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Rico Nur Ilham
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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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THE EFFECT OF TOURISM PRODUCT ATTRIBUTES, DESTINATION IMAGE, AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO VISIT LUKUP BADAK RAFTING TOURISM IN TAKENGON Riska Yulia Putri; Muchsin; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1604

Abstract

This study aims to determine the effect of Tourism Product Attributes, Destination Image and Electronic Word Of Mouth on Visiting Decisions at Lukup Badak Rafting Tourism in Takengon . With the independent variables in this study are Tourism Product Attributes, Destination Image, and Electronic Word Of Mouth (E-WOM) while the dependent variable is the Visiting Decision. This type of research uses a quantitative method, data collection using a questionnaire containing statements in the form of a paper form and given to visitors to the Lukup Badak Rafting tourism with a total of 112 respondents. Data analysis used is validity test, reliability test, classical assumption test, multiple linear regression analysis, research hypothesis, partial (t) test, and coefficient of determination. The program used in analyzing data using the Statistical Package for Social Sciences (SPSS). Based on the results of the study showed that Tourism Product Attributes were proven to have no significant effect, Destination Image and electronic word of mouth were proven to have a positive and significant effect on visiting decisions.
THE EFFECT OF DIVIDEND PAYOUT RATIO, PROFITABILITY AND COMPANY SIZE ON DEBT POLICY IN NON-FINANCIAL STATE-OWNED ENTERPRISES IN INDONESIA PERIOD 2019-2023 Fitriani; Darmawati Muchtar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1610

Abstract

This study aims to examine the effect of dividend payout ratio , profitability, and company size on debt policy in non-financial state-owned enterprises in Indonesia for the period 2019-2023. The data in this study were accessed through the official website www.idx.co.id. The sample used in this study was 19 companies. The data analysis method in this study used panel data regression analysis with the application tool eviews 12. The results of the study found that the dividend payout ratio influential significant negative impact on corporate debt policy in non-financial SOEs for the 2019-2023 period. Profitability has a significant negative effect on the company's debt policy in non-financial state-owned enterprises for the 2019-2023 period . Company size has a significant negative influence on the company's debt policy in non-financial BUMN for the 2019-2023 period
THE INTEGRATION OF ESG REPORTING IN ACHIEVING SUSTAINABLE ECONOMIC DEVELOPMENT: A GLOBAL LITERATURE REVIEW Safwan; Almunadiya; Rahmiatul Aula; Raudhatinur; Mauliza Sari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1613

Abstract

The growing urgency of sustainable economic transformation has positioned green accounting as a vital mechanism linking corporate behavior to sustainable development. This study aims to explore how green accounting contributes to sustainable economic development through a systematic literature review (SLR) of 85 Scopus-indexed studies published between 2015 and 2024. The analysis integrates perspectives from accounting, management, and development economics to identify theoretical and practical linkages. Findings reveal that green accounting enhances sustainable economic performance by promoting environmental efficiency, resource accountability, and innovation in corporate governance (Mishra et al., 2022). However, challenges such as the absence of uniform reporting standards, limited institutional capacity, and weak regulatory enforcement hinder its full implementation, especially in developing economies (Qian et al., 2022). Furthermore, integrating green fiscal policies and ESG reporting framework strengthens the connection between corporate sustainability and macroeconomic growth (Wang & Li, 2022). This study contributes by bridging disciplinary gaps and offering a conceptual framework that positions green accounting as a catalyst for inclusive, transparent, and sustainable economic growth. It provides practical implications for policymakers and organizations aiming to align financial systems with long-term environmental and developmental goals.
FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS Suryani Lubis; Marina; Muhammad Ibrahim; Ariful Maulana; Amru Usman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1614

