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<![CDATA[CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BUILDING BRANDING LAUAK BADA BUSINESS AT MANDEH TOURISM AREA ]]>
<![CDATA[Radius Prawiro]]>;
<![CDATA[Novi Trisna]]>;
<![CDATA[Annisak Izzaty Jamhur]]>
<![CDATA[ Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i3.101
<![CDATA[The concept of CRM is a concept aimed at establishing a good relationship with the customer. The concept ofCRM appears based on the paradigm that sellers should be able to maintain the loyalty of consumers who buytheir products. The business strategies found in the CRM concept aims to increase customer satisfaction so that itcan improve consumer loyalty. In this era of digital and globalization nowadays, where information is soaccessible and enjoyed by all circles using the application Pika CRM is very helpful business people inmarketing their products, a strong brand can make it very easy to know and sell to consumers because brandingor brand users feel so very important to have. Many companies and independent business units currently dependon the brand to market the products they produce so that they can sell easily with a brand that is already knownto the community. One of the growing business units currently is a business unit of the side dish of the Mandeharea of West Sumatra's south coast. Therefore, the important role of good and interesting branding is necessaryto increase the sales of the Mandeh area side dishes at a higher price]]>
<![CDATA[CHATBOT IMPLEMENTATION TO SUPPORT MOBILE LEARNING DURING NCOVID19 PANDEMIC ]]>
<![CDATA[Putri Sakinah]]>;
<![CDATA[Yaya Heryadi]]>
<![CDATA[ Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i3.102
<![CDATA[This paper presents the results of chatbot implementation to support mobile learning in higher education. Thegoal of the chatbot implementation in this study, among others, is to address high interest of higher educationin Indonesia toward online learning support mainly during the resent NCOVID19 pandemic in which most oflearning process are implemented using online learning mode. The proposed chatbot prototype has been testedin the University of Andalas, Sumatera, Indonesia. The chatbot is designed using standard softwareengineering method and implemented using Android-based mobile application flatform. Respondents for thechatbot evaluation are chosen based on purposive random sampling among students of Department ofSociology as sampling population. The data collecting is implemented using survey method with selfadministered questionnaires. The overall evaluation results showed that the designed and implementation hasmet the students’ expectation. Interestingly most of the respondents showed their interest to use the chatbot]]>
<![CDATA[EFFECT OF EARNING PER SHARE, CURRENT RATIO, DEBT TO l EQUITY RATIO IN PREDICTING FINANCIAL DISTRESS IN MINING COMPANIESl ]]>
<![CDATA[Sri Ratnasari Harita]]>;
<![CDATA[Wirda Lilia]]>
<![CDATA[ Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i3.103
<![CDATA[This study aims to determine and test the effect of partial or simultaneous Earning Per Share, Current Ratio, andDebt to Equity Ratio on Financial Distress in Mining Companies Listed on the Indonesia Stock Exchange. Thesampling technique uses purposive sampling technique, amounting to 14 companies with 4 years of observation.(four) years and data obtained from the financial statements of Mining Companies Listed on the Indonesia StockExchange at www.idx.co.id. The data analysis method used multiple linear regression analysis. Based on theresearch results, it is found that partially and simultaneously Earning Per Share, Current Ratio, and Debt toEquity Ratio have a significant effect on Financial Distress in Mining Companies Listed on the Indonesia StockExchange. The effect of Earning Per Share, Current Ratio, and Debt to Equity Ratio on Financial Distress inMining Companies Listed on the Indonesia Stock Exchange is 53.9%]]>
<![CDATA[DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA ]]>
<![CDATA[Abulwafa Muhammad]]>;
<![CDATA[Dhio Saputra]]>
<![CDATA[ Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i3.104
<![CDATA[This research was conducted to determine the digital marketing needs of fashion industryproducts in the province of West Sumatra. Conducting needs analysis based on currentmarketing conditions of the fashion industry products provides direction for thedevelopment of digital marketing applications that are needed. The analysis in this studyuses a data mining algorithm and will produce an integrated digital marketing applicationfor fashion industry players in West Sumatra. So that the fashion industry has a containerbased on digital marketing to accommodate all products and market it. This will providegreater opportunities for these fashion products to be known by the community and willincrease the pattern of product marketing.]]>
