Jurnal Bina Bangsa Ekonomika
Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina Bangsa sejak 09 Juli 2010. Sampai saat ini sudah 12 volume terbitan dengan jangka waktu penerbitan 2 kali dalam satu tahun.
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497 Documents
<![CDATA[PENGARUH PENUTUPAN TIKTOKSHOP TERHADAP KEBERLANGSUNGAN EKONOMI UMKM INDONESIA ]]>
<![CDATA[Badriatus Solihah]]>;
<![CDATA[Siti Hilda]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.451
<![CDATA[A social commerce platform TikTok shop has gained immense popularity in today's digital age, making a significant contribution in providing resources for entrepreneurs and job opportunities for the Society. Tiktok shop is used as a marketing medium for MSMEs through features that combine entertainment with shopping experiences to offer their products, the TikTok shop algorithm that presents promotional content displaying creative products according to consumer preferences has proven effective in attracting consumers to buy these goods or services, with all the ease of transactions contained in the TikTok feature resulting in many consumers migrating to the digital world. The government officially closed the TikTok shop on Wednesday, October 4, 2023 at 17.00 WIB which refers to the regulation of the Minister of Trade Number 31 of 2023. Banning TikTok shops will certainly make MSME players lose their wide market reach and have to start new strategies on other sales platforms. This article uses qualitative methods to analyze consumer behavior in exploring the impact of closure on the use of TikTok shop as a marketing tool for MSMEs in Indonesia.]]>
<![CDATA[ANALISIS PERLAKUAN AKUNTANSI PADA LAPORAN KINERJA INSTANSI BADAN PENDAPATAN DAERAH KABUPATEN SERANG ]]>
<![CDATA[Dania Dania]]>;
<![CDATA[Galih Sukma Winangun]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.453
<![CDATA[Government Agency Performance Report (LKIP) is a form of Government Agency accountability format which contains information regarding achievements and obstacles to implementing work plans. The aim of this research is to determine and analyze the suitability of the accounting treatment of regional levy receipts at the Serang Regency Regional Revenue Agency with Government Accounting Standards . The data was analyzed using quantitative methods by comparing regional agency performance reports with Government Accounting Standards (SAP) implemented in Serang Regency. The research results show that in the 2016-2021 RPJMD the Regional Revenue Agency has 4 (four) main performance indicators for regional revenue agencies, namely 1). Total Regional Income 2). Total Regional Original Income 3). Ratio of PAD to Regional Income 3). Community Satisfaction Survey Results (SKM)]]>
<![CDATA[ANALISIS STRATEGI PEMASARAN TOKO MEBEL UD BAROKAH DALAM MENINGKATKAN PENDAPATAN ]]>
<![CDATA[Ahmad Masyhur]]>;
<![CDATA[Abdul Qodir]]>;
<![CDATA[Mohammad Abdillah]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.460
<![CDATA[Marketing strategy is very important to achieve store goals, therefore marketing plays a big role in realizing the mission of UD Barokah furniture store. Seeing this, UD Barokah furniture needs to have an ideal strategy for businesses to compete in the furniture and furniture industry in Besuk District. This research aims to make businesses competitive, in getting profits to maintain business. This type of research is descriptive of a qualitative nature. Data collection techniques carried out are interviews, observation, and documentation. The analysis technique used is In data management, the author uses three stages, namely data reduction, data presentation, and verification. The results of this study resulted in the conclusion that the results shown from the marketing strategy analysis and reflected the strategic solutions needed by the 7p mix in furniture and furniture stores to face competition and fix their shortcomings and increase revenue to be more optimal than the previous one]]>
<![CDATA[PENERAPAN KONSEP GREEN ECONOMIC TERHADAP TAMBAK UDANG ]]>
<![CDATA[Moh Noer Dayat]]>;
<![CDATA[Yoga Pratama]]>;
<![CDATA[Muhammad Subhan]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.461
