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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah

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Published by Institut Pertanian Bogor

ISSN : 20858418 EISSN : 26229250 DOI : https://doi.org/10.29244/mikm

Core Subject : Economy, Engineering,

Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418 dan E-ISSN 2622-9250. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan. Manajemen IKM (P-ISSN 2085-8418; E-ISSN 2622-9250) merupakan Jurnal Manajemen Pengembangan Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Magister Pengembangan Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan, dalam Bahasa Indonesia maupun Bahasa Inggris. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 295 Documents

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Usaha Pembesaran dan Pemasaran Ikan Lele serta Strategi Pengembanganya di UD Sumber Rezeki Parung, Jawa Barat - Jaja; Ani Suryani; Komar Sumantadinata
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

The purpose of this study was to determine the magnification and technology marketing at UD Sumber Rezeki and get a new breakthrough in marketing efforts and the enlargement of catfish, determine the feasibility and efficiency of marketing efforts and the enlargement of catfish, find the prospect of catfish processed products, know the SWOT in the enlargement and marketing of catfish and determine the strategy of business development and marketing of catfish enlargement on UD Sumber Rezeki. Technology production processes carried out by following the catfish aquaculture activities at UD Sumber Rezeki Parung, West Java, and then analyzed the feasibility of their business. The analisis through qualitative analysis, quantitative analysis of IFE and EFE, Matrix IE and SWOT. Catfish farming in the UD Sumber Rezeki Parung, West Java feasible to be implemented with the value of B/C ratio > 1,26. BEP catfish production. Rp9631.76 per kg, NPV 14% on the value of Rp38,140,956, 17% IRR and PBP 3 years 9 months. Efficiency for catfish enlargement in UD Sumber Rezeki determined by the use of water by gravity, the use of probiotics to save time, use sinking feed and floating feed. Based on the IFE (2.83) and EFE (2.81), then the position at UD Sumber Rezeki phase of growth and stability and are in quadrant 5. Based on the analysis of SWOT matrix and IE matrix, then the strategy for developing UD Sumber Rezeki, Parung, West Java are (1) market penetration by selling directly to end customer, (2) diversification of catfish products and (3) improve the competence of human resources.

Strategi Pemasaran Wafer Ransum Komplit untuk Ternak Sapi Udoh Roudotul Jannah; - Suryahadi; Hartrisari Hardjomidjojo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

This research was aimed to analyze level of interest, identify significant predictor for intention to purchase, analyze level of uniqueness, analyze level of concordance and develop marketing strategy for wafer complete ration. The research design used judgmental sampling to select 30 respondent in Jakarta, Bogor, Depok, Tangerang and Bekasi. The data were analyzed by using descriptive analysis and ordinal regression. The result showed that wafer complete ration concept was well received. This is indicated by the level of interest (57%) of farmers to the concept. However, there are only 47% of farmers who have a desire to buy a wafer complete ration. Predictors variable that increasing level of willingness to buy are level of uniqueness, whether or not never use agriculture waste and the most usage of feed. While the other predictor variables influence to decrease level of willingness to buy are level of concordance between concepts and needs, level of interest, whether or not never heard about wafer complete ration, number of cattle and the last length of cattle business. Marketing strategies include product development, prices in the range of Rp4500 to Rp5500, the distribution system will be used broken off sell and promotion strategies with more emphasis on activities below the line

Strategi Pemasaran Sapi Potong di CV Septia Anugerah Jakarta Tonni Kusuma; Sapta Raharja; Amiruddin Saleh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

CV Septia Anugerah is one of the largest beef cattle in Indonesia that can meet the needs of beef cattle. In West Java, beef marketing largely dominated by livestock or livestock. The company helps farmers with livestock marketing and make it easier for farmers to get cash when needed. Marketing beef cattle through marketing channels can make the commodity reaches the consumer. But inefficient channel marketing can be relatively long or causing harm to farmers and consumers, the consumers bear the high cost of marketing, so pay a higher price, farmers are earning less, because the selling price is lower as well. In this study used the total score to produce a matrix of IFE and EFE are respectively 2,696 and 2,793 indicating that the CV Septia Anugerah is in a stable position to respond to the external environment and in a position to respond to factor flats internal. The total value score of IFE and EFE second is to identify the position of CV Septia Anugerah. Value matrix IE indicates the position of the middle cell (V), which is the growth/stable. The results of the analysis of SWOT is the following strategies, namely, the need to implement a combination of the four aspects of marketing (4Ps): product, price, place and promotion). Managerial implications of the aspects under study can be grouped into four: (1) marketing, (2) financing, (3) production, and (4) human resources. Based on matrix computations Quantitative Strategic Planning (QSP), the most interesting to be applied is to expand the marketing network to penetrate the market with the highest value of the appeal.

