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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,318 Documents
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FROM BRIEF TO LUNCH: A PROJECT MANAGER’S GUIDE TO FLAWLESS MARKETING CAMPAIGN EXECUTION Edy Sunarno; Lukmanul Hakim; Tibrani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20131273

Abstract

The increasing complexity of modern marketing campaigns has created a growing need for structured and efficient execution processes. Campaigns now span multiple channels, involve diverse stakeholders, and operate under tight timelines, making coordination and alignment critical for success. This article presents a practical guide for managing marketing campaigns from brief to launch by integrating project management principles with marketing practices. Using a conceptual and best-practice synthesis approach, the study draws on industry insights, case examples, and established project management frameworks to develop a structured execution model. The proposed framework outlines key phases, including campaign brief development, planning and strategy, team coordination, and content creation. The findings highlight that clear objectives, stakeholder alignment, and structured workflows are essential for reducing delays and inefficiencies. Additionally, effective communication and cross-functional collaboration play a crucial role in ensuring smooth execution. The study also emphasizes the importance of balancing planning structure with resource efficiency and combining role clarity with communication workflows. Overall, the article demonstrates that disciplined project management enhances campaign performance and consistency. It concludes that organizations adopting structured execution frameworks can improve efficiency, reduce risks, and deliver more impactful marketing outcomes.
THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS Suwinto; Dhenny Asmarazisa; Catur Fatchu Ukhriyawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20151601

Abstract

The increasing adoption of people analytics has transformed how organizations manage and evaluate employee performance, giving rise to the concept of the “quantified employee.” Advances in artificial intelligence and digital monitoring technologies enable organizations to collect and analyze extensive data on employee behavior, productivity, and engagement. While these capabilities offer significant benefits, they also create a tension between performance optimization and employee privacy, known as the privacy–performance paradox. This study examines how organizations can balance data-driven decision-making with ethical considerations related to privacy. Using a narrative literature review and conceptual framework approach, the research synthesizes insights from academic studies, HR reports, and policy documents. The findings indicate that people analytics can enhance productivity, engagement, and workforce optimization, but may also lead to surveillance anxiety, perceived intrusion, and concerns about data misuse. The study highlights the importance of mediating factors such as trust, transparency, and perceived fairness, as well as moderating influences including organizational culture, leadership, and regulatory environments. A conceptual framework is proposed to explain how these factors interact to influence employee acceptance and organizational outcomes. The study concludes that ethical governance and transparent communication are essential for achieving a sustainable balance between privacy and performance.
THE GIG ECONOMY AND THE SOCIAL CONTRACT: RETHINKING LEGAL, TRAINING, AND ENGAGEMENT STRATEGIES FOR CONTINGENT WORKERS Marhamah; Dhenny Asmarazisa; Catur Fatchu Ukhriyawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20177032

Abstract

The rapid expansion of the gig economy has significantly altered traditional employment relationships, challenging existing assumptions about the social contract between workers and organizations. As contingent work becomes more prevalent, gaps have emerged in legal protections, training opportunities, and engagement practices. This study examines how the social contract must be redefined to address these challenges, with a particular focus on legal, training, and engagement strategies for gig workers. Using a conceptual and narrative literature review approach, the research synthesizes insights from academic studies, policy reports, and industry analyses. The findings indicate that traditional labor frameworks are insufficient for managing gig work, necessitating legal reconfiguration to balance flexibility with worker protection. Additionally, training and development are increasingly decentralized, requiring shared responsibility among workers, organizations, and institutions. Engagement strategies must also evolve, leveraging digital tools, incentives, and transparent communication to build trust and inclusion. The study highlights the importance of collaboration among stakeholders to ensure fairness and sustainability in gig work systems. It concludes that redefining the social contract is essential for aligning organizational efficiency with worker well-being. The article provides a comprehensive framework for adapting workforce strategies in the evolving gig economy.
HR AS A STEWARD OF THE SOCIAL ENTERPRISE: INTEGRATING ESG METRICS INTO PERFORMANCE AND REWARD SYSTEMS Ignasius Wahyudi Arianto; Dhenny Asmarazisa; Catur Fatchu Ukhriyawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20139837

