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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,318 Documents
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THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT Ma’rifah; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19641415

Abstract

This study explores the synergy between human and artificial intelligence (AI) creativity in the co-creation of effective marketing content. As generative AI tools become increasingly integrated into marketing practices, understanding how human and AI capabilities interact has become essential. Using an experimental approach, this research compares human-created, AI-generated, and co-created content across key dimensions, including creativity, authenticity, engagement, and overall effectiveness. The findings reveal that while human-created content excels in emotional depth and authenticity, and AI-generated content demonstrates strengths in efficiency and scalability, co-created content consistently achieves the most balanced and effective outcomes. Perceived creativity and authenticity emerge as critical mediating factors that influence consumer responses, shaping trust, engagement, and persuasive impact. The study also highlights the role of moderating factors such as consumer familiarity with AI and task complexity in determining the effectiveness of different content creation modes. A conceptual framework is proposed to explain the relationships between content creation mode, perceptual mediators, and marketing outcomes. This research contributes to the literature on hybrid creativity and provides practical insights for marketers seeking to optimize content strategies through human–AI collaboration.
BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION Dian Nofrianti; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19641553

Abstract

This article examines the role of blockchain technology in marketing, moving beyond initial hype to explore its practical applications in provenance, loyalty programs, and counterfeit prevention. As blockchain matures, its core features—transparency, decentralization, and immutability—offer new opportunities to address longstanding challenges in marketing. Drawing on a narrative literature review and case-based analysis, this study identifies how blockchain enhances product traceability, enabling greater supply chain visibility and strengthening consumer trust through verifiable provenance. In loyalty programs, blockchain introduces tokenized and decentralized reward systems that increase flexibility, interoperability, and customer engagement. Additionally, blockchain-based authentication systems play a critical role in preventing counterfeiting, protecting brand equity, and ensuring consumer safety. The study also highlights key moderating factors, including technology adoption readiness, consumer awareness, and industry-specific requirements, which influence the effectiveness of blockchain applications. A conceptual framework is proposed to illustrate how blockchain-driven transparency and trust translate into improved marketing outcomes. This research contributes to bridging the gap between theoretical potential and real-world implementation, offering practical insights for marketers. Ultimately, blockchain’s value in marketing lies in its ability to deliver trust, enhance transparency, and create more secure and consumer-centric ecosystems.
BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY Raja Risnanda Putra; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19641268

Abstract

Brand activism has emerged as a prominent strategy in contemporary marketing as organizations increasingly engage with social, political, and environmental issues. In highly polarized societies, however, such actions present both opportunities and risks, creating uncertainty regarding stakeholder responses and long-term brand outcomes. This study examines brand activism through a stakeholder theory perspective, focusing on risks, communication strategies, and implications for long-term brand equity. Using a narrative literature review and conceptual analysis, the study synthesizes insights from academic research, case studies, and industry reports related to stakeholder dynamics, societal polarization, and brand communication. The findings reveal that stakeholder responses are highly fragmented, with supportive groups enhancing loyalty and opposing groups generating backlash and reputational risk. Effective communication—characterized by authenticity, clarity, and responsiveness—emerges as a critical factor in mitigating risks and shaping perceptions. The study also highlights the trade-off between short-term negative reactions and potential long-term gains in trust, loyalty, and brand equity. A conceptual framework is proposed to explain how brand activism influences outcomes through mediating and moderating factors. The study concludes that successful brand activism requires strategic alignment, stakeholder awareness, and proactive communication to navigate polarized environments and sustain long-term value.
CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR Arios Zeus Sandry; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19641507