<![CDATA[Shrimp ponds are familiar economic activities of the community, and the positive and negative impacts have been mixed with the lives of the people around the shrimp pond. One example is liquid waste generated from shrimp ponds that are discharged directly into the sea or not managed properly, it will have a major effect on pollution of the surrounding environment, including seawater which is often the main point of waste disposal from the shrimp pond. This study aims to test the concentration of shrimp pond liquid waste on water quality that has a negative impact on ecosystems outside and ecosystems in the water. On the other hand, the data we get is about community activities that use seawater as a livelihood, becoming hampered because the quality of water that cannot be used anymore. As And the local community also realized, fish that were originally obtained from the sea, now the impact of shrimp pond liquid waste is the only reason why fish is currently difficult to get again]]>
<![CDATA[ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PADA USAHA BUKO PANDAN ]]>
<![CDATA[Inne Syaidatun Nisa]]>;
<![CDATA[Bella Aurelia Zerlina]]>;
<![CDATA[Anggun Artanti]]>;
<![CDATA[Dian Hakip Nurdiansyah]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.469
<![CDATA[This article research was made with the aim of knowing what marketing strategies are used by buko pandan business actors in increasing sales. In this study using qualitative descriptive approach method. The types and sources of data in writing this article are taken from primary data and secondary data. The analysis method used is descriptive analysis, where the marketing strategy refers to the concept of marketing mix and uses SWOT analysis (Strenght, Weakness, Opportunities, Threats). From the results of this study, it can be seen how the implementation of marketing mix marketing strategies and SWOT method analysis in an effort to increase sales of buko pandanus]]>
<![CDATA[KESENJANGAN SOSIAL-EKONOMI PASCA PANDEMI COVID-19 : ANALISIS KRITIS TERHADAP PENYEBAB DAN DAMPAKNYA PADA MASYARAKAT DI INDONESIA ]]>
<![CDATA[Fathur Al Araafi]]>;
<![CDATA[Muhammad Sadam]]>;
<![CDATA[Keisha Nahda Tsabitah]]>;
<![CDATA[Radhita Rasya Anindya]]>;
<![CDATA[Fatkhuri Fatkhuri]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.470
<![CDATA[The COVID-19 pandemic, first detected in Wuhan, China, in late 2019 created a challenge to public health unprecedented in modern history and had a major impact on public health. In addition to the direct impact on physical health, COVID-19 also has a negative impact on economic and social aspects. The phenomenon of social inequality in the impact of the COVID-19 pandemic is very visible and has exacerbated pre-existing aspects of social and economic inequality. Therefore, this study was conducted to further analyze the causes and impacts of the COVID-19 pandemic on socio-economic inequality in society. This research uses qualitative rules through data collection with a descriptive-qualitative analysis approach. The results of the study found that the causes of socio-economic inequality after the COVID-19 pandemic were bloated health financing, massive wage reductions and layoffs (Termination of Employment) that had a significant impact on the economic and social sectors. This research is expected to contribute to the development of political science studies through critical analysis related to the dynamics and appropriate public policies in overcoming socio-economic gaps after the Covid-19 pandemic in Indonesia]]>
<![CDATA[ANALISIS STRATEGI MARKETING 4C PADA BOGOR PERMAI BAKERY ]]>
<![CDATA[Nisrina Alya Fatharani]]>;
<![CDATA[Lingga Yuliana]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.471
<![CDATA[Bread is one of the alternative wheat products for staple foods in Indonesia. Unstable imported wheat prices and intense competition in the bread industry are one of the challenges for Bogor Permai Bakery. This study aims to analyze segmentation, targeting, and positioning, analyze the internal conditions of Bogor Permai Bakery based on the 4C marketing mix strategy, and formulate appropriate marketing strategy solutions based on the 4C marketing mix strategy. The research method used is field research with a qualitative descriptive research approach. The results showed that Bogor Permai has implemented a marketing strategy through segmentation, targeting and positioning analysis as well as the 4C marketing mix strategy. This research provides recommendations for the formulation of new marketing strategies based on the 4C marketing mix. The new strategy suggested in the co-creation aspect is to explore new flavors by combining two or more different flavors in one bakery product. The aspect of currency by implementing e-wallet payment methods. The communal activation aspect by introducing Bogor Permai products within the Bogor City foodie-based community, and collaborating with influencer marketing. Conversation aspect by implementing creative content through social media]]>
