cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
jurnal.diversifikasi@gmail.com
Phone
+6281369024099
Journal Mail Official
jurnal.diversifikasi@gmail.com
Editorial Address
durotunnasika82@gmail.com, fuadi77.sl@gmail.com
Location
Kota metro,
Lampung
INDONESIA
Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol. 4 No. 1 (2024): Maret" : 25 Documents clear
Optimalisasi Pengendalian Mutu Guna Mengurangi Jumlah Kerusakan Produk Pada IKM Tempe 21 A Yosodadi Metro Timur Selamet Fuadi; Suryadi; Surya Aji Dewanda
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2599

Abstract

The research problem formulation is what are the factors that cause the amount of productdamage and how to optimize quality control to reduce the amount of product damage in IKMTempe 21A Yosodadi Metro Timur. how to optimize quality control to reduce the amount ofproduct damage in IKM Tempe 21A Yosodadi Metro Timur. The type of research isqualitative research, the data collection technique uses observation, and interviews. Thisstudy focuses on the implementation of Quality Control (quality control) in IKM Tempe 21AYosodadi Metro Timur. Based on the results of research and discussion, it can be concludedthat the factors that cause the amount of damage to tempe products in Mr. Khairunas' TempeIKM consist of lack or excess of yeast, duration of fermentation, changing room temperatureconditions, washing soybeans that are not clean, damaged machines. , and the quality ofsoybeans and how to reduce the amount of product damage, namely ensuring the size of theyeast with the appropriate amount of soybeans so that there is no shortage or excess,ensuring cleanliness in soybean washing, ensuring the fermentation process is good enoughwithout overlapping tempeh, and repairing the machine and seeing the quality of soybeans.become raw materials.
Pengaruh Kebijakan Pemerintah Dan Harga Pada Keputusan Pembelian Jasa Penyelenggara Kursus Dengan Iklan Sosial Media Sebagai Variabel Mediasi Pada Lembaga Kursus Texas College Kota Metro Sri Retnaning Rahayu; Ratmono; Hafidz Bahtiar
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2660

Abstract

The research was based on the fact that the number of new students registering for TexasCollege courses experienced ups and downs from 2018 to 2021 due to the increase in pricesfor each course level over the last four years. If this continues continuously it will have animpact on student interest. The purpose of this research is to determine the influence ofgovernment policies and prices on purchasing decisions for course provider services withsocial media advertising as a mediating variable at the Texas College Metro Course Institute.This research is quantitative research. With this type of explanatory survey research, thesampling technique was purposive sampling, as many as 75 students from LKP Texas CollegeMetro. As a measuring tool, an 80-item questionnaire was used with Likert scalemeasurements and analyzed using Path Analysis. The research results show that governmentpolicy has a positive effect on service purchasing decisions. Price has a positive effect onservice purchasing decisions. Social media advertising has a positive effect on servicepurchasing decisions. Government policies have a positive influence on social mediaadvertising. Price has a positive effect on social advertising. Government policies have apositive influence on service purchasing decisions through social media advertising. Pricehas a positive influence on service purchasing decisions through social media advertising.
Pengaruh Kepercayaan, Kualitas Layanan, Lokasi Dan Pengaruhnya Terhadap Kepuasan Anggota BMT Assafiyah Kota Gajah Lampung Tengah Ratmono; Slamet Tedy Siswoyo; Muchlas Alfandi
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2670

Abstract

Increasing banking competition is marked by the emergence of many financial institutions.This competition can be seen from the variety of products or services offered, one of which isBMT Assyafiiyah. banking companies or BMT Assyafiiyah must implement a good strategy sothat members are interested in saving at financial institutions. to attract member satisfactionis done by implementing the right strategy, including Trust, Quality of Service, and Location.The data analysis method used is quantitative and qualitative analysis. and the population inthis study were members of BMT Assyafiiyah, totaling 1,027 members with a sample of 91members and tested using: validity test, reliability test, normality test, linearity test,homogeneity test, multiple linear regression analysis, T-test, F test, Test the coefficient ofdetermination R2 and statistical hypothesis. Based on the results of the study, shows that theindicators used in the framework variables including Trust, Service Quality, and Locationhave a positive and significant influence on satisfaction. This shows that if BMT Assyafi'iyahKota Gajah can provide good satisfaction, it will facilitate BMT Assyafi'iyah Kota Gajah inrecruiting members. Conclusions in this study are: There is a positive and significant effect ofTrust, Service Quality, and Location on Member Satisfaction at BMT Assyafi'iyah theNational Blessing of the Kota Gajah.
Pengaruh Ketegangan Kerja, Kepuasan Kerja Dan Stress Kerja Terhadap Kinerja Karyawan PT Asuransi Prudential Kota Gajah Fitriani; Sugeng; Ni Putu Indah Permata Sari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2755

