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Nilam Anggar Sari
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nilamanggarsari@gmail.com
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+6282280915596
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jurnaljemi.febis@gmail.com
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Jalan Gunung Kombeng No 27, Kecamatan Tenggarong, Kabupaten Kutai Kartanegara, Kaltim
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Kab. kutai kartanegara,
Kalimantan timur
INDONESIA
Jurnal Ekonomi dan Manajemen Indonesia
Published by Universitas Kutai Kartanegara
ISSN : 14119560     EISSN : 27757129     DOI : https://doi.org/10.53640/jemi
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Indonesian Journal of Economics and Management (JEMI) is an intermediary institution between researchers through scientific papers in the form of journals that are published regularly in June and December each year. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the commitment of the Journal of Economics and Management to the demands of scientific culture. Submit your best paper to be published with the Indonesian Journal of Economics and Management. Authors who wish to submit articles to the Journal of Management Economics, must comply with the writing guidelines. If the submitted article does not comply with the writing guidelines or is written in a different format, it will be REJECTED by the editor before further review. Editors only accept articles that meet the specified format. Articles written in Indonesian. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 759 Documents
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Analisis Dimensi Brand Trust Terhadap Brand Loyalty (Studi Pada Pengguna Simcard Im3 Mahasiswa Febis Unikarta ) Nilam Anggar Sari; Dani Arifin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (979.976 KB) | DOI: 10.53640/jemi.v21i1.888

Abstract

Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand loyalty both partially and simultaneously. Beside that, to find out the dominant variable in influencing brand loyalty. The analytical tool used was a factor analysis with 75 respondents. Based on the results where the KMO table and Barlett’s test was obtained at 0.887 with a significant value less than 0.05(0,000 ≤ 0, 05). It can be concluded that the dimensions of brand trust have a significant and simultaneous influence on brand loyalty. The result also show the analysis of anti image correlation where each variable gives a contribution to the value of brand loyalty where each variables contributes: brand predictability (X1) 0,905; brand likings (X2) 0,895; brand competence (X3) 0,858; brand reputation (X4) 0,898 and trust in company (X5) 0,92. All these number above 0,5 and sig is far below 0.005 (0,000<0,000). It can be concluded that the dimensions of brand trust have a significant and partial influence on brand loyalty Based on the results of the component matrix analysis brand competence has the most dominant influence on the formation of brand loyalty IM3 brand with the highest correlation value 0,932. Keywords: Brand Trust, Brand Loyalty.
Marketing Strategy Analysis In PT Bankaltimtara Tenggarong Suhardi Suhardi; Idham Idham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.372 KB) | DOI: 10.53640/jemi.v21i1.889

Abstract

Abstract: The purpose of this research is to see the right strategy to be applied at PT. Bankaltimtara Tenggarong based on SWOT analysis. The impact of the global economic crisis, which attacks the banking sector. that some of banks experience enough problems such as customer savings to become unsecured, resulting in public distrust of the bank for their savings guarantee. Another impact is that the amount of funds that can be collected from the public to the bank is decreasing, so that the bank finds it difficult to turn its cash flow, and various other impacts. internal sample of 63 people and external as many as 74 customers. Data that can be analyzed using theoretical basics, namely SWOT analysis to identify the strengths and weaknesses of PT. Bankaltimtara Tenggarong and identify factors of opportunities and threats that come from the external environment. Based on the SWOT analysis conducted, PT Bank Kaltimtara can obtain several marketing strategies, namely: Increasing various types of competitive banking products. a). Increase customer loyalty and expand services to remote villages. b) Increase promotion to be known to remote villages. c) Focus on BUMDes and SMEs targets. d). Implement an attractive savings interest rate strategy and low credit interest rates. Keyword : Marketing Strategic
Pengaruh Kepuasan Kerja Dan Komitmen Organisasi Terhadap Organizational Citizenship Behavior Pada PT. Pegadaian Cabang Tenggarong Iskandar Iskandar; Agustina Liana
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.282 KB) | DOI: 10.53640/jemi.v21i1.891

Abstract

Abstract: The purpose of this study was to determine the effect of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior at PT. Pegadaian (Persero) Cabang Tenggarong either partially or simultaneously. Respondents in this study were drawn from all employees of PT. Pegadaian Tenggarong Branch, totaling 25 employees. The analytical tool used is a Multiple Regression model. The results of the calculation of the F test (simultaneous), the variable Job Satisfaction and Organizational Commitment simultaneously affect the Organizational Citizenship Behavior. Job Satisfaction (X1) and Organizational Commitment variable has a positive influence on Organizational Citizenship Behavior. From the two partial correlation test results above, it can be seen that the value of the Big Five Personality (X1) variable is the largest compared to with the organizational commitment variable (X2), so the Big Five Personality (X1) variable is the biggest, the dominant variable affecting the Organizational Citizenship Behavior of PT. Pegadaian (Persero) Branch of Tenggarong. Keywords: Big Five Personality, Organizational Commitment, Organizational Citizenship Behavior
Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Disiplin Kerja Pada PT. Telkom Indonesia Cabang Tenggarong Erwinsyah Erwinsyah; Syahrudin Syahrudin; M. Dicky Efrizal
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (913.682 KB) | DOI: 10.53640/jemi.v21i1.892

