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Nilam Anggar Sari
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INDONESIA
Jurnal Ekonomi dan Manajemen Indonesia
Published by Universitas Kutai Kartanegara
ISSN : 14119560     EISSN : 27757129     DOI : https://doi.org/10.53640/jemi
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Indonesian Journal of Economics and Management (JEMI) is an intermediary institution between researchers through scientific papers in the form of journals that are published regularly in June and December each year. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the commitment of the Journal of Economics and Management to the demands of scientific culture. Submit your best paper to be published with the Indonesian Journal of Economics and Management. Authors who wish to submit articles to the Journal of Management Economics, must comply with the writing guidelines. If the submitted article does not comply with the writing guidelines or is written in a different format, it will be REJECTED by the editor before further review. Editors only accept articles that meet the specified format. Articles written in Indonesian. Jemi is a peer-reviewed journal that publishes scientific articles in the fields of science including management and business economics which include: 1. Development Economics 2. Regional Financial Economics 3. International Economics 4. Operational Management 5. Human Resource Management 6. Financial Management and Accounting 7. Marketing Management 8. Strategic Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 759 Documents
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Pengaruh Daya Tarik Iklan Melalui Instagram Dan Minat Beli Terhadap Keputusan Pembelian Pada Luar Garis Coffee Shop Fernando; Winda Evyanto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1355

Abstract

This study aims to analyze the effect of advertising appeal via Instagram and purchase intention on purchasing decisions at the Outline coffee shop. This type of descriptive research with a quantitative approach will be used in this study. The population can consist of 377 consumers at the Outline coffee shop based on sales data in December 2022. The number of samples selected as respondents in this study was adjusted to 194 respondents from the calculation of the Slovin formula. The analytical method can be used to examine the relationship between these variables by testing data quality tests, classical assumption tests, influence tests and hypothesis testing. The findings of multiple linear regression analysis revealed that the attractiveness of the advertisement contributed to an increase of 35.0% on the purchase decision. Buying interest contributes an increase of 41.9% to purchasing decisions. The analysis of the coefficient of determination (R2) reveals that purchasing decisions at the Outline coffee shop can be explained by the attractiveness of advertisements via Instagram and buying interest at a percentage of 70.6%. The findings of hypothesis testing have shown that the attractiveness of advertising via Instagram and purchase intention have a positive and significant effect partially and simultaneously on purchasing decisions at the Outline coffee shop
MENGOPTIMALKAN WORK LIFE BALANCE DAN PERFORMANCE APPRAISAL UNTUK MENINGKATKAN MOTIVASI KERJA DI BANK XYZ BOGOR Ramadhani, Novelyne Darisa Putri; Sary, Fetty Poerwita
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1356

Abstract

This research was conducted on employees of Bank XYZ Bogor. The purpose of conducting this research is to find out how work life balance, performance appraisal and work motivation of employees of Bank XYZ Bogor, find out how work life balance affects work motivation, performance appraisal affects work motivation, and to find out how work life balance influences and performance appraisal on the work motivation of Bank XYZ Bogor employees. In this study, the authors used quantitative research methods with causality descriptive research types. Sampling used a non-probability sampling method and the type of sample used was a saturated sampling technique. The samples in this study were employees of Bank XYZ Bogor, totaling 113 respondents. The data analysis technique used is descriptive analysis and multiple linear regression. The results of the descriptive analysis show that the level of work life balance and performance appraisal is in the good category while the level of work motivation is in the high category. based on the results of multiple linear regression analysis shows that there is a positive and significant influence between work life balance and performance appraisal on employee motivation. The results of the analysis of the coefficient of determination test obtained an R-square value of 0.692, which means that 69.2% of Bank XYZ Bogor employees' work motivation is influenced by work life balance and performance appraisal. Then the remaining 30.8% is influenced by other variables not examined in the following research.
Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Persepsi Resiko Terhadap Minat Masyarakat Dalam Pembayaran Non Tunai Di Trans Batam Tiara Mauliza; Tiurniari Purba
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1363

