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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Published by Institut Pertanian Bogor
ISSN : 20858418     EISSN : 26229250     DOI : https://doi.org/10.29244/mikm
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering
Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418 dan E-ISSN 2622-9250. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan. Manajemen IKM (P-ISSN 2085-8418; E-ISSN 2622-9250) merupakan Jurnal Manajemen Pengembangan Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Magister Pengembangan Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan, dalam Bahasa Indonesia maupun Bahasa Inggris. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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Studi Kelayakan Bisnis Kewirausahaan Makanan Beku pada UMKM Dumpling House di Semarang Salim, Elizabeth Gina Mitayanny; Harianto, Eric
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.94-108

Abstract

The food sector is a fundamental human need that must be met to ensure well-being, as regulated by the Government Regulation of the Republic of Indonesia Number 17 of 2015. MSMEs in the food sector play a crucial role in Indonesia's economy by absorbing up to 97% of the workforce. Dumpling House, an MSME specializing in frozen food that prioritizes employees with disabilities, experienced a 30% decline in revenue in 2023. This study employs a quasi-qualitative method to analyze the feasibility of Dumpling House's management system from legal, market and marketing, technical and operational, managerial, and financial aspects to identify the causes of the decline in sales. The findings indicate that the company remains feasible for operation; however, the sales decline from 2022 to 2023 was due to suboptimal marketing strategies. Additionally, the legal, management and human resources, as well as technical and operational aspects, require updates to maintain business feasibility. This research is expected to provide insights for the development of MSME management systems and enhance the understanding of the importance of feasibility in ensuring business sustainability
Pengaruh Fitur Live Streaming E-Commerce terhadap Niat Beli Konsumen Pada UMKM Di Indonesia : Tinjauan Literatur Sistematis Pramesti, Prita; Aminah, Mimin; Johan, Irni Rahmayani; Sinaini, La
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.180-197

Abstract

As online shopping trends and competition in the e-commerce sector continue to grow, live streaming has emerged as a promising interactive marketing strategy. This study examines the influence of e-commerce live streaming features on consumer purchase intention through a systematic literature review, analyzing 30 articles published between 2022 and 2024. The objectives of this research are to summarize existing data on the impact of live streaming features on purchase intention, identify the factors influencing the relationship between live streaming and purchase intention, and provide recommendations for Indonesian MSMEs to optimize the use of live streaming. Findings show that China is the dominant research location, with agricultural products being the most frequently studied category. Most studies employed a quantitative approach, particularly using Structural Equation Modeling (SEM). The analysis identified 130 factors affecting consumer purchase intention, which were categorized into ten main themes. Based on these findings, this study recommends that Indonesian MSMEs optimize live streaming by strengthening emotional aspects such as affective trust and psychological distance, as well as leveraging influencer credibility to attract more consumers. In addition, service quality, information quality, and social presence during live streaming sessions play a crucial role in enhancing consumer satisfaction and purchase intention. This study is expected to serve as a strategic reference for MSMEs in maximizing the potential of live streaming as an effective digital marketing tool.
The Impact of Risk-Based ESG Scores, Return on Asset (ROA) and Return on Equity (ROE) on Firm Value Rahmania, Thriyani; Ermawati, Wita Juwita; Suprayitno, Gendut
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.167-179

Abstract

The urgency to understand the impact of risk-based Environmental, Social, and Governance (ESG) and financial factors on firm value remains high, especially for listed companies in Indonesia. Indonesia is a disaster-prone country. World Risk Report in 2021 shows that Indonesia ranks 38th out of 181 countries in the "High" disaster risk category, with an index score of 10.67, and in the "Very High" Risk Exposure category, with an index score of 21.30. This study examines the impact of risk-based ESG scores, ROA, and ROE on firm value. Using a quantitative and purposive sampling method, the research applies a panel data regression analysis of 300 observations from companies listed on the Indonesian Stock Exchange (2019–2023) with Sustainalytics ESG Risk Ratings. While the combined effect of ESG risk scores, ROA, and ROE significantly influenced firm value, partial analysis revealed no individual significance. The results underscore the need for Indonesian firms to integrate ESG practices holistically to enhance stakeholder trust and financial outcomes, while regulators should refine policies to incentivize ESG risk mitigation, particularly in high-risk sectors.
Factors Affecting the Entrepreneurial Interest of Gemah Ripah Milk Cooperative Members in Sukabumi Sayekti, Ayutyas; Maulida, Maisya Salsa; Hernowo, Jarwadi Budi; Adji, Riyanto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.158-166