Abstract

Abstract: This study aims to determine how much influence the leadership style and organizational culture have on work discipline among employees of PT. Telkom Indonesia Tenggarong Branch. The population as well as the sample is 49 people. The analytical tool used is multiple linear regression with two independent variables, namely leadership style and organizational culture. Meanwhile, one dependent variable is work discipline. Data analysis techniques used the help of a computer application program SPSS 24. The results showed the value of the F test of 41.583, thus it can be seen that the variable leadership style and organizational culture have a simultaneous influence on work discipline at PT. Telkom Indonesia Tenggarong Branch. From the results of the t test analysis, it is known that the variable of leadership style has a partial effect on work discipline, the results of t count are 7.975> 2.012 (t table), while the variables of organizational culture have no partial effect on work discipline with t count 0.383 <2.012 ( t table). The results of the study of the variable leadership style affect work discipline. This can be compared from the variable value of leadership style (X1) 0.802 and organizational culture (X2) 0.389. Based on the results of the calculation, it can be concluded that the simultaneous influence hypothesis and leadership style variables have the most dominant influence on work discipline at PT. The Tenggarong Branch of Telkom Indonesia has been proven to be true. Keywords: Leadership Style, Organizational Culture, Work Discipline
Pengaruh Promosi Media Sosial,Word Of Mouth Dan Kualitas Layanan Terhadap Minat Beli Konsumen (Studi Kasus Pada Toko Raja Hp Tenggarong Muhammad Saifulloh; Sugeng Raharjo
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.06 KB) | DOI: 10.53640/jemi.v21i1.899

Abstract

Abstract: The purpose of this study was to determine the effect of promotion through social media, word of mouth and service quality on buying interest at Raja HP ​​Tenggarong simultaneously and partially. The number of respondents is 100 respondents. The results of this study indicate that simultaneously all independent variables (Promotion through social media, Word of Mouth and Service Quality) in this study have a significant effect on the dependent variable (Purchase Interest) with a significance value of 0.000 <0.05 and F count > F table ( 50,528 > 2.70). Partially, Social Media Promotion Variables have no significant effect on buying interest. Word of Mouth and Service Quality variables have a significant positive effect on Purchase Intention. Based on the results of data analysis, the dominant variable influencing buying interest is service quality. Adjusted R Square of 0.600 equals 60%. This value indicates that 60% of buying interest is influenced by promotions through social media, Word Of Mouth, and Service Quality, while the remaining 40% is influenced by other factors. Keywords: Promotion, Social Media, Word Of Mouth, Quality of Service, and Purchase Interest
Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Dengan Citra Perusahaan Sebagai Variabel Moderating (Studi Kasus Pada PT. Bank BRI Persero Tbk.Cabang Tenggarong) Deri Pranoto; Mawardi Mawardi
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1331.606 KB) | DOI: 10.53640/jemi.v21i2.952

Abstract

Abstract: The purpose of this study was to determine the effect of service quality on customer loyalty and to determine the effect of service quality on customer satisfaction at PT. Bank BRI Tenggarong Branch. As one of the state-owned banks with the largest profits in Tenggarong District, the problems that occur in Bank BRI are the Marketing Research Indonesia Survey (MRI) on customer loyalty and The Best Bank Service Excellence 2016 to 2017 shows that Bank BRI's score in terms of service and customer loyalty is still far from expectations. This means that Bank BRI has not succeeded in creating and managing customer loyalty properly. This study uses data analysis using Structural Equation Modeling (SEM) assisted by SmartPLS version 3.2.8. by testing the hypothesis using the t statistical test. The number of samples used amounted to 143 people. The results showed that the service quality variable had a significant effect on customer loyalty. The service quality variable has a significant effect on customer satisfaction. The variable of customer satisfaction has a significant effect on customer loyalty. The corporate image variable has no significant effect on customer loyalty. The service quality variable indirectly has a significant effect on customer loyalty through customer satisfaction so that the customer satisfaction variable is partially proven or there is partial mediation and the corporate image variable has no significant effect in moderating the customer satisfaction variable on customer loyalty with a positive relationship direction (strengthening) and the image variable. companies in this study are included in the Moderation Potential type (Homologiser Moderator) Keywords: Service Quality, Customer Loyalty, Customer Satisfaction, Satisfaction Customers, Company Image
Pengaruh Variasi Produk Dan Citra Merek Terhadap Keputusan Pembelian Ulang Pada Susu Setia Di Tenggarong Febrian Krismonanda; Iskandar Iskandar
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (893.983 KB) | DOI: 10.53640/jemi.v21i2.953