Mutu Pelayanan, Mutu Produk Franchise Klenger Burger dan Kepuasan Pelanggan di Tomang Jakarta Barat - Riana; Amiruddin Saleh; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Franchise business growth at present get tremendous progress. This can be proved by a variety of franchise businesses in the area of food. The global economic crisis that is currently happening more and encourage franchise owners to make this franchise should be able to survive. To preserve what has been achieved and increase competitive advantage with a similar product franchise Burger Klenger know and get feedback from customers about the quality of services and products to customer satisfaction has been given so far. This study used to descriptive survey with primary and secondary data, and analyzed by SPSS to explain the IPA and CSI approach.Suitability analysis Klenger Burger franchise service quality attributes that there are 13 very important factors. The determination to make up the quality of service shown in the diagram Cartesians. Attributes contained in Quadrant C is the low priority of five attributes. This attribute must immediately make improvements. It has also reinforced the value of CSI quality of service, product quality Klenger Burger franchise and customer satisfaction is of 84,3%. The CSI is located between the range of 0,81 to 1 which means that customers feel very satisfied customer satisfaction performance.Quality of service, product quality and satisfaction Klenger Burger franchise get enough value from their customers satisfied, so the franchise Burger Klenger must continually strive to maintain, repair attribute less and keep the level of satisfaction can be increased.

Tingkat Kepuasan Pelanggan dan Strategi Pengembangan Usaha Jasa Salon Kecantikan Keraton di Tangerang Wine Widiana; Musa Hubeis; Sapta Raharja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Salon Kecantikan Keraton that was established in 2007 is required to improve services in order to compete in facing the competition of growing salon business. Since Salon Kecantikan Keraton was established, there is a number of customers decreased significantly, so the researcher is trying to conduct a study in order to increase the number of customers and increase the profitability of the Salon Keraton. The methods used in this research are descriptive analysis, reliability and validity test, chi-square, cross tabulation, IPA, CSI and SWOT analysis. Customer characteristics of Salon Kecantikan Keraton majority are women aged 26-35 years worked as employees whose income of Rp1-3 million. In general, customers get information from the banner that is placed in front of the salon. Based on the relationship between customers and the level of performance characteristics can be concluded that female customers, especially those who are over the age of 40 years and customers who have income above Rp8 million more sensitive and requires more attention to handle.Employee and entrepreneur are easier to understand and comprehend the type of care provided, the frequency of visits depends on the services during the first visit can lead to good impression on customers, sources of information with a banner that is placed in front of the Salon Kecantikan Keraton’s staff are very helpful in providing information the type of care and price of Salon Kecantikan Keraton. The main priority of repairs need to be done about strategic accelerate Salon Kecantikan Keraton performance repaired relevate with cost and benefit and Salon Kecantikan can achieve optimum goals and easy for implementation.

Dampak Pemberian Kredit Pola Grameen Bank Terhadap Peningkatan Pendapatan Usaha Kecil Masyarakat Pesisir oleh Koperasi Lembaga Ekonomi Pengembangan Pesisir Mikro Mitra Mina di Kabupaten Tuban Enny Sjafrida Marpaung; Ma'mun Sarma; Wilson Halomoan Limbong
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

One of the main factor which contributes why coastal communities cannot improve their economy is low capital. This is because they have limited access to capital and it might be true that bank give limited credit facilities to fisheries stakeholders. The objectives of this research are to: (1) identify the implementation process of Grameen Bank credit scheme from Lembaga Ekonomi Pengembangan Pesisir Mikro Mina Tani (LEPP-M3) Tuban cooperative; (2) identify constrains faced in giving credit on Grameen Bank scheme; (3) identify benefit offered in giving credit on Grameen Bank scheme; and (4) analyse the impact of giving credit on Grameen Bank scheme on coastal communities income. The sampling technique used is Cluster Sampling technique. Descriptive Statistics, Multiple Linear Regression Analysis and Hypothesis Testing have been carried out to answer the research objective. These Statistics and Analysis have been done to find out the level of knowledge of all members, the level of program implementation and the level of benefits received by members. Meanwhile, the Hypothesis Testing is used to find out the absolute effects in net income of small enterprises before and after Grameen Bank credit scheme has been given. This effects is analysed paired t-test. The results show that the level of knowledge of the members to the LEPP-M3 Cooperative of Grameen Bank scheme is very good. The implementation of Grameen Bank scheme helps greatly the communities in improving their business with reasonable requirements that are not burden to its members. Furthermore, another benefit of Grameen Bank lending scheme for their members is to raise their capital with credit facilities, and they are also accustomed to saving. In installment payments, members do not have to go to the cooperatives LEPP-M3, but cooperative management will visit a weekly meeting place which has been determined. Meanwhile, the results of Paired Samples Test indicate that there a positive correlation between the income of small enterprises before and after Grameen Bank Program. This means that by Grameen Bank scheme from the LEPP-M3 Cooperative Tuban, the income of small businesses increase