Abstract

This study examines the role of marketing in influencing consumer acceptance and behavior within circular economy business models. While circular systems provide notable environmental and economic advantages, their effectiveness depends largely on consumers’ willingness to adopt new consumption patterns. The findings identify perceived value, trust, and awareness as key drivers of acceptance, while barriers such as ownership concerns, perceived risk, and unfamiliarity hinder adoption. The study highlights the importance of strategic marketing—through clear communication, storytelling, and value framing—in overcoming these challenges. It also emphasizes that consumer responses vary across demographic and cultural contexts, requiring targeted and adaptive approaches. Theoretically, this research integrates marketing principles with circular economy frameworks and proposes a conceptual model linking circular offerings, perceptual mediators, moderating factors, and behavioral outcomes. Practically, it offers insights for organizations implementing circular models, particularly the need to build trust, enhance value perception, and educate consumers. However, the study is limited by its conceptual nature and the evolving state of the field. Future research should focus on empirical validation, cross-cultural and longitudinal analysis, and the role of digital innovation in supporting circular adoption.
B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION Ismarini; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19641482

Abstract

Supply chain disruptions have become increasingly frequent and complex, posing significant challenges for firms operating in B2B markets. Events such as pandemics, geopolitical conflicts, and environmental crises have exposed the limitations of traditional supply chain models, highlighting the need for greater adaptability and resilience. This study examines how relational governance and digital integration contribute to building adaptive capability in B2B marketing. Using a narrative literature review and conceptual framework development, the research synthesizes insights from academic literature, industry reports, and case studies related to supply chain disruption, relationship management, and digital transformation. The findings indicate that relational governance enhances trust, collaboration, and coordination among partners, reducing uncertainty and opportunistic behavior during disruptions. Digital integration, on the other hand, improves visibility, information sharing, and real-time decision-making, enabling faster and more effective responses. The interaction between these elements creates a synergistic effect that strengthens adaptive capability. The study also highlights the importance of flexibility and response speed as key dimensions of adaptability. A conceptual framework is proposed to explain how governance and digital integration jointly influence performance outcomes. The study concludes that integrating relational and technological capabilities is essential for achieving resilience and sustaining competitive advantage in dynamic B2B environments.
EXTENDING THE THEORY OF PLANNED BEHAVIOR TO PREDICT REPURCHASE INTENTION AND REUSABLE BEHAVIOR AMONG GENERATION Z Devina Kusuma Sentosa; Michael Ricky Sondak
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20034696

Abstract

This study analyzes the determinants of sustainable consumption behavior among Indonesian Generation Z by extending the Theory of Planned Behavior with Pro-Environmental Self-Identity and Conspicuous Conservation. It examines personal identity, social pressure, perceived behavioral control, and environmental display motives regarding repurchase intention and actual product reuse. Using a quantitative online survey, data were collected from 13-28-year-olds in Indonesia with tumbler experience and analyzed through Structural Equation Modeling. Results indicate that Pro-Environmental Self-Identity strengthens Subjective Norms, while Perceived Behavioral Control is the primary predictor for Repurchase Intention and Reusable Use Behavior. Conversely, Subjective Norms show minimal impact on Repurchase Intention. Conspicuous Conservation has an inconclusive effect on the interaction between Subjective Norms and Repurchase Intention. These findings suggest that for Indonesian Generation Z, personal values and individual self-control outweigh external social pressures in driving sustainable behavior. The study highlights the necessity of developing sustainable consumption practices that minimize barriers related to self-identity and individual agency to foster effective behavioral change.
FACTORS AFFECTING CABBAGE PRODUCTION IN MAGELANG REGENCY, INDONESIA Sijabat, Widia Novita; Prasetyo, Edy; Komalawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19775957

Abstract

Cabbage is a strategic horticultural commodity in Indonesia with high economic value and strong development potential. However, fluctuations in cabbage productivity are often associated with suboptimal allocation of production inputs. This study aims to examine the key factors influencing cabbage production in Magelang Regency, Indonesia. The research was conducted in three districts, Dukun, Pakis, and Ngablak, using a multistage cluster sampling method involving 120 farmers. Data were analyzed using a Cobb-Douglas production function estimated through multiple linear regression. The results indicate that land area, manure, and pesticide use significantly affect cabbage production. These findings highlight the importance of optimizing input allocation and improving farmers’ management practices to enhance agricultural productivity.
THE EFFECT OF COMMODITY PRICES, PROFITABILITY, AND LEVERAGE ON STOCK PRICES IN PALM OIL INDUSTRY COMPANIES Nur Afni Yunita; Rany Gesta Putri Rais; Indrayani; Mursidah; Anisa Zulhikmah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19824084

