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QAULAN: Journal of Islamic Communication
Published by Institut Agama Islam Negeri Ponorogo
ISSN : 27469816     EISSN : 27469808     DOI : https://doi.org/10.21154/qaulan
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Qaulan: Journal of Islamic Communication is a journal that focuses on research and critical concepts about Islamic communication, preaching and the media. Scope jurnal Qaulan meliputi hasil penelitian dan gagasan konseptual Islam tentang Komunikasi kelompok Komunikasi massa Komunikasi interpersonal Dakwah Klasik dan Kontemporer Media Dakwah digital dan non digital Manuskrip komunikasi dan dakwah Tafsir teks-teks agama tentang komunikasi dan dakwah Pemikiran tokoh tentang komunikasi dan penyebaran ajaran
Arjuna Subject : -
Articles 91 Documents
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VISUALISASI KESALEHAN KOMUNITAS DAN KOMODIFIKASI AGAMA DALAM INSTAGRAM HIJRAH FEST Moh Rodi
QAULAN: Journal of Islamic Communication Vol. 6 No. 1 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Konsep hijrah di Indonesia mengalami pergeseran makna, dari yang semula dipahami sebagai perjalanan spiritual menuju transformasi diri, kini berkembang menjadi tren gaya hidup yang populer di kalangan komunitas Muslim urban. Salah satu contohnya adalah Hijrah Fest, sebuah acara keagamaan yang dikemas dalam bentuk festival dan secara aktif memanfaatkan Instagram untuk menyebarkan pesan-pesan dakwah. Melalui konten visual yang menampilkan figur publik dan ustaz milenial, Hijrah Fest membentuk citra kesalehan yang erat kaitannya dengan pilihan gaya hidup dan praktik komodifikasi simbol-simbol keagamaan. Penelitian ini bertujuan untuk menganalisis bagaimana Hijrah Fest merepresentasikan kesalehan dan mengkomodifikasi agama melalui konten-konten Instagram-nya. Penelitian ini menggunakan teori religious commodification dari Pattana Kitiarsa yang memandang agama dalam kerangka budaya populer dan logika pasar. Secara metodologis, penelitian ini menggunakan pendekatan kualitatif dengan metode netnografi, melalui tiga tahapan pengumpulan data: investigasi, interaksi, dan emersi. Hasil penelitian menunjukkan adanya dua bentuk utama representasi kesalehan: kesalehan normatif dan kesalehan sebagai gerakan sosial. Representasi ini dimediasi oleh figur publik dan ustaz milenial untuk membangun keterlibatan emosional dan menarik partisipasi massa. Selain itu, kesalehan juga dikomodifikasi melalui simbol-simbol seperti busana halal dan produk gaya hidup. Figur publik berperan sebagai influencer keagamaan yang membentuk identitas Muslim kontemporer dalam konteks digital yang berorientasi pasar. Kata Kunci: Citra Visual; Komodifikasi Kesalehan; Hijrah Fest.
Iklan, Becoming White, Atribut I ANALISIS SEMIOTIKA FENOMENA BECOMING WHITE DAN ISLAMIC ATTRIBUTE PADA IKLAN GIV WHITE HIJAB (Pendekatan Roland Barthes) arisandi, Nadiya; Patminingsih, Astuti
QAULAN: Journal of Islamic Communication Vol. 6 No. 1 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract: Advertising plays a crucial role in disseminating cultural values and ideologies. One emerging phenomenon in beauty product advertisements is becoming white, which refers to the idealization of fair skin as a beauty standard. Simultaneously, Islamic attributes are often utilized in marketing strategies to attract Muslim consumers. This article aims to analyze the representation of the becoming white phenomenon and Islamic attributes in the GIV White Hijab advertisement. Using Roland Barthes' semiotic approach, this study explores the denotative and connotative meanings embedded in the advertisement's visual and textual elements. The analysis reveals that the advertisement does not merely promote a skin-whitening product but also reproduces the ideology of colorism and instrumentalizes religious symbols. The depiction of light-skinned women wearing the hijab reinforces discriminatory beauty standards and constructs a problematic myth about the ideal identity of Muslim women. The study concludes that advertisements serve as powerful tools for spreading hegemonic discourse, which in this case, contributes to harmful and exclusionary representations, particularly toward darker-skinned Muslim women. These findings highlight the need for critical awareness of how media representations shape social perceptions of beauty and religious identity. Keywords: Advertisement; Becoming