Abstract

Studi ini bertujuan untuk menganalisis pengaruh persepsi kemudahan, persepsi manfaat, dan persepsi resiko terhadap minat masyarakat dalam menggunakan pembayaran non tunai di layanan transportasi Trans Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada responden yang merupakan pengguna layanan Trans Batam. Populasi yang diambil pada kelompok masyarakat yang memanfaatkan layanan Transportasi Trans Batam pada bulan Mei 2023, dengan jumlah total penumpang sebanyak 93.063 orang. Ukuran sampel melalui Slovin pada hasil perhitungan 100 responden dalam pendekatan simple random sampling. Data yang terkumpul akan dianalisis menggunakan uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Hasil pada uji t menyatakan bahwasanya kemudahan secara parsial berpengaruh positif dan signifikan terhadap minat masyarakat dalam pembayaran non tunai di Trans Batam. Persepsi manfaat secara parsial berpengaruh positif dan signifikan terhadap minat masyarakat dalam pembayaran non tunai di Trans Batam. Persepsi resiko secara parsial berpengaruh positif dan signifikan terhadap minat masyarakat dalam pembayaran non tunai di Trans Batam. Hasil dari uji f menunjukkan persepsi kemudahan, persepsi manfaat serta persepsi resiko secara simultan berpengaruh positif dan signifikan terhadap minat masyarakat dalam pembayaran non tunai di Trans Batam
PENGARUH CUSTOMER INTIMACY, CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION, DAN CUSTOMER BONDING TERHADAP LOYALITAS PELANGGAN Siska, Siska; Rahmawati, Dian Nur; Ilham, Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1393

Abstract

This study aims to determine the effect of customer intimacy, customer experience, customer satisfaction, and customer engagement on customer loyalty at the Haji Cilik shop in Tenggarong. The sample used was 105 respondents and used the sampling technique Random Sampling. This type of research is research with a quantitative approach. The research results show that the four variables, namely customer intimacy (X1), customer experience (X2), customer satisfaction (X3), and customer bonding (X4) simultaneously influence customer loyalty. Based on the partial test, the customer experience and customer bonding variables have a positive effect on customer loyalty because the calculation results show that t count > t table. Meanwhile, the variable customer intimacy and customer satisfaction partially do not have a significant effect on customer loyalty at the H. Cilik Shop in Tenggarong so that the second and fourth hypotheses are rejected. Furthermore, the research results also show that customer bonding is the variable that has the most dominant influence on customer loyalty. Customer bonding is one of the strategies that H. Cilik has to maintain long-term relationships with customers, namely a strategy that not only tries to satisfy its customers but also keeps them from turning to other companies by carrying out certain activities to bind their customers
Pengaruh Kepuasan, Motivasi Dan Beban Kerja Terhadap Kinerja Karyawan PT Aurora Nova Tech Batam Anugrah, Fernando; Wasiman, Wasiman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1398

Abstract

The purpose of this study is to define the influence of satisfaction, motivation and workload on employee performance at PT Aurora Nova Tech Batam. In this study is using quantitative research approach with the nature of replication research. This study have population of 104 peoples and using a non-probability sampling technique where the sample size was the same as the population, namely 104 people. This research obtained the results show (1)Satisfaction has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (2)Motivation has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (3)Workload has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (4)Satisfaction, motivation and workload simultaneously have a significant and positive effect on the performance of PT Aurora Nova Tech Batam employees. The results of this research shows that satisfaction, motivation and workload simultaneously influence employee performance at PT Aurora Nova Tech with a coefficient of determination of 43.5%.
PENGARUH KINERJA KEUANGAN TERHADAP VOLUME PERDAGANGAN SAHAM DAN HARGA SAHAM (PERUSAHAAN PROPERTY DAN REAL ESTATE DI BEI) dewi, septia; Eva Noorhya Akhmar Ramadhan Putri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1399