Strategi Pengembangan Koperasi Jasa Keuangan Syariah dalam Pembiayaan Usaha Mikro di Kecamatan Tanjungsari, Sumedang - Pristiyanto; Mochamad Hasjim Bintoro; Soewarno Tjokro Soekarto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

KJKS as Islamic microfinance institution have a strategic role in the expansion of employment and reduce poverty. KJKS have a role as agent of asset distribution for the economic empowerment of the community, through Baitul Maal activities which is serve as a social institution and Baitul Tamwil which is serve as business institutions with Islamic patterns. The aimed of the study were (1) Identify the KJKS aspects, (2) Identify internal and and external factors that may indicate the position of cooperatives and opportunities, (3) Arrange appropriate formulation and alternative strategic for development of KJKS. Data were collected with primary and secondary data collection through library, field observation, questionnaires, worksheets and interview skills approach (administrators/managers and experts). Techniques and data processing using descriptive analysis both normative (according to the rules of sharia and legislation in force), qualitative (describing the profile, products and processes as well as business activities KJKS describe IFE matrix, EFE, IE, SWOT and QSPM), and quantitative (do the calculation above tabulation health assessment and weighting of the IFE, EFE, and IE). Data processing is done using Microsoft Office Excel 2007 and SPSS ver. 15.0 for Windows. Data showed from scoring through IFE matrix (3.14) and EFE (2.92) and grouping strategies using IE matrix that KJKS Mardlotillah BMT are at the Development and Expansion. The strategy is designed to achieve capital growth conditions, asset and financing for micro distribution cooperative members. Development Strategy KJKS BMT Mardlotillah generated SWOT matrix and QSP obtained suggested five strategic priorities are: (1) Improved quality of service and sharia business management, (2) Increasing cooperatives imaging through improved internal oversight and accountability of financial statements and (3) Increase the quality of human resources that are reliable and robust, (4) Establish a good relationship/partnership with the financial institutions, and 5) Optimization services and coaching/mentoring business member loyalty to motivate and saving members interests.

Strategi Rantai Pasok Sayuran Organik Berbasis Petani di Kecamatan Pangalengan, Kabupaten Bandung Siti Kipdiyah; Musa Hubeis; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Healthy lifesyle with the slogan “Back to Nature” has become a new trend of the society. Directorate of Processing and Marketing, Ministry of Agriculture in Indonesia has initiated the program "Go Organic 2010" to improve the quality of life and the natural environment of Indonesia and to encourage the development of organic farming and sustainable competitiveness. Supply Chain Management (SCM) has represented overall management of agricultural activities which involved of processing, distribution, marketing, until the desired product to consumer. The Objectives of study included: (1) Identify the characteristics of the vegetables, the supply chain actors, and descriptive analysis of the environmental conditions in Pangalengan; (2) Identify internal and external factors; (3) The formulation of the strategy with the matrix SWOT; (4) Selection of priority strategy. The data was collected through purposive sampling technique which involving 10 respondents and 3 experts. The data used was primary and secondary data by direct interviews, questionnaires and literature study. Selection of strategic alternatives conducted using AHP. The result showed that the supply chain actors of vegetables in Pangalengan were seed suppliers, farmers, traders/collectors, the company, the seller/exporter, foreign markets, traditional market and retail/supermarket. The study showed that the safety of vegetables to consumer (score 0.336) was the main strength and the main weakness organic farming in Pangalengan was limited of financial (score 0.127). Futhermore, supporting of government was the major opportunity (score 0.127) and the major threat was uncertain of climate and weather which affected in production (score 0.144). Based on the formulation of strategic, the study obtained 7 strategy. The first and the second priority strategic related of the marketing, were expanding market/distribution to bussines partnerships (score 0.205) and researching of development in the organic vegetable’s market (score 0.180). The third alternative strategic was supporting of government (score 0.157) which retaled to supervision strategy. Moreover, the fourth and the fifth alternatives related to strategy of financial, were monitoring and overseeing prices (0.156) then strengthening of financial aspects (score 0.114). The sixth and the seventh alternatives related to production management strategy, were planning a better farming (0.107) and improving the quality, quantity and continuity of production (score 0.081).