<![CDATA[PENGARUH EMOTIONAL INTELLIGENCE DAN WORK LIFE BALANCE TERHADAP INDIVIDUAL PERFORMANCE DENGAN SATISFACTION WITH LIFE SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Shafa Wisista Aprilia Putri]]>;
<![CDATA[Sidiq Permono Nugroho]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.500
<![CDATA[The purpose of this study is to analyze the effect of emotional intelligence and work-life balance on individual performance with satisfaction with life as a mediating variable. This research method is quantitative. The population in this study is employees among Generation Z (1997 – 2012) in Solo Raya. In this study, sampling techniques were used with Non-Probability Sampling techniques. The sample size of this study was 105 respondents. This research data collection technique uses questionnaires. This analysis process is carried out using the Smart PLS 3 application. The result of this study is that Emotional intelligence and Work-life balance have a significant positive effect on satisfaction with life. Satisfaction with life, Emotional intelligence, Work-life balance has a significant positive effect on individual performance. Emotional intelligence has a significant positive effect on individual performance through one of the components of subjective well-being, namely life satisfaction as mediation. Work-life balance has a significant positive effect on individual performance through one of the components of subjective well-being, namely life satisfaction as mediation]]>
<![CDATA[PENGARUH KEPEDULIAN LINGKUNGAN DAN PENGETAHUAN LINGKUNGAN TERHADAP PERILAKU PRO LINGKUNGAN YANG DIMEDIASI OLEH SIKAP ]]>
<![CDATA[Muhammad Affan Ardana]]>;
<![CDATA[Aflit Nuryulia Praswati]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.501
<![CDATA[The purpose of this study is to analyze the influence of environmental concern and environmental knowledge on pro-environmental behavior mediated by attitudes. This research method is quantitative. This study used primary data. Data collection methods used with the dissemination of questionnaires. The questionnaire was created using Likert scale format. The population in this study is the people of SoloRaya. The sampling technique in this study is non probability sampling. Through this Maholtra calculation, the minimum number of samples needed was obtained as many as 140 respondents. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. Based on the results and discussion, it was obtained that environmental concern has a positive and significant effect on pro-environmental behavior. Environmental knowledge has a positive and significant effect on pro-environmental behavior. Environmental concern has a positive and significant effect on attitudes. Environmental knowledge has a positive and significant effect on attitudes. Attitudes have a positive and significant effect on pro-environmental behavior. Attitudes mediate the influence of environmental concern on pro-environmental behavior, partially. Media attitudes influence environmental knowledge on pro-environmental behavior.]]>
<![CDATA[DAMPAK PENGGUNAAN KATA-KATA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ]]>
<![CDATA[Santi Kharismawati]]>;
<![CDATA[Nadila Monika]]>;
<![CDATA[Heru Pratikno]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.502
<![CDATA[In the realm of marketing, promotional efforts have a crucial role in shaping consumer purchasing decisions. This research focuses on exploring the concrete impact of the use of promotional words on consumer purchasing decisions. Using a quantitative approach, we collected data from randomly selected respondents through carefully designed questionnaires. Statistical analysis was used to identify the relationship and significance of the influence of promotional words on consumer purchasing decisions. The results of this study are expected to provide deeper insights, enriching marketing practitioners' understanding of how promotional elements, especially words, can directly influence consumer purchasing decisions. The practical implications of these findings are expected to be a valuable guide in designing more targeted and effective promotional strategies]]>
