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Eko Susanto
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Journal of Tourism Sustainability
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 27988333     DOI : https://doi.org/10.35313/jtos.v1i1
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal of Tourism Sustainability (JTOS) E-ISSN 2798-8333 is a double blind review journal published by Politeknik Negeri Bandung. It focuses on fostering and stimulating discourses in the tourism research among academics and professionals. JTOS welcomes articles in all areas of tourism research particularly , both applied and theoretical. JTOS publishes articles three times a year; April, August and December. JTOS only accepts and reviews the manuscripts that have not been published previously in any languages and are not being reviewed for possible publication in other journals. This journal is an open-access journal that can be one of the essential readings for academic researchers and business professionals. Articles may include but are not limited to, the fields of: Sustainable Tourism Destination Planning and Development Sustainable Event and Management Green Tourism Business The Future of Tourism Sosio-cultural Sustainability in Tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 160 Documents
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Digital Fame, Ecological Fragility: Strategic Management of Trend-Driven Volcanic Tourism Astrid Apriliana; Haniek Listyorini
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.206

Abstract

Social media-induced tourism triggers rapid visitor surges that often outpace destination management capacity. This study examines Kalitalang Ecotourism on Mount Merapi's slopes, where "viral hiking" and FOMO-driven trends caused a 130% annual increase in arrivals. Using a mixed-method approach, the research identifies strategic factors through IFAS and EFAS matrices. Data reveals a strong position in Quadrant I with an IFAS score of 3.81 and an EFAS score of 4.10. Despite high growth potential, the findings highlight severe risks of exceeding carrying capacity and ecological degradation. Sustainable development requires shifting from traditional promotion to strict digital gatekeeping and waste management. This research offers a trend-sensitive framework to protect volcanic destinations from the volatility of digital popularity.
Between Star and Non-Star Accommodation: Governing Uneven Development in an Emerging Destination Mayang Fitri Anggani; Pudin Saepudin; Ita Maemunah
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.200

Abstract

This study problematizes the persistent structural imbalance between star-rated and non-star accommodations in Subang Regency, West Java—a strategically positioned yet emerging tourism destination. Moving beyond traditional market-driven explanations, this research employs a qualitative case-study approach, integrating semi-structured interviews with key institutional actors and rigorous document analysis. The findings reveal that uneven development is not merely a byproduct of spatial characteristics or demand fluctuations, but is actively produced and mediated by complex governance configurations. Specifically, the study identifies how land-tenure complexities involving state-owned enterprises (PTPN), rigid zoning thresholds, and environmental mandates act as institutional filters that dictate investment feasibility and access. In response, local government necessitates adaptive, multi-layered strategies to navigate these structural bottlenecks. By conceptualizing governance as a mediating force rather than a neutral regulatory framework, this study contributes to the literature on emerging destinations by highlighting the necessity of institutional alignment to bridge the development gap and foster sustainable, balanced growth.
Feminine Tourism as a New Trend: An Analysis of Gen Z Jakarta's Interest in Women-Specific Tour Packages Maudy Safitri Zaya; Fajar Aditya Nugroho; Revi Agustin Aisyianita; Lala Siti Sahara; Farah Nurhaliza; Kaila Salsabila
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.209

Abstract

In the landscape of emerging urban economies, feminine tourism has evolved into a critical platform for identity representation and autonomous mobility among women. This study investigates the influence of feminine tourism packages—conceptualized as an integrated construct of perceived security, comfort, and destination attractiveness—on the travel interest of urban Generation Z women in Jakarta. Utilizing a quantitative approach with a purposive sample of 385 respondents, the research employs linear regression analysis to evaluate the efficacy of these gender-responsive attributes. The findings reveal a robust predictive power, with perceived security emerging as the dominant hygiene factor that fundamentally precedes hedonic engagement. This study proposes a Security-First Paradigm, asserting that for female travelers, the experience is strictly contingent upon the prior institutionalization of safety thresholds. The results provide significant theoretical interventions into the Experience Economy by shifting the focus from emotional engagement to risk mitigation. Managerially, the study offers actionable insights for aligning destination governance with Sustainable Development Goal (SDG) 5 (Gender Equality), illustrating that the integration of security and comfort serves as a strategic catalyst for reducing the gender participation gap in the Indonesian tourism sector.
Adoption Without Engagement? Unpacking the Impact of Innovation Characteristics, Risk, and Trust on Destination Digital Payment Performance Resa Nurlaela Anwar
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.210

Abstract

The acceleration of digital transformation has restructured the global tourism industry, making digital payment systems central to seamless travel experiences. However, a notable paradox persists: "adoption without engagement," in which tourists register for digital payment services but revert to cash at their destination. This study aims to extend the Diffusion of Innovations (DOI) framework by integrating perceived risk and trust to evaluate their combined impact on the intention to adopt digital payments and on subsequent experiential performance at the destination. Using a quantitative explanatory research design, data were collected from 400 tourists in Indonesia and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Relative Advantage, Trust, and Compatibility have significant positive effects on the intention to adopt digital payments, while Perceived Risk acts as a substantial negative anchor. Notably, Complexity and Trialability did not significantly influence intention, likely because the sampled younger demographics had high digital literacy. Furthermore, intention to adopt serves as a vital bridge, significantly influencing the destination's holistic experiential performance. The results suggest that overcoming the engagement gap requires destination management organizations and fintech providers to prioritize risk mitigation and high-value propositions over mere technical ease of use.
Exploring The Potential Of Java Mountain Flora Collections As Interpretive Materials For Tourism At The Baturraden Botanical Garden Fahriza Junizar; Shafira Hanindita
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.199

