MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418 dan E-ISSN 2622-9250. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan. Manajemen IKM (P-ISSN 2085-8418; E-ISSN 2622-9250) merupakan Jurnal Manajemen Pengembangan Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Magister Pengembangan Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan, dalam Bahasa Indonesia maupun Bahasa Inggris. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan
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<![CDATA[Kajian Pengembangan Unit Usaha Klinik Hemodialisa Skala Usaha Kecil Menengah Berbasis Badan Penyelenggara Jaminan Sosial Kesehatan ]]>
<![CDATA[Dewi, Wiwi Kania]]>;
<![CDATA[Hubeis, Musa]]>;
<![CDATA[Zakaria, Fransiska R]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.117-126
<![CDATA[Indonesia is one country with the kidney failure is quite high, according to the Indonesian Society of Nephrology (PERNEFRI) in the 5th Report of Indonesian Renal Registry, in 2012 there were 16.040 patients with kidney failure but reportedly only 9161 patients were active in hemodialysis in 2012. The purpose of research is (a) identifying the internal and external factors potential business unit clinic hemodialysis-based BPJS Health, (b) develop appropriate strategies with a SWOT analysis of the business unit clinic hemodialysis-based BPJS and (c) to analyze the satisfaction of patients who use the clinic hemodialysis-based BPJS Health. Data processing and analysis using the analysis: (a) analysis matrix EFE (External Factor Evaluation) and IFE (Internal Factor Evaluation), (b) matrix Internal External (IE); (c) a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats); (d) Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). EFE value (2.73) and IFE (2.61) obtained IE matrix that shows the position of growth/stable. SWOT analysis produce six alternative development strategies that can be implemented in the development of the business unit. From the study of IPA to attribute asked to patients, it was found that the performance of the business unit is considered good, where there are nearly half of the attributes that were examined are in the second quadrant. This shows the importance of the assessment of the attributes considered important by patients and in its implementation is considered to be very good. CSI score of 0.920, indicating the level of customer satisfaction index is at 0.81 to 1.00, or interpreted the customer was very satisfied with the business unit of the hemodialysis clinics SME scale.]]>
<![CDATA[Strategi Pengembangan Usaha Budidaya Ikan Konsumsi Air Tawar dan Ikan Hias Air Tawar pada Kelompok Mitra Posikandu Kabupaten Bogor ]]>
<![CDATA[Nugroho, Bagus Dwi]]>;
<![CDATA[Hardjomidjojo, Hartrisari]]>;
<![CDATA[Sarma, Ma'mun]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.127-136
<![CDATA[Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).]]>
<![CDATA[Pengembangan Model Bisnis pada Lokawisata Baturaden Menggunakan Business Model Canvas ]]>
<![CDATA[Azhar, Ratih Mukti]]>;
<![CDATA[Suparno, Ono]]>;
<![CDATA[Djohar, Setiadi]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.137-144
<![CDATA[The development of tourism sector in this era of globalization requires each business actor in this sector to continue development business including Lokawisata Baturaden which is one of the natural tourist attractions located in Central Java. Therefore, it is necessary to design the right business model so that Lokawisata Baturaden can understand how to run management activities effectively and efficiently. The objective of this study was to design a future business model of Lokawisata Baturaden as a developed tourism recreation. The analytical method utilized in the study was business model canvas (BMC) with SWOT and blue ocean strategy. The results showed that created of new value proposition for future business model design in the form of educational entertainment programs for children and families in Lokawisata Baturaden affected every element of the business model canvas such as the addition in terms of key resources owned, key activities undertaken, cooperation partners, and income streams who signed in. The cost structure incurred addition and reduction of costs in terms of promotional activities. Costumer segment, the main focus is family, children, and students.]]>
<![CDATA[Analisis Kelayakan Bisnis Usaha Teh Papua (Vernonia amygdalina) ]]>
<![CDATA[Handjojo, Eko Suwito]]>;
<![CDATA[Syarief, Rizal]]>;
<![CDATA[Sugiyono, -]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.145-150
<![CDATA[Various kinds of tea can be used as food and anti-diabetic medicine. One of plants that can be used as medicinal subtancesis Teh Papua (Vernonia amygdalina). Teh Papua, as become one of the local wisdom in Papua, has been used for generations to medicate malaria epidemic and blood sugar disease. Hence, good bussiness planning review will be needed to develop this potential plant. The purpose of this study is to analyze the feasibility of small Teh Papua industry. Descriptive research method was used in this research. Data are collected by observation, survey, and depth-interview with the bussiness actor. Aspects observed in this studyare aspects of market, marketing, technical and technological, organiza-tional and also management. Measurement of financial aspectfeasibility in this study is using Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit-Cost Ratio (Net B/C ), and Payback Period (PP). The result shows commercial financial analysis of Teh Papua indicates a positive NPV value of Rp. 316 068 835, IRR value of 45.17%, net value B/C of 2.48 and Payback Period of 17% and 27% depreciation.]]>
<![CDATA[Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat ]]>
<![CDATA[Chrysanthini, Bebby]]>;
<![CDATA[Sumarwan, Ujang]]>;
<![CDATA[Rifin, Amzul]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.151-160
