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Dendy Kurniawan
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MANAJEMEN
Published by Politeknik Pratama Purwokerto
ISSN : 2808876X     EISSN : 27981312     DOI : https://doi.org/10.51903
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Other
MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian tentang Manajemen (seperti Manajemen Informatika, Managemen Pemasaran, Keuangan Manajemen, Manajemen SDM, Manajemen Operasi / Produksi, Manajemen Bisnis, dll) Dan atau Kewirausahaan sebagai pengembangan pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 186 Documents
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The Relationship Between Emotional Intelligence and Leadership Styles: A Systematic Literature Review of Their Impact on Leadership Effectiveness Herty Ramayanti Sinaga
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1038

Abstract

Emotional intelligence (EI) is an important psychological foundation in modern leadership practice. Leaders who have high EI tend to be able to understand and manage their own and others' emotions effectively, allowing for the implementation of a more adaptive and positive leadership style. Transformational leadership, for example, relies heavily on the leader's ability to show empathy, build intrinsic motivation, and provide individual attention to subordinates. EI strengthens these capacities and encourages leaders to create harmonious and inspiring working relationships. On the other hand, leaders who are low in EI tend to be authoritarian or use a rigid transactional leadership style, which has a negative impact on employee satisfaction and performance. Leadership effectiveness, in this context, is determined not only by the style used, but also by the emotional quality of the leader in executing the style. Therefore, the integration of EI and leadership style contributes directly to the achievement of organizational goals through increased individual performance, loyalty, and a productive work climate. Thus, the development of EI is a strategic need in today's leadership training and development.
FENOMENA FEAR OF MISSING OUT (FOMO) SEBAGAI ALAT PEMASARAN: STUDI PADA INDUSTRI KULINER Erislan Erislan
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/46mj6k67

Abstract

The phenomenon of Fear of Missing Out (FOMO) has become an increasingly common marketing strategy in the culinary industry, especially in today’s visually driven and fast- paced social media landscape. This study aims to analyze how culinary businesses implement FOMO strategies and how they impact the consumption behavior of young consumers. The research employed a qualitative descriptive approach with case studies in Yogyakarta and Bandung. Data were collected through in-depth interviews with six culinary business owners and twelve young consumers active on social media, along with observation of promotional content and customer interactions. The findings reveal that business owners deliberately use various FOMO techniques such as limited-time offers, seasonal exclusive menus, influencer collaborations, and viral visual narratives to create urgency and emotional appeal. On the other hand, consumers tend to make purchases due to social pressure and the fear of missing out on trends rather than actual needs. FOMO strategies are proven effective in encouraging short-term impulse buying but do not necessarily foster long-term customer loyalty. These findings suggest that FOMO can be a powerful marketing tool when combined with product quality and authentic customer experiences.
Pengaruh Solvabilitas dan Likuiditas terhadap Profitabilitas pada Perusahaan Tekstil dan Garmen yang Terdaftar di Bursa Efek Indonesia (BEI) Az Zahra Putri Setyo Wati; Nazwa Abidin Yunus; Isti Pujihastuti
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/temb4m20

Abstract

This study aims to analyze the impact of Solvability (DER) and liquidity (CR) on profitability (ROA) in textile and garment companies listed on the Indonesia Stock Exchange (IDX) during the period of 2019–2023. The research is motivated by significant fluctuations in financial performance in the textile and garment sector due to global economic pressures, high debt burdens, and decreased demand post-COVID-19 pandemic. The research method used is a quantitative approach with purposive sampling technique on 10 companies as the research sample. The data used is secondary data in the form of annual financial statements. The analysis method employed in this study is multiple linear regression analysis. The results show that, partially, Solvability has a negative and significant impact on profitability, while liquidity has a positive and significant impact on profitability. Simultaneously, Solvability and liquidity have a significant impact on profitability. these finding contribute to the empirical on financial management and offer practical insights for textile and garment companies in formulating effective financial strategies to enchance profitability and long-term sustainability.
Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk terhadap Keputusan Pembeli Sandal Havaianas di Jakarta Pusat Euis Paramita; Darkiman Ruminta; Dudi Duta Akbar
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/8meadz06

