisfaction. indicating that effective marketing innovations enhance customer satisfaction at Kopi Jago

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