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Usman Jayadi
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INDONESIA
Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 28098544     DOI : https://doi.org/10.54443/sibatik
SIBATIK JOURNAL merupakan jurnal ilmiah populer bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan yang terbit setiap bulan. SIBATIK JOURNAL menerima naskah hasil penelitian dan hasil kajian yang memunculkan gagasan-gagasan ilmiah dan aktual di bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan.
Arjuna Subject : Umum - Umum
Articles 996 Documents
THE EFFECT OF ARTIFICIAL INTELLIGENCE, WORK-LIFE BALANCE, DIGITAL LEADERSHIP, AND JOB SATISFACTION ON EMPLOYEE ENGAGEMENT AND EMPLOYEE PERFORMANCE IN THE HYBRID WORK ERA AT PT XYZ Sadiqin, Amin; Hwihanus, Hwihanus
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3647

Abstract

The development and changes in work patterns due to the digital era have encouraged organizations to adapt to hybrid work systems that demand high flexibility and efficiency. This study aims to analyze the influence of Artificial Intelligence, Work-Life Balance, Digital Leadership, and Job Satisfaction on Employee Engagement and Employee Performance in the hybrid work era at PT XYZ. In addition, this study also examines the role of Employee Engagement as a mediating variable in the relationship between these variables, using a quantitative approach with the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method processed through SmartPLS 4.0 software. The study population was all PT XYZ employees who work with a hybrid system, with a sample size that meets the criteria determined by the purposive sampling technique. The research instrument was a questionnaire (Likert scale 1–5). The results show that Artificial Intelligence, Work-Life Balance, Digital Leadership, and Job Satisfaction have a positive and significant effect on Employee Engagement. In addition, Artificial Intelligence, Digital Leadership, Job Satisfaction, and Employee Engagement also have a significant effect on Employee Performance, while the direct effect of Work-Life Balance on Performance is insignificant. This finding proves that Employee Engagement plays a role as an important mediating variable that bridges the influence of organizational factors on employee performance. The implications of this study indicate that companies need to strengthen the implementation of AI-based technology, build an adaptive digital leadership style, maintain work-life balance, and increase job satisfaction in order to create emotionally engaged employees who have optimal performance in the hybrid work era.
IMPLEMENTASI KEBIJAKAN PENINGKATAN INDEKS PERTANAMAN (IP) PADI DI KABUPATEN TANAH DATAR Hafiszah, Lutfiah; Yusran, Rahmadani
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3655

Abstract

This study aims to analyze the implementation of the Cropping Index (CI) improvement policy in Tanah Datar Regency using Winter’s Integrated Implementation Model (1999; 2012). The model highlights the interconnection between four core dimensions of policy implementation: policy design, organizational behavior, implementer behavior, and target-group behavior. This research employed a qualitative approach through in-depth interviews, field observations, and policy document analysis. The results reveal a gap between the normative policy design and the actual implementation capacity at the local level. The Department of Agriculture and Agricultural Extension Centers have demonstrated institutional commitment but still face challenges related to resource limitations, coordination mechanisms, and the workload of field extension officers. Conversely, implementers exhibit adaptive and innovative behavior in mediating policy goals with farmers’ realities, while target groups actively participate by negotiating and localizing policy according to their social and cultural values. The study concludes that the success of the Cropping Index policy is relational, depending on the dynamic interaction between the state and society. Theoretically, this research expands the application of Winter’s Model to the agricultural policy context in Indonesia, while empirically it provides novelty by identifying social and institutional adaptation practices that shape the effectiveness of agricultural policy at the village level.
IMPLEMENTASI KEBIJAKAN PENGEMBANGAN KAWASAN WISATA TERPADU GUNUNG PADANG Edgar Ferdrianda, Nabeel; Yusran, Rahmadani
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3657

Abstract

The purpose of this study is to describe and evaluate the policy's implementation for the development of Gunung Padang's Integrated Tourism Area, as well as to pinpoint the elements that facilitate and impede its execution. The study was motivated by the issuance of Padang Mayor's Decree No. 100 of 2021, which established Gunung Padang as a leading tourist attraction. Van Meter and Van Horn's (1975) implementation model, which comprises six variables—policy standards and objectives, resources, attributes of implementing agencies, communication among organizations, economic-social-political conditions, and the disposition of implementers. Interviews, observation, and documentation were used to gather data. The findings demonstrate that the policy's implementation has been rather successful, bolstered by community involvement, legal certainty, and government commitment. There are still issues, though, like poor interagency collaboration, insufficient facilities, and a lack of human resources.
PENGARUH LITERASI KEUANGAN, DIGITALISASI KEUANGAN, DAN MODAL USAHA TERHADAP KEBERLANJUTAN UMKM: STUDI KASUS UMKM KERAJINAN BAMBU DI DESA WISATA SENDARI, KECAMATAN TIRTOADI, KALURAHAN MLATI, KABUPATEN SLEMAN Dwi Ayu Kurniawati, Fahmi; Sri Utami, Endang
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3658