Abstract

Penelitian ini dilakukan dengan menggunakan data sekunder. Teknik sampel yang digunakan dalam penelitian ini adalah purposive sampling. Dari 44 perusahaan dibidang Property dan Real Estate yang ada, hanya 12 perusahaan yang bisa digunakan sebagai sampel dalam periode tahun 2018-2022. Metode analisis yang digunakan adalah Partial Least Square (PLS) dengan menggunakan software SmartPLS. Berdasarkan Hasil penelitian menunjukkan bahwa kinerja keuangan yang diukur dengan rasio Profitabilitas, Likuiditas, Solvabilitas, Aktivitas, tidak memiliki hubungan langsung terhadap Volume Perdagangan Saham. Tetapi Pada Nilai Pasar memiliki hubungan terhadap Volume Perdagangan Saham. Selanjutnya, kinerja keuangan yang diukur dengan rasio Profitabilitas, Likuiditas, Solvabilitas, Aktivitas, dan Nilai Pasar terhadap Harga Saham. Hanya Profitabilitas, Likuiditas, Nilai Pasar, dan Aktivitas yang memiliki hubungan langsung terhadap Harga Saham. Hasil penelitian ini juga menunjukkan bahwa volume perdagangan saham memiliki hubungan yang cukup tinggi dalam menentukan tingkat harga saham.
Analisis Perbandingan Persepsi Konsumen Pengguna E-Wallet (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Kutai Kartanegara) Palinggi, Yonathan; Tantiana, Eva; Erwinsyah, Erwinsyah
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1409

Abstract

Kemajuan teknologi di bidang keuangan industri dapat dilihat dari adanya pembayaran elektronik yaitu dompet elektronik (e-wallet). Produk e-wallet yang saat ini terkenal dan banyak digunakan di mahasiswa adalah DANA atau Go-Pay, oleh karena itu penelitian ini menggunakan 4 variabel mengukur persepsi konsumen. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis perbandingan persepsi konsumen pengguna E-wallet pada pengguna aplikasi DANA atau Go-Pay pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara. Metode penelitian ini menggunakan sampling insidential sebanyak 60 responden. Alat analisis yang digunakan dalam penelitian ini adalah Uji Mann Whitney U- test non parametris yang digunakan untuk mengetahui perbedaan median -median kelompok pada E-wallet DANA atau Go-Pay. Hasil penelitian menyatakan bahwa (1) terdapat perbedaan persepsi konsumen yang signifikan mengenai elemen persepsi manfaat pada pengguna e-wallet DANA atau Go-Pay (2) tidak ada perbedaan persepsi konsumen yang signifikan mengenai elemen persepsi kemudahan penggunaan pada pengguna e-wallet DANA atau Go-Pay (3) tidak ada perbedaan persepsi konsumen yang signifikan mengenai elemen persepsi kepercayaan pada pengguna e-wallet DANA atau Go-Pay (4) tidak ada perbedaan persepsi konsumen yang signifikan mengenai elemen persepsi keamanan pada pengguna e-wallet DANA atau Go-Pay.
Pengaruh Citra Merek, Kepercayaan Dan Kualitas Produk Terhadap Keputusan Pembelian Pixy Two Way Cake Di Kota Batam Suchma Herlinda Dwi Eka Putri; Asron Saputra
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1416

