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Muhammad Wali
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International Journal of Management Science and Information Technology (IJMSIT)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767388     EISSN : 27745694     DOI : https://doi.org/10.35870/ijmsit
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 335 Documents
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency) Jayusman, Nugroho; Dwi Lestari, Wuryaningsih; Permatasari, Qisthoni
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1077

Abstract

This study aims to analyze whether there is an influence of brand ambassadors and promotions on purchasing decisions for Shopee application users in the Sukoharjo area. The data used for analysis is primary data. Obtaining data by distributing questionnaires was then processed by multiple regression using SPSS. The results of the Hypothesis Test show that Brand Ambassador (X1) has no significant effect on product purchasing decisions at Shopee, after that Promotion (X2) has a significant positive effect on product purchasing decisions at Shopee. Testing these two variables shows different results and it can be concluded that brand ambassadors do not influence product purchasing decisions at Shopee. Conversely, promotions have a positive effect on product purchasing decisions at Shopee for Shopee application users in Sukoharjo Regency.
Comparative Analysis of The Performance of The Composite Stock Price Index (IHSG) With the Indonesian Sharia Stock Index (ISSI) During The Covid-19 Pandemic Mikrad, Mikrad; Budi, Agung; Galuh Febrianto, Hendra
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1107

Abstract

The objective of this study is to determine whether there is a difference in performance between the conventional stock index and the Islamic stock index. If the performance is different, what is the magnitude of the difference. This research is important to be done to be used as a reference and also a preference for the community to determine which investment instrument is the right one and will be profitable for them. This type of research is comparative. The method used in this study is a quantitative method with secondary data. Secondary data will be accessed through the official website. Secondary data is then processed so that it can provide the right conclusions. The results of this study indicate that there is no significant difference between the conventional stock index and the Islamic stock index in terms of Sharpe's performance. However, there is a significant difference between the conventional stock index and the Islamic stock index in terms of Treynor and Jensen's performance.
Development Model of Local Wisdom Songket Entering The Centralized of Based on of Employee Development Market Trihandayani, Zaleha
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1185

Abstract

Opportunities for businessmen to contribute to and promote the economy can be seen in the scale of market activity in the region. In addition to the structure of the local economy, we are not supported by the strength of the structure of small and medium enterprises. The concentration of the power of small and medium-sized enterprises in the regional economic structure seems inevitable. Hollow Middle is a medium-sized and large company that cannot receive support from SMEs due to the turbulence of domestic and foreign economic conditions. A region's competitive advantage is influenced not only by its marketing advantage but also by the human resources department (HR) and operational design of regional specialty development. From this, we can conclude that: First, internal factors adversely affect employee development and have a central impact on the market. Second, centralized marketplaces have a positive impact on employee development. Third, external factors have a positive impact on employee development and concentration markets. Fourth, the internal factors of employee training and centralized markets were not important. Fifth, employee training was also not important for centralized markets. Sixth, external factors to employee development and important centralized markets.
Raising Performance Through Information Technology and A Good Work Environment Salsabila, Arizta; Suratman, Andriyastuti
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1295

Abstract

This study aims to determine how extent the information technology, work environment, and job satisfaction experienced by employees can affect employee performance. This study uses a quantitative method by distributing questionnaires to 215 Yogyakarta employees working at start-up companies, using a purposive sampling technique. The research data were processed using SPSS software version 29.0. The analytical methods used are a t-test, coefficient of determination test, multiple linear regression analysis, and path analysis. The results of this study are that information technology has a positive and significant effect on employee performance, the work environment has a positive but not significant impact on employee performance, and information technology and work environment have a positive and significant effect on job satisfaction. Job satisfaction can mediate the relationship between information technology and the work environment on employee performance.
Unveiling The Impact of Electronic Word-Of-Mouth On Corporate Social Responsibility Communication In The Banking Sector Fauzan, Nizar; Kusumawati, Rita; Syahro Fitriyah, Nursaadah
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1300

Abstract

Corporate social responsibility (CSR) has become increasingly crucial for banking organizations to enhance competitiveness and financial success. This study investigates the impact of CSR communication on electronic word of mouth (eWOM), value co-creation, and the performance of Indonesian financial businesses. A research gap exists in understanding the specific effects of CSR communication in the Indonesian banking industry. The stratified sampling technique collects data from 150 customers aware of banking sector CSR initiatives. A questionnaire is administered via Google Forms and has the screening to gather relevant information. The survey data is analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The results reveal that CSR communication significantly influences the CSR activities of Indonesian financial firms. CSR communication significantly affects Indonesian financial firms' electronic word-of-mouth (eWOM) activities. It positively influences eWOM, which in turn enhances value co-creation. Additionally, CSR communication has a significant impact on value co-creation. These findings highlight the importance of prioritizing CSR communication to improve the banking sector's competitive advantage and financial performance. Incorporating effective CSR communication into business strategies can enhance customer relationships, generate value, and improve all aspects. Understanding these dynamics can provide valuable insights for banks to optimize their CSR communication strategies, strengthen their impact on customers, and drive sustainable growth.
The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember Dwi Purnomo, Deddy; Restu Permana, Anindya; Irawan, Dedy; Qomariah, Nurul
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1309

