International Journal of Management Science and Information Technology (IJMSIT)
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Articles
31 Documents
Search results for
, issue
"Vol. 5 No. 2 (2025): July - December 2025"
:
31 Documents
clear
<![CDATA[The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor ]]>
<![CDATA[Sahetapy, Willyan]]>;
<![CDATA[Biay, Agustinus]]>;
<![CDATA[Rusdi, Rusdi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4555
<![CDATA[The study seeks to investigate the impact of social media use on Micro, Small and Medium Enterprise (MSME) performance, and the moderating effect of innovation capability on the link. Amid the digital technology boom, MSMEs leverage TikTok, Instagram, Facebook among others to widen market reach, brand presence and talk to their audience directly. The opportunity and threat of social media but but can be a double edged sword in terms of the mSME’s level of capability to innovate in relation to marketing strategy. Innovation capability (product development, technology use, market responsiveness) as a moderator has proved to have the most mediating processes between social media and MSMEs performance. This research is quantitative by distributing a questionnaire of 300 MSME respondents that using social media. The findings indicate that the utilisation of social media has a significant effect on the performance of MSMEs, which is also moderated by innovativeness. Its effect on perfornlance is however not the same For all SNSs. This finding indicates that innovative-related MSMEs have potential to utilize social media to improve business performance and growth better.]]>
<![CDATA[Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation ]]>
<![CDATA[Suyamto, Suyamto]]>;
<![CDATA[Deliana, Dian]]>;
<![CDATA[Sujatmiko, Sujatmiko]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4609
<![CDATA[This study explores the association of corporate identity, social responsibility, and reputation in the development of successful sustainable branding in the hospitality and tourism sector of Indonesia. We used mixed methods applying quantitative analysis and collect the data in a systematic arrangement from various big cities considering the tourists. A 1,219-panel sample of small to medium-sized businesses were surveyed. Our conclusions are that many companies have successfully created an organizational identity internally through the alignment of communicated values and management's daily actions. Social and environmental obligations are demonstrated in supporting local communities, energy conservation and preservation of the culture. There are still a few that are not officially documented, but everybody knows these to be part of the company’s overarching strategy. Corporate image, from a job evaluation standpoint, is supported by open communication, listening to feedback and a digital presence. The results of the path analysis support the effect of corporate identity on social action and reputational perception. And the connection between social responsibility and reputation is robust. Relationships between variables remain constant, while regional comparisons reveal diverse trends. Bali is the most advanced when it comes to identity and reputation, with Lombok and Labuan Bajo concentrating more on community engagement. Interviews and focus groups reveal that involvement of the staff in social activities also contributes to sense of ownership and pride in the workplace. The fusion of values, participation and regular behavior author the maintenance of public trust in an industry so based on perception.]]>
<![CDATA[Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers ]]>
<![CDATA[Rorlen, Rorlen]]>;
<![CDATA[Ekadjaja, Margarita]]>;
<![CDATA[Tjandra Bravo, Christiandinata]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4736
<![CDATA[The purpose of this study is to investigate the determinants of consumers' intention to make online purchases. With the advent of digitalization, consumer shopping behaviour has been altered and this trend has started to affect their decisions to buy products online. Purchase intention is a measure of the likelihood of making purchase decision after exposure to digital media. User experience, platform trust, quality of service, and the weight of promotions and offers should all be weighted in this decision. Moreover, the effect of social media and their content quality also influences the customer loyalty and repurchase intention. The method in this paper uses a quantitative method approach by employing the PLS-SEM (Partial Least Squares Structural Equation Modeling) which uses SmartPLS. 14 Analysis of Results The results indicate that IBS exert significant influence on ABS as well as it does on FPI. In addition, CBF and IQS also affect purchase intention in the future mediated by IBS. Such results also indicate a need to increase consumer involvement when using e-commerce platform, particularly with social media to enrich consumers' relationships and increase sales conversions.]]>
<![CDATA[Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation ]]>
<![CDATA[Chriestina, Chriestina]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4816
