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Soetomo Communication and Humanities
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 27234916     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Soetomo Communication and Humanities (SCH) adalah jurnal berbasiskan daring yang mendiskusikan kajian teoretis dan aplikatif dari diskursus ilmu - ilmu Humaniora. Dengan pendekatan berbasiskan Komunikasi, Pedagogi, dan Kesusasteraan, SCH mempertanyakan ulang sejauh mana ilmu - ilmu Humaniora diaplikasikan dalam pelbagai kajian. SCH menerima naskah sepanjang tahun dengan perspektif kemandirian untuk diseminasi ilmu pengetahuan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 23 Documents
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Integrated marketing communication strategy of innovation product kaptan and petrocas Pt petrokimia gresik Agustina, Crystalia; Panuju, Redi
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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Abstract

Abstract Along with the increasingly high conditions of business competition, in communicating the products of a company it is not enough to just rely on advertising media as the sole cornerstone of the company's marketing communication, but to apply Integrated Marketing Communication so that every promotional message made reaches the public.  PT Petrokimia Gresik is one of the largest agro-industry companies in Indonesia, must be able to create a good marketing communication strategy to improve the brand image of its products so that they are increasingly recognized and sought after by the public, especially farmers. The research used by researchers is a qualitative descriptive study of work procedures that have been applied by companies in building marketing communication by conducting interviews and identification of marketing and sales data for further observation using a marketing communication strategy of 4-P product mix (Product, Price, Place  and Promotion) and the promotion mix (marketing mix) as a benchmark in evaluating the results and improvements that need to be done by companies to improve the effectiveness of marketing programs in an effort to increase market share and sales targets.Keywords: marketing communication strategy, 4P, marketing mix. 
Implementasi kebijakan dana desa untuk penanggulangan pandemi covid-19 di sampang Hidayat, Endik
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
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Abstract

The purpose of this article is to understand the implementation of village fund policies for the response to the Covid pandemic in Sampang Regency. The formulation of the problem is to find out what factors influence the success of programs funded by village funds in the midst of a pandemic in the Sampang case. The main theory used as an analysis is Edward III's policy implementation theory. This article uses a qualitative method with a case study research type. The data was collected using interview techniques and digital documents, online news, and the official website of the Sampang government. The results showed that the implementation of the village fund policy for the Covid-19 pandemic was going quite well. The factors that support the success of the communication dimension are the socialization of programs and information about the Covid-19 pandemic running optimally. Then another dimension, namely the bureaucratic structure, coordination between the implementers is quite intensive, the relationship that occurs is collaborative between policy actors or implementers. The inhibiting factor arises from the resource dimension due to the limited budget for village funds in dealing with Covid-19 in Sampang Regency so that infrastructure is not sufficient in order to prevent the spread of the corona virus.Keyword: Policy; Implementation; Pandemic; Covid-19.
Strategi komunikasi komunitas manusaya dalam melaksanakan program sosial: Studi Kasus Program Sosial Titik Balik dan Kelas Pemenang Lie, Valerie; Primadini, Intan
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

All things about the lack of humanity are proven by violence cases and negative stigma in the society. The research aims to find out and analyze communication strategy applied to Manusaya in the effort to #MemanusiakanManusia through their social proggrame. Concept in this research reffering to Planning and Management concept by Cutlip, Center, and Broom that has stages Defining PR Problems, Planning and Programming, Taking Action and Communicating, and Evaluating the Program. This qualitative descriptive research used study case method. Primary data obtained by researchers is through in-depth interviews with four persons who responsible to be a interviewees. The result of this research shows that the strategy and tactic that Manusaya used was already following the concept. The campaign used online media and collaborated with external communities in the development of the program. The evaluation is carried out through two stages routine evaluation and whole evaluation. The suggestion of this research is that communication by Manusaya could be more varied and ensure the information can be understood properly by stakeholders.Keyword: Campaign; Communications Strategy; Social Proggrame.
The effect of e-commerce advertising exposure Lazada buying behavior teenagers at SMK Muhammadiyah 2 Surabaya Susilo, Daniel; Chairiyah, Ummy
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

The amount of interest of producers in using advertising as a medium for marketing products shows that advertising has an important role as an effective communication medium in introducing and promoting a product to consumers. Currently, advertisements have begun to mushroom in all mass media, including print media, electronic media and the internet. The high use of the internet in Indonesia has made producers more aggressive in promoting a product to consumers through internet media such as Lazada e-commerce ads. The number of facilities offered has received a very good response from the Indonesian people. With the ease of access provided and the relatively cheap prices of goods, it leads people to consumptive behavior.This study uses a quantitative approach. Survey research methods. This type of research explanatory research. The population in this study were students of SMK Muhammadiyah 2 Surabaya from the 2015-2017 class. The research sample was 186 people. This study has 2 independent variables (Ad Impression Intensity and Advertising Element), and 1 dependent variable (Buying Behavior). Data collection was carried out by distributing questionnaires.Hypothesis testing is done with multiple linear regression showing the influence between the intensity of advertising impressions and advertising elements on buying behavior, as evidenced by the results of the F test that Fcount> Ftable (111.280> 2.89). The result of the significance can be seen that 0.000 <0.05. The results of the T test for X1 show that the value of tcount <ttable (-1.494 <1.298), so the variable intensity of ad impressions has no effect on buying behavior. The results of the T test for X2 show that the value of tcount> ttable (14.521> 1.298), so the variable element of advertising has an effect on buying behavior. Keywords: Ad impression intensity; Advertising elements; Buying behavior
Tantangan guru sma/ma melakukan implementasi pembelajaran kewirausahan pada masa pandemi covid-19 di jawa timur Rozakiyah, Desy Santi; Al Siddiq, Imamul Huda; Pratiwi, Seli Septiana
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

