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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 218 Documents
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Pengaruh Hygiene Factor dan Motivator Terhadap Kepuasan Kerja dan Kinerja Karyawan Pada Mitra Kerja PT. PLN (PERSERO) Unit Induk Pembangunan (UIP) Nusa Tenggara Suprayetno, Djoko; Kusmayadi, Iwan; Suryatni, Mukmin; Nururly, Santi; Nurmayanti, Siti
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.890

Abstract

This study aims to determine the influence of hygiene factors, motivators on job satisfaction and employee performance of PT. PLN (Persero) Nusa Tenggara Development Main Unit (UIP). The type of research used in this study is causal associative research, namely to determine the influence of hygiene factors, motivation factors on job satisfaction and performance of PT. PLN (Persero) UIP NUSRA. The data collection method used in this study is the Census Method, because the number of population in this location is 51 people so that all populations become research respondents. The analysis technique used is path analysis. The results obtained are hygiene factors, motivators have a significant effect on job satisfaction and hygiene factors, job satisfaction has a significant effect on employee performance, unless motivators do not have a significant effect on employee performance.
The Influence of Human Relations and Self-Efficacy on Job Satisfaction Through Work Motivation as an Intervening Variable on Members of the 1615-07/Sakra Military Rayon Command Reinaldi Satria Wahyudi, Muhamad; Suryatni, Mukmin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.899

Abstract

This study aims to determine: (1) the influence of human relations on the job satisfaction of members of the 1615-07/Sakra Military District Command, (2) the influence of self-efficacy on the job satisfaction of members of the 1615-07/Sakra Military District Command, (3) the influence of human relations on the work motivation of members of the 1615-07/Sakra Military District Command, (4) the influence of self-efficacy on the work motivation of members of the 1615-07/Sakra Military District Command, (5) the influence of work motivation on the job satisfaction of members of the 1615-07/Sakra Military District Command, (6) the influence of human relations on job satisfaction through motivation as an intervening variable of members of the 1615-07/Sakra Military District Command, (7) the influence of self-efficacy on job satisfaction through motivation as an intervening variable of members of the 1615-07/Sakra Military District Command. This study is an associative causal study using a quantitative approach. The population of this study was all members of the 1615-07/Sakra Military Rayon Command totaling 52 members. Data were collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used was path analysis. The results of the study at a significance level of 5% showed that: (1) there is a positive but insignificant influence of human relations on job satisfaction. This is evidenced by the original sample value of 0.057 and has a t-statistic value of 0.216 <1.96. While the P-value> alpha is 0.829> 0.05. (2) there is a positive but insignificant influence of self-efficacy on job satisfaction. This is evidenced by the original sample value of -0.342 and has a t-statistic value of 1.208 <1.96. While the P-value> alpha is 0.227> 0.05. (3) there is a positive and significant influence of human relations on work motivation. This is proven by the original sample value of 0.328 and has a t-statistic value of 2.403 > 1.96. While the P-value < alpha is 0.016 < 0.05. (4) there is a positive and significant influence of self-efficacy on work motivation. This is proven by the original sample value of 0.645 and has a t-statistic value of 4.659 > 1.96. While the P-value < alpha is 0.000 < 0.05. (5) there is a positive and significant influence of work motivation on job satisfaction. This is proven by the original sample value of 1.131 and has a t-statistic value of 3.529 > 1.96. While the P-value < alpha is 0.000 < 0.05. (6) there is a positive and significant influence of human relations on job satisfaction through work motivation. This is proven by the original sample value of 0.370 and has a t-statistic value of 2.014 > 1.96. While the P-value < alpha is 0.044 < 0.05. (7) there is a positive and significant influence of self-efficacy on job satisfaction through work motivation. This is proven by the original sample value of 0.730 and has a t-statistic value of 2.933 > 1.96. While the P-value < alpha is 0.003 < 0.05.
Peran Sikap Dalam Memediasi Pengaruh Online Review dan Live Steraming Terhadap Niat Beli Ulang Produk Fashion Pada E-Commerce Luh Riska Febrianti, Ni; Adi Permadi, Lalu; Rispawati, Dewi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.900