<![CDATA[The objective of this research is to conduct a review of strategies of cloud computing adoption towards the digital transformation of e-commerce. A qualitative review of literature was done using 14 literature articles between 2019 and 2024 to look at how companies adopt cloud technology. The result reveals that cloud computing has strategic advantages like lower operating costs, resource agility, and better customer data analytics. But there exist some challenges such as data security, dependance on a single Cloud service provider and organizational resistance to adopt the new technology. E-commerce firms are likely to be cautious adopters and adopt hybrid and incremental approaches to reduce risks and they will also offer enhanced staff training in relation to technical skills. We also do periodical reviews of cloud service providers to maintain the stability of the system. The findings of this research provide valuable insights for businesses to plan and govern their cloud computing adoption effectively and sustainably.]]>
<![CDATA[Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity ]]>
<![CDATA[Putriyandari, Rofily]]>;
<![CDATA[Amran, Ali]]>;
<![CDATA[Budi Hardjayanti, Nany]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4817
<![CDATA[Competition is fierce in the market today, and companies are always looking for new ways that they can stay ahead of the game when it comes to capturing consumer attention. Two classes of approaches are commonly employed: product scarcity and price promotion with the intention of inducing consumer purchase intention. Artificially creating scarcity by limiting availability or offer duration helps establish value in the mind of the consumer. In the meantime, price promotions, e.g., discounts and specials, lower price barriers and drive impulse purchasing. The synergy of these tactics would, it is imagined, boost the appeal of a product. But it is still unknown the combined influence on the purchase quantity and it requires some more researching. Knowledge about the effects of scarcity as well as price promotions on consumer behavior is important for marketers who need to design more effective marketing promotions and sell as much during buynow periods as possible. This research aims to investigate the impacts of product scarcity and price promotion on consumer purchase intensity. A Quantitative Study, Descriptive and Causal Designs Were Used and Multiple Regression Analysis Was Used to Vet the Relationship Among the Variables. The sample was comprised of 300 online shoppers in the areas of electronics and fashion. The investigation also found that both product scarcity and price promotions had significant impacts on purchase intensity and that the impact of product scarcity was a unimodal one. Furthermore, the relationship was found to be moderated by scarcity and promotion discounting effects on purchase intention were magnified. The findings indicate scarcity appeals can increase willingness to purchase and could be characterized as a double-edged sword where too much scarcity leads to falling returns. When used in combination, these tactics can work well for businesses to get the most from their marketing strategy.]]>
<![CDATA[Decision Support System for Asset Management using the Simple Additive Weighting Method ]]>
<![CDATA[Yeni Dwi Rahayu, Ni Made]]>;
<![CDATA[Dewi Eka Yanti, Ni Putu]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.5072
<![CDATA[Effective and efficient asset management is a crucial aspect in supporting the operational sustainability of an organization. However, the decision-making process in determining whether an asset should be retained, repaired, or replaced is often conducted subjectively and lacks structure. This study aims to develop a Decision Support System for asset management using the Simple Additive Weighting method to assist in evaluating assets objectively based on multiple criteria. The developed system includes features such as a master data menu, alternative data input, SAW-based calculation processes, and a recommendation result display. System testing results showed that the values for accuracy, precision, recall, and specificity were each 80%, with 4 True Positive, 4 True Negative, 1 False Positive, and 1 False Negative. Based on these results, the system is considered valid and suitable for use as a decision-making tool in structured and measurable asset management processes. This level of accuracy also reflects the system's ability to accurately identify and classify data under both positive and negative conditions. Therefore, it can be concluded that this decision support system has a good level of reliability and is suitable for use as a supporting tool in asset management decision-making.]]>
<![CDATA[The Analysis of the Impact of Cloud Computing-Based Human Resource Information System Implementation on HR Management Efficiency in Multinational Companies ]]>
<![CDATA[Hasian, Irene]]>;
<![CDATA[Purwadi, Anto]]>;
<![CDATA[Nurliana Sirait, Friska]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.5073
