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Eko Susanto
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eko.susanto@polban.ac.id
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Jurusan Adminitrasi Niaga Program Studi Usaha Perjalanan Wisata Politeknik Negeri Bandung Jl. Gegerkalong Hilir, Ciwaruga, Kec. Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559
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Journal of Tourism Sustainability
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 27988333     DOI : https://doi.org/10.35313/jtos.v1i1
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal of Tourism Sustainability (JTOS) E-ISSN 2798-8333 is a double blind review journal published by Politeknik Negeri Bandung. It focuses on fostering and stimulating discourses in the tourism research among academics and professionals. JTOS welcomes articles in all areas of tourism research particularly , both applied and theoretical. JTOS publishes articles three times a year; April, August and December. JTOS only accepts and reviews the manuscripts that have not been published previously in any languages and are not being reviewed for possible publication in other journals. This journal is an open-access journal that can be one of the essential readings for academic researchers and business professionals. Articles may include but are not limited to, the fields of: Sustainable Tourism Destination Planning and Development Sustainable Event and Management Green Tourism Business The Future of Tourism Sosio-cultural Sustainability in Tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 151 Documents
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Digital Fame, Ecological Fragility: Strategic Management of Trend-Driven Volcanic Tourism Apriliana, Astrid; Listyorini, Haniek
Journal of Tourism Sustainability Vol. 6 No. 1 (2026): (Article In Press)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.206

Abstract

Social media-induced tourism triggers rapid visitor surges that often outpace destination management capacity. This study examines Kalitalang Ecotourism on Mount Merapi's slopes, where "viral hiking" and FOMO-driven trends caused a 130% annual increase in arrivals. Using a mixed-method approach, the research identifies strategic factors through IFAS and EFAS matrices. Data reveals a strong position in Quadrant I with an IFAS score of 3.81 and an EFAS score of 4.10. Despite high growth potential, the findings highlight severe risks of exceeding carrying capacity and ecological degradation. Sustainable development requires shifting from traditional promotion to strict digital gatekeeping and waste management. This research offers a trend-sensitive framework to protect volcanic destinations from the volatility of digital popularity.

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