<![CDATA[THE EFFECTIVITY OF E-BRANDING IMPLEMENTATION WITH CRM CONCEPT ON INCREASED SALES AT CATERING BUSINESS IN PADANG CITY ]]>
<![CDATA[Mutiana Pratiwi]]>;
<![CDATA[Ulya Ilhami Arsyah]]>
<![CDATA[ Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i3.105
<![CDATA[Micro, small and medium enterprises are a business sector that is very helpful in various aspects of theIndonesian economy. In the city of Padang has various types of SME businesses. One of them is Catering. Thedevelopment of the catering business in this city is very rapid because of the many people's interest in usingthese services. As a result, there was competition between businesses that showed a significant impact on thecatering business so that each of these businesses had to be able to create their own market by creating a brandfor their catering business. This research was conducted to determine the effectiveness of the implementation ofe-branding UKM Catering Padang City with the concept of CRM (Customer Relationship Management) toincrease sales. The results of this study are the determination of the effectiveness of e-branding that has beencarried out on the level of marketing and income obtained by SMEs, which have benefits as a form ofactualization of the character of the UKM Catering business and to support marketing so that sales increase andincrease competitiveness appears. The method used is Customer Relationship Management (CRM).]]>
<![CDATA[COMPARATIVE ANALYSIS OF PRODUCTION PREDICTION OF SILUNGKANG SONGKET AND PANDAI SIKEK SONGKET WITH MAMDANI FUZZY INFERENCE SYSTEM (FIS) METHOD ]]>
<![CDATA[Devia Kartika]]>;
<![CDATA[Rima Liana Gema]]>
<![CDATA[ Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i3.106
<![CDATA[Fuzzy logic is widely applied in various fields, such as industry, communications, etc. Fuzzy logicwas developed to solve an obscure problem. The problem that arises in the production at MSMEsSongket Silungkang and Songket Pandai Sikek at this time is that there is no system used as areference in determining the amount of production in the future. Where this method can utilizedemand and supply data in the past which is then processed with fuzzy stages so as to produceproduction figures. The government has prioritized the development of the Silungkang songkethandicraft business, which is a regional specialty, in order to enter the export market. In the earlystages, the priority of the regional government was to increase the production of craftsmen byfacilitating coaching for micro, small and medium enterprises (MSMEs), especially those engaged insongket crafts, to continue to be developed by increasing quality and creativity. By applying theFuzzy Inference System method in predicting the production of Songket Silungkang KotaSawahlunto and Songket Pandai Sikek Kota Agam can help several parties such as the government,micro, small and medium enterprises in making efforts to handle and make good decisions towardsincreasing the production of Songket MSMEs in each region. and can provide a comparison of thepredicted results of production for the coming period so that it can produce the optimal number ofsongket based on market demand.]]>
<![CDATA[VISITOR SATISFACTION ANALYSIS OF CREATIVE INDUSTRY IN TOURISM LOCATIONS USING SERVQUAL METHOD ]]>
<![CDATA[Aggy Pramana Gusman]]>;
<![CDATA[Harkamsyah Andrianof]]>;
<![CDATA[Silky Selfira]]>
<![CDATA[ Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i3.107
<![CDATA[The development of Padang City as a city that carries the creative industry began to be felt after the transition fromthe earthquake in 2009. The city of Padang began to improve to become the center of the creative industry in WestSumatra. The large variety of carvings and famous food and handicrafts has made the potential realm of MiningMajadi the national and foreign spotlight. Creative work produced by the community has become a trend inIndonesia, especially among the younger generation. The creative industry that is developing in Padang City hasmade a significant contribution, but has not been managed properly and has an impact on overlapping functions ofthe area and causes inconvenience for tourists. The research method used in this study is the Servqual Method. Thedata collection method used is divided into two activities, namely primary surveys consisting of field observations,interviews, and distributing questionnaires and secondary surveys consisting of literature studies and data collectionthrough related agencies. The research object is the creative industry in the city of Padang. This research producescalculations with the method Servqual, there are four attributes that have the highest gaps, namely the level ofservice fulfillment that is still far from the level of customer expectations. These attributes includecomfort/facilities/, tour guides can explain information clearly, friendliness. Location near creative industries closeto tourism locations, discounts on services, and materials.]]>
