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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 231 Documents
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Pengaruh Consumer Ethnocentrism, Harga dan Kualitas Produk Terhadap Citra Merek Brand Wildtime & Co Janiarti; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.973

Abstract

This study aims to analyze the influence of Consumer Ethnocentrism, Price, and Product Quality on Brand Image of Wildtime & Co. The data collection method uses a questionnaire. The population is 100 respondents, with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study show that first, Consumer Ethnocentrism has a positive and significant effect on Brand Image. Second, Price has a positive and significant effect on Brand Image. Third, Product Quality has a positive and significant effect on Brand Image. The results of the study can be used as a basis for increasing Consumer Ethnocentrism, Price, and Product Quality activities.
Pengaruh Islamic Marketing dan Islamic Branding Terhadap Purchase Intention Teh Celup Merek Lipton di Indonesia Afiyat Isna Haqiqi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.975

Abstract

This study aims to determine the effect of Islamic Marketing and Islamic Branding on the Purchase Intention of Lipton brand tea bags in Indonesia. The population of this study is Indonesian people who are Muslim and know and are interested in Lipton brand tea bags. The data collection method in this study uses a survey method. The data collection technique uses a questionnaire or online survey technique via google form with a data collection tool in the form of a questionnaire. In this study using a sample of 100 people with a sampling method using porpusive sampling. The type of research used in this study is causal associative. Processing of data in this study using SPSS by conducting various tests such as validity test, reliability test, classical assumption test, multiple linear analysis test, t test, f test, and coefficient of determination test. The results of this study indicate that Islamic Marketing (X1) has a positive and insignificant effect of 15.3% on Purchase Intention (Y) and Islamic Branding (X2) has a positive and significant effect of 89.9% on Purchase Intention (Y). Based on the results of this study, it is recommended that Lipton companies continue to improve company strategies using Islamic Marketing and Islamic Branding so as to increase Purchase Intention in Muslim consumers in Indonesia.
Pengaruh Kemudahan dan Manfaat Terhadap Keputusan Penggunaan QRIS Oleh UMKM di Kota Sumbawa Gina Mailinda Saputri; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.980

Abstract

This study aims to test and analyze the influence of convenience and benefits on the decision to use QRIS by MSMEs in Sumbawa City. The sample in this study was 100 samples. The sampling technique in this study used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression analysis. All research data was processed using SPSS Statistics 26. The results of statistical data testing and analysis showed that the indicators in the study were declared valid where in the classical assumption test the data was normally distributed and there was no multicollinearity. The results of this study also show that the two independent variables, namely Convenience and Benefits, have a positive and significant influence on the dependent variable, namely the Decision to Use.
Pengaruh Social Media Marketing Tiktok dan Content Creator Terhadap Keputusan Pembelian Produk Skintific di Kota Mataram Ni Nyoman Gita Santi Ananda; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.995

Abstract

This study aims to investigate the influence of TikTok social media marketing and content creators on purchasing decisions for Skintific products in Mataram City. This associative research uses a quantitative approach with a sample size of 100 respondents. Data analysis was performed using SPSS software. The results show that TikTok social media marketing and content creators have a positive and significant impact on purchasing decisions for Skintific products in Mataram City. Based on these findings, it can be concluded that TikTok social media marketing and content creators play a crucial role in increasing purchasing decisions for Skintific products in Mataram City. The researcher suggests that the company should increase social media marketing activities and select suitable content creators to continuously enhance purchasing decisions among consumers for Skintific products.
Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Impulsive Buying Pada E-Commerce Shopee di Kota Mataram I Gusti Ayu Anindita Hendryadewi; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.996

Abstract

This research aims to determine the effect of hedonic motive and shopping lifestyle on impulsive buying on Shopee e-commerce in Mataram City. The sample of this study was Shopee e-commerce users in Mataram City who made impulsive purchases. The data analysis method used was multiple linear regression. The results showed that hedonic motive and shopping lifestyle significantly influenced impulsive buying on Shopee e-commerce in Mataram City. This study contributes to the understanding of consumer behavior in the context of e-commerce and can be used as a reference for business actors to develop effective marketing strategies.
Pengaruh Promosi Digital dan Customer Experience Terhadap Keputusan Pembelian Pada Toko Baju Kafa Kids & Baby Shop Lombok Timur Helsani; Weni Retnowati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1001

