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QAULAN: Journal of Islamic Communication
Published by Institut Agama Islam Negeri Ponorogo
ISSN : 27469816     EISSN : 27469808     DOI : https://doi.org/10.21154/qaulan
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Qaulan: Journal of Islamic Communication is a journal that focuses on research and critical concepts about Islamic communication, preaching and the media. Scope jurnal Qaulan meliputi hasil penelitian dan gagasan konseptual Islam tentang Komunikasi kelompok Komunikasi massa Komunikasi interpersonal Dakwah Klasik dan Kontemporer Media Dakwah digital dan non digital Manuskrip komunikasi dan dakwah Tafsir teks-teks agama tentang komunikasi dan dakwah Pemikiran tokoh tentang komunikasi dan penyebaran ajaran
Arjuna Subject : -
Articles 91 Documents
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THE INTERSECTION OF PAN-ISLAMISM, NATIONALISM, AND MODERNISM IN AFGHANISTAN’S PRESS IN INDEPENDENCE ERA: A THEMATIC CONTENT ANALYSIS OF AMAN-E-AFGHAN WEEKLY Pamirzad, Qurban Hussain
QAULAN: Journal of Islamic Communication Vol. 5 No. 1 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v5i1.8699

Abstract

This study employed a qualitative thematic content analysis to explore Afghanistan’s press coverage in the independence era to examine the interconnectedness of religion, national identity, and progressiveness. Using 80 issues of the Aman-e-Afghan publication, which was the official organ of Amanullah Khan’s government 1919-1929, this study found that from the content and publishing policy perspective, this publication continued the path of Siraj-ul-Akhbar advocating pan-Islamism, nationalism, and modernism. This study also shows that pan-Islamism advocating Muslim unity in this publication was motivated by the Muslim countries suffering from imperialism, while nationalism was inspired by the desire to build a cohesive nation, although ethnocentric. Additionally, this publication tried to reconcile tradition and modernity by promoting education, lawfulness, and legislation to lead the country toward modernization.
AARON BUSHNELL'S SUICIDE MESSAGE TO THE WORLD Mahabi, Bahrun
QAULAN: Journal of Islamic Communication Vol. 5 No. 1 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v5i1.8817

Abstract

Abstract: The conflict in Israel and Palestine has led to many demonstrations and protests from all circles around the world. The demonstrations and protests at a later stage developed into quite extreme actions, such as the suicide video by burning the body by Aaron Bushnell which had shocked the world of social media. This research uses a message content analysis method with a conventional approach. Taking data sources from the Twitter/X social media of one of the journalists in America, the researcher's focus is to present the world's reaction data based on the theory of mass communication effects caused by the content of Aaron Bushnell's message who committed the extreme protest action by suicide. The result of this research is that Aaron Bushnell's suicide succeeded in giving affective and conative effects on the world, so that the core content of the message conveyed by Aaron Bushnell in the form of Palestinian liberation can have an impact on the world.
INTERPRETATION OF MYTHS IN THE FILM THE STORY OF THE JAVA LAND OF MERAPI Islamy, Nur Izzah; Muhammad Irfan Riyadi
QAULAN: Journal of Islamic Communication Vol. 5 No. 1 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v5i1.8876

Abstract

One type of mass media that captivates viewers both with the content and meaning of what they see is film. The theoretical significance of the story of Merapi Island in Java, as well as its use. The purpose of the study of the words "sigh", "object", and "interpretant" in the film is the focus of this investigation. By applying the model of semiotic analysis proposed by Charles Sanders Pierce, the problem of how meaning arises from a sign when the sign is used by people when communicating. The relationship between signs, objects, and interpretations was drawn by Pierce. This research uses a qualitative descriptive approach, systematic data analysis from the collection of facts or a set of numerical values, and enriched with documentation in the form of screenshots from several episodes of the film The Story of the Land of Java Merapi. To examine the film The Story of the Land of Java Merapi and its depiction of the myth that Mount Merapi is home to supernatural beings whose existence is still widely believed to exist, the film The Story of the Land of Java Merapi has 6 episodes in its story and each episode in the film The Story of the Land of Java Merapi has several mythical meanings. The phenomenon of Merapi as a very important local genius, the mythological tradition of the nations of the world describes the existence of a region that is the origin of the development of life and heaven civilization or the place of origin that was then abandoned when suddenly heaven turned into hell. After seeing the Story of the Land of Java Merapi, we hope you don't take everything for granted; instead, we encourage you to think critically about the film.
ANALYSIS OF THE PERCEPTIONS OF KPI STUDENTS FROM IAIN PONOROGO CLASS OF 2020 REGARDING CITIZEN JOURNALISM NEWS CONTENT ON INSTAGRAM @INFOPONOROGO Zahra, Nazila Aisy
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract

Citizen journalism is a new phenomenon in the world of digital and print news reporting. Instagram, a social media platform, has become a space where non-professional journalists can contribute by gathering, compiling, and disseminating news through online media. The Instagram account @infoponorogo features a significant amount of citizen journalism news content. This has led to various new perceptions, particularly among the Islamic Communication and Broadcasting (KPI) students of the 2020 cohort at IAIN Ponorogo. Therefore, it is necessary to conduct research to analyze the perceptions of students regarding citizen journalism news content on the Instagram account @infoponorogo. The findings of this research are twofold. First, the factors influencing students' perceptions are external, such as the surrounding environment, the virality of a news item, cultural background, personal background, and individual experiences of each student. Second, the form of perception developed among the students is predominantly positive.
SELF-AFFIRMATION AS A SOCIAL MEDIA CULTURAL CONSTRUCTION: A STUDY OF ERICK THOHIR'S POLITICAL EXPRESSION ON TIKTOK Mustaqim, Andika Hendra; Haroni, Nanang
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v5i2.10132

Abstract

Abstract: Self-affirmation is an affirmation that reflects a person's views and ways of thinking through statements and attitudes. It is often associated with someone's position that shows the vision and mission that is carried out. Self-affirmation can be shown by people through various content on social media, including TikTok. For government officials or politicians, self-affirmation is an attempt to form an image on social media by displaying various political expressions. This study aims to explore the strategy and impact of self-affirmation as an image construction on Erick Thohir's TikTok account. By using qualitative content analysis, this study seeks to reveal self-affirmation with thematic analysis, which related to Nahdatul Ulama (NU) and the Indonesian Football Association (PSSI). This research found that the self-affirmation strategy used by Erick Thohir on TikTok is to prioritize creative and entertaining content. The impact of the self-affirmation that Erick Thohir pointed out was constructing his own identity with NU supporters and Indonesian football fans, as well as the formation of political polarization. Various contents on TikTok are able to support Erick Thohir's self-affirmation in his efforts to become a candidate for vice president in the upcoming 2024 elections. Keywords: Self Affirmation; Social Media Image; Expression; TikTok; Erick Thohir Abstrak: Afirmasi diri merupakan afirmasi yang mencerminkan pandangan dan cara berpikir seseorang melalui pernyataan dan sikap. Seringkali dikaitkan dengan jabatan seseorang yang menunjukkan visi dan misi yang diembannya. Penegasan diri bisa ditunjukkan masyarakat melalui berbagai konten di media sosial, termasuk TikTok. Bagi pejabat pemerintah atau politisi, afirmasi diri merupakan upaya membentuk citra di media sosial dengan menampilkan berbagai ekspresi politik. Penelitian ini bertujuan untuk mengeksplorasi strategi dan dampak afirmasi diri sebagai konstruksi citra pada akun TikTok Erick Thohir. Dengan menggunakan analisis isi kualitatif, penelitian ini berupaya mengungkap afirmasi diri dengan analisis tematik, yaitu terkait Nahdatul Ulama (NU) dan Persatuan Sepak Bola Seluruh Indonesia (PSSI). Penelitian ini menemukan bahwa strategi afirmasi diri yang digunakan Erick Thohir di TikTok adalah dengan mengutamakan konten yang kreatif dan menghibur. Dampak dari penegasan diri yang diutarakan Erick Thohir adalah terkonstruksinya identitas diri di kalangan pendukung NU dan suporter sepak bola Indonesia, serta terbentuknya polarisasi politik. Beragam konten di TikTok mampu mendukung penegasan diri Erick Thohir dalam upayanya menjadi calon wakil presiden pada pemilu 2024 mendatang. Kata Kunci: Afirmasi Diri; Gambar Media Sosial; Ekspresi; TikTok; Erick Thohir
YOUNG HABAIB: FROM SHOLAWAT ASSEMBLIES, DA’WA AND YOUNG PEOPLE'S RELIGIOUS EXPRESSION IN PONOROGO Fatmarahadi, Shella Syakhfiani Fatmarahadi; Putra, Riza Anggara
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract

Abstract :This article seeks to explain the rise in popularity of a young habaib among young Muslims in Ponorogo, Habib Naqib bin Abdullah Assegaf, a young habaib with a sholawat Syubanul Shorot assembly that is widely idolised by young Muslims in Ponorogo. This study assumes that the young habaib relies more on entertainment performance than oratorical competence in attracting followers. The results of this study show that (1) Young Habaib have utilised new media and technology through the internet for self-promotion; (2) the promotional power possessed by the shalawat assembly is also supported by young people's congregation as the basis of da'wah and its market share which used to be filled by senior habaib (3) the practice of shalawat carried out by these young Habaib by combining the dimensions of spirituality and musicality so as to attract the attention of millennial youth in urban and rural areas. Keywords: Yuong Habib, Sholawat Assemblies, Religious Expression Abstrak: Artikel ini berusaha menjelaskan naiknya popularitas seorang habaib muda di kalangan anak muda Muslim di Ponorogo, Habib Naqib bin Abdullah Assegaf, seorang habaib muda dengan majelis sholawat Syubanul Shorot yang banyak diidolakan oleh anak muda Muslim di Ponorogo. Penelitian ini mengasumsikan bahwa habaib muda lebih mengandalkan pertunjukan hiburan daripada kompetensi oratoris dalam menarik pengikut. Hasil penelitian ini menunjukkan bahwa (1) Habaib muda telah memanfaatkan media baru dan teknologi melalui internet untuk promosi diri; (2) kekuatan promosi yang dimiliki majelis shalawat ini juga didukung oleh jamaah anak muda sebagai basis dakwah dan pangsa pasar yang dulunya diisi oleh para habaib senior; (3) pengamalan shalawat yang dilakukan para habaib muda ini dengan memadukan dimensi spiritualitas dan musikalitas sehingga mampu menarik perhatian kaum muda milenial di perkotaan dan pedesaan. Kata kunci: Habaib Muda, Majelis Sholawat, Ekspresi Keagamaan
STRATEGI KOMUNIKASI ISLAM DALAM MENINGKATKAN KARAKTER RELIGIUS REMAJA PAC IPNU IPPNU DI KECAMATAN WATES Rofana, Harfia Wudda; Mutrofin
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract: This research examines the social organization of Nahdlatul Ulama through its autonomous bodies, namely IPNU-IPPNU. The IPNU-IPPNU organization is a large organization with a target of students who are Ahlussunnah Wal Jamaah. This organization stands in almost all areas dominated by Nahdlatul Ulama. So this organization has a big challenge to improve morale for teenagers. For the sake of realizing the vision and mission of IPNU-IPPNU which has dignity in the eyes of Muslims. The purpose of this research is to improve youth morale by providing an overview of the efforts made by the IPNU-IPPNU organizations as socio-religious organizations in improving the religious character of adolescents in the current era. So with this organization we can know a little about the characteristics of various teenagers. The research methodology used in this research is qualitative by conducting observations and interviews. The goal is to find data so as to produce the data needed. Through this method, research was produced which showed that the IPNU-IPPNU activities in Wates District had an important role in increasing the religious character of adolescents. Because at this time there are many teenagers who lack education so that many people make mistakes in socializing. So with the role of communication to increase youth religiousness, it is hoped that teenagers can find out positive things for their lives. Through activities organized by IPNU-IPPNU, it has made a mission to familiarize youth with religious-based social activities. Keywords: Youth Organization, Religious Character, Youth, Communication Abstrak: Penelitian ini mengkaji tentang organisasi kemasyarakatan Nahdhatul Ulama melalui badan otonomnya yaitu IPNU-IPPNU. Organisasi IPNU-IPPNU merupakan organisasi besar dengan target yakni pelajar yang berhaluan Ahlussunnah Wal Jamaah. Organisasi ini berdiri dihampir di semua daerah yang didominasi oleh Nahdlatul Ulama. Sehingga organisasi ini memiliki tantangan yang besar untuk memperbaiki moral bagi remaja. Demi mewujudkan visi dan misi IPNU-IPPNU yang memiliki martabat di mata umat Islam. Dengan memberikan gambaran tentang upaya yang dilakukan organisasi IPNU-IPPNU sebagai organisasi sosial keagamaan untuk meningkatkan karakter religius remaja di era sekarang, maka penelitian ini bertujuan untuk mendongkrak moral pemuda. Alhasil, berkat organisasi ini, kita bisa belajar sedikit tentang ciri-ciri berbagai remaja. Penelitian ini menggunakan observasi kualitatif dan wawancara sebagai metode penelitiannya. Mencari data untuk menghasilkan data yang dibutuhkan adalah tujuannya. Pendekatan ini menghasilkan penelitian yang menunjukkan bahwa kegiatan IPNU-IPPNU di Kabupaten Wates berdampak signifikan terhadap karakter religius remaja. Karena banyak sekali remaja yang kekurangan pendidikan pada saat ini, yang menyebabkan banyak orang melakukan kesalahan pergaulan. Diharapkan para remaja menemukan hal-hal positif dalam kehidupannya sebagai akibat dari peran komunikasi dalam meningkatkan religiusitas remaja. Kegiatan IPNU-IPPNU ini bertujuan untuk mengenalkan generasi muda pada kegiatan sosial berbasis keagamaan. Kata Kunci: Organisasi Kepemudaan, Karakter Religius, Remaja, Komunikasi
KOMUNIKASI INTERPERSONAL PENGASUH PANTI ASUHAN AR FAKHRUDIN PONOROGO DALAM MENUMBUHKAN SIKAP SOLIDARITASSOSIAL ANAK ASUH Pangestu, Muhammad Aditya; Rizqi Akbarani
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract

Abstract: Communication is the process of exchanging and sharing information. The type of communication that is most often used is interpersonal communication, this communication is carried out directly so this communication is considered effective in persuading other people, especially in the AR Fakhrudin Orphanage environment. This interpersonal communication is carried out continuously by caregivers because it is considered the most appropriate in fostering an attitude of social solidarity in foster children. This research aims to find out how caregivers implement interpersonal communication with foster children, the driving and inhibiting factors, as well as the results of implementing interpersonal communication developed by caregivers in fostering an attitude of social solidarity in foster children. For this type of research that is descriptive with a qualitative approach. Researchers obtained data from interviews, observations and documentation. The results of the research show that there is a humanistic approach, namely immediacy, openness, empathy, supportive attitude, equality, for the driving factors namely the important role of the caregiver, as well as a strong desire in the child. foster. The inhibiting factors are the attitudes and behavior of foster children, and the parenting patterns of parents when at home. Meanwhile, the results of the implementation are proven by the increasing awareness of foster children who are starting to actively participate, attitudes of social solidarity are also increasing through cooperative activities that are trained every day by caregivers, whether carried out with both of them or with fellow foster children. Keywords: Interpersonal Communication, Social Solidarity, Foster Children Abstrak: Komunikasi adalah yaitu proses saling bertukar dan berbagi informasi. Jenis komunikasi yang paling sering digunakan adalah komunikasi interpersonal, komunikasi ini dilakukan secara langsung sehingga komunikasi ini dianggap efektif untuk bisa membujuk orang lain, terutama di lingkungan Panti Asuhan AR Fakhrudin. Komunikasi interpersonal ini dilakukan terus menerus oleh pengasuh karena dianggap paling tepat dalam menumbuhkan sikap solidaritas sosial anak asuh. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan komunikasi interpersonal pengasuh kepada anak asuh, faktor pendorong dan penghambatnya, serta hasil dari penerapan komunikasi interpersonal yang dibangun pengasuh dalam menumbuhkan sikap solidaritas sosial anak asuh. Untuk jenis penelitian yang bersifat deskriptif dengan pendekatan kualitatif. Peneliti mendapatkan data dari hasil wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan adanya pendekatan humanistic, yakni kesegeraan (immediacy), keterbukaan (openness), empati (empathy), sikap mendukung (supportiveness), kesetaraan (equality), untuk faktor pendorong yakni adanya peran penting dari pengasuh, serta keinginan kuat dalam diri anak asuh. Untuk faktor penghambatnya yakni sikap dan perilaku anak asuh, dan pola asuh orang tua ketika di rumah. Sedangkan hasil dari penerapan dibuktikan dengan meningkatnya kesadaran anak asuh mulai aktif berpartisipasi, sikap solidaritas sosial juga meningkat lewat aktivitas kerja sama yang sudah dilatih setiap harinya oleh pengasuh baik itu dilakukan dengan keduanya ataupun dengan sesama anak asuh. Kata Kunci: Komunikasi Interpersonal, Solidaritas Sosial, Anak Asuh
METODE KOMUNIKASI PECS (PICTURE EXCHANGE COMMUNICATION SYSTEM) SEBAGAI PENGEMBANGAN SPIRITUAL ANAK AUTIS DI SLB NEGRI 1 JENANGAN Khasanah, Arista Nurrani