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and equitable distribution of income. However, many MSMEs still face challenges in implementing marketing strategies, particularly amidst technological advancements and increasingly digital consumer behavior. This study aims to analyze the marketing strategies implemented by the MSME YDP Florist to increase sales and business competitiveness. The research method used is a qualitative approach with data collection techniques through interviews, observations, and literature studies. The results show that YDP Florist has implemented offline and online marketing strategies utilizing digital media. The implementation of appropriate and integrated marketing strategies has been proven to have a positive impact on increasing sales and business competitiveness. This research is expected to serve as evaluation material and a reference for other MSMEs in developing effective marketing strategies.
PEDAGOGICAL HERMENEUTICS: A NEW FOUNDATION IN THE INTERPRETATION AND APPLICATION OF CHRISTIAN RELIGIOUS EDUCATION (CRE) Udur Ernita Aritonang; Kelly Simanjuntak; A. Dan Kia
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1615

Abstract

Pedagogical Hermeneutics seeks to bridge the gap between the biblical text and the educational context through a dialogical process involving the educator, the learner, and the Word of God. In this approach, interpretation does not merely focus on the historical and theological meaning of the text but also on the existential transformation of the learner involved in it. Pedagogical Hermeneutics emphasizes that every process of faith learning is an act of interpretation oriented toward personal and communal transformation. Christian education does not stop at the transfer of biblical knowledge but becomes a reflective space in which learners encounter the living God through the text. The educator acts as a facilitator who helps learners interpret life experiences in the light of the Gospel so that the meaning of the Bible is not reduced to mere information but becomes inspiration and life transformation. This approach also demands an integration between modern hermeneutical theories such as those of Gadamer and Ricoeur and contextual Christian pedagogical praxis. Pedagogical Hermeneutics, therefore, reaffirms the function of the Bible not only as a theological text but also as an educational text that shapes faith consciousness. This paper aims to affirm the relevance of the hermeneutical approach in faith learning that is reflective, participatory, and transformative. This study employs a qualitative descriptive method through theological and pedagogical literature analysis.
THE USE OF MASS MEDIA IN THE WINNING STRATEGY OF THE GOLONGAN KARYA PARTY IN NORTH SUMATERA PROVINCE IN THE 2024 LEGISLATIVE GENERAL ELECTIONS Ara Auza; Bimby Hidayat; Fuad Putera Perdana Ginting; Mulyadi; M. Rizwan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1616

Abstract

This study aims to comprehensively examine the utilization of mass media as a winning strategy for the Golongan Karya Party (Golkar) in the 2024 Legislative Elections in North Sumatera Province. This study employed a qualitative approach with a case study design. Data were collected through in-depth interviews with informants consisting of leaders of the North Sumatera Golkar Provincial Board, communication and media teams, district/city branch leaders, elected legislative candidates, and mass media journalists. Data were also obtained through observation and documentation studies of campaign materials, internal party documents, and mass media coverage. Data analysis used the Miles, Huberman, and Saldaña model, which includes data condensation, data display, and conclusion drawing. The study found that North Sumatera Golkar Party implemented a multiplatform political communication strategy that synergistically integrated conventional media (radio, newspapers) and digital media (Instagram, TikTok, Facebook, YouTube, WhatsApp). This strategy was built through a systematic strategic planning process using SWOT analysis. Moreover, effective coordination among various levels of party structure and integration of media campaigns with field campaigns created synergy that strengthened campaign impact. This research concludes that, mass media, particularly digital media, played a strategic and significant role in Golkar Party's electoral success in North Sumatera in the 2024 Election. However, the effectiveness of mass media communication strategies did not work in isolation but was integrated with other political strategy elements such as party leadership such as Musa Rajekshah as chairman of the Golkar DPD North Sumatera, legislative candidate quality, relevant programs, and grassroots campaigns.
THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City) Wilda Khaira; Yulius Dharma; Fuadi; Agustinar; Munardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1617

