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JKMS : Jurnal Ilmu Komunikasi
Published by Universitas Riau
ISSN : 2252665x     EISSN : 27161889     DOI : https://dx.doi.org/10.35967/jkms
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
Jurnal Ilmu Komunikasi (JKMS) accepts all research and scientific papers from researcher, academics, practitioners who work in the field of media and communication applied studies which may include to these fields: Journalism Public relations Phenomenology Studies Marketing Communication Communication Strategy in Libraries Educational Communication Communication development Health Communication Environmental Communication Media Law Media and Cultural Studies Media and Community Networks Media Technology Media Influence Visual Communication Media Literacy Communications and Policy Other applied Media and Communication fields
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 197 Documents
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Implementasi Komunikasi Krisis pada Penanganan Bencana Pasca Ledakan PT Kilang Pertamina Internasional Unit Dumai Meriana, Mimi; Lubis, Evawani Elysa; Sari, Mutia Novela
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

PT Kilang Pertamina Internasional (PT. KPI) Unit Dumai menjadi sorotan media dalam negeri atas pemberitaan ledakan pada tanggal 1 april 2023. Penelitian ini mengkaji bagaimana implementasi komunikasi krisis oleh divisi Communication Relation dalam menangani bencana pasca ledakan PT. KPI Unit Dumai dengan menggunakan The situational crisis communication theory (SCCT). Metode penelitian yang digunakan adalah deskriptif kualitatif dengan menggunakan teknik observasi, wawancara dan dokumentasi. Penelitian ini menemukan bahwa komunikasi krisis oleh divisi Communication Relation PT. KPI Unit Dumai mencakup tiga fokus utama yaitu aspek situasi krisis, Strategi respons krisis serta Upaya melindungi publik dan stakeholder dari kerugian dan kerusakan pasca ledakan. Respons dilakukan melalui penyampaian informasi langsung dan penggunaan media sosial untuk menangkal berita negatif. Aspek situasi krisis mencakup penanganan masalah di lokasi kejadian dan penyampaian informasi secara cepat. Pada Upaya perlindungan dilakukan dengan meninjau masyarakat terdampak serta kedepannya merencanakan pelatihan Mayor Emergency Drill (MED) internal dan sosialisasi eksternal.
Monetisasi Dan Rasionalisasi Konsumsi Pada Wacana Lipstick Effect Dalam Promosi Merek The Originote Lintang Arum Bagasati; Sari, Mutia Novela; Syahnaz Savitri
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

This study examines The Originote brand’s promotional strategies, which represent the monetization and rationalization of consumer emotions through the Lipstick Effect phenomenon. This phenomenon illustrates consumers’ tendency to purchase products even under limited economic conditions. The study employs Fairclough’s Critical Discourse Analysis with three levels of analysis: text, discursive practice, and social practice. Data were collected purposively from promotional content on The Originote’s TikTok account (@theoriginote) between January and October 2025 to capture emerging discourse patterns. The findings show that, at the textual level, narratives of affordability, social closeness, and humor are used to frame consumption as a logical and emotional form of self-care. At the discursive practice level, content is adjusted to specific moments, reflecting sensitivity to consumers’ emotional states and life rhythms. At the social practice level, affective capitalism operates by framing consumption as a form of personal responsibility while simultaneously reproducing gendered pressures to appear attractive. The promotional discourse shapes consumer mindsets through language that combines economic, symbolic, and affective functions, aligning with the logic of the Lipstick Effect.
Influencer Driven Digital Marketing Communication and Its Impact on Consumer Trust and Engagement in the Construction Industry. Estriana, Virna; Pratami, Rezki
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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This study examines digital marketing communication strategies based on content creators implemented by Ombilin Construction through Instagram and TikTok and their role in shaping consumer trust and engagement. The construction industry is commonly perceived as highly technical and less communicative, creating a gap in existing digital marketing research that predominantly focuses on consumer goods and lifestyle sectors. This study aims to address this gap by exploring how content creator–driven strategies operate within a construction services context. Employing a qualitative case study approach, data were collected through in-depth interviews with company management, content creators, and consumers, supported by systematic observation of social media content. Data analysis was conducted using NVivo software to identify dominant themes and relational patterns across informant groups. The findings reveal that Instagram functions as a curated visual showcase emphasizing portfolio presentation and professional credibility, while TikTok serves as a narrative-driven platform that highlights work processes and behind the scenes activities to expand audience reach. Content creators play a crucial intermediary role in translating technical messages into accessible and relatable visual narratives, thereby enhancing perceived authenticity. However, trust formation remains largely information oriented, relying on project outcomes and brief testimonials, with limited emphasis on value-based storytelling such as work standards, service transparency, and quality assurance mechanisms. Consumer engagement is reflected through likes, comments, and direct messages, yet remains underutilized in terms of participatory and interactive content strategies. The study concludes that content creator–based digital marketing communication holds strategic potential for professional service industries but requires deeper narrative integration to strengthen relational trust. Theoretically, this study extends digital marketing communication literature into the construction sector, while practically offering strategic insights for companies seeking to humanize technical services through social media engagement. Keywords: digital marketing communication, content creators, trust, consumer engagement, construction industry.
Framing Respons Hasan Nasbi Kasus Kepala Babi Tempo di Detik.com dan Kompas.com Hidayah, Rofi; Adiyanto, Wiwid
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