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract: PECS (Picture Exchange Communication System) Communication Method as Spiritual Development for Autistic Children in SLB Negeri 1 Jenangan. Thesis. Department of Islamic Broadcasting Communication, Faculty of Ushuludin Adab and Dakwah, Institut Agama Islam Negri Ponorogo. Supervisor: Kayyis Fithri Ajhuri, M.A. Keywords: Communication Method, PECS, Spiritual Development of Autistic Children Communication is very important for human life with humans, humans with their bodies, and humans with their spirits. Communication is also a weapon to survive side by side with many types of people. Communication is very wide-reaching and has its own dynamics, theories and techniques that are very numerous. This research aims to find out how to foster the spirituality of children with Autism using the PECS (Picture Exchange Communication System) communication method. The method in this study uses descriptive qualitative methods, where by observing, interviewing, and documenting research activities which are then collected to be presented in a study with data analysis techniques by parsing with data reduction, presenting data, and drawing conclusions This research uses persuasion techniques, Where the process of approaching the object of this research with a calm, gentle attitude, speaking slowly with some time repeating visual or verbal communication in the hope that they can accept our communication and digest well what we are saying, then this research is also carried out with full patience to control them to stay in a good mood during the learning process. Likewise, the obstacles that exist when conducting this research lie in children's moods that change quickly, are difficult to manage, and communication limitations make it difficult for teachers and researchers to understand the child's will. The success in this process is the improvement and change after the application of coaching is carried out. With patient learning and thorough repetition of material during the learning process, children understand and understand new knowledge and new words, especially in spiritual activities such as understanding some short prayers, short letters, how to pray even though they still imitate their friends. Keywords: PECS Communication Method, Spiritual Development, Autistic Children ABSTRAK: Metode Komunikasi PECS (Picture Exchange Communication System) Sebagai Pengembangan Spiritual Anak Autis di SLB Negeri 1 Jenangan. Skripsi. Jurusan Komunikasi Penyiaran Islam, Fakultas Ushuludin Adab dan Dakwah, Institut Agama Islam Negri Ponorogo. Pembimbing: Kayyis Fithri Ajhuri, M.A. Kata Kunci: Metode Komunikasi, PECS, Pengembangan Spiritual anak Autis Komunikasi sangat penting bagi kehidupan manusia dengan manusia, manusia dengan jasmaninya, dan manusia dengan rohaninya. Komunikasi juga merupakan senjata bertahan hidup berdampingan dengan banyak jenis manusia. Komunikasi sangat luas jangkauanya memiliki dinamika tersendiri, teori dan tekhnik yang sangat banyak sekali. Penelitian ini bertujuan untuk mengetahui bagaimana cara membina spiritualitas anak dengan Autis menggunakan metode komunikasi PECS (Picture Exchange Communication System). Adapun metode dalam penelitian ini menggunakan metode kualitatif deskriptif, dimana dengan mengobservasi, mewawancarai, dan mendokumentasi kegiatan penelitian yang kemudian di kumpulkan untuk disajikan dalam sebuah penelitian dengan teknik analisis data dengan melakukan penguraian dengan reduksi data, penyajian data, dan penarikan kesimpulan Penelitian ini menggunakan teknik persuasuf, dimana proses pendekatan kepada objek penelitian ini dengan sikap tenang, lemah lembut, bertutur perlahan dengan beberapa waktu menlakukan pengulangan komunikasi visual atau verbal dengan harapan mereka dapat menerima komunikasi kita dan mencerna dengan baik apa yang sedang kita sampaikan, kemudian