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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 231 Documents
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Pengaruh Beban Kerja, Self Efficacy dan Work Life Balance Terhadap Kepuasan Kerja Pada Badan Pengembangan Sumber Daya Manusia Daerah Provinsi NTB Nirmala Putri, Andi; Suprayetno, Djoko; Suryatni, Mukmin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.944

Abstract

This research aims to analyze the influence of Workload, Self Efficacy and Work Life Balance on Job Satisfaction. The type of research used in this research is associative, namely with a quantitative approach. The data collection method uses a sample with a population of 86 respondents. The data analysis used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, f test and determinant coefficient test. The data analysis technique in this research is the SPSS version 29 program application. The results of this research show the results of statistical analysis, namely: 1) Workload (X1) has a negative and significant effect on Job Satisfaction (Y), 2) Self Efficacy (X2) has a positive and significant effect on Job Satisfaction (Y), 3) Work Life Balance (X3) has a positive and significant effect on Job Satisfaction (Y). So it can be concluded that the lower the workload given, the higher the job satisfaction of employees of the Regional Human Resources Development Agency of NTB Province, then the higher the employee's self-efficacy and good work life balance, the greater the job satisfaction of employees of the Regional Human Resources Development Agency of NTB Province.
The Influence of Brand Image, Brand Trust, and Brand Love on Buying Attitudes of Teenage Girls Syarach, Aliccia; Faerrosa, Lady; Dinna Widiyasti, Baiq; Amalia Wardi, Putri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.946

Abstract

According to survey results, 54% of Indonesians prefer shopping online, with Gen Z being the most active group. Additionally, the majority of online shoppers by gender are female, accounting for 65%. The purpose of this study is to examine the influence of brand image, brand trust, and brand love on the attitude toward buying of teenage girls in Mataram City toward Colorbox products. This research employs a quantitative method, collecting data through questionnaires distributed to 150 participants. Using SPSS 24 for data processing, the study found that brand image has a positive but insignificant partial effect on attitude toward buying, brand love has a positive but insignificant effect on attitude toward buying, while brand trust has a positive and significant effect on attitude toward buying. However, when examined simultaneously, brand image, brand trust, and brand love have a positive and significant impact on attitude toward buying. This study highlights the significant role of brand trust in shaping the buying attitudes of teenage girls in Mataram toward Colorbox products. The findings offer valuable insights for marketers aiming to enhance brand strategies and consumer engagement in the rapidly growing online shopping market in Indonesia, particularly among female Gen Z consumers.
Pengaruh Harga, Kualitas Produk, dan Brand Trust Terhadap Keputusan Pembelian Pada Produk JPStar Putu Sinta Dewi, Ni; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.948

Abstract

This study aims to determine the effect of price, product quality, and brand trust on purchasing decisions on JPStar products. The data collection method used a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study show that first, Price has a positive and significant effect on Purchasing Decisions with a t value for the Price variable of 3.714> 1.984 Second, Product Quality has a positive and significant effect on Purchasing Decisions with a t value for the Product Quality variable of 2.501> 1.984. Third, Brand Trust has a positive and significant effect on Purchasing Decisions with a t value for the Brand Trust variable with a t value for the Brand Trust variable of 2.658> 1.984. The results of this study can be used as a basis for improving Purchasing Decisions by developing the quality of Price, Product Quality, and Brand Trust.
Environmental, Social, Governance (ESG Score) and Profitability on Stock Return with Audit Quality as Moderation Chandra, Hendika; Anggriani, Rini; Alpiansah, Restu; Hendri, Wira; Zahrah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.949

Abstract

This research aims to examine the effect of Environmental, Social, and Governance (ESG Score) and Profitability on Stock Return with Audit Quality as moderation in companies listed in the SRI-KEHATI Index for the 2021–2023 period. This research is associative causal with a quantitative approach. The population consists of companies in the SRI-KEHATI Index, and the sample selection is conducted using purposive sampling. Based on the sample criteria, 12 companies met the requirements with a research period of three years, resulting in a total of 36 data samples. In this research a panel data regression model is applied using the Fixed Effect Model (FEM), and the moderation variable is tested using Moderated Regression Analysis (MRA) with EViews 10 software. The results of this research indicate that ESG Score has no effect on Stock Return while Profitability affects Stock Return. Moreover, Audit Quality cannot moderate the effect of ESG Score on Stock Return, and the Audit Quality cannot moderate the effect of Profitability on Stock Return.
Analisis Pengaruh Brand Knowledge dan Online consumer review Terhadap Minat Berkunjung Pada Kafe Naughty Little Cat Park Ismunandar, Adam; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.952

Abstract

This study aims to examine the influence of brand knowledge and online consumer review variables on interest in visiting café Naughty Little Cat Park. This study uses a type of quantitative research with an associative approach. Three hypotheses are proposed in this study. To test the three hypotheses, a questionnaire was distributed to 120 respondents. The analysis tool used in this study is SmartPLS. The tests carried out in this study include the outer model test which includes Individual Item Realism, Internal Consistency, Average Variance Extracted, and Discriminant Validity and the inner model test which includes Path Coefficient (β), R2 (Coefficient of Determination), t-test, f2 (Effect Size), and Q2 (Predictive Relevance). The results of this study show that 2 hypotheses are accepted, namely online consumer reviews affect brand knowledge and brand knowledge affects interest in visiting, but there is 1 hypothesis that is rejected, namely online consumer reviews affect interest in visiting.
Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram Husrul Linny, Emy; HS, Rusminah; Rispawati, Dewi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.958