Abstract

Penelitian ini bertujuan untuk mengeksplorasi Pengaruh citra merek, kepercayaan dan kualitas produk terhadap keputusan pembelian Pixy two way cake di Kota Batam. Populasi yang menjadi fokus penelitian adalah pembeli produk Pixy two way cake di Pixy Mega Mall Kota dengan didasari pada jumlah pembelian pada Mei, Juni dan Juli tahun 2023 dengan sebanyak 624 konsumen. Sampel penelitian terdiri dari 244 responden yang dipilih menggunakan metode rumus Slovin yang ditarik berdasarkan purposive sampling. Untuk menganalisis data, dilakukan regresi linier berganda dengan melibatkan uji kualitas data, uji asumsi klasik, serta pengujian hipotesis. Hasil dari analisis regresi linier berganda menunjukkan bahwa citra merek memiliki pengaruh sebesar 13,0% terhadap keputusan pembelian. Kepercayaan memiliki pengaruh sebesar 32,7% terhadap keputusan pembelian. Kualitas produk memiliki pengaruh sebesar 30,9% terhadap keputusan pembelian. Temuan dari analisis koefisien determinasi (R2) mengindikasikan bahwa citra merek, kepercayaan, dan kualitas produk secara keseluruhan mampu menjelaskan 61,6% variasi dalam keputusan pembelian. Selain itu, uji t dan uji F menunjukkan bahwa citra merek, kepercayaan, dan kualitas produk, baik secara parsial maupun secara simultan, memiliki pengaruh positif dan signifikan terhadap keputusan pembelian Pixy two way cake di Kota Batam.
Pengaruh Kualitas Produk Dan Review Produk Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee Di Kota Batam Rut Asianti Nainggolan; David Humala Sitorus
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1417

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh kualitas produk dan review produk terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam. Populasi yang akan dikaji merupakan pengguna atau konsumen yang telah melakukan pembelian produk secara online melalui marketplace Shopee selama tahun 2023 dengan jumlah yang tidak dapat diketahui secara pasti. Untuk menentukan sampel, rumus Lameshow digunakan, sehingga terpilih 100 responden melalui metode purposive sampling. Proses analisis data menggunakan regresi linier berganda dengan meliputi serangkaian langkah seperti uji kualitas data, uji asumsi klasik dan uji hipotesis. Hasil analisis regresi linier berganda menunjukkan bahwa kualitas produk memiliki pengaruh sebesar 57,2% terhadap keputusan pembelian dan review produk memiliki pengaruh sebesar 24,1% terhadap keputusan pembelian. Temuan dari koefisien determinasi (R2) menunjukkan bahwa secara keseluruhan, kualitas produk dan review produk dapat menjelaskan 70,7% variasi dalam keputusan pembelian. Lebih lanjut, uji t dan uji F menegaskan bahwa kualitas produk dan review produk memiliki pengaruh yang positif dan signifikan baik secara parsial maupun secara simultan terhadap keputusan pembelian secara online pada marketplace Shopee di Kota Batam
Pengaruh Keragaman Produk, Brand Image, Dan Promosi Terhadap Minat Menabung Pada Pt Bpr Sejahtera Batam Meliyani; Inda Sukati
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 2 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i2.1418

Abstract

Penelitian ini bertujuan untuk menjelajahi pengaruh dari keragaman produk, brand image, serta promosi terhadap minat menabung Pada PT BPR Sejahtera Batam. Populasi yang diambil sebagai fokus penelitian adalah sejumlah 165 nasabah yang telah menabung di PT BPR Sejahtera Batam, sebagaimana tercatat dalam tabel jumlah nasabah pada Juli 2023. Sampel ditentukan dengan rumus Slovin dengan menghasilkan 117 responden dipilih secara khusus melalui simple random sampling. Analisis data dilakukan melalui regresi linier berganda yang melibatkan beberapa tahapan seperti uji kualitas data, uji asumsi klasik dan uji hipotesis. Hasil dari analisis regresi linier berganda menunjukkan bahwa keragaman produk memiliki pengaruh sebesar 22,9% terhadap minat menabung. Brand image memiliki pengaruh sebesar 21,1% terhadap minat menabung. Promosi memiliki pengaruh sebesar 12,0% terhadap minat menabung. Temuan dari analisis koefisien determinasi (R2) mengindikasikan bahwa secara keseluruhan, keragaman produk, brand image, dan promosi mampu menjelaskan sebanyak 71,3% variasi dalam minat menabung. Selain itu, uji t dan uji F menunjukkan bahwa keragaman produk, brand image, dan promosi memiliki pengaruh yang positif dan signifikan baik secara parsial maupun secara simultan terhadap minat menabung Pada PT BPR Sejahtera Batam.

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