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Ade Setiadi
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ade.setiadi@untagcirebon.ac.id
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ijsocjournal@gmail.com
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Manglayang Regency Blok C 9 No. 9 - Bandung - Jawa Barat
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INDONESIA
International Journal of Science and Society (IJSOC)
ISSN : -     EISSN : 27158780     DOI : https://doi.org/10.54783/ijsoc.v4i1
Core Subject : Science, Social,
International Journal of Science and Society (IJSOC) is open access and peer-reviewed journal with e-ISSN (2715-8780), IJSOC is an international journal devoted to the study of science and technology in a social context. It focuses on the way in which advances in science and technology influence society and vice versa. It is a peer-reviewed journal that takes an interdisciplinary perspective, encouraging analyses whose approaches are drawn from a variety of disciplines such as History, Sociology, Economics, Political Science and International Relations, Technology Management, Environmental Studies, Health Science, etc. The journal publishes original full-length research papers in all areas related to Science, Technology, and Society. The topics related to this journal include but are not limited to that. The journal consciously endeavors to combine scholarly perspectives relevant to academic research and policy issues relating to development. Besides research articles, the journal encourages research-based country reports, commentaries, literature reviews, and book reviews.
Articles 1,241 Documents
Generation Z and Sustainable Digital Consumption: Patterns, Challenges, and Potential in Indonesia Sari, Avid Leonardo; Avina, Diyah Ayu Amalia; Irwandi; Sukomardojo, Tekat; Fatmawati, Endang
International Journal of Science and Society Vol 7 No 4 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

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Abstract

The development of digital technology has fundamentally changed people's consumption patterns, especially among Generation Z, who live in a fast-paced and connected digital ecosystem. This phenomenon presents significant opportunities and challenges in efforts to encourage more sustainable consumption behavior amidst increasing dependence on technology. In Indonesia, the dynamics of Generation Z's digital consumption demonstrate a shift in values ​​that reflect the need for efficiency, personalization, and social responsibility in daily digital activities. The purpose of this study is to analyze the patterns, challenges, and potential of Generation Z in realizing sustainable digital consumption in Indonesia. This study uses a qualitative approach, relying on data obtained from previous research, academic publications, and relevant sources that describe the phenomenon of digital consumption among the younger generation. The collected data were analyzed in depth to identify the relationship between consumption behavior, sustainability awareness, and strategies that can be implemented to strengthen positive change. The results show that Generation Z has high digital awareness but still faces a gap between knowledge and practices of sustainability. The main challenges arise from the dominance of instant consumption culture, digital social pressures, and the lack of systemic support that encourages ethical consumption. Nevertheless, the level of digital literacy, collaborative spirit, and tendency to support socio-environmental values ​​​​are strong assets for this generation to become agents of change. With educational strategies, sustainable business innovation, and cross-sector collaboration, Generation Z has great potential to become a key driver of transformation towards a more conscious, inclusive, and sustainable digital consumption ecosystem in Indonesia

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