Abstract

As an essential ex-situ conservation area, the Baturraden Botanical Garden (BBG) plays a crucial role in preserving Javanese mountain flora, particularly threatened endemic species such as Nepenthes adrianii, Scutellaria slametensis, and Homalomena bellula. However, the integration of these botanical collections into structured destination interpretation ecosystems remains under-optimized. This study aims to evaluate the potential of BBG’s flora collections as primary interpretive materials and design a customized tourism interpretation framework tailored to visitor psychographics. Employing a qualitative descriptive methodology, data were gathered through semi-structured interviews, field observations, and comprehensive literature reviews. The empirical results reveal that while BBG curates 722 plant species systematically arranged across taxonomic and thematic zones, its visitor profile is highly concentrated within the youth demographic (aged 17–27), predominantly comprising students with a strong preference for active educational experiences. Consequently, this study establishes that a direct interpretation mechanism—specifically structured guided walks utilizing interactive, experiential pedagogies—is the most effective strategy. The proposed interpretive content centers on endemic flora taxonomy and core conservation values to actively enhance visitors' pro-environmental behavior. Operational diagnostics reveal that limited human resource capacity and a lack of certified local guides act as critical institutional constraints. Ultimately, these findings underscore that strategic botanical interpretation not only transforms ex-situ collections into actionable conservation education mediums but also strategically reinforces the destination’s competitive identity as a sustainable ecotourism hub.
From Cultural Display to Cultural Reproduction: A Cultural Learning Cycle Framework for Tourism Events Wawan Gunawan; Anang Sutono; Muhammad Mas Multazam
Journal of Tourism Sustainability Vol. 6 No. 2 (2026): (Article In Press)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i2.211

Abstract

Cultural tourism events are increasingly expected to perform functions that extend beyond heritage display, including cultural revitalization, community participation, identity negotiation, and intergenerational transmission. Yet existing scholarship tends to examine these processes separately, leaving insufficient explanation of how participation in tourism events may develop into cultural learning and, ultimately, sustained cultural reproduction. This article addresses this theoretical fragmentation by developing a Cultural Learning Cycle as an integrative process framework for understanding event-mediated cultural reconstruction. The study adopts an integrative conceptual review drawing on a Scopus-derived corpus of recent scholarship on cultural tourism, heritage, festivals, community participation, cultural learning, authenticity, and cultural revitalization, complemented by foundational theoretical works. Through comparative conceptual synthesis, the review identifies five interrelated processes: cultural recognition, reflexive reactualization, participatory enactment, value negotiation and internalization, and cultural reproduction. Reflection operates across the cycle as a recursive mechanism through which communities reassess cultural meanings and modify subsequent practices. The framework further recognizes that progression across these processes is neither automatic nor uniformly beneficial. Community agency, interpretive authority, inclusive governance, and intergenerational engagement can enable cultural continuity, whereas commodification, unequal participation, market-driven simplification, and contested authenticity may interrupt or redirect the cycle. The article contributes to cultural tourism and event studies by theorizing the mechanisms through which cultural events can shift from spaces of representation to arenas of negotiated learning and cultural reproduction. Rather than presenting cultural reconstruction as an empirically validated outcome, the Cultural Learning Cycle is advanced as a theoretically grounded framework for subsequent comparative and empirical testing.
Strategic Crisis Governance and Reputation Dynamics in Volcanic Tourism Destinations Lilis Jayanti; Wisi Wulandari
Journal of Tourism Sustainability Vol. 6 No. 2 (2026): (Article In Press)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i2.213

Abstract

This study investigates the structural interactions between institutional crisis management and consumer perceptions in volatile environments by developing the Strategic Governance–Reputation Dynamics Framework. Adopting a critical realist paradigm, this comparative qualitative desk study synthesizes dual secondary document streams (2024–2026) to evaluate two prominent volcanic destinations in Indonesia experiencing contrasting disruptions: Mount Merapi (acute, exogenous geological cycles) and Mount Bromo (creeping, endogenous anthropogenic-environmental stresses). The findings reveal that physical hazard exposure does not automatically result in destination reputation decline. Instead, its effects are mediated by the quality of strategic crisis governance, including institutional coordination, digitally enabled Pentahelix collaboration, and the behavioral preparedness of front-line tourism actors. Destination reputation recovery is strongly path-dependent, with destination credibility serving as the principal mechanism for stabilizing destination image and restoring future visit intentions. The analysis further identifies two critical resiliency buffers—risk-tolerant thanatourism psychographics and traditional ecological wisdom—that moderate the adverse impacts of crises and support long-term destination resilience. These findings advance a non-linear explanation of crisis recovery by demonstrating that effective governance can decouple hazard exposure from reputational damage. This research provides a novel theoretical model and actionable strategic blueprints for regional tourism authorities to strengthen reputational capital and accelerate sustainable post-crisis recovery in the international tourism market.
Destination Crisis Communication for Tourist Coping and Revisit Safety Assurance Wisi Wulandari; Lilis Jayanti
Journal of Tourism Sustainability Vol. 6 No. 2 (2026): (Article In Press)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i2.215