Abstract

Low milk prices, the risk of returning milk for every member who does not meet the cooperative standard and cooperative members have little business are problems that occur at KPUD Gemah Ripah milk storage cooperative. This study aims to find out the indicators that affect each variable and identify the influence of variables of entrepreneurial spirit, motivation, capital, technical guidance, and marketing on entrepreneurial interest. The methods used in this study were multiple linear regression analysis and financial analysis with a sample of 109 people. The results of this study are indicators that affect the variables of the entrepreneurial traits such as being task oriented and result-oriented. The results of the study show that entrepreneurial spirit, motivation, capital, technical guidance and marketing have a positive and significant effect on the interest in entrepreneurship in members of the Gemah Ripah Cooperative partially or simultaneously. It is necessary to encourage in the form of training so that members of the Gemah Ripah KPUD have an interest in entrepreneurship
Evaluasi Penerapan dan Perbaikan CPPOB serta Penyusunan Dokumen Produk Lasagna Beku pada UMKM XYZ Ambarwati, Karsi; Joesen, Pierce; Muhandri, Tjahja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.147-157

Abstract

Usaha, mikro, kecil, dan menengah (UMKM) berperan penting dalam perekonomian Indonesia. Banyak UMKM belum menerapkan Cara Produksi Pangan Olahan yang Baik (CPPOB). Penelitian ini bertujuan untuk mengevaluasi dan memperbaiki penerapan CPPOB di UMKM XYZ berdasarkan pedoman yang ditetapkan oleh Badan Pengawas Obat dan Makanan (BPOM). Metode yang digunakan meliputi observasi, wawancara, pengumpulan data, evaluasi, perbaikan implementasi CPPOB, penyusunan dokumen, dan pendaftaran izin penerapan CPPOB. Lasagna beku di UMKM XYZ adalah pangan dengan risiko sedang. Pengolahan lasagna beku besar terdiri tahap penerimaan dan penyimpanan bahan baku, pemasakan saus keju, pemasakan saus bolognese, filling, pemanggangan, serta penyimpanan produk. Evaluasi penerapan CPPOB dilaksanakan berdasarkan 25 aspek yang terbagi menjadi 68 klausul penilaian sarana produksi pangan. Hasil penilaian menunjukkan kesesuaian penerapan CPPOB di UMKM XYZ sebesar 60,75% dengan 28 klausul yang tidak sesuai. Hasil evaluasi penerapan CPPOB ditemukannya 14 ketidaksesuaian minor dan 14 ketidaksesuaian mayor sehingga jumlah bobot ketidaksesuaian sebesar 42. Perbaikan dilakukan terhadap 10 ketidaksesuaian minor dan 12 ketidaksesuaian mayor sehingga jumlah bobot ketidaksesuaian setelah perbaikan menjadi 8. Setelah dilakukan evaluasi sarana produksi pada UMKM XYZ mempunyai rating A (sangat baik).
The The Influence of Marketing Mix on Purchase Decisions of Home-based Culinary MSME Products Affiliated with Gofood in Jakarta: Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk UMKM Kuliner Rumahan Terafiliasi Gofood Di Jakarta Aminah, Mimin; Hidayatulloh, Furqon Syarief; Hubeis, Musa; Hidayat, Taufik
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.1-10