Kelayakan dan Strategi Pengembangan Usaha Pembenihan Ikan Patin di CV Mika Distrindo Pindo Witoko; Rizal Syarief; Sapta Raharja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

The development of larva production of Patin catfish has great potential to meet market demand. CV Mika Distrindo is the one of company that need a development strategy to increase production to meet demand of Patin catfish larva. The aims of this study were: (1) to obtain information on the production process of breeding; (2) to know the feasibility of breeding; and (3) to carry out the strategy of seeding to obtain maximum profit. Method of analysis was done with (1) a descriptive analysis of the production process for a portrait Patin catfish hatchery; (2) Analysis of the feasibility using NPV, IRR, Net B/C Ratio, Gross B/C Ratio, PBP, and BEP; (3) Analysis of internal and external matrix are using IFE and EFE matrix, and in combination in a matrix of IE; 4) SWOT matrix analysis to formulate strategic alternatives; and 5) Analysis QSPM for alternative decision priorities. The study results shows that CV Mika Distrindo is feasible because the business get the financial benefit. Indications in terms of financial feasibility are known from Rp516.660.510 of NPV; 21.42% of IRR; 5.57 of Gross B/C Ratio; 4.05 of Nett B/C Ratio; 10 months and 5 days of PBP and 2.698.006 of larva production or Rp539.601.139,60 of the value of sales. IFE score is 2.511 and EFE score is 2.565 (medium position). The Company core strategy is Growth/Stability Strategy. The SWOT analysis obtains formulation of strategies including the use of advances in technology, expansion of marketing network, strengthening capital, increasing sales volume, doing partnerships, taking advantage of investors, increase customer loyalty, maintain larva quality, improved system management and collaboration with stakeholders.Key words: Patin catfish hatchery, feasibility analysis and business development strategy

Kelayakan dan Strategi Pengembangan Kemitraan KUB Petani Lidah Buaya di Kecamatan Beji, Depok Puty Yousnelly; Nora Herdiana Pandjaitan; Budi Purwanto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

The success of aloe vera as business commodity in co-partnership pattern, like that between PT Kavera Biotech and the collective work cluster (KUB) of aloe vera farmers in Kecamatan Beji, Depok, needs an accurate evaluation. The objective of this research were to (1) investigate the co-partnership business, (2) analyze the feasibility, and (3) analyze the development strategy. The data were collected by observation, interview, and questionnaire. The location selection was done purposively based on the consideration that the location had been used as sampling for aloe vera cultivation. The feasibility of business was valued using the methods of PBP, NPV, BCR, IRR, and BEP. Analysis of enterprise development strategy using the Input Stage (EFE and IFE), Matching Stage (SWOT and IE), and Decision Stage (QSPM). The result of this study showed that the aloe vera business with co-partnership pattern based on Analysis I was feasible to be managed in 6 KUBs; while the one based on Analysis II was feasible to be managed in 5 KUBs. Analysis I on the farmers with house-yard cultivation field or pot cultivation resulted that it was feasible to be managed, while the Analysis II on the farmers in KUB Tanah Baru and Kemiri Muka resulted that they were not feasible to be managed. In the meantime, the aloe vera cultivation in abandon field in KUB Pondok Cina and Tanah Baru were feasible to be managed based on Analysis I and II. The farmers with house-yard cultivation field or pot cultivation in small scale (<100 plants), middle scale (100-199 plants), and big scale (200-399 plants) cultivation and the aloe vera cultivation in abandon field with small scale (300-399 plants), middle scale (400-499 plants), and big scale (>500 plants) on Analysis I and II that it was feasible to be managed. The best result of the development strategies is the need to increase the productivity in utilizing the increasing demand of aloe vera materials. The implementation of the strategy is performed by advancing the work cluster along with its supporter effectively and efficiently. Key words: aloe vera, collective work cluster (KUB), co-partnership strategy, feasibility study

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Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

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Home Page

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Contact

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Contact Name Haeranto Haerul K

Contact Email mpi@apps.ipb.ac.id

Phone +628111102950

Journal Mail Official mpi@apps.ipb.ac.id

Editorial Address Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

Location Kota bogor, Jawa barat INDONESIA

Abstract

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Contact Name
Haeranto Haerul K

Contact Email
mpi@apps.ipb.ac.id

Phone
+628111102950

Journal Mail Official
mpi@apps.ipb.ac.id

Editorial Address
Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

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