Abstract

This study addresses the critical challenge of preserving traveler retention under accelerating global climate volatility by examining how destination crisis communication shapes consumer psychology. Integrating Protection Motivation Theory and Source Credibility Theory, this research develops a structural model examining how Perceived Communication Sincerity and Crisis Information Quality influence Destination Coping Appraisal, Destination Brand Trust, and Revisit Safety Assurance. A quantitative approach employing partial least squares structural equation modeling (PLS-SEM) was applied to data collected from 350 tourists with recent travel experience to climate-risk destinations. The empirical findings confirm that all seven hypothesized direct relationships are positive and statistically significant. Crisis Information Quality emerged as the strongest predictor of Destination Coping Appraisal, whereas Perceived Communication Sincerity played a critical role in strengthening Destination Brand Trust. Both Destination Coping Appraisal and Destination Brand Trust significantly enhanced tourists' Revisit Safety Assurance, with the proposed model explaining 58.8% of its variance. The findings extend tourism crisis communication literature by demonstrating that effective crisis communication supports psychological resilience through both cognitive preparedness and institutional trust. Practically, the study provides destination management organizations with evidence-based guidance for designing authentic and high-quality crisis communication strategies that strengthen visitor confidence and support destination resilience under increasing climate-related risks..
Menu Engineering for Restaurant Performance: Evidence from a Tourism-Oriented Café in Indonesia M. Romi Okta Viano; Ratih Pitria Purnamasari; Budi Wibowo; Dodi Affandi
Journal of Tourism Sustainability Vol. 6 No. 2 (2026): (Article In Press)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i2.217

Abstract

Menu engineering is widely used in restaurant management to evaluate menu performance, yet its application in small tourism-oriented culinary businesses remains relatively underexplored, particularly in emerging destination contexts. This study evaluates menu performance at a tourism-oriented café in Indonesia by integrating menu popularity and contribution margin within the conventional menu engineering framework. A quantitative descriptive case-study design was employed using twelve months of operational sales data, covering May 2024 to April 2025. The analysis included 39 food items and utilized actual sales volume, selling prices, and cost of goods sold to calculate Menu Mix percentages and contribution margins before classifying items into the menu engineering matrix. The findings reveal a substantial concentration of Plowhorse items, with 16 menu items (41%) characterized by high popularity but comparatively low contribution margins. Five items were classified as Puzzles, indicating relatively high margins but insufficient sales volume. These patterns suggest that strong customer demand does not necessarily translate into optimal menu profitability. The study demonstrates the practical value of menu engineering as a data-driven diagnostic tool for identifying pricing, cost-control, promotion, and menu-portfolio priorities in small culinary businesses. The findings extend the application of menu engineering to a tourism-oriented café context and highlight how systematic menu-performance evaluation can support operational decision-making and strengthen the economic viability of culinary enterprises within tourism destinations.
Evaluating Heritage Tourism Management at Istana Maimun: Educational Value and Memorable Tourism Experience Reni Hamzah; Dewi Shinta Wulandari Lubis
Journal of Tourism Sustainability Vol. 6 No. 2 (2026): (Article In Press)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i2.221

Abstract

Rapid post-pandemic visitor growth has intensified the management challenges faced by urban heritage destinations, particularly in balancing conservation, educational functions, and visitor experience. This study evaluates heritage tourism management at Istana Maimun, Medan, by examining its management quality, educational value, and memorable tourism experience. A qualitative descriptive-evaluative design was employed using direct observation, documentation, and semi-structured interviews with 13 purposively selected informants comprising destination managers, a tour guide, and local and out-of-city visitors. Data were analysed using the interactive model of Miles, Huberman, and Saldaña through data condensation, data display, and conclusion drawing and verification. The findings indicate that Istana Maimun operates through a multi-actor management arrangement with relatively functional governance, human resources, and institutional coordination, although physical carrying capacity remains a major constraint during peak visitation. Educational value is delivered primarily through architectural authenticity and adaptive oral interpretation, whereas QR codes, augmented reality, and virtual-tour features remain underutilised because of limited visitor orientation, accessibility issues, and outdated content. Analysis across the seven dimensions of memorable tourism experience shows stronger performance in hedonism, local culture, knowledge, and meaningfulness, while involvement remains comparatively weak because visitor activities are predominantly observational. The study proposes an integrated evaluative perspective suggesting that management conditions shape both educational delivery and memorable visitor experiences. The findings highlight the importance of combining carrying-capacity management, adaptive heritage interpretation, and participatory visitor programming in the management of rapidly growing urban heritage destinations.

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