White; Islamic Attribute; Semiotics; Roland Barthes. Abstrak: Iklan merupakan media yang berperan penting dalam menyebarkan nilai-nilai budaya dan ideologi. Salah satu fenomena yang muncul dalam iklan produk kecantikan adalah becoming white, yaitu kecenderungan mengidealkan kulit putih sebagai standar kecantikan. Di sisi lain, atribut Islam juga sering dimanfaatkan dalam strategi pemasaran untuk menarik konsumen Muslim. Artikel ini bertujuan untuk menganalisis representasi fenomena becoming white dan atribut keislaman dalam iklan GIV White Hijab. Penelitian ini menggunakan pendekatan semiotika Roland Barthes untuk mengungkap makna denotatif dan konotatif dari elemen-elemen visual dan tekstual dalam iklan tersebut. Hasil analisis menunjukkan bahwa iklan tidak hanya mempromosikan produk pemutih kulit, tetapi juga mereproduksi ideologi colorism dan menginstrumentalisasi simbol-simbol keislaman. Representasi model perempuan berjilbab dengan kulit putih menegaskan standar kecantikan yang diskriminatif dan membentuk mitos tentang identitas ideal perempuan Muslim. Penelitian ini menyimpulkan bahwa iklan dapat menjadi sarana penyebaran wacana yang bersifat hegemonik, yang dalam kasus ini berpotensi menimbulkan representasi yang merugikan dan diskriminatif terhadap kelompok tertentu, khususnya perempuan Muslim dengan warna kulit gelap. Kata Kunci: Iklan; Becoming White; Atribut Islami; Semiotika; Roland Barthes.
- STRATEGI DAN MODEL DAKWAH GUS IQDAM DI MAJELIS SABILU TAUBAH MELALUI DISTRIBUSI KONTEN MULTIPLATFORM DIGITAL NIKMAH, FARIDHATUN
QAULAN: Journal of Islamic Communication Vol. 6 No. 1 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Era digital menghadirkan peluang sekaligus tantangan bagi para pendakwah, sebab dakwah tidak lagi terbatas pada ruang fisik, tetapi harus mampu menjangkau audiens yang lebih luas melalui distribusi konten digital secara multiplatform. Penelitian ini bertujuan untuk mengidentifikasi strategi dakwah Gus Iqdam dalam Majelis Sabilu Taubah serta menganalisis model pendekatan dakwah yang digunakan dalam konteks distribusi konten melalui media sosial seperti YouTube, TikTok, dan Instagram. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik analisis isi terhadap ceramah dan dokumentasi digital Gus Iqdam. Hasil penelitian menunjukkan bahwa Gus Iqdam menyampaikan pesan dakwah dengan bahasa yang sederhana dan diselingi humor, sehingga membangun kedekatan emosional dengan jamaah dan menghilangkan kesan formalistik. Distribusi konten dakwah melalui berbagai platform digital memperluas jangkauan pesan dan memungkinkan akses yang fleksibel bagi audiens. Pendekatan dakwah yang digunakan meliputi tiga model utama: al-hikmah, al-mau‘izhah al-hasanah, dan al-mujadalah bi-allati hiya ahsan. Ketiganya diarahkan untuk membentuk pribadi yang religius dan inklusif tanpa memandang latar belakang sosial maupun kultural. Temuan ini menegaskan pentingnya strategi dakwah yang adaptif, komunikatif, dan kreatif dalam menghadapi dinamika dakwah di era digital. Kata Kunci: Strategi Dakwah; Model Da’wah; Gus Iqdam; Multiplatfom Digital
BUILDING POLITE DA’WAH: ETHICS AND BOUNDARIES OF JOKING IN CONVEYING RELIGIOUS MESSAGES M. Ibnu Naufal Maskuri
QAULAN: Journal of Islamic Communication Vol. 6 No. 1 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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The use of humor in da'wah has become increasingly common across various platforms such as sermons, social media, and podcasts, particularly in engaging younger audiences. While humor can enhance audience engagement, its use requires careful consideration to avoid diminishing the sacredness of religious messages or offending certain groups. This study aims to explore the ethical boundaries of humor in da'wah and its impact on the comprehension and acceptance of religious messages. Employing a literature review method, the study draws on the perspectives of religious scholars such as Imam Al-Ghazali and communication theorists like Marshall McLuhan. The findings indicate that humor, when aligned with Islamic values, can serve as an effective tool to build rapport between preachers and audiences. However, it is essential to maintain a balance between humor and the seriousness of da'wah to ensure the religious message remains clear and respectful. This study underscores the importance of using humor wisely to enhance the effectiveness of da'wah in an increasingly digital era. Keywords: Humor in Da'wah; Ethics of Joking; Religious Messages  