Abstract

Abstract: The purpose of this study was to analyze the effect of product variations and brand image simultaneously, to analyze product variations and brand image to partial repurchase decisions, and to determine the independent variables that had the most dominant influence on repurchase decisions at Susu Setia. The analytical tool used in this research is multiple regression analysis. Samples were taken using the Slovin formula as many as 99.61 or 100 people. The results showed that the variable product variation and brand image had a simultaneous and partial effect on repurchase decisions at Susu Setia in Tenggarong. In addition, the Brand Image variable has the most dominant influence as seen from the B coefficient value of the Brand Image which is the largest compared to other variables. Based on the characteristics of respondents in the categories of gender, occupation, and age, it is proven that consumers are dominated by the female gender, millennial age with student status. Thus, the promotions carried out by Susu Loyal to increase repurchase decisions are targeted at this segment. Keywords: Product Variation, Brand Image and Repurchase Decision
Analisis Perbandingan Kualitas Pelayanan Pada PT. Pos Indonesia Dan J&T Express Di Tenggarong Martha Trya Fatimah; Erwinsyah Erwinsyah; Ali Akbar
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.959 KB) | DOI: 10.53640/jemi.v21i2.954

Abstract

Abstract: The purpose of this study was to compare the quality of service at PT Pos Indonesia and J&T Express in Tenggarong. The problem in this research is the reality that occurs in expedition services and at PT Pos Indonesia and J&T Express in Tenggarong related to consumer complaints such as delivery of goods not on time, checking through the item tracking feature sometimes errors, lost goods during delivery, goods have physical defects when arrive at the destination, the response to consumer complaints is not well served, and so on.This study uses quantitative data obtained from questionnaire data. The number of research samples as many as 100 people using purposive sampling method. The analysis tool uses the Mann Whitney U test.Based on the results of the study indicate that there are differences in service quality at PT Pos Indonesia and J&T Express in Tenggarong. This is evidenced from the results of calculations using SPSS, the Asym Sig value on the tangible dimension is 0.000, Asymp Sig on the empathy dimension is 0.013, Asymp Sig on the responsiveness dimension is 0.001, Asymp Sig on the reliability dimension is 0.013 and Asymp Sig on the guarantee 0.000. This shows that all dimensions have Asymp sig < 0.05, so the hypothesis which states "that there is a difference in service quality between PT Pos Indonesia and J&T Express in Tenggarong" is accepted because it is proven to be true. Keywords: Service Quality, Tangible, Empathy, Responsiveness, Reliability, Assurance
Pengaruh Lingkungan Kerja Dan Program Kesejahteraan Karyawan Terhadap Semangat Kerja Pada PT. Happy Puppy Tenggarong Arman Arman; Nilam Anggar Sari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.932 KB) | DOI: 10.53640/jemi.v21i2.955

Abstract

Abstract: The purpose of this study was to determine and analyze the effect of the work environment and employee welfare programs on morale at Happy Puppy Tenggarong both partially and simultaneously. Besides that, to find out the dominant variables in influencing work morale. The analytical tool used in this study is multiple linear regression with the number of respondents in this study amounting to 25. The results showed that the variables of the work environment and employee welfare programs had a simultaneous effect on employee morale. The work environment variable has a partial effect on employee morale at Happy Puppy Tenggarong while the welfare program variable has no effect on employee morale. Thus, it can be concluded that the work environment variable has the most dominant influence on work morale. Keywords: Work Environment, Employee Welfare Program
Analisis Pengaruh Electronic Word Of Mouth Dan Citra Destinasi Terhadap Minat Berkunjung (Studi Kasus Ladaya Kutai Kartanegara) Dilla Dilla; Sugeng Raharjo; Heru Suprapto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1120.599 KB) | DOI: 10.53640/jemi.v21i2.956

Abstract

Abstract: The purpose of this study was to determine the effect of electronic word of mouth and destination image variables on visiting interest either partially or simultaneously. Besides that, to find out the variables that have the most dominant influence on visiting interest. This research is a quantitative study using multiple regression analysis techniques with the help of the SPSS 20.0 for Window program, using a questionnaire with a sample of 91 (ninety one) from a population of 910 (nine hundred and ten) visitors to Ladaya. The results showed that the variable electronic word of mouth (X1) and destination image (X2) had a simultaneous and partial effect on visiting interest (Y). From the t test, it can be seen that the electronic word of mouth (X1) variable has a greater t-count coefficient than the destination image (4.631>3.881). Thus, it can be concluded that the electronic word of mouth (X1) variable has the most dominant influence on interest in visiting Ladaya Kutai Kartanegara. Keywords: Electronic Word Of Mouth, Destination Image, Visiting Interest

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