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JKMS : Jurnal Ilmu Komunikasi
Published by Universitas Riau
ISSN : 2252665x     EISSN : 27161889     DOI : https://dx.doi.org/10.35967/jkms
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
Jurnal Ilmu Komunikasi (JKMS) accepts all research and scientific papers from researcher, academics, practitioners who work in the field of media and communication applied studies which may include to these fields: Journalism Public relations Phenomenology Studies Marketing Communication Communication Strategy in Libraries Educational Communication Communication development Health Communication Environmental Communication Media Law Media and Cultural Studies Media and Community Networks Media Technology Media Influence Visual Communication Media Literacy Communications and Policy Other applied Media and Communication fields
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 192 Documents
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Implementasi Komunikasi Krisis pada Penanganan Bencana Pasca Ledakan PT Kilang Pertamina Internasional Unit Dumai Meriana, Mimi; Lubis, Evawani Elysa; Sari, Mutia Novela
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

PT Kilang Pertamina Internasional (PT. KPI) Unit Dumai menjadi sorotan media dalam negeri atas pemberitaan ledakan pada tanggal 1 april 2023. Penelitian ini mengkaji bagaimana implementasi komunikasi krisis oleh divisi Communication Relation dalam menangani bencana pasca ledakan PT. KPI Unit Dumai dengan menggunakan The situational crisis communication theory (SCCT). Metode penelitian yang digunakan adalah deskriptif kualitatif dengan menggunakan teknik observasi, wawancara dan dokumentasi. Penelitian ini menemukan bahwa komunikasi krisis oleh divisi Communication Relation PT. KPI Unit Dumai mencakup tiga fokus utama yaitu aspek situasi krisis, Strategi respons krisis serta Upaya melindungi publik dan stakeholder dari kerugian dan kerusakan pasca ledakan. Respons dilakukan melalui penyampaian informasi langsung dan penggunaan media sosial untuk menangkal berita negatif. Aspek situasi krisis mencakup penanganan masalah di lokasi kejadian dan penyampaian informasi secara cepat. Pada Upaya perlindungan dilakukan dengan meninjau masyarakat terdampak serta kedepannya merencanakan pelatihan Mayor Emergency Drill (MED) internal dan sosialisasi eksternal.
Monetisasi Dan Rasionalisasi Konsumsi Pada Wacana Lipstick Effect Dalam Promosi Merek The Originote Lintang Arum Bagasati; Sari, Mutia Novela; Syahnaz Savitri
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

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Abstract

This study examines The Originote brand’s promotional strategies, which represent the monetization and rationalization of consumer emotions through the Lipstick Effect phenomenon. This phenomenon illustrates consumers’ tendency to purchase products even under limited economic conditions. The study employs Fairclough’s Critical Discourse Analysis with three levels of analysis: text, discursive practice, and social practice. Data were collected purposively from promotional content on The Originote’s TikTok account (@theoriginote) between January and October 2025 to capture emerging discourse patterns. The findings show that, at the textual level, narratives of affordability, social closeness, and humor are used to frame consumption as a logical and emotional form of self-care. At the discursive practice level, content is adjusted to specific moments, reflecting sensitivity to consumers’ emotional states and life rhythms. At the social practice level, affective capitalism operates by framing consumption as a form of personal responsibility while simultaneously reproducing gendered pressures to appear attractive. The promotional discourse shapes consumer mindsets through language that combines economic, symbolic, and affective functions, aligning with the logic of the Lipstick Effect.

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