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International Journal of Management Science and Information Technology (IJMSIT)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767388     EISSN : 27745694     DOI : https://doi.org/10.35870/ijmsit
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 335 Documents
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Effect of Product Quality and Service Quality Against Consumer Satisfaction Case Study On UKM Wawarungan Ijot, Cimahi City Nurhaidah Sari, Ega; Dirgantara Asikin, Doni
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1448

Abstract

This research was conducted on consumers of UKM Wawarungan Ijot, Cimahi City. The purpose of this research is to find out how much influence the influence of Product Quality and Service Quality has on Customer Satisfaction either partially or simultaneously. The research method that will be used in this research is descriptive and associative method. In this study, the unit of analysis is the individual, namely the consumer of MSMES Wawarungan Ijot Cimahi. The sample in this study were 114 respondents. The sampling technique is random sampling. The research method uses multiple linear regression. The results of the study show that there is a simultaneous positive effect on product quality and service quality on MSME consumer satisfaction in Wawarungan Ijot Cimahi. The implications of the Wawarungan Ijot Cimahi MSME research can make various improvements to product resilience, new innovations, consistency in service.
Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors Rizani, Ahmad; Zakariyya Rasyad, Rizky; Budiarti, Lina; Sri Sulistyawati, Upik
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1471

Abstract

This study aims to analyze the financial decision-making of investors in capital markets using the approach of behavioral economics. Behavioral economics studies how psychological and emotional factors influence financial decision-making. This study involves analyzing various aspects of investor behavior including loss aversion, information framing, overconfidence, herd behavior, and demographic factors. The results show that investors tend to fear losses more than profits, which affects prudent decision-making. The way information is presented also influences investment decisions, where the formation of a positive or negative frame can affect perceptions of risk and opportunities for profit. Overconfidence also plays a role in investment decision-making, with overconfident investors tend to underestimate risk. Herd behavior is also seen in this study, where investors tend to follow market trends without in-depth analysis, which can increase market volatility. Demographic factors such as age, gender, education, and investment experience also play a role in investment strategy and risk preference. This research provides important insights to investors and market participants about the psychological factors that influence financial decision-making. With a better understanding of investor behavior, it is hoped that investors will be able to make more informed and informed decisions, as well as reduce the impact of psychological biases in the future. financial decision-making in capital markets.
Analysis of the Influence of Financial Literacy Determinants on Undergraduate Students in Yogyakarta Sastri, Gita; Nahda, Katiya
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1479

Abstract

This research aims to examine the factors influencing students' financial literacy using variables such as gender, age, field of study, participation in financial management classes, father's education, mother's education, amount of pocket money, and Grade Point Average (GPA). The study population comprises active students from different universities in Yogyakarta. A survey approach was employed, including distributing questionnaires to 216 undergraduate students associated with Universitas Islam Indonesia. The statistical tool used to test the hypothesis in this study was multiple linear regression analysis with SPSS 25. The outcomes indicated that gender and age indeed impact financial literacy. In contrast, variables including a field of study, participation in financial management classes, father's education, mother's education, pocket money, and GPA do not influence financial literacy.
Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali Hadi Saputro, Seno; Arninda, Arninda; Firmansyah, Ferdy; Munawir, Munawir
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1491

Abstract

This study aims to analyze the impact of smart technology implementation in the hospitality industry, focusing on issues of privacy and data security, economic and social impact of engagement. of human resources and the importance of transparency and accountability in smart technology design. The research methods used are inductive and qualitative methods with in-depth interpretation. Data is drawn from a variety of scholarly sources and up-to-date information from platforms such as SINTA, Science Direct, Google Scholar, Scopus, and Web of Science. Research results show that the application of smart technology in the hotel industry has a significant impact on many aspects. The first finding highlights the need to prioritize data security and privacy issues. The implications of replacing workers with smart technology have an impact on the local economy and employment structure. Furthermore, this study highlights the need for transparency and accountability in the design of smart technologies, so that customers have clear information and control over their personal data. This finding is consistent with previous research that has identified the risks and social impacts of smart technology adoption in the hospitality industry. Therefore, businesses in the hospitality industry need to develop policies and strategic measures to address negative impacts and ensure the ethical and responsible adoption of smart technology. This study provides insight into the impact of smart technology implementation in the hospitality industry and provides a basis for developing sustainable and ethical strategies for smart technology adoption in hospitality.
The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Fuad, Muhammad; Darusman, Darusman; Kurniasari, Fita; Agung Madepo, Mahardika
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

Abstract

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.
The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation Irfandi, Fariz; Abdurrahman, Agus
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1534