This study aims to apply the application of enterpreneur learning during the pandemic in senior high school at East Java.  This research was motivated by aplication of learning during pandemic. The challenge of teachers in implementating entrepreneurship learning in a pandemic was having difficulties applying learning. Cause teachers needed good comunication with students to learning doing independently. This study uses a quantitative approach using a questionnaire distributed to teachers wich teacher entrepreneurship subjects in East Java. In addition, this study also uses a qualitative approach by conducting interviews.the results of this study indicate that problems face to face learning in providing enterpreneur learning were during the pandemic, because of it did not implementation enterpreneur lerning had difficulty in providing practices to students.Keyword : learning in pandemic, implementations enterpreneur learnings activity.
Analisis pesan "video call dengan bu rika'' pada akun instragram @jokowi Afsyah, Surahmad; Jusnita, Raden Ayu Erni
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

right now video is already can not be apart of human life, at the begining video was only oriented in tv show but now it has many change of video and its a lot soround us. In this digital's era there are many kind of video as intention it created such as news video, education video, press release video, commercial advertazing video, society video, political campaign video and the other finnaly video reseachs are axist in comunicate study. Video with title Video call with Bu Rika at Instagram account @Jokowi is one of interesting video to do reseach this video is full dialog between Mr.Jokowi as president and Mrs.Rika as teacher from Padang. this video showing to viewer about education world in current condition while in pandemic start since first of 2020. Sign theory of ferdinand de saussure is matching theory to find out the meaning in this video. Keywords:Meaning; sign theory ; Ferdinand saussure
Menakar loyalitas konsumen berdasarkan persepsi nilai dan kepercayaan merek geprek bensu Sari, Novita; Marta, Rustono Farady; Angreani, Natasia; Harry, Harry; Perkasa, Muhammad Iman Adi
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty “Geprek Bensu” in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.
Strategi Komunitas Club Motor Honda CB Dalam Masyarakat Surabaya Iqbal, Ghalih Rafiano; Yenny, Yenny
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
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Abstract

The automotive world in Indonesia is growing and getting more advanced. It can be seen from the many communities in the automotive sector, especially the motorcycle community. Motorcycle communities are increasingly popping up and growing in big cities to remote areas. In Surabaya there are many motorcycle communities, one of which is the Honda CB community. This community consists of Honda CB motorcycle owners in the Surabaya area. In this study, the author discusses the communication strategy of the Honda CB Community in the Surabaya community. Solidarity in this community includes internal solidarity and external solidarity. Internal solidarity includes social relationships that occur among members of the Honda CB community. External solidarity that includes social relations between members of Honda CB and the Honda CB community and the people of Surabaya. This research is a qualitative research with descriptive analysis. Descriptive analysis method was chosen with the aim of describing the phenomena that occur in accordance with the facts as they are. Sources of data in this study obtained from quotes, behavior, written sources, and photos. Data collection methods used in this study were observation, interviews, and documentation. Interviews based on sampling techniques conducted internally based on subjects who have the most representative information.
Komunikasi Interpersonal Antara Driver Dan Pelanggan Go-Car Di Kota Surabaya Sani, Lutfi Khairil; Putro, Raden Hartopo Eko
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
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Abstract

The study aimed to identify what the interpersonal communication between drivers in interlace Go-Car to customers in Surabaya. This study using methods the qualitative study, case study As for data collection techniques using a technique researchers conducted in-depth interviews with various sources, observation, field and see the documents associated. The informant in this research as many as six people consists of four people a driver and two customers Go-Car. But, the research results show that interpersonal communication to passengers from the driver Go-Car had gone well and includes 5 effectiveness, openness in the form of interpersonal communication, empathy, the support, positiveness, and equality. But, in the interpersonal communication process of Go-Car drivers against passengers have some such obstacles to the driver sides that often become barriers in communicating. Then customers Go-Car felt as a whole are satisfied with the service provided Go-Car driver. Keywords: Communication, Interpersonal Communication, and Go-Car Driver.
Peran Komunikasi Korporat dari PT Angkasa Pura I dalam mengimplementasikan Strategi Media Relations Pradana, Nicholas Jevan; Primadini, Intan
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

The airport is no longer just a place for planes to land and depart, but has also become a destination. Yogyakarta International Airport is a new airport that replaces Adisutjipto International Airport. At the beginning of construction, Yogyakarta International Airport was opposed by both the local community who felt that the land was taken to be used as an airport, as well as the people of Yogyakarta who were used to going to Adi Sutjipto airport which is very close (ten to fifteen minutes away) compared to the new airport in Kulon Progo which requires an hour or an hour and a half to reach the destination. To overcome the problem, Corporate Communication PT. Angkasa Pura I implemented a media relations strategy, which involved journalists and the media, to restore its image. The concept used is Iriantara's media relations strategy which consists of managing relationships, developing relationship strategies, and developing networks. This research uses a post-positivistic paradigm and a qualitative approach, with a case study method. The results obtained in this research are that PT Angkasa Pura I has implemented a media relations strategy with the media, the media community and media organizations. The media relations strategy was carried out by distributing press releases, conducting media gatherings, media visits, media tours and media monitoring.

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