Abstract

The increasingly dynamic global business competition requires companies, including those in the fashion industry, to continuously innovate by offering products that are not only functional but also reflect consumers’ lifestyles, such as sandals that have become part of brand identity and personal trends among younger generations. Havaianas, as one of the leading sandal brands, has successfully maintained its global presence since 1962 through design innovation, international market reach, and strong brand power supported by Alpargatas S.A. This study aims to analyze the influence of Brand Awareness, Brand Image, and Product Quality on consumer Purchase Decisions of Havaianas sandals in Central Jakarta. A quantitative approach was employed using a survey method and questionnaire as the research instrument. A sample of 384 respondents was selected using accidental sampling. Data were analyzed using multiple linear regression with SPSS software. The results indicate that Brand Awareness, Brand Image, and Product Quality have both partial and simultaneous positive and significant effects on Purchase Decisions. These findings suggest that all three variables play a crucial role in shaping consumer preferences for Havaianas sandals. Therefore, it is recommended that the company strengthen Brand Awareness, build a positive Brand Image, and maintain consistent product quality to enhance consumer purchasing decisions.
Pengaruh Lokasi dan Kepercayaan Terhadap Keputusan Pembelian Herbal Chicken Ciawi Rossana Sapta Kusumah; Suci Rahmawati; Agung Darmawan; Siti Nadya Safira; Muhamad Nauval Ardani; Firmansyah Firmansyah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6ywnf241

Abstract

This study aims to analyze the influence of location and trust on purchasing decisions for Herbal Chicken Ciawi products. The method used is a quantitative approach with a descriptive-explanatory design. The research sample consisted of 57 respondents selected through purposive sampling, and the data were analyzed using multiple linear regression. The results show that trust has a significant effect on purchasing decisions, while location has no significant effect. However, both variables simultaneously have a significant influence. These findings confirm that consumer trust is more dominant than location in influencing purchasing decisions. The practical implication of this study is that business owners need to focus on building trust by improving service quality, ensuring product consistency, and strengthening brand image.
Pengaruh Digital Marketing dan Brand Image Terhadap Keputusan Pembelian Konsumen Brand Fashion Screamous Pada Shopee di RW 09 Komplek Padasuka Indah II Kab. Bandung Barat Yudiyanto Joko Purnomo; Muhamad Parizki Putra
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/f9btk792

Abstract

This study investigates the influence of Digital Marketing and Brand Image on consumer purchasing decisions for the Screamous fashion brand on the Shopee platform at RW 09 Komplek Padasuka Indah II, West Bandung Regency. Employing a descriptive and associative research design, data were collected through questionnaires distributed to respondents. The findings indicate that Screamous’ Digital Marketing is categorized as effective but requires greater consistency to positively influence consumers’ lifestyles. Similarly, the Brand Image is considered strong yet has not fully delivered tangible benefits in consumers’ daily lives. The associative analysis reveals that Digital Marketing exerts a positive and significant effect of 19.05% on purchasing decisions, while Brand Image contributes 49.24%. Collectively, both variables have a combined positive and significant impact of 68.29% on consumer purchasing decisions. These results underscore the importance of optimizing digital marketing strategies and strengthening brand positioning to enhance consumer engagement and drive purchasing behavior.
Peran Brand Trust Dalam Memediasi Pengaruh Online Customer Review dan Brand Image Terhadap Purchase Decision: (Studi Kasus Pada Hand & Body Lotion Marina di Kota Tangerang) Imas Amalia; Lutfi Lutfi; Enok Nurhayati
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6qsxj755