Abstract

Beberapa UMKM kuliner sudah terafiliasi dengan aplikasi online, namun banyak yang belum mengoptimalkan pengelolaan usaha onlinenya. Dengan demikian, penelitian ini ditujukan untuk menganalisis: (1) karakteristik perilaku konsumen UMKM kuliner rumahan di Gofood Jakarta; (2) persepsi konsumen terhadap bauran pemasaran UMKM tersebut; (3) pengaruh bauran pemasaran terhadap keputusan pembelian; serta (4) pengembangan strategi bauran pemasaran. Strategi pemasaran yang diteliti meliputi 7P (product, price, place, promotion, packaging, process, dan people). Penelitian ini bersifat kuantitatif deskriptif dengan data dari 220 responden pengguna Gofood yang kuesionernya disebarkan melalui Google Form dan Whatsapp dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (SEM-PLS). Hasil penelitian ini menunjukkan 7P bauran pemasaran positif dan signifikan memengaruhi keputusan konsumen terkait produk UMKM kuliner yang terafiliasi Gofood dan variabel Promotion (Prom) memiliki pengaruh terbesar dibanding variabel lain. Tidak hanya itu, diperoleh nilai R-Squares sebesar 66% dan nilai Q-Squares sebesar 59% menunjukkan bahwa kemampuan variabel 7P mampu menjelaskan variabel keputusan pembelian konsumen dan model pengukuran ini memiliki prediksi yang cukup baik
Sustainable Business Optimazation Strategies in the Baduy Honey Industry for Reaching the Global Market Raharja, Sapta; Sarma, Ma'mun; Prasetyo, Anggari
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Baduy Honey is a unique honey product produced by the indigenous Baduy community in Kanekes Village, Banten, Indonesia. It is known for its traditional, eco-friendly production methods, which reflect deep local wisdom and have significant potential in both domestic and global markets.This study employs a qualitative approach with descriptive analysis, Business Model Canvas (BMC) mapping, SWOT analysis, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, Internal-External (IE) matrix, SWOT matrix, and the Quantitative Strategic Planning Matrix (QSPM) to formulate strategies for sustainable business development.Data for the research was collected through in-depth interviews with 30 respondents selected using purposive sampling techniques. These respondents included traditional leaders, business owners, consumers, government institutions, non-governmental organizations, and honey experts. Additionally, secondary data was obtained from various credible sources such as books, scientific journals, previous research, news articles, and online sources. The data analysis was conducted qualitatively, beginning with BMC mapping to identify the nine key business elements, followed by evaluation through SWOT analysis. The IFE and EFE matrices were used to assess internal and external factors, which were then analyzed with the IE matrix to determine the industry’s strategic position. The SWOT matrix generated 17 alternative strategies, while QSPM was used to prioritize strategies based on their relative attractiveness. The Baduy Honey industry has strengths in local wisdom and environmental sustainability but faces challenges in marketing and distribution. BMC analysis identified nine key business elements, including a customer segment consisting of tourists and health-conscious consumers, as well as a value proposition of pure honey with no additives. The IE matrix placed the Baduy Honey industry in the "hold and maintain" position, recommending strategies to increase market share through digital marketing and product diversification. The QSPM matrix generated priority strategies, which were then implemented through a functional management approach, including Planning (Developing online marketing channels and product education), Organizing (Establishing eco-friendly business partnerships and product certification), Leadership (Promoting through social media and developing digital marketing technologies), Controlling (Maintaining product quality and managing customer databases). The Baduy Honey industry operates under a unique business system based on partnerships with the indigenous community and local wisdom. It holds great potential for growth through digital marketing strategies, product innovation, and environmentally friendly business partnerships.
The Strategy to Increase the Production of Freshwater Aquaculture Industry in Pandeglang Regency Nurilmala, Mala; Pandjaitan, Nora H; Viriawan, Triadi Chandra
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.1-10