Abstract

Health is currently an important concern after the outbreak of the Copid 19 Pandemic. Cupping therapy is an alternative for people to maintain their own health from free radical attacks that are currently spreading in the community due to pollution and chemicals. This study aims to examine the effect of service quality, brand image, and customer satisfaction on customer loyalty at Bekam Therapy Center Jember. The sample in this study consisted of 100 customers who had cupping at the Cupping Therapy Center using a nonprobability sampling technique. Tests were carried out using multiple linear regression using the SPSS 25 Software tool. The results of the analysis show that service quality affects customer loyalty, brand image affects customer loyalty and customer satisfaction affects customer loyalty at the Jember "Bekam Therapy Center".
Concept Analysis of Web And Mobile Based Company Management Information System (Shopee E-Commerce Company Case Study) Fauziah, Fenty
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1382

Abstract

This study aims to determine the application of the Management Information System used in organizing buying and selling activities at E-Commerce Shopee by analyzing the concept of various features contained in the Shopee application so that it can be implemented in a more systematic and structured manner. E-commerce is an act of buying and selling electronically using the internet as a medium, and Shopee is one of them. The research method used is descriptive and comparative methods, namely describing and comparing online and offline shopping on the Shopee application using the Wilcoxon test with 40 student respondents. The results showed that 0.001 means that it is smaller than 0.05, namely that there are differences in consumer use before and after using the Shopee application which implements a management information system that has an impact on consumer convenience in shopping.
Determinants of Repurchase Intention on E-Grocery Alfagift Elistia, Elistia; Emerellia Septiani, Resty
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1396

Abstract

The rapid development of technology affects people's online shopping activities through e-grocery applications, which are widely used because they provide convenience for customers. Repurchase intention is one of the most important things because it will show repurchase if the customer is satisfied with the product and service received. This study analyses the influence of customer trust, customer satisfaction, engagement, and repurchase intention. This type of research is descriptive causality with a quantitative approach through a purposive sampling technique with 207 Alfagift e-grocery customer respondents in the Tangerang City area—primary data analysis using the Structural Equation Model. The results of this study indicate that customer trust can increase customer satisfaction and engagement. Furthermore, customer satisfaction and engagement can increase repurchase intention. However, customer trust does not affect repurchase intention. Customer trust is the factor that has the most substantial impact on customer satisfaction. The most decisive impact on increasing repurchase intention is customer engagement, compared to customer satisfaction. However, customer trust has yet to be able to impact repurchase intention positively. Therefore, it is necessary to carry out a strategy to maintain and increase customer trust to impact repurchase intention in Alfagift e-grocery significantly.
Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel Sudarso, Satrio
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1411

Abstract

Kinarya Jaya Tour & Travel is a tourism agency in Surabaya, Indonesia. The company is facing a significant decline in its operations and revenue during the COVID-19 pandemic due to travel restrictions and the closure of tourist attractions. To increase demand and interest in their services, the company needs to implement marketing strategies that are effective and relevant in the current era. To address the identified issues, the company should conduct a thorough evaluation of the current business model and develop a new business model to adapt to the changing government regulations. Different marketing strategies can be combined to create a comprehensive plan. These strategies may include SWOT analysis, Quantitative Strategic Planning Matrix (QSPM), Competitive Profile Matrix (CPM), Strategic Position and Action Evaluation (SPACE), and Business Model Canvas (BMC). Combining these approaches will help Kinarya Jaya Tour & Travel formulate an effective marketing strategy to improve its business performance. In addition, qualitative research methods, such as in-depth interviews, observations, and document studies, can be used to collect data for analysis. The use of triangulation can ensure the accuracy and credibility of the data. By using these strategies and conducting a thorough analysis, Kinarya Jaya Tour & Travel can create a comprehensive marketing plan that aligns with its goals and adapts to the ever-changing landscape of the tourism industry.
Unravelling Determinant Factors That Drive The Effectiveness of Compensation Practice (Qualitative Study at Banaran 9 Resto Coffee and Tea) Heryadarma, Mirzam; Adhi Pradana, Handrio; Nurdiana Dihan, Fereshti
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1439

Abstract

This study aims to analyze the implementation of compensation practices at Banaran 9 Resto Coffee and Tea, a government-owned culinary company with eight branches spread across Central Java. The research employs a qualitative case study approach involving employees from various levels at Banaran 9 Resto Coffee and Tea as the primary informants amounted to eight participants. The provision of compensation at Banaran 9 Resto Coffee and Tea involves a combination of various types of practices, including direct compensation, indirect compensation, and non-financial compensation. Direct compensation, such as salary and bonuses, has been proven to enhance employee performance and motivation. Indirect compensation, such as insurance and cafeteria facilities, contributes to improved social well-being and employee loyalty. Meanwhile, non-financial compensation, such as flexible selection of days off, promotion opportunities, and training, positively impacts productivity and employee career development. The research findings indicate that the implementation of a combination of various types of compensation practices at Banaran 9 Resto Coffee and Tea has been effective. The majority of employees express satisfaction with the compensation they receive, which contributes to increased performance and a high level of employee retention. This study provides profound insights into the diverse implementation of compensation at Banaran 9 Resto Coffee and Tea while reinforcing the important role of compensation as a reciprocal acknowledgment of employee contributions.

Page 21 of 34 | Total Record : 335

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