Abstract

This study analyzes the effect of commodity prices, profitability, and leverage on stock prices. The sample of this study consists of 21 palm oil plantation companies listed on the Indonesia Stock Exchange during the 2022–2024 period, selected using the purposive sampling method. The analytical method employed is panel data regression. The results show that commodity prices do not have a significant effect on stock prices, while profitability and leverage have a positive and significant effect on stock prices.
THE NEXUS OF DIGITAL AND COGNITIVE SPACE: A SYSTEMATIC REVIEW OF AUGMENTED REALITY'S ROLE IN FOSTERING SPATIAL ABILITY IN MATHEMATICS EDUCATION Wahid Mohamad; Prof. Dr. Sarson W DJ Pomalato., M.Pd; Prof. Dr. Nurhayati Abbas, M.Pd
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20046579

Abstract

Spatial ability is a critical cognitive predictor of success in Science, Technology, Engineering, and Mathematics (STEM) fields, yet its development is often neglected in traditional mathematics curricula. This systematic literature review synthesizes and analyzes the empirical research on the use of Augmented Reality (AR) as a pedagogical intervention to enhance spatial ability in mathematics education. Following a rigorous search and screening protocol across the Dimensions, Scopus, and Semantic Scholar databases, this review examines the core findings from the resulting corpus of primary research articles. The analysis is structured around four key themes: the pedagogical approaches underpinning AR interventions, the influence of different AR technology modalities, the measured impact on learning outcomes, and the persistent challenges and future research directions. The findings reveal that AR is most effectively leveraged through constructivist, game-based, and collaborative learning frameworks, which transform abstract mathematical concepts into tangible, interactive experiences. The review delineates a "pedagogy-technology fit," where the choice between accessible handheld devices and immersive Head-Mounted Displays (HMDs), or between marker-based and markerless tracking, is strategically aligned with specific learning objectives. Empirical evidence consistently demonstrates that AR interventions yield significant cognitive gains in spatial skills, as measured by standardized psychometric tests, and foster positive affective outcomes, including increased student motivation, engagement, and interest in mathematics. However, the field faces significant challenges related to teacher training, scalability, and the need for more robust, longitudinal research methodologies. This review concludes that the research landscape is at a critical inflection point, moving beyond establishing efficacy to addressing the complexities of implementation science. Realizing the full potential of AR to reshape spatial education requires a concerted focus on developing scalable pedagogical models, effective teacher support systems, and standardized evaluation frameworks to guide its sustainable integration into diverse learning contexts.
THE PRINCIPAL’S MANAGEMENT IN PREVENTING BULLYING THROUGH THE CHILD-FRIENDLY SCHOOL PROGRAM AT SMP NEGERI 6 SANGATTA UTARA Herpina Martangi Sianturi; Widyatmike Gede Mulawarman; Haeruddin; Khusnul Khotimah; Laili Komariyah; Nurlaili
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20033433

Abstract

This study aimed to analyze the principal's management in preventing bullying behavior through the Child-Friendly School Program at SMP Negeri 6 Sangatta Utara. The study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation, involving the principal, vice principal, teachers, educational staff, students, and parents as informants. The data were analyzed using the interactive model of Miles and Huberman, which includes data collection, data reduction, data display, and conclusion drawing or verification. The findings revealed that the principal's management in bullying prevention was implemented through four management functions, namely planning, organizing, actuating, and controlling or evaluating. In the planning aspect, anti-bullying policies were systematically, participatively, and integratively incorporated into official school documents. In the organizing aspect, the principal established a clear work structure involving various school stakeholders. In the implementation aspect, bullying prevention was carried out through preventive, educative, and corrective approaches, including socialization, character building, counseling services, and gradual case handling. In the controlling and evaluation aspect, the principal conducts continuous monitoring, coordination, and follow-up actions to improve program effectiveness. This study concludes that the success of bullying prevention depends not only on the existence of formal policies but also on the principal's managerial capacity to implement the Child-Friendly School Program consistently, collaboratively, humanely, and with a strong orientation toward child protection

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