<![CDATA[Analysis of Non-Cash Payment Systems (E-Money) on MSME Transactions Using Analytical Hierarchy Process (Ahp) Approach ]]>
<![CDATA[Aulia Fitrul Hadi]]>;
<![CDATA[Idrizon Idrizon]]>
<![CDATA[ Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education ) ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i4.112
<![CDATA[Non-cash transactions in Indonesia are still low, one of which is triggered by the low involvement of small and medium enterprises (SMEs) retail in Indonesia who have not implemented non-cash transactions in their business environment. This study aims to analyze factors supporting the implementation of non-cash transactions in retail SMEs. The method used in this research is by Analytical Hierarchy Process (AHP) approach. The results of the study found that non-cash transactions implementation can be improved by maximizing potential carrying capacity: (1) Speed, (2) Security, (3) Efficiency / Practice, (4) Value of money, and (5) Government program. The main supporting factor that gets the highest priority is efficiency or practicality of 23%]]>
<![CDATA[PHOTOCATALYTIC DEGRADATION OF VIOLET-RR WITH SOLAR IRRADIATION USING TIO2 CATALYST ]]>
<![CDATA[Fatma Yuka Desri]]>
<![CDATA[ Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 15 No. 1 (2021): Jurnal Ipteks Terapan ( Research of Applied Science and Education ) ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v15i1.113
<![CDATA[Violet-RR (C34H14Cl2O2) is one of the most common classes of Vat dyes used in the textile industry. These dyes are stable, toxic and can inhibit solar-light penetration into the waters system. In this study, Vat Violet-RR dye was degraded by using TiO2 as a catalyst under UV and solar-light irradiation. Some parameters i.e., irradiation time, catalyst mass and energy sources were studied. The reduction of dye concentration was measured by UV-Vis spectrophotometer at a wavelength 554 nm. The optimal catalyst mass obtained was 9 mg. Degradation percentage of Vat Violet-RR dyes obtained by photolysis without catalyst under UV and solar-light irradiation were 4.09% and 13.51%, respectively. The presence of TiO2 catalyst increased the degradation percentage to be 35.15% and 81.15% for 300 minutes irradiation. Based on the results, solar-light irradiation gives better results on Vat Violet-RR degradation than UV-light. Keywords: Degradation; Photolysis; Vat; Violet-RR; TiO2]]>
<![CDATA[THE EFFECT OF SOCIAL SUPPORT AND SPIRITUAL INTELLIGENCE ON THE NURSES ANXIETY LEVEL OF “IS” HOSPITAL PEKANBARU DURING COVID-19 PANDEMIC ]]>
<![CDATA[Anov Satria Pamungkas]]>;
<![CDATA[Nurul Hidayah]]>;
<![CDATA[Siti Urbayatun]]>
<![CDATA[ Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education ) ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah X ]]>
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DOI: 10.22216/jit.v14i4.118
<![CDATA[COVID 19th pandemic situation adversely affect every aspect of life, not excluding the nursing professionwho are at the forefront of dealing with patients affected by COVID-19. This causes nurses to experiencestress, depression and anxiety due to increased work demands. This study aims to determine the effect ofsocial support and spiritual intelligence on the anxiety level of nurses in the hospital. The subjects in this studywere 87 nurses at the “IS” Hospital Pekanbaru. The sampling technique used in this study was purposivesampling technique. The instruments used were the COVID-19 Intelligence scale, the Social Support scale,and the Spiritual Intelligence scale. The data analysis technique used is multiple linear regression analysis. Theresults of the data analysis showed that F = 10.531 with a value of p = 0.000 (p <0.01) indicated that there wasa very significant influence between social support and spiritual intelligence on nurses' intelligence. Theresults of further analysis with a partial value = -0.254. p = 0.018 (p <0.05) indicates a significant negativeeffect between social support and anxiety. The results of further analysis with a partial value = -0.215. p =0.047 (p <0.05) indicates a significant negative effect between spiritual intelligence and anxiety. Based onthese results, it can be concluded that there is a very significant negative effect of social support and spiritualintelligence on nurse anxiety. This means that the higher the social support and spiritual intelligence that isowned, the level of anxiety will be lower and behave harshly]]>