REFRAMING WARTIME FINANCIAL PROPAGANDA: MEDIA, BEHAVIORAL COMMUNICATION, AND THE SAVING MOVEMENT IN JAPANESE-OCCUPIED JAVA (1942–1945) Yuwono, Ardi Tri; Sebastian, Andi; Rahman, Haru
QAULAN: Journal of Islamic Communication Vol. 6 No. 2 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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This study reexamines the saving movement during the Japanese occupation of Java (1942–1945) by reframing it through contemporary perspectives on media, behavioral communication, and state-driven financial persuasion. Using historical methods combined with a systematic literature review, the research investigates how the Japanese administration orchestrated a multi-platform communication campaign through newspapers, magazines, radio broadcasts, films, songs, stage performances, and kamishibai to embed saving behavior into daily social routines. The novelty of this study lies in interpreting wartime financial propaganda as an early form of behavioral engineering, revealing patterns similar to today’s media convergence and state-controlled persuasive communication. The findings show that while propaganda messages successfully constructed narratives of duty, discipline, and economic nationalism, their effectiveness was limited by low public financial literacy and the reliance on coercive institutional mechanisms. By reframing historical propaganda through a modern behavioral lens, this study contributes to contemporary discussions on financial communication, media influence, and the ethics of state-led behavioral interventions.
COMMUNICATION STRATEGIES IN DIGITAL DA’WAH: A CASE STUDY OF JANNAH INSTITUTE’S ISLAMIC EDUCATION FOR WOMEN Firnando, Hero Gefthi; Abisyiwih, Firman
QAULAN: Journal of Islamic Communication Vol. 6 No. 2 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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This study aims to analyze the role of digital da'wah in Islamic education and the character development of Muslim women, with a case study of Jannah Institute. The research employs a qualitative approach using non-participatory observation and content analysis of da'wah materials delivered through digital platforms. The findings reveal that Jannah Institute adopts an interactive communication strategy, utilizes multimedia-based learning, and emphasizes Islamic values in daily life. Digital-based education enables broader access for Muslim women to understand Islamic teachings, although challenges remain in maintaining personal interactions as in conventional learning. In conclusion, effective digital da'wah in Islamic education requires adaptive communication strategies, appropriate technology utilization, and approaches tailored to audience needs. This study provides insights for scholars and preachers to optimize digital da'wah as a sustainable Islamic learning medium.
HIPNOTERAPI DALAM KIDUNG RUMEKSO ING WENGI SUNAN KALIJAGA (KAJIAN HERMENEUTIK SCHLEIERMACHER) Mahdaniar, Fenny
QAULAN: Journal of Islamic Communication Vol. 6 No. 2 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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One of Sunan Kalijaga's da'wah media is Kidung Rumeksa Ing Wengi. This kidung is among the most influential and widely embraced forms of da'wah in Javanese culture. Many studies have explored da'wah messages in this kidung, but none have examined its meaning through a deeply hermeneutic lens. This study aims to holistically interpret Kidung Rumeksa Ing Wengi using Schleiermacher's hermeneutic approach and relate it to the concept of hypnotherapy. This research employs the library research method, incorporating Schleiermacher’s hermeneutic approach (grammatical and psychological interpretation), and integrates it with hypnotherapy theory in psychology. These research findings reveal that Kidung Rumeksa Ing Wengi served as a form of subconscious therapy for mad’uw (the audience of da’wah) within the Javanese kejawen community during Sunan Kalijaga's era. This subconscious psychological therapy aimed to build positive suggestions, helping the mad’uw overcome fears of disasters and mystical threats, which were often believed to be sent by opponents of Islam at the time. Through this kidung, Sunan Kalijaga sought to reinforce the belief that no calamity can befall anyone without Allah's permission.