Abstract

This study aims to analyze the influence of financial literacy, financial digitalization, and business capital on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Sendari Tourism Village, Tirtoadi Village, Mlati District, Sleman Regency. The background of the study stems from the problems of low understanding of MSMEs in financial management, limited access to capital, and low implementation of digitalization in financial activities that impact business sustainability. The research method used is quantitative with a multiple linear regression analysis approach using the SPSS version 21 program. The population of this study was all bamboo craft MSMEs in Sendari Tourism Village with a total of 45 respondents taken using a saturated sampling method. Data were collected through a questionnaire using a Likert scale. The results of the study indicate that financial literacy, financial digitalization, and business capital have a positive and significant effect on the sustainability of MSMEs. These findings confirm that increasing financial literacy capabilities, the use of digital technology in financial management, and the availability of adequate business capital are important factors in supporting the sustainability and development of MSMEs.
JANJI SUCI YANG TERKOYAK OLEH PIHAK KETIGA: PERLINDUNGAN KONSUMEN ATAS INTERVENSI POLIS ASURANSI KESEHATAN BERBASIS CO-PAYMENT OLEH OTORITAS JASA KEUANGAN (OJK) DITINJAU DARI TEORI KEPASTIAN HUKUM Wijaya Nugroho, Robert; Elsina L, Rosalinda
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3661

Abstract

This study examines the legal implications of the Financial Services Authority (OJK) Circular Letter No. 7 of 2025, which mandates a 10% Co-Payment system for all health insurance policyholders, including existing policies. Although the regulation aims to curb medical inflation and prevent moral hazard, it has sparked controversy for violating the principle of pacta sunt servanda—agreements must be kept—and for reducing consumer rights without consent. Using a normative legal approach, this research analyzes the legal standing of the circular within the framework of legal certainty and consumer protection theories. The findings indicate that Circular Letter 7/25 potentially exceeds its administrative authority, creates legal uncertainty, and contradicts the principles of consumer protection as stipulated in the Consumer Protection Law, the OJK Law, and the Insurance Law. The study emphasizes the need for a policy review to ensure a balance between the interests of the insurance industry and public welfare. It recommends that OJK coordinate with relevant ministries to address medical inflation through national healthcare cost regulation rather than by transferring additional financial burdens to policyholders.
PERISTIWA TINDAK KOMUNIKATIF SINAMOT PADA PERNIKAHAN ADAT BATAK TOBA KELUARGA SILITONGA BR Silitonga, Irma; Fitriana Poerana, Ana; Oktariani Lubis, Fardiah
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3676

Abstract

This study examines the communicative acts in the Sinamot tradition during Toba Batak traditional weddings, particularly within the Silitonga family. The Sinamot tradition, often perceived as merely an economic transaction, is actually a symbolic interaction process imbued with cultural, social, and kinship identity meanings. Using Herbert Blumer's Symbolic Interaction Theory and Dell Hymes's Communication Ethnography Approach (SPEAKING), this study aims to uncover the symbolic meaning and role of Marhata Sinamot and the communication patterns in each stage of the Marhata Sinamot negotiations. The method used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation. The results of the study indicate that the Sinamot event is not only a forum for negotiation, but also a means of forming collective identity and preserving traditional values through the symbols and language used by the communicators. Speech acts in this process reflect the social structure and power relations between the parties involved, as well as being a reflection of the dynamics of Toba Batak culture.
PENGARUH CONTENT MARKETING TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH TRUST Kevin Septian Wiryadharma, Putu; Ayu Tirtayani, I Gusti
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3678