Abstract

The increasing emphasis on Environmental, Social, and Governance (ESG) principles has transformed the role of organizations from purely profit-driven entities to socially responsible enterprises. This shift toward stakeholder capitalism requires internal alignment of organizational systems, particularly human resource (HR) practices, with sustainability objectives. However, traditional performance management and reward systems remain largely focused on financial outcomes, creating a disconnect between ESG goals and employee behavior. This study examines how HR can act as a steward of the social enterprise by integrating ESG metrics into performance and reward systems. Using a conceptual and narrative literature review approach, the research synthesizes insights from ESG, HR management, and organizational behavior literature. The findings indicate that embedding ESG into organizational culture, incorporating environmental and social KPIs into performance management, and aligning rewards with long-term sustainability goals are critical for effective implementation. The study also highlights the role of moderating factors such as leadership commitment, organizational culture, and regulatory context. A conceptual framework is proposed to explain how HR practices mediate the relationship between ESG strategy and organizational outcomes. The study concludes that integrating ESG into HR systems is essential for achieving sustainable performance and long-term value creation.
INCLUSIVE LEADERSHIP AS AN HR DEVELOPMENT IMPERATIVE: A LONGITUDINAL STUDY ON ITS EFFECT ON PSYCHOLOGICAL SAFETY AND TEAM INNOVATION Kartika Simanjuntak; Dhenny Asmarazisa; Catur Fatchu Ukhriyawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20161167

Abstract

The increasing diversity of the modern workforce has intensified the need for inclusive leadership as a critical capability for organizational success. While existing research highlights the benefits of inclusive leadership, limited attention has been given to its long-term effects on team dynamics and innovation. This study examines the impact of inclusive leadership on psychological safety and team innovation using a longitudinal research design. Data were collected from teams across multiple time points to capture changes in leadership behaviors and team perceptions. The findings indicate that inclusive leadership significantly enhances psychological safety by fostering trust, openness, and reduced fear of failure. Psychological safety, in turn, mediates the relationship between leadership and team innovation, enabling increased idea generation and implementation. The results also show that the effects of inclusive leadership strengthen over time, leading to sustained innovation performance. The study contributes to the literature by providing a dynamic perspective on leadership and team outcomes. It also offers practical implications for HR development by emphasizing the importance of continuous investment in inclusive leadership. The findings suggest that organizations can enhance innovation and performance by fostering psychologically safe environments through inclusive leadership practices.
THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY Maryana Br Manik; Mohd. Heikal; Rusydi Abubakar; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price, location, and service quality on repurchase decisions among MSMEs at the Ahad Festival in Lhokseumawe City. The research method applied is quantitative with an associative approach. Data were collected through questionnaires distributed to 125 respondents who had previously made purchases at the Ahad Festival. Instrument testing was carried out using validity and reliability tests, while classical assumption tests included normality, multicollinearity, and heteroscedasticity tests. Data analysis was conducted using multiple linear regression with SPSS version 26. The results indicate that price, location, and service quality have a positive and significant effect on repurchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 0.376 shows that 37.6% of the variation in repurchase decisions can be explained by the independent variables, while the remaining portion is influenced by other factors outside this research model.
THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER LOYALTY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Murti Sari Dewi; Muji Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20093977