<![CDATA[This research examines the effectiveness of a cloud computing-based Human Resource Information System on the efficiency of HRM in MNCs. Cloud computing helps streamline, flex and integrate HR data management and mitigates the dependency on local infrastructure, which is expensive and time-consuming. This application also improve access on real-time data improving synchronization among distributed teams. Adopting a quantitative method and causal descriptive research design, this research incorporated 150 participants, representing 10 multinationals ICTs firms that have embraced the use of cloud-based HRIS. The data was obtained by the means of questionnaires and analysed with the help of descriptive statistics and multiple linear regression analysis. The findings suggest that the adoption of cloud-based HRIS has a positive impact on HRM efficiency in terms of cost efficiency, cycle time reduction, data accuracy and user satisfaction. This indicates that this system provides stronger support of HR management capabilities, especially in the case of MTCS operating in more than one country.]]>
<![CDATA[The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor ]]>
<![CDATA[Sahetapy, Willyan]]>;
<![CDATA[Biay, Agustinus]]>;
<![CDATA[Rusdi, Rusdi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4555
<![CDATA[The study seeks to investigate the impact of social media use on Micro, Small and Medium Enterprise (MSME) performance, and the moderating effect of innovation capability on the link. Amid the digital technology boom, MSMEs leverage TikTok, Instagram, Facebook among others to widen market reach, brand presence and talk to their audience directly. The opportunity and threat of social media but but can be a double edged sword in terms of the mSME’s level of capability to innovate in relation to marketing strategy. Innovation capability (product development, technology use, market responsiveness) as a moderator has proved to have the most mediating processes between social media and MSMEs performance. This research is quantitative by distributing a questionnaire of 300 MSME respondents that using social media. The findings indicate that the utilisation of social media has a significant effect on the performance of MSMEs, which is also moderated by innovativeness. Its effect on perfornlance is however not the same For all SNSs. This finding indicates that innovative-related MSMEs have potential to utilize social media to improve business performance and growth better.]]>
<![CDATA[Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation ]]>
<![CDATA[Suyamto, Suyamto]]>;
<![CDATA[Deliana, Dian]]>;
<![CDATA[Sujatmiko, Sujatmiko]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4609
<![CDATA[This study explores the association of corporate identity, social responsibility, and reputation in the development of successful sustainable branding in the hospitality and tourism sector of Indonesia. We used mixed methods applying quantitative analysis and collect the data in a systematic arrangement from various big cities considering the tourists. A 1,219-panel sample of small to medium-sized businesses were surveyed. Our conclusions are that many companies have successfully created an organizational identity internally through the alignment of communicated values and management's daily actions. Social and environmental obligations are demonstrated in supporting local communities, energy conservation and preservation of the culture. There are still a few that are not officially documented, but everybody knows these to be part of the company’s overarching strategy. Corporate image, from a job evaluation standpoint, is supported by open communication, listening to feedback and a digital presence. The results of the path analysis support the effect of corporate identity on social action and reputational perception. And the connection between social responsibility and reputation is robust. Relationships between variables remain constant, while regional comparisons reveal diverse trends. Bali is the most advanced when it comes to identity and reputation, with Lombok and Labuan Bajo concentrating more on community engagement. Interviews and focus groups reveal that involvement of the staff in social activities also contributes to sense of ownership and pride in the workplace. The fusion of values, participation and regular behavior author the maintenance of public trust in an industry so based on perception.]]>
<![CDATA[Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers ]]>
<![CDATA[Rorlen, Rorlen]]>;
<![CDATA[Ekadjaja, Margarita]]>;
<![CDATA[Tjandra Bravo, Christiandinata]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/ijmsit.v5i2.4736
<![CDATA[The purpose of this study is to investigate the determinants of consumers' intention to make online purchases. With the advent of digitalization, consumer shopping behaviour has been altered and this trend has started to affect their decisions to buy products online. Purchase intention is a measure of the likelihood of making purchase decision after exposure to digital media. User experience, platform trust, quality of service, and the weight of promotions and offers should all be weighted in this decision. Moreover, the effect of social media and their content quality also influences the customer loyalty and repurchase intention. The method in this paper uses a quantitative method approach by employing the PLS-SEM (Partial Least Squares Structural Equation Modeling) which uses SmartPLS. 14 Analysis of Results The results indicate that IBS exert significant influence on ABS as well as it does on FPI. In addition, CBF and IQS also affect purchase intention in the future mediated by IBS. Such results also indicate a need to increase consumer involvement when using e-commerce platform, particularly with social media to enrich consumers' relationships and increase sales conversions.]]>