Abstract

Freshwater aquaculture small and medium enterprises (SMEs) are industrial activities within the fisheries aquaculture sub-sector that focus on freshwater fish farming. The output production from upstream to downstream fishery activities provide opportunities to increase community income and welfare. These activities in the fishery industry contribute economic value that supports equitable development on a regional scale. The aims of research on freshwater aquaculture SMEs are: (1) Identifying and evaluating the production value of regional yields; (2) Evaluating the potential profit through a feasibility study of the aquaculture business; and (3) Formulating strategies for SMEs to increase the production of the freshwater aquaculture industry. Qualitative data was obtained through questionnaires administered to seven expert respondents from the Banten Marine and Fisheries Service (Dinas Kelautan dan Perikanan) and the Pandeglang Fisheries Service (Dinas Perikanan). The formulation of the aquaculture industrial strategy generates by the strengths, weaknesses, opportunities, and threats (SWOT) method that result in strategy which focused on maintaining the quantity, quality, and marketing of product yields based on the increase of freshwater aquaculture SMEs production in the Pandeglang Regency area
The Development Strategy of Micro-Retail Businesses at Rumah Pangan Kita (RPK) in Bogor Syarief, Rizal; Findi, Muhammad; Juliawan, Dwi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Tujuan penelitian ini adalah menganalisis strategi pengembangan usaha ritel mikro Rumah Pangan Kita (RPK) di Bogor. Alat analisis yang digunakan adalah matrik IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), matriks IE (Internal External) yang berguna untuk menganalisis posisi RPK dalam persaingan usaha, analisis SWOT dan QSPM (Quantitative Strategic Planning Matrix) yang merupakan hasil keputusan strategis berdasarkan faktor faktor sukses utama internal-eksternal. Jumlah sampel RPK yang digunakan sebanyak 70 dari total 84 RPK di Bogor berdasarkan rumus slovin. Identifikasi faktor internal di tingkat pengecer khususnya di RPK Bogor menunjukkan bahwa kekuatan utama adalah pasokan beras Bulog yang selalu ada dan teratur. Kelemahan utamanya adalah keharusan RPK untuk membeli beras Bulog secara tunai, kualitas kemasan produk yang kurang baik terutama pada bagian jahitan pada beras SPHP 5kg beras medium, dan keterbatasan modal.  Identifikasi faktor eksternal menemukan bahwa peluang utama adalah RPK selain menjual produk Bulog juga dapat menjual produk non Bulog untuk diversifikasi produk. Ancaman utama berasal dari persaingan yang tinggi dengan toko beras dan toko ritel modern. Berdasarkan matriks IE, RPK berada pada sel V, dengan strategi Hold and Maintain. Hasil analisis SWOT dan QSPM menyimpulkan bahwa RPK harus melakukan diversifikasi produk, hal ini berarti RPK tidak hanya menjual beras Bulog. Selain itu, RPK harus berkolaborasi dengan UMKM setempat dan memanfaatkan digitalisasi untuk memaksimalkan penjualan dan keuntungan
Determinant Factors Affecting the Implementation of Government Regulation No. 82 of 2019 in BPJS Ketenagakerjaan Participants in the Micro, Small, and Medium Enterprise Sector in Samarinda Sarma, Ma'mun; Sudradjat, Sudradjat; Abdi Musra
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/4vbypm85

Abstract

Pemerintah Republik Indonesia mengesahkan Peraturan Pemerintah (PP) No. 82 Tahun 2019 yang mengatur tentang kenaikan manfaat Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) tanpa adanya kenaikan iuran, sehingga PP tersebut diindikasikan memengaruhi peningkatan jumlah peserta BPJS Ketenagakerjaan. Penelitian bertujuan untuk menganalisis faktor – faktor yang berpengaruh dalam implementasi PP No 82 Tahun 2019, menganalisis persepsi UMKM di Kota Samarinda terhadap BPJS Ketenagakerjaan, menganalisis pengaruh PP No 82 Tahun 2019 terhadap UMKM di Kota Samarinda, dan menyusun strategi yang dapat dilakukan untuk meningkatkan jumlah peserta UMKM pada BPJS Ketenagakerjaan di Kota Samarinda. Penelitian mengunakan metode campuran yang mengkombinasikan pendekatan kualitatif dan kuantitiaif yang terdiri atas analisis tren keuangan, analisis SEM PLS, dan analisis SWOT. Responden terdiri atas 22 orang Account Represntative (AR) BPJS Ketenagakerjaan dan 179 UMKM di Kota Samarinda. Tren keuangan BPJS Ketenagakerjaan menunjukkan pertumbuhan positif dari tahun ke tahun. Pengetahuan produk karyawan BPJS Ketenagakerjaan berpengaruh dalam implementasi PP tersebut. Peningkatan manfaat program JKK dan JKM berpengaruh dalam meningkatkan customer engagement peserta UMKM dan memengaruhi pengambilan keputusan UMKM dalam pendaftaran BPJS Ketenagakerjaan. Hasil Evaluasi Faktor Internal (IFE), Evaluasi Faktor Eksternal (EFE), dan matriks Internal-Eksternal (IE) menunjukkan BPJS Ketenagakerjaan berada dalam tahap pertumbuhan dan pengembangan. Berdasarkan hal tersebut, pendekatan strategis dirumuskan menggunakan analisis SWOT. Sosialisasi kepada UMKM perlu dilakukan agar program ini dapat diimplementasikan dengan baik dan didukung oleh peraturan tingkat daerah Pemerintah Kota Samarinda.

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