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Nilam Anggar Sari
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Jalan Gunung Kombeng No 27, Kecamatan Tenggarong, Kabupaten Kutai Kartanegara, Kaltim
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INDONESIA
Jurnal Ekonomi dan Manajemen Indonesia
Published by Universitas Kutai Kartanegara
ISSN : 14119560     EISSN : 27757129     DOI : https://doi.org/10.53640/jemi
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Indonesian Journal of Economics and Management (JEMI) is an intermediary institution between researchers through scientific papers in the form of journals that are published regularly in June and December each year. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the commitment of the Journal of Economics and Management to the demands of scientific culture. Submit your best paper to be published with the Indonesian Journal of Economics and Management. Authors who wish to submit articles to the Journal of Management Economics, must comply with the writing guidelines. If the submitted article does not comply with the writing guidelines or is written in a different format, it will be REJECTED by the editor before further review. Editors only accept articles that meet the specified format. Articles written in Indonesian. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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Search results for , issue "Vol 24 No 1 (2024)" : 60 Documents clear
Pengaruh Kepuasan, Motivasi Dan Beban Kerja Terhadap Kinerja Karyawan PT Aurora Nova Tech Batam Anugrah, Fernando; Wasiman, Wasiman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1398

Abstract

The purpose of this study is to define the influence of satisfaction, motivation and workload on employee performance at PT Aurora Nova Tech Batam. In this study is using quantitative research approach with the nature of replication research. This study have population of 104 peoples and using a non-probability sampling technique where the sample size was the same as the population, namely 104 people. This research obtained the results show (1)Satisfaction has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (2)Motivation has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (3)Workload has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (4)Satisfaction, motivation and workload simultaneously have a significant and positive effect on the performance of PT Aurora Nova Tech Batam employees. The results of this research shows that satisfaction, motivation and workload simultaneously influence employee performance at PT Aurora Nova Tech with a coefficient of determination of 43.5%.
Pengaruh Digital Marketing, Word Of Mouth Dan Brand Awerness Terhadap Minat Pembelian Produk BPR Sejahtera Batam Wendy, Wendy; Purba, Tiurniari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1439

Abstract

One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.
PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA wijaya, Vanessa; Wangdra, Yvonne
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1443

Abstract

Finding out how PT. Batamitra Prosperous's workload, work discipline, and incentives all interact is the main goal of this study. Using a saturation sampling strategy, the study population consists of 125 workers. Descriptive analysis, assessment of data quality, regression, and hypothesis testing using SPSS as an aid are some of the data analysis approaches that are used. This study's data analysis shows that incentives significantly boost employee performance (t-value 2.034 > t-table 0.1757). The computed t-value of 5.547 > t-table 0.1757 also shows that work discipline has a positive and statistically significant effect on individual performance. Furthermore, the computed t-value of 4.673 > t-table 0.1757 indicates that workload substantially affects employee performance. Finally, the independent variables—reward, work discipline, and workload—simultaneously influence employee performance, as indicated by a calculated F-value of 38.571 > F-table 3.29. The coefficient of determination analysis yields a value of 0.489 or 48.9%, signifying that the contribution of work discipline, training, and communication variables to employee performance is 51.1%, while the remaining percentage is influenced by other variables beyond the scope of this research.
Pengaruh Digital Marketing, Kepercayaan, Dan Inovasi Terhadap Loyalitas Konsumen Maxim Di Kota Batam Setiawan Fau; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1444

Abstract

This research aims to explore the influence of digital marketing, trust and innovation on Maxim consumer loyalty in Batam City. The population in this study focuses on individuals who act as consumers, who have used Maxim's services during 2023, the exact number of which cannot be known. The research sample of 204 respondents was selected using the Jacob Cohen formula with withdrawals based on purposive sampling. The data analysis process involved a series of steps in multiple linear regression, which includes data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis indicate that digital marketing has an influence of 35.3% on consumer loyalty. Trust has an influence of 30.9% on consumer loyalty. Innovation has an influence of 22.5% on consumer loyalty. The findings of the analysis of the coefficient of determination (R2) obtained confirm that overall digital marketing, trust and innovation are able to explain as much as 56.3% of the variation in consumer loyalty. Apart from that, through the t test and F test, results were obtained which confirmed that digital marketing, trust and innovation have a positive and significant influence, both partially and simultaneously, on Maxim consumer loyalty in Batam City.
ANALISIS PROSES REKRUTMEN, SELEKSI KARYAWAN, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. ANHONG MEDIA INTERNATIONAL Christon; Saputra, Asron
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1451

Abstract

This study aims to investigate the influence of the recruitment process, employee selection, and work discipline on employee performance at PT. Anhong Media International in Kota Batam. Employing a quantitative approach, the research utilized a saturated sampling technique, involving the entire population of 107 individuals working at PT. Anhong Media International, located at Kompleks Pertokoan Gading Mas, Sungai Panas Kota Batam, Kepulauan Riau. Data collection was conducted through an online questionnaire employing a Likert scale. The collected data underwent comprehensive analysis using SPSS 26, encompassing descriptive statistical tests, data quality assessments, classical assumption tests, influence tests, and hypothesis testing. The multiple linear regression results revealed that the recruitment process (X1) holds a significant 25.8% impact on employee performance (Y1), employee selection (X2) influences employee performance (Y1) by 17.9%, and work discipline (X3) contributes to employee performance (Y1) by 25.5%. The combined effect of the recruitment process, employee selection, and work discipline on employee performance at PT. Anhong Media International is determined to be 25.8%, as indicated by the coefficient of determination (R2).
Pengaruh Citra Merek, Kualitas Produk, Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian Noera Collagen Drink Di Tiktok Miftachul Hasanah S; M Khoiri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1452