Abstract

This study aims to determine the effect of work tension, job satisfaction and job stress onemployee performance at PT Asuransi Prudential Kota Gajah. The type of research used inthis study is to use quantitative methods of survey methods. The data analysis technique usedis multiple linear regression analysis. The results showed that work tension had a positiveeffect on the performance of PT Prudential Gajah City employees. Work stress had a positiveeffect on the performance of PT Prudential Gajah City employees. Job satisfaction has apositive effect on the performance of PT Prudential Gajah City employees. Work tension, jobstress and job satisfaction simultaneously affect the performance of PT Prudential Gajah Cityemployees
Efektivitas Segmentation, Targeting, And Positoning Terhadap Perilaku Konsumen (Study Kasus Pada Akun Instagram @hayu_outfit) Nina Lelawati; Yateno; Amar Asyam Alfaras
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2761

Abstract

The effectiveness of segmentation, targeting, and positioning on consumer behavior carriedout by the @hayu_outfit Instagram account. The purpose of this study is to examine the effectof the effectiveness of segmentation, targeting, and positioning on consumer behavior carriedout by the @hayu_outfit Instagram account. This type of research includes correlativequantitative research. The population in this study were 94buyers taken from regular buyersat @hayu_outfit. The method used in the study is the type of data to be used, namely primarydata. Of the 117 questionnaires distributed, only 94 questionnaires could be processed. Thedata is then tested for data quality by using the validity test, reliability test. After testing thequality of the data then tested using the Spearman rank test. Then the data were analyzedusing the coefficient of determination test. The results of this study are the effect of theeffectiveness of segmentation, targeting, and positioning on consumer behavior carried outby the @hayu_outfit Instagram account. The effectiveness of segmentation has a positive andsignificant effect on consumer behavior, targeting has a positive and significant effect onconsumer behavior, positioning has a positive and significant effect on consumer behavior.
Pengaruh Budaya Organisasi, Disiplin Kerja Dan Kualitas Pelayanan Pegawai Terhadap Kepuasan Masyarakat Pada Kantor Kelurahan Desa Labuhan Ratu VII Kecamatan Labuhan Ratu Kabupaten Lampung Timur Nani Septiana; Durotun Nasikah; Nurul Zulaiha
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2767

Abstract

Based on the results of separate interviews by researchers with residents or communities whoprovide services at the village office, it was found that the booming e-KTP problem at thattime this problem was from the center because of the limited forms, each village office onlygot a few blanks, so the attitude taken by service employees Urgent people take precedence,not according to people who have previously made e-KTPs, so people feel unfair withdecisions like this every community who comes and asks about their e-KTP is still in theprocess with a span of months. This study aims to determine the influence of organizationalculture, work discipline, service quality on community satisfaction at the Labuhan Ratu VIIVillage Office, Labuhan Ratu District, East Lampung. This type of research is a quantitativestudy using the Incidental Sampling method, namely the technique of determining the samplebased on chance, namely 80 samples. The data used is secondary data distribution ofquestionnaires in the form of a list of questions with several alternative answers forrespondents. The statistical test used to test the hypothesis is multiple linear regressionanalysis and tested using the statistical packages for the social science (SPSS) version 21program. Based on the results of statistical tests indicate that organizational culture, workdiscipline, service quality have a positive and significant influence on people's satisfaction
Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen, Kualitas Tampilan Dan Kualitas Informasi Terhadap Keputusan Pembelian Scarlett Whitening Melalui Promosi Di Tiktok (Studi Kasus Mahasiswa/I FEB UM Metro) Durotun Nasikah; Jati Imantoro; Diah Prastika
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2813