Abstract

This study analyzes the effect of product quality on customer loyalty through Customer Relationship Management (CRM) as a mediating variable at Company X in Cimahi City. A quantitative approach was employed using purposive sampling with 70 respondents. Data were collected through a questionnaire using a five-point Likert scale. The data were processed and analyzed using the SPSS plug-in Process Macro Hayes Model 4. The hypothesis testing results show that product quality has a positive effect on CRM, and product quality also has a positive effect on customer loyalty, although the effect is not significant. Meanwhile, CRM has a positive and significant effect on customer loyalty and mediates the relationship between product quality and customer loyalty. These findings highlight the important role of CRM in strengthening the relationship between product quality and customer loyalty.
ANALYSIS OF THE ROLE OF PSYCHOLOGICAL SAFETY AND LEARNING CLIMATE ON INCIDENT REPORTING BEHAVIOR Ince Rosmini; Kosasih
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19775844

Abstract

Incident reporting is a crucial component of patient safety systems; however, underreporting remains a persistent issue in healthcare organizations. This study aims to analyze the effect of psychological safety and learning climate on incident reporting behavior among healthcare professionals. A quantitative approach with a cross-sectional design was employed, involving healthcare workers at Hospital X as respondents. Data were collected using structured questionnaires and analyzed using multiple linear regression. The results indicate that psychological safety has a positive and significant effect on incident reporting behavior, suggesting that individuals are more likely to report incidents when they feel safe from blame or negative consequences. Learning climate also shows a positive and significant effect, indicating that a supportive environment that promotes learning and non-punitive responses to errors enhances reporting practices. Simultaneously, both variables significantly influence incident reporting behavior. The coefficient of determination (R²) shows that 50.7% of the variation in reporting behavior can be explained by psychological safety and learning climate.
THE EFFECT OF SERVICE QUALITY, HOSPITAL FACILITIES, AND PATIENT SATISFACTION ON PATIENT LOYALTY Leony Martila; Kosasih
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19775764

Abstract

This study examines the influence of service quality, hospital facilities, and patient satisfaction on patient loyalty in healthcare institutions. Patient loyalty represents a strategic goal for hospitals, as it ensures sustainable retention, enhances reputation, and reduces marketing costs associated with acquiring new patients. The research employs a literature review method, analyzing previous empirical studies and theoretical frameworks related to healthcare service quality, facilities, patient satisfaction, and loyalty. Service quality is conceptualized through both technical and functional dimensions, encompassing accurate diagnosis, effective treatment, empathetic staff interactions, and responsiveness. Hospital facilities include physical infrastructure, medical equipment, room comfort, cleanliness, accessibility, and environmental factors that contribute to patients’ overall experience. Patient satisfaction serves as both an outcome of service quality and facilities and a mediating factor that translates positive perceptions into loyal behaviors. The results indicate that service quality and hospital facilities individually and jointly have a significant effect on patient satisfaction, which in turn strongly influences patient loyalty. High service quality enhances trust, confidence, and emotional attachment, while superior facilities provide tangible evidence of professionalism and care.
ADDED VALUE ANALYSIS OF LUGU'S ORGANIC PREMIUM TEA AGROINDUSTRY IN GUNUNG TALANG DISTRICT, SOLOK REGENCY Aerini Dewanti; Dwi Evaliza; Rika Hariance
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20125153

Abstract

In Indonesia, the tea processing agroindustry is dominated by large plantation companies. This research is motivated by farmers who are members of a cooperative that processes tea on a small scale and has successfully exported its products abroad. Therefore, this study aims to analyze the added value of the tea products produced in order to compete effectively with other companies. The analysis was carried out quantitatively using the Hayami method. Observations were conducted on the processing of tea leaves into dried tea products (black, green, and white tea). The results indicate that all three tea variants generate positive value-added. Black tea, green tea, and white tea yield value-added of Rp 23,080, Rp 41,201, and Rp 142,395 per kilogram, respectively. Notably, white tea demonstrates the highest value-added, with a profit of Rp 115,216/kg, while black tea and green tea generate profits of Rp 22,980/kg and Rp 41,075/kg, respectively. These findings are expected to provide valuable insights for tea farmers and agroindustry stakeholders in optimizing tea plantation management, improving operational efficiency, and maximizing profitability.

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