Abstract

The skincare industry in Indonesia has grown rapidly alongside globalization, leading to intense competition among brands. Marina, a local hand & The Indonesian skincare industry is rapidly growing, creating intense competition among brands. Marina, a local hand & body lotion brand established in 1981, is experiencing declining sales due to competitor innovations and stronger brand positioning. This study investigates the mediating role of brand trust in the effect of online customer reviews and brand image on purchase decisions for Marina products in Tangerang. The research involved 180 respondents selected through purposive and accidental sampling. Data were processed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings show that: (1) online customer reviews positively and significantly affect purchase decisions, (2) brand image has no direct effect on purchase decisions, (3) both online reviews and brand image significantly influence brand trust, (4) brand trust positively affects purchase decisions, and (5) brand trust mediates the relationship between online reviews, brand image, and purchase decisions. These results highlight the importance of building brand trust as a key strategy. Managing credible online reviews and maintaining product quality consistency can enhance consumer confidence, foster loyalty, and sustain competitiveness in the skincare market.
Optimalisasi Proses Verifikasi Chart Prosedur di Pelayanan Informasi Aeronautika Wilayah Kinanti Rindang Utami; Togi Adnan Maruli Sinaga; Emilia Rahajeng Larasati
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pj465k68

Abstract

The verification process of procedure charts within the Aeronautical Information Services (AIS) plays a crucial role in ensuring the quality of navigation data published in the Aeronautical Information Publication (AIP). This study aims to examine the verification mechanism of procedure charts conducted by Aeronautical Information Services (PIA) Regional Units, considering the significant amount of user feedback regarding data inconsistencies. A qualitative approach was employed through observation, document analysis, and semi-structured interviews with three PIA Regional Units and the Cartography Unit at PIA Headquarters. The findings reveal discrepancies between verification practices and applicable regulations, as PIA Regional Units did not verify draft procedure charts submitted by the procedure design unit. The study recommends enhancing personnel understanding of Standard Operating Procedures (SOP), reinforcing accountability, establishing specific technical parameters for chart verification at the regional level, and providing personnel training.
Pengaruh Harga Dan Kualitas Layanan Terhadap Loyalitas Pelanggan: (Studi Pada Pelanggan Ahass Surakarta) Hellen Cahya Permata; Pemilia Sulistyowati
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/nczskx86

Abstract

Analyzing the effects of price and service quality on customer loyalty among research participants at AHASS Surakarta was the aim of this study. This study's main goal was to determine whether pricing and service quality significantly or concurrently affect consumer loyalty. Using a quantitative approach, this study involved 68 respondents who were active participants. Data analysis was conducted using multiple regression analysis, supported by instrument validity and reliability tests and classical assumptions to ensure model stability. The results showed that price has a significant impact on customer loyalty, with price consistency that matches the value received by customers increasing their engagement with the service. Service quality also proved to have a significant influence, particularly in terms of punctuality, friendliness, and mechanical reliability, which provided a positive experience for customers. Simultaneously, price and service quality contributed significantly to building customer loyalty, confirming the importance of these two factors as a company's strategy in retaining its customer base.
Pengaruh Variasi Menu, Harga, dan Suasana Tempat terhadap Kepuasan Konsumen pada Usaha Ayam Penyet Simbok Djogja Merli Mai Damayanti; Hanny Mellyana Putri; Muhammad Ghifari Fauzan Faridz; Siti Aliya; Siti Salma Nushrotillah; Muhammad Gusfi Ardiansyah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jgcd5c78

Abstract

This study analyzes the effect of menu variety, pricing, and dining atmosphere on customer satisfaction at Ayam Penyet Simbok Djogja. A quantitative approach was applied using questionnaires distributed to 50 respondents in Ciawi. The results show that menu variety and fair pricing significantly influence customer satisfaction, while dining atmosphere has no direct effect. Consumers are more satisfied when offered diverse menus that match their preferences and prices considered reasonable. Although atmosphere is not a main factor, cleanliness and comfort still support a positive dining experience. These findings provide useful insights for culinary businesses in designing menus, setting prices, and maintaining a pleasant environment to improve customer satisfaction.

Page 17 of 19 | Total Record : 186

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