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As-Sidanah : Jurnal Pengabdian Masyarakat
Published by Universitas Ibrahimy
ISSN : 26565161     EISSN : 26860643     DOI : 10.35316/assidanah
Core Subject : Religion, Education, Social,
Religion Education Languange, Linguistic, Communication & Media Social Sciences Other
As-Sidanah: Jurnal Pengabdian Masyarakat merupakan jurnal yang menjadi media publikasi ilmiah dibidang pengabdian, dengan nomor terdaftar P-ISSN (2656-5161) dan E-ISSN (2686-0643). As-Sidanah adalah jurnal multidisiplin ilmiah yang diterbitkan oleh lembaga penelitian dan pengabdian kepada masyarakat (LP2M) Universitas Ibrahimy Situbondo. Fokus dan Ruang Lingkup Artikel yang dimuat dalam As-Sidanah: Jurnal Pengabdian Kepada Masyarakat berbasis penelitian seperti Asset Based Communities Development (ABCD), Participatory Action Research, Pengembangan Masyarakat Berbasis Aset, Riset Berbasis Masyarakat, Pembelajaran Layanan, Pengembangan Masyarakat. Penerbitan jurnal ini akan dilakukan dalam satu tahun sebanyak dua kali terbit yaitu pada bulan April dan Oktober.
Arjuna Subject : Ilmu Sosial - Perkembangan
Articles 154 Documents
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PACKAGING AND MARKETING OPTIMIZATION FOR RURAL COMMUNITY ENTERPRISES: ENHANCING PRODUCT VALUE AND ADVANCING THE SDGS Adawiyah, Robiatul; Murtikusuma, Randi Pratama; Triana, Renka Mey
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.423-434

Abstract

Packaging design and marketing strategy play an important role in improving product competitiveness, especially for community-based enterprises in rural areas that focus on local economic development. Tanggul Wetan Village offers a variety of superior products made by local business communities, such as bolen, getuk singkong, and prol tape, which have great potential to expand into wider markets. However, several challenges remain, including the lack of innovation in packaging design, the limited use of digital marketing technology, and the absence of effective and sustainable promotional strategies. This community service activity aimed to analyze and develop optimal strategies in packaging design and marketing to enhance product excellence and support the achievement of the Sustainable Development Goals (SDGs), particularly SDG 8, SDG 10, and SDG 12. The program was implemented using the ADDIE training model, which consists of five stages: analysis of community needs, design of training approaches, development of training materials, implementation of training, mentoring and assistance, and finally, evaluation. The results showed a significant improvement in participants’ abilities to create attractive and informative packaging, as well as an increased understanding of digital marketing platforms. Based on pre- and post-assessment data, participants demonstrated measurable progress: packaging design skills increased from 2.3 to 4.1, branding and logo from 1.9 to 3.8, marketing strategy from 2.5 to 4.3, digital marketing from 1.7 to 3.9, and content creation from 2.0 to 4.0 (on a 1–5 scale). Several products were successfully rebranded with better packaging and labeling, making them more competitive in the market. This activity not only increased the marketability of local products but also demonstrated the importance of design and marketing innovation as a pathway for empowering rural communities and supporting inclusive and sustainable economic growth.
PENGEMBANGAN MODEL DIGITAL ECOSYSTEM BERBASIS APLIKASI FISHERMAN CARE UNTUK PENGUATAN KETAHANAN SOSIAL-EKONOMI KELUARGA NELAYAN PESISIR Babussalam, A. Basuki; Hariri, Achmad; Wahyuni, Holy Ichda
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.469-489