Abstract

This study aims to see the influence of YouTube media as a place for promoting or advertising various products on brand awareness, brand image, and purchase intention by millennials in Indonesia. This research is based on advertising value theory and generational cohort theory. The variables in this study are YouTube advertising, brand awareness, brand image, and purchase intention. This study used a quantitative approach by distributing questionnaires online which managed to get 141 respondents. The respondents were collected by convenience sampling technique based on the choice of age criteria ranging from 18 years to 40 years the birth of the millennial generation 1982-2004 was based on the theory of generation by Strauss-Howe and using YouTube as an entertainment medium and information channel. Process the data from the results of this study using the PLS-SEM application. The results of this study found that there was a positive influence of YouTube advertising on brand awareness, brand image, and direct purchase intention. Brand image also influences purchase intention, but brand awareness does not influence purchase intention. So only brand image can be said as a mediating variable, while brand awareness is not. This research can be additional literacy related to the topic of the influence of YouTube advertisements which is still small. Companies can use this research as a basis for studies to make product or brand marketing through digital media more attractive to convey to consumers.
Consumer Behavior in Omnichannel Retail Uswatun Khasanah, Aulia; Karin Rizkiawan, Ilham; Hadi Utomo, Fahman; Yuniarti, Uli; Sari Dewi, Multi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Abstract

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.
Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method Wibawadi, Yanuar; Muslichah, Istyakara
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1596

Abstract

This research aims to analyze the marketing of organic liquid fertilizer at the Indmira Company in meeting the needs of Kuantan Singingi oil palm farmers using the SWOT method. The type of research used in this research is qualitative research. The research was carried out at PT. Indmira selected 32 respondents and resource persons from Kuantan Singingi Regency. The data collection techniques used were interview techniques and questionnaires. The results of the research show that using SWOT analysis, Indmira's organic liquid fertilizer product has the opportunity to increase sales of liquid organic fertilizer through outreach and introduction, as well as building cooperation and using information technology regarding the product in the people of Kuantan Singingi Regency. The results of respondents' answers showed a good perception of organic liquid fertilizer. There are several factors that make this organic fertilizer have a good perception, one of which is that organic fertilizer has a long-term effect on the health of palm trees and the price is still affordable. Some farmers believe that organic liquid fertilizer is an environmentally friendly product. The results of the questionnaire explained that respondents were interested in using organic liquid fertilizer as an alternative or as a distraction from chemical fertilizers. This is because organic liquid fertilizer is a green product or environmentally friendly fertilizer. Organic fertilizer has a long-term effect on the health of palm trees, reduces environmental pollution and is more affordable.
Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies Sutomo, Sutomo
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1603

Abstract

This study aims to evaluate the effectiveness of omnichannel marketing strategies in optimizing a company's sales performance. By integrating online and offline sales channels, omnichannel strategies provide a seamless customer experience. This study uses a quantitative approach with a descriptive-analytical method to analyze the relationship between omnichannel strategy and sales performance. A sample of 150 retail companies was selected through purposive sampling, ensuring that only companies implementing a comprehensive omnichannel strategy were included. Data collection was conducted through structured surveys and secondary sources, where respondents rated the strategy's effectiveness using a 5-point Likert scale. The results showed a significant increase in sales performance, with an average increase of 18% in the surveyed companies. In addition, customer satisfaction and operational efficiency were found to act as moderating variables in the relationship between omnichannel strategies and sales performance. This study concludes that omnichannel marketing strategies effectively increase sales and customer satisfaction, with recommendations for further research and practice focused on improving inventory management and technology integration.
The Role of Leadership in Improving Organizational Citizenship Behavior and Performance of Vocational High School (SMK) Teachers Thamrin, Muhammad; Nursaid, Nursaid; Janah, Zahrotul; Qomariah, Nurul
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1631

Abstract

The government's efforts to help vocational schools produce graduates who are superior and absorbed in the world of work continue to be made. One of them is the existence of the Center of Excellence (PK) Vocational School program. This program aims to enable graduates to be globally competitive and able to open up job opportunities through entrepreneurship. This research aims to determine and analyze the impact of teacher leadership on teacher OCB and teacher performance at Muhammadiyah Vocational Schools domiciled in Banyuwangi. All 345 vocational school teachers were used as the population. The total sample is known to be 184 teachers using the Slovin Formula. Descriptive statistics are used to find out information about respondents and research variables. Structural Equation Model (SEM) with WarpPLS 7.0. After analysis, the results are that: 1) leadership at SMK Muhammadiyah Banyuwangi has a positive influence on teacher performance; 2) organizational citizenship behavior possessed by teachers can improve teacher performance.

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