<![CDATA[This research aimed to analyze consumer preferences to organic-vegetables attributes in Fambela-Myfarm and recommend strategic implication to increase organic vegetables sales. This research use consumer preferences theory and theory of planned behaviour, design in this research are using decriptive-quantitative approach. Sampling method used are purposive sampling to 200 samples whom have purchased organic vegetables. Independet variable on this research consist of behavioral belief (x1), subjective norm (x2), perceived behavioral control (x3) to purchase intention (y). These variable are analyzed using multiple linear regression. The results of this research shows that behavioral belief variable does not significantly affecting purchase intention. Subjective norm and perceived behavioral control variables shows significant influence to purchase intention. This research implied that Fabela-Myfarm could formulized marketing strategy to increase sales by utilizing product, price, promotion, and distribution. This strategies aimed to attract consumer to increase quantity through quality, and balance to create a better profit overtime.]]>
<![CDATA[Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ ]]>
<![CDATA[Megalia, -]]>;
<![CDATA[Sumarwan, Ujang]]>;
<![CDATA[Saptono, Imam Teguh]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.161-169
<![CDATA[This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume. The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer. The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume.]]>
<![CDATA[Strategi Pemasaran DOC Ayam Ras Pedaging pada CV Missouri, Bandung Jawa Barat ]]>
<![CDATA[Jamarizal, -]]>;
<![CDATA[Suryahadi, -]]>;
<![CDATA[Syarief, Rizal]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.170-177
<![CDATA[Broiler farming business is inseparable from several obstacles encountered. The obstacles are the high risk faced by broiler breeding business such as the risk of price fluctuation, both input prices such as DOC, feedmill and medicines as well as selling price of livebird and carcass fluctuation. Another risk faced by broiler farming is the production risk caused by weather, climate, diseases and social risks. The purpose of this research was (1) to describe factors faced by CV Missouri in marketing broiler DOC, (2) to describe the strategy run by CV Missouri in coping with factors in the marketing of broiler DOC, and (3) to determine the alternative form of marketing strategy developed by CV Missouri in marketing broiler DOC. CV Missouri’s strategic position based on IE matrix is in quadrant V. It means that the company has a good growth strategy and stability. Moreover, marketing strategies of DOC in CV Missouri based on SWOT analysis are (a) expanding network marketing optimally; b) creating a better DOC by increasing productivity; and (c) increasing the company's capital to compete with competitors, therefore additional capital is required to make market opportunities wider. Alternative strategies which could be implemented by CV Missouri based on QSP matrix analisys are (1) keeping and maintaining the quality of products produced, (2) improving services and consumers loyalties.]]>
<![CDATA[Analisis Strategi Pembiayaan Usaha Mikro dan Kecil Melalui Dana Bergulir pada Lembaga Pengelola Dana Bergulir ]]>
<![CDATA[Trisnojuwono, Adi]]>;
<![CDATA[Hubeis, Aida Vitayala S]]>;
<![CDATA[Cahyadi, Eko Ruddy]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.178-186
<![CDATA[The Ministry of Cooperatives and SMEs established a Revolving Fund Management Institution for the Micro, Small and Medium Enterprises (LPDB-KUMKM) in order to realize the mandate of Law No. 20 of 2008, with the aim of managing and developing revolving funds for the Micro, Small and Medium Enterprises professionally and accountably. The increasing number of Revolving Fund distribution services and the decreasing level of loan classification in the current category encouraged the need to evaluate loan or financing distribution through (1) analysis of factors affecting LPDB-KUMKM revolving fund performance and (2) to formulate effective strategies to improve the performance of revolving fund for the Micro, Small and Medium Enterprises. The method used in this research are, descriptive analysis, logistic regression analysis and AHP. The analysis result shows the significant factors that influence the performance of the revolving fund efficiency are financing schemes (conventional or syariah schemes), loan plafond and business establishment period. The proposed strategies that can be considered in improving LPDB-KUMKM's performance take into account the increasing effectiveness of loan or financing disbursement, which includes loan or financing channels and factors that significantly influence the success of return.]]>
<![CDATA[Faktor Keberhasilan Usaha UMKM Jajanan Asing Kaki Lima di Kota Serang ]]>
<![CDATA[Prasatya, Fauzan Anggi]]>;
<![CDATA[Muhandri, Tjahja]]>;
<![CDATA[Cahyadi, Eko Ruddy]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.187-193
<![CDATA[The competition of food business is currently very strict and diverse product innovations. To achieve the market share and win the business competition needs to know the affecting success factors. This study has two main objectives that include the following to: (1) mapping the characteristics of non traditional street food entrepreneur in Serang City, (2) identify the most affected success factor of non traditional street food business. Sampling method was used by purposive sampling 100 respondents. The analytical method used descriptive analysis and binary logistic regression. This research showed most of successful vendor are woman, because they are very conscientious than mens and tend to avoid risk. Affecting success factors on non traditional street food business were price of the product, business name and start up capital.]]>
<![CDATA[Analisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas ]]>
<![CDATA[Soselisa, Jack Absalom]]>;
<![CDATA[Raharja, Sapta]]>;
<![CDATA[Suharjo, Budi]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.12.2.194-204
<![CDATA[The purpose of the research is to identify and analyze the business model in Supermarket XYZ, then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition. This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP ) called AWOT. The result was obtained based on the result of AWOT analysis, the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs. Finally, priority strategy of the key activities element is WO strategy, training and development program. The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future.]]>