Abstract

This study aims to analyze the role of attitude in mediating the influence of online reviews and live streaming on repurchase intentions for fashion products in e-commerce. The data were collected using a questionnaire with a sample of 120 respondents. The analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS v.4.0 tool. The results of this study indicate that, first, attitude has a positive and significant effect on repurchase intentions. Second, online reviews have a negative and insignificant effect on repurchase intentions. Third, live streaming has a positive but insignificant effect on repurchase intentions. Fourth, online reviews have a positive and significant effect on repurchase intentions. Fifth, online reviews positively and significantly affect repurchase intentions through attitude. Sixth, live streaming positively and significantly affects repurchase intentions through attitude. The findings can be used as a basis for increasing repeat purchases by improving the quality of online reviews, live streaming, and fostering positive consumer attitudes.
Pengaruh Country of Origin dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Merek Somethinc Pada E-Commerce Tiktok Shop Studi Pada Mahasiswa Universitas Mataram Selsilia Apriliyanti, Eby; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.911

Abstract

This research aims to determine and explain the effect of Country of Origin and Brand Image on purchasing decisions on Somethinc brand skincare products in the Tiktok shop e-commerce study on Mataram University students. This type of research is quantitative associative with the data collection method used, namely a survey using a questionnaire via google form as a research instrument with a total sample of 100 respondents. The results of the analysis of this study indicate that the variables of country of origin and brand image have a positive and significant effect on the decision to purchase somethinc skincare in the e-commerce tiktok shop. The results of the instrument test state that the data in this study are valid and reliable and the classical assumption test states that the data is normally distributed.
Analisis Gaya Hidup Hedonis Terhadap Impulsive Buying Dengan Promosi Sebagai Variabel Moderasi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram yang Menggunakan Platform E-Commerce Shopee Putri Lestari, Dwi; Ilhamuddin, M
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.925

Abstract

This study aims to analyze the influence of hedonistic lifestyle on impulsive buying behavior with promotion as a moderation variable in students of the Faculty of Economics and Business, University of Mataram (FEB UNRAM) who use the Shopee e-commerce platform. A hedonistic lifestyle is characterized by the pursuit of personal pleasure and satisfaction, which has the potential to influence impulsive purchasing decisions. This study uses a non-experimental quantitative method with data collection through questionnaires distributed to 100 respondents using purposive sampling techniques. Data processing was carried out using SMART PLS 4.0 for Windows, including validity tests, reliability tests, classical assumption tests, path analysis, and hypothesis testing. The results of the study show that the hedonistic lifestyle positively and significantly affects impulse purchases, which affects consumer perception of promotions offered by Shopee. In addition, promotion has a positive effect on impulse buying and acts as a moderation variable that reinforces the relationship between hedonistic lifestyles and impulse buying.
Pengaruh Brand Image Dan Brand Awareness Terhadap Brand Loyalty Pada Produk Kosmetik Sariayu di Kota Mataram Raniaziza, Tansya; Retnowati, Weni; Maryanti, Sri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.926

Abstract

This research aims to determine and explain the significant influence of Brand Image and Brand Awareness on Brand Loyalty in Sariayu Cosmetic Products in Mataram City. This type of research is associative quantitative with the data collection method used, namely a survey using a questionnaire via Google Form as a research instrument with a total sample of 100 respondents and analyzed using multiple linear regression analysis via the SPSS version 25 program. The results of this research analysis show that the brand image and brand awareness variables have a positive and significant effect on brand loyalty in Sariayu cosmetic products. This shows that the better the brand image that Sariayu has, the higher the customer loyalty to the product. Apart from that, high brand awareness makes customers more likely to make repeat purchases and recommend Sariayu products to others. The results of instrument tests and classical assumption tests show that the data in this study is proven to be valid and all data is normally distributed. These findings have the implication that to increase brand loyalty, companies need to carry out effective marketing strategies to strengthen brand image and increase brand awareness of their products. It is hoped that this research can become a reference for PT. Martina Berto Tbk as a Sariayu producer in increasing competitiveness and maintaining customer loyalty amidst increasingly tight competition in the cosmetics industry.
Analysis of the Effectiveness of Using Accounting Information Systems in Financial Management through the Technology Acceptance Model Approach (Case Study at BKAD UPK, Pringgarata District, Central Lombok Regency) Irawati, Sofya; Sodik, M; Puspitosarie, Endah; Hasan, Khojanah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.929