Abstract

This study aims to analyze the influence of religiosity and brand loyalty on consumer purchasing decisions at the Aurel Hijab Store in Lhokseumawe City. This study uses a quantitative approach with a survey method. The research population is consumers of the Aurel Hijab Store, with a sample size of 100 respondents determined using the Lemeshow formula and convenience sampling techniques. Data collection was carried out through a structured questionnaire with a Likert scale, then analyzed using the Statistical Package for the Social Sciences (SPSS) program through multiple linear regression analysis. The results of the study indicate that partially religiosity (X1) has a positive and significant effect on purchasing decisions (Y), as evidenced by a t-test with a significance value smaller than 0.05. This indicates that the higher the level of consumer religiosity, the stronger their tendency to make decisions to purchase hijab products that are in line with Islamic values. Furthermore, brand loyalty (X2) also has a positive and significant effect on purchasing decisions (Y) based on the t-test results, which indicates that consumer loyalty to the brand encourages repeat purchases and product recommendations. Simultaneously, the F-test results show that religiosity and brand loyalty together have a positive and significant effect on purchasing decisions. The coefficient of determination (R²) value of 76.4% indicates that variations in purchasing decisions can be explained by religiosity and brand loyalty, while the rest is influenced by other variables outside the research model. This finding confirms that consumer purchasing decisions for hijab are not only determined by brand loyalty, but also by the suitability of the product with the religious values held by consumers.
ANALYSIS OF ADARA BAKERY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) Anggi Setia Ningsih; Ulvia Rahmi; Mauliza Amanda; Azhar; Rico Nur Ilhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1618

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in the Indonesian economy, contributing to job creation and improving community well-being. One of the growing MSMEs in the food and beverage sector is Adara Bakery. This study aims to analyze the business management and profits of Adara Bakery. The research method used is a descriptive method with a case study approach. The data used are simple assumptions regarding revenue and operating costs. The analysis shows that Adara Bakery has good profit potential if cost management and marketing strategies are implemented effectively. By improving product quality and cost efficiency, Adara Bakery can develop sustainably and contribute to the community's economy.
ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION Dwi Sagita; Nurul Alya Abdi; Muhammad Faris Al-Muzaki; Egi Utami Jailani; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1619

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly in the culinary sector, which continues to grow rapidly. This study aims to analyze the marketing strategies implemented by MUUN Donuts in increasing purchase intention and customer satisfaction. The analysis focuses on the application of the marketing mix (4P: Product, Price, Place, Promotion), Segmenting, Targeting, and Positioning (STP) strategies, the role of customer relationship management through promotional programs, and the obstacles faced in implementing these strategies. This research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The results indicate that MUUN Donuts has implemented its marketing strategies effectively by emphasizing product quality, competitive pricing, strategic location, and digital promotion through social media. The STP strategy targeting young consumers, students, and families is considered effective in reaching the intended market segments. Furthermore, customer relationship strategies through promotions and digital interactions have a positive impact on purchase decisions and customer loyalty. However, MUUN Donuts faces several challenges, including fluctuations in raw material prices and declining sales during academic holiday periods. Therefore, adaptive and innovative marketing strategies are needed to maintain competitiveness and ensure business sustainability.
CO2 ABSORPTION AND O2 PRODUCTION BASED ON NDVI – FVC IN ABEPURA DISTRICT IN 2020 – 2024 Kusumah A.Y. Arya; Amal S.A
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1620

Abstract

This study maps and analyzes the spatial-temporal distribution of vegetation functions as carbon dioxide (CO₂) absorbers and oxygen (O₂) producers in Abepura District, Jayapura City, for the period 2020–2024 using remote sensing and Geographic Information Systems (GIS) approaches . Estimation is carried out through the calculation of NDVI ( Normalized Difference Vegetation Index ) which is derived into Fractional Vegetation Cover ( FVC ), then used to estimate Net Primary Productivity ( NPP ) and converted into CO₂ absorption and O₂ production. The mapping results show a range of CO₂ absorption values of 0.001–3.67 kg/m²/year and O₂ production of 0.001–2.679 kg/m²/year, with maximum values that tend to be stable between years but there are changes in distribution in the low to medium classes which indicate the dynamics of vegetation regulation capabilities. The highest values are generally concentrated in areas with dense vegetation cover, while the lowest values are found in built-up areas. These results underscore the importance of remaining green space in supporting urban climate regulation and form the basis for recommendations for green infrastructure planning and vegetation conservation strategies in areas experiencing urban pressure.

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