penelitian ini juga dilakukan dengan kesabaran yang penuh untuk mengontrol mereka tetap pada mood yang baik pada saat proses pembelajaran berlangsung. Begitupun dengan hambatan yang ada saat melakukan penelitian ini terletak pada mood anak yang cepat berubah, sulit di atur, dan keterbatasan komunikasi membuat pengajar dan peneliti sulit untuk memahami kemauan anak. Keberhasilan dalam proses ini adalah adanya peningkatan dan perubahan setelah penerapan pembinaan di lakukan. Dengan pembelajaran yang penuh kesabaran dan ketelitian pengulangan materi saat proses pembelajaran berlangsung, anak jadi paham dan mengerti pengetahuan baru dan kata kata baru, terutama pada kegiatan spiritual seperti mengerti beberapa doa pendek, surat pendek, bagaimana cara sholat meskipun masih meniru teman temanya. Kata Kunci: Metode Komunikasi PECS, Pengembangan Spritual, Anak Autis
HIPERREALITAS DALAM AKUN INSTAGRAM @GOLKARJATIM PADA PERIODE TAHUN 2022 Sidqi, Muhamad Asad Muhamiyus; Nugroho, Dimas Prakoso
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract: 2022 is the timestarting point for political parties in building the image of society. All efforts and actions are made in order to build closeness with the community. Starting from activities carried out directly to activities carried out through social media. The role of social media, which is an important requirement for society, demands more political parties to provide online activities and content that can build an image. All realities are affixed in this way, to help increase their popularity and also their electability so they can provide their support during the 2024 elections. One of the many political parties that are intensively creating content is the Golkar party. Through the @golkarjatim account, this party has built a good image for the party and candidate, namely Airlangga Hartanto. This research was conducted to reveal the hyperreality of the content created by the @golkarjatim account in building the image of Airlangga Hartanto. In this study, researchers used Roland Barthes' semiotic analysis method to obtain in-depth data. The results of the analysis that has been carried out, the researcher found a simulation process in @golkarjatim content, which allows hyperreality to emerge. Keywords : Content, Hyperreality, Instagram, Simulation Abstrak:Tahun 2022 merupakan waktu starting point bagi para partai politik dalam membangun citra masyarakat. Segala upaya dan tindakan dilakukan agar bisa membangun kedekatan dengan masyarakat. Mulai dari kegiatan yang dilakukan secara langsung hingga kegiatan yang dilakukan melalui sosial media. Peranan media sosial yang menjadi kebutuhan penting bagi masyarakat menuntut lebih partai politik untuk memberikan kegiatan-kegiatan online maupun konten yang dapat membangun membangun citra. Segala realita dibubuhkan melalui cara ini, untuk membantu eningkatkan kembali popularitas dan juga elekbilitasnya supaya bisa memberikan dukungannya saat pemilu di 2024. Salah satu diantara banyak partai politik yang gencar membuat konten adalah partai Golkar. Melalui akun @golkarjatim partai ini membangun citra baik partai dan calon yang diusung, yakni Airlangga Hartanto. Penelitian ini dilakukan untuk mengungkap hiperrealitas terhadap konten yang dibuat oleh akun @golkarjatim dalam membangun citra Airlangga Hartanto. Dalam penelitian ini, peneliti menggunakan metode analisis semiotika Roland Barthes untuk mendapatkan data secara mendalam. Hasil dari analisis yang sudah dilakukan, peneliti menemukan proses simulasi pada konten-konten @golkarjatim, yang memungkinkan munculnya hiperrealitas. Kata Kunci: Hiperrealitas, Konten, Kualitatif, Instagram, Simulasi

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