The case of sending a package of pig heads to Tempo journalists on March 19, 2025, sparked widespread attention, particularly after the response of the Head of the Presidential Communications Office, Hasan Nasbi, was deemed to lack empathy. This study aims to examine the framing of Detik.com and Kompas.com regarding this response in the context of terror against journalists and government public communication. The research uses a descriptive qualitative approach with Pan and Kosicki's framing analysis of 14 news articles published between March 19 and April 9, 2025. The findings show that Detik.com presents the issue dynamically by including government clarifications as well as political and ethical criticism, thus highlighting the polemic of elite communication. In contrast, Kompas.com emphasizes the issue of press freedom and the chronology of events at the beginning of the report, then directs the narrative to the government's internal evaluation through the President's acknowledgment of responsibility. Differences in structure and choice of diction demonstrate the media's role in shaping meaning and influencing public perceptions of press terror, state accountability, and the quality of democratic communication.
MANAJEMEN PRODUKSI PADA PROGRAM WARTA ANAK DI TVRI SUMATERA UTARA TAHUN 2025 Octaviani, Nazlia; Abdul Rasyid
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Penelitian ini bertujuan untuk menganalisis manajemen proses produksi program Warta Anak di LPP TVRI Sumatera Utara tahun 2025, mencakup tahapan pra-produksi, produksi, dan pasca-produksi, serta pola komunikasi organisasi dan mekanisme gatekeeping dalam penyaringan berita untuk audiens anak. Metode penelitian bersifat kualitatif dengan pendekatan deskriptif, menggunakan observasi, wawancara mendalam, dan dokumentasi terhadap tim produksi, termasuk produser, redaksi, editor, reporter, dan dua orang tua. Analisis data dilakukan melalui reduksi, penyajian, dan penarikan kesimpulan, dengan teknik triangulasi untuk validitas. Hasil menunjukkan bahwa pra-produksi meliputi pemilihan topik dan penyusunan naskah; produksi melibatkan proses taping dan dubbing oleh penyiar anak; pasca-produksi mencakup editing hingga siap tayang. Produser berperan sebagai pusat koordinasi komunikasi sekaligus gatekeeper berita. Pola komunikasi meliputi vertikal, horizontal, dan digital. Kendala utama ditemukan pada keterbatasan jadwal penyiar anak dan minimnya briefing serta evaluasi rutin.
Analisis Pemetaan Global Value Chain: Studi Kausus Film “Sonic the Hedgehog3” tarigan, ellyna raissa; Seto Bayu Aji; Joey Michael FlauranceAndia; Adiasri Purbantina
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

Abstract The Era of Globalization makes it easier for various countries to cooperate and this is used by countries to do business, including film industry players. The involvement across the country's geographical borders in film production can add value and interest that aims to steal global attention in film marketing. Sonic the Hedgehog 3 is a movie that is loved by various circles. The movie Sonic the Hedgehog 3 is included in the science fiction genre directed by Jeff Fowler. The Sonic film involves many actors and crews from various countries from pre-production, filming, post-production to promotion. This research analyzes the value chain of Sonic the Hedgehog 3 using De Voldere's concept. This concept is used to map the value chain stage in the Global Creative Value Chain which is divided into two main functions: Core function and Support function. The author uses a descriptive qualitative method to analyze the Sonic the Hedgehog 3 film. This writing will use industry report data and online sources related to the production process of Sonic the Hedgehog 3. In addition, the creation and post-production stages through mastering CGI with actors become the biggest added value in Sonic Film. The Sonic film also managed to become one of the 10th grossing films in 2024 and the highest grossing film in the Box Office franchise.
Pengaruh Terpaan Konten Marriage Is Scary Di Media Sosial Terhadap Persepsi Negatif Nikah Muda Umala, Alfyana; Muhammad Thoyib Amali
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Konten "Pernikahan Itu Menakutkan" membentuk persepsi negatif terhadap pernikahan dini dengan menggambarkannya sebagai beban emosional dan sosial. Studi ini bertujuan untuk meneliti dampak paparan konten "Pernikahan Itu Menakutkan" di media sosial terhadap persepsi negatif pernikahan dini. Pendekatan kuantitatif eksploratif digunakan dengan kuesioner survei yang didistribusikan melalui Google Forms. Sampel dipilih menggunakan purposive sampling, dengan kriteria termasuk pengguna media sosial aktif, usia 17–25 tahun, dan telah melihat konten tersebut. Ukuran sampel sebanyak 400 responden ditentukan menggunakan rumus Slovin. Analisis data dilakukan menggunakan regresi linier sederhana dengan SPSS, melalui uji validitas, reliabilitas, normalitas, dan linearitas. Hasil menunjukkan bahwa paparan konten “Pernikahan Itu Menakutkan” memiliki pengaruh positif dan signifikan terhadap persepsi negatif pernikahan dini, dengan nilai signifikansi 0,000 < 0,05, koefisien regresi 0,391, dan korelasi kuat 0,761. Koefisien determinasi menunjukkan bahwa 57,9% persepsi negatif terhadap pernikahan dini dipengaruhi oleh konten, dengan varian yang tersisa dipengaruhi oleh faktor-faktor lain. Temuan ini menekankan peran penting media sosial dalam membentuk persepsi generasi muda tentang pernikahan.

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