Abstract

This research is motivated by the high use of the internet in Indonesia, used by many peopleas a promising business opportunity. This can be seen from the many online stores that havesprung up on social media which are believed to be effective as a medium for promotingproducts, one of the social media currently widely used by the public is Tiktok. The purposeof this study was to determine the effect of ease of use, consumer trust, display quality andinformation quality on purchasing decisions. In this study, it was tested using multiple linearregression analysis calculations using the SPSS20 program. This type of research isquantitative research or verification research. Quantitative research is research that usesnumbers, and in this study there were 68 respondents. The data analysis technique used inthis research is multiple linear regression. The results showed that: 1) The ease of usevariable had a positive effect on purchasing decisions. 2) The variable of consumerconfidence has a positive effect on purchasing decisions. 3) The display quality variable hasa negative effect on purchasing decisions. 4) The information quality variable has a positiveeffect on purchasing decisions. 5) The variables of ease of use, consumer trust, quality of information has a positive effect on purchasing decisions, while the quality of display doesnot have a positive effect on purchasing decisions.
Pengaruh Laba Dan Arus Kas Terhadap Kondisi Kesulitan Keuangan Pada Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Ardiansyah Japlani; Karnila Ali; Yenca Tasya Vara Renca
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2816

Abstract

This study aims to examine and analyze the effect of earnings and cash flow on financial distress. The population in this study are food and beverage sector companies that are listed on the Indonesia Stock Exchange and continuously publish financial reports in 2018-2020. The sample of this study was determined by purposive sampling method in order to obtain 17 sample companies. This study uses secondary data obtained from the Indonesian capital market directory and www.idx.co.id. The analytical method used is the classical assumption and multiple regression analysis. The results of this study indicate that earnings and cash flow have a significant influence on the possibility of financial distress.
Pengaruh Kemampuan Kerja, Disiplin Kerja Dan Pengawasan Terhadap Kinerja Karyawan Pada PB Swalayan 21 Kota Metro Deny Edy Widodo; Sri Retnaning Rahayu; Meila Efriyana
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2836

Abstract

This research aims to analyze the influence of Work Ability, Work Discipline and Supervisionon employee performance. This type of research is quantitative research with a population of54 employees registered at PB Swalayan 21 Metro City, only 48 samples used that fit thepredetermined criteria. The data used is secondary data from the distribution ofquestionnaires in the form of a list of questions with several alternative answers forrespondents. The statistical test used to test the hypothesis is a multiple linear regressionanalysis test and tested using the statistics packages for the social science (SPSS) version 21program. Based on the results of the statistical test, it shows that Work Ability, WorkDiscipline, Supervision have a positive and significant influence on performance. employee.
Analisis Pengaruh Good Corporate Governance Terhadap Kinerja Keuangan (Studi Pada PT. Bank Rakyat Indonesia, Tbk. Periode 2018-2021) Karnila Ali; Febiyanto; Reza Gunarti
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.3247

Abstract

The financial industry such as banking is a source of tax revenue in Indonesia. The purpose of this study is to examine the effect of Good Corporate Governance on financial performance. The concept that BRI can apply to realize good corporate governance is applied to the idea of ​​Good Corporate Governance (GCG). The type of research used is a type of quantitative research. This study uses secondary data obtained from the annual report of the Bank Rakyat Indonesia (BRI) company. The company performance used in this study uses ROA as a measure and as a variable. The sample used in this research is the annual report of PT. Bri period 2018-2021. Data were analyzed using multiple regression analysis with the help of the SPSS 25 program. The results of this study showed (1). The Board of Directors influences financial performance (2). The Board of Commissioners has an influence on financial performance.

Page 1 of 3 | Total Record : 25

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 5 No. 4 (2025): Desember Vol. 5 No. 3 (2025): September Vol. 5 No. 2 (2025): Juni Vol. 5 No. 1 (2025): Maret Vol. 4 No. 4 (2024): Desember Vol. 4 No. 3 (2024): September Vol. 4 No. 2 (2024): Juni Vol. 4 No. 1 (2024): Maret Vol. 3 No. 4 (2023): Desember Vol. 3 No. 3 (2023): September Vol. 3 No. 2 (2023): Juni Vol. 3 No. 1 (2023): Maret Vol. 2 No. 4 (2022): Desember Vol. 2 No. 3 (2022): September Vol. 2 No. 2 (2022): Juni Vol. 2 No. 1 (2022) Vol 1 No 4 (2021) Vol. 1 No. 4 (2021) Vol. 1 No. 3 (2021) Vol. 1 No. 2 (2021) Vol. 1 No. 1 (2021) More Issue