ALGORITHMIC DOMINANCE AND PLATFORM CAPITALISM: A POLITICAL ECONOMY ANALYSIS OF NETFLIX IN INDONESIA Rahman, Fathor; Rahajeng, Hestia
QAULAN: Journal of Islamic Communication Vol. 6 No. 2 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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This study analyzes the political economy of Netflix within the context of globalization in Indonesia using Vincent Mosco's (2014) framework of commodification, spatialization, and structuration. The identified research gap lies in the limited number of studies examining how Netflix's algorithm influences the local content industry. The analysis draws on data from the Indonesian Netflix catalog, pricing policies, and digital consumption patterns. The findings indicate that Netflix reinforces audience commodification through its personalization algorithm, which transforms user consumption data into an economic asset. In the Indonesian catalog, more than 70 percent of recommended content originates from North America and Europe, while local content appears in only about 10-15 percent of primary recommendations. The shift from traditional broadcasting to on-demand platforms further widens the gap between global content and underrepresented local narratives. The study also finds that weak regulatory oversight amplifies Western cultural dominance and limits the competitiveness of local television industries within an algorithmically biased digital ecosystem. Although Netflix's pricing strategy aligns with the Indonesian market and facilitates rapid penetration, it is not accompanied by strong local distribution or production rights. The study concludes that Netflix represents the paradox of new media capitalism: a platform that drives innovation yet simultaneously intensifies media centralization and global market dependency, potentially undermining the diversity and sustainability of Indonesia's local content ecosystem.  
KONVERGENSI SIMBOLIK DALAM KOMUNIKASI KELOMPOK PERSATUAN WARTAWAN INDONESIA (PWI) BANYUMAS Yulinda Nur Fitriana; Maria Consulata Wening Wijayaningrum; Emery Audic, Jeconia; Maharani Agustin, Yunisa
QAULAN: Journal of Islamic Communication Vol. 6 No. 2 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Professional organizations such as the Indonesian Journalists Association (PWI) are crucial platforms for journalists to build solidarity and collective identity amidst a dynamic media landscape. This study examines the phenomenon of group communication within the PWI Banyumas, a community comprising members from various media institutions that rely on both virtual and face-to-face interactions. The increasing use of digital platforms such as WhatsApp and Zoom groups in daily communication has given rise to unique dynamics that are interesting to analyze through Symbolic Convergence Theory. Communication conducted virtually has several barriers to group communication, and symbolic convergence is explored in this study. The purpose of this paper is to explain the concept of symbolic convergence in group communication within the Indonesian Journalists Association (PWI) Banyumas. This study employs a qualitative descriptive approach, with the PWI Banyumas group serving as the research object. The data collection technique for this study was through group chat observation and direct interaction. Based on the results of this study, it was found that the fantasy theme within the PWI Banyumas group was achieved established through discussions about news and what news to write, as well as jokes that made each member feel considered and comfortable, resulting in a solid conversation with repetition in their interactions. The journalists who join aim to build cohesiveness and assume responsibility for their status and role within the Banyumas PWI group.
NAQSHBANDI SPIRITUALITY AND THE DIGITAL AGE: A CONCEPTUAL RESPONSE TO SOCIAL MEDIA–RELATED MORAL CHALLENGES Bhat, Ali Muhammad
QAULAN: Journal of Islamic Communication Vol. 6 No. 2 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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This article examines how Naqshbandi Sufi principles can serve as a spiritual framework for addressing the ethical and psychological harms associated with contemporary social media culture. The study employs a conceptual and hermeneutic textual analysis, using classical Naqshbandi treatises and Qur’anic–Prophetic teachings as primary sources. These texts were thematically analyzed to extract the Eleven Naqshbandi Principles and map them to major digital harms documented in media psychology literature, such as addiction, distraction, narcissistic self-presentation, cyberbullying, and exposure to harmful content. The article proposes a theoretical model the Naqshbandi Digital Ethics Framework which integrates attention discipline, intention purification, and moral self-regulation as spiritual countermeasures to these harms. The findings contribute to Islamic communication ethics and offer practical implications for da‘wah, education, and digital literacy initiatives. The article further outlines directions for future empirical validation through educational and counseling interventions.

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