Abstract

Digital transformation has fundamentally reshaped marketing paradigms, positioning content marketing as a key strategy for building meaningful relationships between brands and consumers. This study aims to analyze the effect of content marketing on purchase intention with trust as a mediating variable among male TikTok users in Denpasar City who are aware of the RUCAS fashion brand. This research employs a quantitative approach with a purposive sampling technique involving 100 qualified respondents. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The findings reveal that content marketing has a positive and significant effect on trust (t = 12.747; p < 0.05), trust positively affects purchase intention (t = 2.512; p < 0.05), and content marketing also positively affects purchase intention (t = 4.052; p < 0.05). Furthermore, trust partially mediates the relationship between content marketingand purchase intention, with a VAF value of 61.95%. The R² value for trust is 0.588 and for purchase intention is 0.506, while the Q² value of 0.797 indicates a strong model fit. These results highlight that authentic, relevant, and consistent content marketing strategies can effectively build consumer trust, ultimately increasing purchase intentions. Theoretically, this study reinforces the application of the Stimulus–Organism–Response (S-O-R) theory in digital marketing contexts, while practically providing insights for local brands to develop trust-based content marketing strategies as a foundation for improving purchase conversion.
STRATEGI PEMERINTAH KOTA PADANG PANJANG DALAM PEMULIHAN EKONOMI PASCA BENCANA BANJIR BANDANG Adilla, Raisa; Mubarak, Adil
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3683

Abstract

Padang Panjang is a transit city in West Sumatra that frequently experiences rain and is located in a mountainous area. The city has faced economic challenges following the eruption of Mount Marapi on December 3, 2023, and the flash flood in Lembah Anai on May 11, 2024. These disasters cut off the national Padang–Bukittinggi route and disrupted the trade, services, and small business sectors. This study examines the efforts of the Padang Panjang City Government to recover its economy. The research method involved interviews with 16 individuals from various agencies, including Bappeda, City Hall, the Department of Trade, BPBD, disaster response groups, and flood-affected communities. Data were collected from interviews and documents. The results show that the recovery strategy focuses on trade and small businesses. The implementation of these strategies involves inter-agency collaboration, capital assistance, low-cost market operations, infrastructure repairs, and interest subsidies. However, the recovery has not been evenly distributed. Regional revenues in 2024 failed to meet the target, some workers were laid off, small business sales declined, and the distribution of goods was temporarily hampered. Supporting factors for recovery are inter-agency cooperation, budgetary support, and competence of human resources. Obstacles include dependence on aid and issues with access/logistics. This study recommends improving connectivity, expanding small business programs, simplifying interest subsidies, increasing economic literacy among residents, and implementing results-based evaluations to strengthen the city's economic resilience.
PENERAPAN METODE PARTISIPATORI BERBASIS KECERDASAN KINESTETIK UNTUK MENINGKATKAN KETERAMPILAN BERBICARA SISWA KELAS 12 ESCOLA SECUNDARIA GERAL LERE ANAN TIMUR LOSPALOS – TIMOR LESTE Sebastião Sarmento, Teofilo; Widia, Ida
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3686

Abstract

This study aims to improve students’ speaking skills through the implementation of a participatory method based on kinesthetic intelligence in teaching Indonesian as a Foreign Language (BIPA). The research was motivated by the low participation and speaking proficiency of 12th-grade students at Escola Secundaria Geral Lere Anan Timur (ESG LAT) Lospalos – Timor Leste, due to conventional teaching methods and the lack of body movement activities during lessons. This research employed a quasi-experimental method with a pretest-posttest control group design. Data were collected through observation, speaking tests, and documentation. The findings reveal that the application of the participatory method based on kinesthetic intelligence significantly enhanced students’ speaking abilities. The mean score of the experimental group increased from 62.4 to 84.7, while the control group only rose from 61.8 to 70.5. The t-test result showed a significant difference between the two groups (t-count = 4.82 > t-table = 2.00; Sig. = 0.000). These results indicate that integrating kinesthetic activities into participatory learning effectively fosters students’ activeness, confidence, and expressiveness in speaking.
PENGARUH PEMBIASAAN SHALAT BERJAMAAH TERHADAP KEAKTIFAN SISWA BELAJAR DI SDIT AMSAR KOTA BARU KARAWANG Hilman Fakhrulian Zahab, Muhammad; Widiawati, Diah; Febiani Musyadad, Vina
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3699

Abstract

This study addresses the problem of investigating the extent to which congregational prayer impacts students’ learning activities. Although at SDIT Amsar the mplementation of congregational prayer has been systematically organized, students’ learning activeness has not yet demonstrated positive outcomes.This study aims to determine the effect of habitual congregational prayer on student learning activeness at SDIT AMSAR Kota Baru Karawang. The research method used was quantitative with a correlational approach. The research sample consisted of 50 students from grades IV, V, and VI selected through purposive sampling. The instrument used was a closed questionnaire with a Likert scale. The results showed a significant positive effect between habitual congregational prayer and student learning activeness. The correlation coefficient obtained was 0.722 with a significance level of 0.000 (<0.05), indicating a strong relationship between the two variables. The conclusion of this study is that consistent congregational prayer habits at school can improve students' learning activeness, both physically and mentally. It is recommended that schools continue to optimize this habit as an integral part of character education.