Abstract

This study aims to determine whether digital promotion and customer experience affect purchasing decisions at the Kafa Kids & Baby Shop in East Lombok. The research method used is quantitative with an associative approach. The researcher collected data by distributing questionnaires to 100 respondents, with the aim of understanding the relationship between the variables studied. The data obtained were then analyzed using SPSS (Statistical Package for the Social Sciences) software. The analysis results show that digital promotion has a positive and significant effect on purchasing decisions, with a calculated t value of 3.118, which is greater than the table t value of 1.984. Customer experience also has a positive and significant effect on purchasing decisions, with a calculated t value of 8.145, greater than the table t value of 1.984. Thus, it can be concluded that both digital promotion and customer experience positively and significantly influence consumer purchasing decisions at Kafa Kids & Baby Shop in East Lombok.
Pengaruh Profitabilitas, Struktur Modal, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Moderasi Pada Perusahaan Sektor Goods Consumer Non-Cyclical Periode 2019-2023 Syfa Hayatina; Laila Wardani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1003

Abstract

This research aims to analyze the effect of profitability, capital structure and company size on company value with dividend policy as a moderating variable. This research is a causal associative research with a quantitative approach. In this research, sample selection was carried out using a purposive sampling method which focused on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2019-2023 research period. By considering the established criteria, the sample was obtained from 25 companies from 125 companies so that the research data analyzed amounted to 125 observations. In this research, the panel data regression model is applied using the Fixed Effect Model (FEM) approach, while testing the moderating variables is carried out using Moderated Regression Analysis (MRA). The model data analysis utilizes the Eviews version 12 program. The research show that profitability has a significant positive effect on company value. Capital structure has insignificant but unidirectional (positive) effect on company value. Company size has insignificant and unidirectional (negative) effect on company value. Dividend policy is able to moderate by strengthening the effect of profitability on company value. Dividend policy is able to moderate by weakening the effect of capital structure on company value. Dividend policy is unable to moderate the effect of company size on company value.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Ulang Air Minum Dalam Kemasan (AMDK) Merek Club di Kota Mataram Afriza Ade Ningsih; Hilmiati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1005

Abstract

This study aims to determine the influence of Product Quality and Price on the Interest in Repurchasing Bottled Drinking Water (AMDK) Club Brands. The type of research used is causal associative research with a quantitative approach. The population in this study is the people of Mataram City with a sample of 100 respondents. The data collection techniques used are survey and questionnaire approaches in the form of questionnaires containing statements about interest in repurchases, product quality and price. Data processing in this study uses SPSS 23, where research instrument tests, classical assumption tests, multiple linear regression tests, and hypothesis tests are carried out. Based on the results of the data analysis, it shows that: (1) Product quality has a positive effect on the interest in repurchasing Club brand AMD. (2) The price has a negative effect on the interest in repurchasing Club brand bottled water.
Pengaruh Visual Merchandising, Store Atmosphere dan Hedonic Shopping Motivation Terhadap Impuls Buying Pada Toko Maya Collection Beleke Lombok Barat Farid Wajdi; Muh. Mujahid Dakwah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1009

Abstract

This study aims to examine the influence of Visual Merchandising, Store Atmosphere, and Hedonic Shopping Motivation on Impulse Buying at Maya Collection store. This research adopts a quantitative approach using a non-probability sampling method and involves 100 respondents as the sample. The data analysis technique employed is regression analysis to measure the relationship between variables. The results indicate that Visual Merchandising and Store Atmosphere do not have a significant effect on Impulse Buying, with significance values of 0.487 and 0.580, respectively. Meanwhile, Hedonic Shopping Motivation has a significant effect on Impulse Buying, with a significance value of 0.039. These findings suggest that hedonic shopping motivation plays an important role in driving consumers' impulse buying behavior, while store display and atmosphere do not have a significant impact.
Pengaruh Modal kerja dan Tenaga Kerja Terhadap Penjualan Usaha Jajan Tradisional (Studi Kasus Pada Usaha Rumahan di Desa Kelayu Kecamatan Selong Kabupaten Lombok Timur) Ahda, Falan Yuhlifallohu; Alamsyah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1013

Abstract

The purpose of this study was to determine the Effect of Working Capital and Labor on Sales of Traditional Snack Businesses (Case Study on Home Businesses in Kelayu Village, Selong District, East Lombok Regency). The type of research used was a quantitative approach with primary data. The population was 32 traders, with details of 5 semprong snacks, 2 elephant ear snacks, 4 keciput snacks, 3 bangkit snacks, 3 tujeq snacks, 3 tempani snacks, 5 tempeyek snacks, 4 shallot snacks, 1 temberodok snack and 2 sticky rice tepe traders. The data collection techniques used were observation and questionnaires in the form of questionnaires containing questions about Working Capital, Labor and Sales. The analysis tool used was multiple linear analysis using the SPSS version 25 program, which was continued with the godness of fit test (t-test). The results of this study indicate that working capital has a significant effect on sales of traditional snack businesses. Labor has a significant effect on sales of traditional snack businesses. Research findings indicate that working capital is the most important part in running a business, the capital owned will greatly affect sales and business development.

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