Abstract

This study aims to determine the effect of Influencer Marketing, FoMO (Fear of Missing Out) and Online Customer Review on Purchasing Decisions for The Originote skincare in Shopee e-commerce for Gen Z in Mataram city. The data collection method uses a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of this study indicate that Influencer Marketing has a positive and significant effect on Purchasing Decisions with a t value for Influencer Marketing of 4.701> 1.984 and Online Customer Review has a positive and significant effect on Purchasing Decisions with a t value for Online Customer Review of 4.393> 1.984. Meanwhile, FoMO (Fear of Missing Out) has a negative and insignificant effect on Purchasing Decisions with t count for FoMO (Fear of Missing Out) 0.778 <1.984. The results of this study can be used as a basis for improving purchasing decisions by developing the quality of Influencer Marketing, FoMO (Fear Of Missing Out) and Online Customer Reviews.
The Influence of Transformational Leadership, Work Motivation, Work Environment, and Organizational Culture on Employee Performance at PT. Suriatama Mahkota Kencana Suzuya Mall Rantauprapat Samosir, Syahnita; Syahputra, Rizki; Hutagaol, Anita Sri Rejeki
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.970

Abstract

This study aims to analyze the influence of transformational leadership, work motivation, work environment, and organizational culture on employee performance at PT. Suriatama Mahkota Kencana Suzuya Mall Rantauprapat. The research method used is quantitative with a survey approach, involving 52 respondents selected through purposive sampling techniques. Data collection was carried out using a questionnaire with a Likert scale, and data analysis was carried out by regression testing using SPSS software. The results of the study indicate that transformational leadership, work motivation, work environment, and organizational culture have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) of 82.5% indicates that these variables are able to explain changes in employee performance, while the remaining 17.5% is influenced by other factors not included in this research model. These findings emphasize the importance of the role of inspirational leaders, high work motivation, a supportive work environment, and a strong organizational culture in improving employee performance sustainably.
Pengaruh Label Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik Somethinc di Kota Mataram Rahayu, Baiq Tris Saptianing; Sudiartha Athar, Handry
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.971

Abstract

Cosmetics are a series of facial treatments used by women. Customer choice is strongly influenced by individual brand choice. One of the things that can influence consumer purchasing decisions is the influence of the halal label and brand image. This study aims to determine the effect of halal labels and brand image on purchasing decisions. This research method is an associative quantitative method with a sample of 100 respondents. The sample in this study used nonprobability sampling techniques. The types of data used in this study are primary and secondary. Primary data in this study are responses or answers to respondents' questionnaires. Meanwhile, the secondary data used in this study are references obtained through literature studies. Researchers used a questionnaire as a tool to obtain data on the three variables in this study. In the data analysis procedure, validity and reliability tests were carried out. At this stage, the data is processed so that it can be concluded that the data is correct to answer the problems that arise in the study. Furthermore, the classical assumption test, multiple linear regression analysis, and model test were carried out. This study concludes that the halal label and brand image have a positive and significant effect on purchasing decisions for some products in Mataram City.
Pengaruh Fiscal Stress, Pendapatan Asli Daerah dan Dana Perimbangan Terhadap Kemandirian Keuangan Daerah Kabupaten/Kota di Provinsi NTB Tahun 2018-2022 Zahro, Hastina; Hailuddin; Suriadi, Irwan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.715

Abstract

This research aims to determine the influence of fiscal stress, local original income, and balancing funds on the financial independence of districts/cities in NTB Province in 2018-2022. This research will also analyze which variables have a dominant influence on regional financial independence. The research method used is a quantitative method, associative causality research type, using panel data regression analysis tools with the fixed effect model method and using Eviews 12 software. The results of this research show that the Fiscal Stress variable does not have a partially significant effect on the District/City Regional Financial Independence variable in NTB Province, while the Regional Original Income variable is able to provide a significant positive influence and the Balancing Fund variable is able to provide a partially significant negative influence on the Regency/City Regional Financial Independence variable in NTB Province. Meanwhile, the variables Fiscal Stress, Regional Original Income, and Balancing Funds can simultaneously have a significant influence on the Regional Financial Independence variable. Then the Original Regional Income variable is the dominant factor influencing the level of Regency/City Regional Financial Independence in NTB Province.
Pengaruh Persepsi Keamanan dan Persepsi Manfaat Melalui Sikap Terhadap Niat Penggunaan Ulang QRIS Oleh Generasi Z Kota Mataram Mirna Agustina
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.954

Abstract

This study aims to analyse the effect of perceived security and perceived benefits on the intention to reuse Quick Response Code Indonesian Standard (QRIS) by Generation Z in Mataram City, with attitude as a mediation variable. The method used is a quantitative survey with data collection through questionnaires distributed to 150 respondents who are active users of QRIS. Data analysis was done using structural equation modelling (SEM) with SmartPLS software. The results showed that perceived security and perceived benefits have a positive and significant influence on QRIS reuse intentions. In addition, attitude is found to act as a mediation that strengthens the relationship between perceived security and benefits on reuse intentions. These findings indicate that Generation Z in Mataram City are very concerned about the security and benefits aspects of using QRIS. Therefore, service providers need to increase education and promotion that emphasises the safety and benefits of QRIS to encourage wider adoption among the younger generation. This study provides important insights for the development of marketing strategies and improvement of digital payment services in Indonesia.

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