Abstract

Fishermen families represent vulnerable coastal communities facing socio-economic instability due to fluctuating catches, long value chains, and limited literacy in social, economic, and legal risk management. This program addresses their multi-dimensional vulnerability through the development of a Digital Ecosystem Model based on the Fisherman Care application, designed as an integrated capacity-building platform. The intervention focuses on three aspects: (1) Family Education (Parenting) to strengthen digital communication and parenting skills; (2) Economic Empowerment, promoting product diversification and digital marketing for MSMEs; and (3) Legal Education, emphasizing fisheries regulations, business legality, and social protection. Using the Participatory Action Research (PAR) approach and quantitative evaluation through pre- and post-tests involving 60 participants from the Paciran Fishermen Community, the program recorded significant improvements across all areas. The economic aspect increased from 2.5 to 3.8, showing success in creating alternative family income sources; parenting literacy improved from 2.2 to 3.6, reflecting better digital parenting awareness; and legal understanding rose from 2.0 to 3.5, enhancing awareness of sustainability and business legality. These outcomes confirm that the integrated digital ecosystem model effectively strengthens fishermen families’ economic independence, family resilience, and legal literacy, supporting sustainable livelihoods in coastal communities.
PEMBERDAYAAN GURU MATEMATIKA SMA BOJONEGORO MELALUI PELATIHAN AI DAN LATEX DALAM PENYUSUNAN SOAL TES KEMAMPUAN AKADEMIK Fathoni, M Ivan Ariful; Al Farisy, Husen; Ardianti, Aprillia Dwi; Fitri, Anisa
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.510-521

Abstract

Mathematics test preparation by teachers is often conducted manually, resulting in inefficiency and inconsistent question quality. This community service program aimed to empower Mathematics MGMP teachers in Bojonegoro through training on the use of Artificial Intelligence (ChatGPT) and LaTeX in developing Academic Ability Test (AAT) items. The program was implemented through socialization, hands-on practice, dissemination, and evaluation using the Participatory Learning and Action (PLA/PAR) approach. The novelty of this activity lies in integrating ChatGPT, an AI-based question generator, with LaTeX, a professional formatting tool, both embedded within a participatory teacher-training model. The implementation significantly improved teachers’ competence in creating varied, structured, and well-formatted test items while strengthening collaborative work within MGMP. Moreover, teachers demonstrated increased efficiency and confidence in applying AI-based tools for mathematics assessment design. The program proved effective and replicable as a sustainable model for advancing digital competence and innovative assessment practices among mathematics educators.
DIVERSIFIKASI PRODUK BANDENG JUNOK DAN PENDAMPINGAN SERTIFIKASI HALAL MENUJU PASAR MODERN Mashudi, Mashudi; Nashrullah, Faiz; Vibriyanto, Norita
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.490-509

Abstract

This community service activity is titled: Product Innovation of the Junok Milkfish Basket Group: Diversification of processed milkfish and halal certification assistance towards the Modern Market, it is important to answer the Asta Cita of President Prabowo Subianto's government, namely economic development to encourage the nation's independence from dependence on other countries through self-sufficiency in food, energy, water, creative economy, green economy, and economy blue, as well as development centered on downstreaming and strengthening the village economy. The Junok Al-Barokah milkfish basket group faces two main problems: First, traditional marketing is carried out without clear branding. Second, the problem of Junok milkfish production capacity is not optimal due to a less strategic marketing system. The efforts to improve the competitiveness of milkfish products carried out in Junok are consistent with the results of several studies and community service activities conducted elsewhere, including in Keputih, Surabaya, and in Kendal district by previous community service providers. It shows that ontologically, the benefits of diversifying milkfish products are understood. However, epistemologically, how can diversification and halal certification be implemented in other areas (Junok village in Madura) that have abundant natural resources for milkfish ponds and milkfish products? It is a novelty because no volunteer from any university or institution in the area has ever done it. It is the gap that needs answers and solutions. Thus, on an axiological level, this PKM activity addresses the need to improve the economy of Junok village in Sreseh sub-district. The Service Methodology is carried out through 4 key stages: Socialization, Training, Technology Application, and Evaluation and Reporting. The result of Abdimas's activities is that Abdimas Partners understands the brand identity and attractive packaging for Junok milkfish products, which have been successfully maintained through halal certification. In addition, they can apply equipment and technology to diversify product variants and develop marketing. Based on the evaluation results, the marketing of Junok milkfish, with its 3 processed variants, has increased sales to an average of 460kg from 250kg before the implementation of the Abdimas program.

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