Abstract

This research aims to investigate the influence of brand image, product quality and customer experience on purchasing decisions for Noera Collagen Drink on TikTok. The population of this research is the people of Sagulung, Batam City who use Noera Collagent Drink products in 2023, the exact number of which is not known. The sampling technique used the Jacob Cohen formula, which resulted in 204 respondents who were selected deliberately. The data analysis process involves a series of steps, including data quality testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis show that brand image has an influence of 35.5% on purchasing decisions. Product quality has an influence of 20.7% on purchasing decisions. Customer experience has an influence of 35.8% on purchasing decisions. Analysis of the coefficient of determination (R2) confirms that overall brand image, product quality and customer experience are able to explain 53.3% of the variation in purchasing decisions. The results of the t test and F test confirm that brand image, product quality and customer experience have a positive and significant influence, both partially and simultaneously on the decision to purchase Noera Collagen Drink on TikTok.
Pengaruh Pemasaran Langsung, Kemudahaan Penggunaan, Dan Kepercayaan Terhadap Minat Beli Marine Safety Equipment Pada PT Hong Yi Indonesia Yuni Rezude Nurita Putri; Wasiman, Wasiman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1453

Abstract

This research aims to explore the influence of direct marketing, ease of use, and trust on interest in purchasing marine safety equipment at PT Hong Yi Indonesia. The population in this study focuses on individuals who are consumers who have made purchases from PT Hong Yi Indonesia, totaling 240 consumers based on the six month period of 2023. The research sample consisting of 150 respondents was selected using a simple random sampling technique based on the Slovin formula. The data analysis process includes multiple linear regression which is tested including data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that direct marketing has an influence of 15.9% on purchasing interest. Ease of use has an influence of 35.0% on buying interest. Trust has an influence of 42.2% on buying interest. Analysis of the coefficient of determination (R2) confirms that overall, direct marketing, ease of use, and trust can explain 85.8% of the variation in purchase intention. Furthermore, the results of the t test and F test show that direct marketing, ease of use, and trust have a positive and significant influence both partially and simultaneously on interest in purchasing marine safety equipment at PT Hong Yi Indonesia.
Pengaruh Promosi, Citra Merek, Dan Desain Produk Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee Di Kota Batam Siti Khaviva Consina; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1454

Abstract

This research aims to identify the influence of promotions, brand image and product design on consumer purchasing decisions on Shopee e-commerce in Batam City. This type of research uses a quantitative approach. The population consists of buyers from e-commerce Shopee whose exact number cannot be known. The research sample can use the Jacob Cohen formula with a purposive sampling technique which produces 204 respondents. The collected data was analyzed using multiple regression analysis. The data analysis method uses data quality testing, classical assumption testing, influence testing and hypothesis testing. The findings from multiple linear regression analysis are that promotions can increase purchasing decisions by 34.5%. Brand image can increase purchasing decisions by 40.4%. Product design can increase purchasing decisions by 47.0%. The findings from the analysis of the coefficient of determination (R2) are that promotion, brand image and product design can reach 53.3% in explaining purchasing decisions on Shopee e-commerce in Batam City. The results of the research using the t test and f test show that promotion, brand image and product design partially and simultaneously have a positive and significant influence on consumer purchasing decisions on Shopee e-commerce in Batam City.
Pengaruh Disiplin Kerja, Motivasi Kerja, Dan Beban Kerja Terhadap Kepuasan Kerja Karyawan PT Schneider Electric Manufacturing Batam Halimah Vebiola Simamora; Sukati, Inda
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1455

Abstract

Employee job satisfaction is an important factor in the success and growth of a company. Work discipline, work motivation and workload factors are included as important elements in improving individual performance in the workplace. This research aims to identify and analyze the relationship between work discipline, work motivation and workload on employee job satisfaction in the context of PT Schneider Electric Manufacturing Batam. The number of samples taken was 105 respondents who were employees of Floor 3 Lot 4 PT. Schneider Electric Manufacturing Batam. The collected data was analyzed using a multiple linear regression model and SPSS version 25 software was used to process the data in data quality testing, classical assumption testing, influence testing and research hypothesis testing. The results of multiple linear regression testing show that work discipline has a 72% influence on employee job satisfaction, work motivation has a 55.5% influence on employee job satisfaction and workload has a 32.3% influence on employee job satisfaction. The coefficient of determination (R2) shows that 48% of employee job satisfaction at PT Schneider Electric Manufacturing Batam can be explained by factors such as work discipline, work motivation and workload. Research from hypothesis testing shows that there is a positive and significant relationship between work discipline, work motivation and workload on job satisfaction.
Pengaruh Budaya Organisasi, Kompetensi Karyawan Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT. Ciptatama Dimensi Prima Juprianto; Winda Evyanto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1459

Abstract

The purpose of this research is to explore the influence of organizational culture, employee competence and organizational commitment on employee performance at PT. Ciptatama Dimensi Prima. The population in this study were all employees of PT. Ciptatama Dimensi Prima, totaling 114 employees. The sample can involve all members of the population based on saturated sampling techniques. The data analysis process is carried out through a series of steps, including data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that organizational culture has an influence of 16.0% on employee performance. Employee competency has an influence of 39.3% on employee performance. Organizational commitment has an influence of 30.7% on employee performance. In this context, analysis of the coefficient of determination (R2) confirms that the combination of organizational culture, employee competence and organizational commitment is able to explain as much as 57.1% of the variation in employee performance. The results of the t test and F test strengthen the findings that organizational culture, employee competence and organizational commitment have a positive and significant influence on employee performance at PT. Ciptatama Dimensi Prima, both partially and simultaneously.

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