Abstract

This study analyzes the effectiveness of using an Accounting Information System in financial management at BKAD UPK Kecamatan Pringgarata Kabupaten Lombok Tengah using the Technology Acceptance Model (TAM) approach. A descriptive qualitative approach is applied to gain a deeper understanding of users' perceptions of the system. Data were collected through observation, questionnaires, interviews, and documentation. The analysis examines Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, and Behavioral Intention to Use in relation to the use of the Accounting Information System. The results indicate that although the system is easy to use, its usefulness remains low due to limitations in recording all transactions and presenting complete, accurate, and real-time integrated financial information. This affects users' overall attitude and intention toward the system, which tend to be negative, indicating that the current system is still ineffective for financial management. Therefore, this study emphasizes the need for a more modern, integrated, and real-time system to enhance financial management effectiveness at BKAD UPK Pringgarata District, Central Lombok Regency
Pengaruh Relationship Marketing, Experiental Marketing dan Digital Payment Terhadap Customer Loyalty (Studi Pada Kopi Komunal di Kota Mataram) Putu Ayu Chandra Utari, Ni
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.931

Abstract

This research aims to analyze the influence of Relationship Marketing, Experiential Marketing, and Digital Payment on Customer Loyalty at Kopi Komunal in Mataram City. The data collection method used a questionnaire with a sample of 100 respondents. The analysis method used multiple linear regression analysis with the Statistical Package For The Social Sciences (SPSS) tool. The research results show that Relationship Marketing has a positive and significant effect on Customer Loyalty. Second, Experiental Marketing has a positive and significant effect on Customer Loyalty. Third, Digital Payment has a positive and significant impact on Customer Loyalty. The research results can serve as a basis for developing more effective strategies to enhance Relationship Marketing, Experiential Marketing, Digital Payment, and Customer Loyalty.
Pengaruh Self Efficacy, Etos Kerja dan Pengembangan Karir Terhadap Komitmen Organisasional Pegawai Pada Badan Pendapatan Daerah Kabupaten Lombok Timur Ningsih, Surya; Suryatni, Mukmin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.934

Abstract

This study aims to determine the effect of self efficacy (X1), work ethic (X2) and career development (X3) on organizational commitment (Y) of employees at the East Lombok Regency Regional Revenue Agency. The type of research used is causal associative research. Tests were conducted on 76 employees of the Regional Revenue Agency of East Lombok Regency. The data collection method uses the census method. In conducting data analysis, multiple linear regression analysis was used with the SPSS version 30 program application tool: (1) Self efficacy has a positive and significant effect on organizational commitment, (2) Work ethic has a positive and significant effect on organizational commitment, (3) Career development has a positive and significant effect on organizational commitment. So it is concluded that the higher the self efficacy, the higher the organizational commitment, on the contrary, if the self efficacy is low, the lower the organizational commitment. The higher the work ethic, the higher the organizational commitment, otherwise if the work ethic is low, the lower the organizational commitment. The more appropriate career development, the higher organizational commitment will be, on the contrary, if career development is not appropriate, organizational commitment will be lower.
Pengaruh Profitabilitas dan Likuiditas Terhadap Nilai Perusahaan Dengan Good Corporate Governance Sebagai Variabel Moderasi Pada Perusahaan Food and Beverage yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023 Adnan, Salsabila; Aisyah Hidayati, Siti
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.938

Abstract

This research aims to analyze the effect of profitability, and liquidity on company value with GCG (Good Corporate Governance) as a moderating variable. This research is a associative research with a quantitative approach. In this research, sample selection was carried out using a purposive sampling method which focused on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2019-2023 research period. By considering the established criteria, the sample was obtained from 15 companies from 92 companies so that the research data analyzed amounted to 75 observations. In this research, the panel data regression model is applied using the Random Effect Model (FEM) approach, while testing the moderating variables is carried out using Moderated Regression Analysis (MRA). The model data analysis utilizes the Eviews version 13 program. The research results show that profitability has significant effect on the company's value. Liquidity does not have a positive and insignificant effect on the company's value, GCG is able to moderate the influence of profitability on the company's value. GCG is unable to moderate the influence of liquidity on the company's value.

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