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Jonhariono Sihotang
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INDONESIA
ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,180 Documents
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Pengaruh Rasio Likuiditas dan Rasio Leverage terhadap Rasio Profitabilitas pada Perusahaan Fast Moving Consumer Goods (FMCG) yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2022-2024 Maryati Maryati; Suryono Suryono
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bermaksud untuk menyelidiki sejauh mana rasio likuiditas dan rasio leverage mempengaruhi rasio profitabilitas perusahaan yang beroperasi di industri Fast Moving Consumer Goods (FMCG) yang terdaftar di Bursa Efek Indonesia (BEI) dalam waktu 2022 hingga 2024. Current ratio dipilih sebagai ukuran untuk rasio likuiditas, sedangkan debt to equity ratio dijadikan sebagai representasi untuk rasio leverage, keduanya berfungsi sebagai variabel bebas. Sementara itu, return on equity digunakan untuk mengukur rasio profitabilitas sebagai variabel terikat. Prosedur penarikan sampel menerapkan teknik purposive sampling, yang didapatkan 33 perusahaan dengan jumlah keseluruhan 99 observasi selama tiga tahun kajian. Metode yang dipakai adalah kuantitatif dengan pengumpulan data berasal dari dokumentasi dan studi pustaka. Menurut hasil penelitian yang telah dilaksanakan, current ratio terbukti tidak memengaruhi return on equity. Di sisi lain,debt to equity ratio menunjukkan pengaruh yang signifikan terhadap return on equity. Terakhir ditunjukkan bahwa, current ratio dan debt to equity ratio terbukti memiliki pengaruh secara bersama-sama terhadap return on equity. Hasil ini menunjukkan bahwa, untuk terus mengoptimalkan kinerja profitabilitas perusahaan, manajemen perusahaan FMCG harus memberikan prioritas utama pada manajemen struktur modal.
The Influence of Brand Awareness, Brand Image, and Digital Marketing on Customer Loyalty of BCA Syariah Bank: A Study of Banking Service Users in West Jakarta Muhammad Azhar Nugraha; Cut Edwina Safia Oebit
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research investigates how brand awareness, brand image, and digital marketing contribute to shaping customer loyalty among users of BCA Syariah Bank in the West Jakarta area. Despite being affiliated with one of the largest banking conglomerates in Indonesia, BCA Syariah's customer penetration remains considerably below that of conventional banking counterparts. This study adopts a quantitative approach with a causal research design aimed at identifying directional relationships among the constructs under investigation. The target population encompassed individuals who had utilised BCA Syariah's banking facilities in West Jakarta. Data collection involved a survey instrument administered to 137 participants selected through non-probability sampling. The Partial Least Square (PLS-SEM) method was applied to analyse the structural relationships between variables. The empirical findings confirm that brand awareness exerts a positive and statistically significant influence on customer loyalty. Likewise, brand image demonstrates a positive and significant effect on loyalty outcomes. Furthermore, digital marketing activities are found to positively and significantly enhance customer loyalty. These findings collectively affirm the strategic centrality of brand management and digital engagement in cultivating sustained loyalty within the Islamic banking context.
Integrating Commissionare Characteristic and Investment Efficiency: A Conceptual Framework for Indonesian Listed Commercial Banks Giovanni Mofsol Muhammad; Aza Azlina Md Kassim; Eko Agus Prasetyo Endarto
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Investment efficiency is essential for sustainable banking performance because it reflects an organization's ability to allocate capital to value-creating investments while avoiding overinvestment and underinvestment. Although corporate governance has been widely recognised as a determinant of investment decisions, existing studies provide inconsistent evidence regarding the influence of commissioner characteristics. This conceptual paper develops an integrated framework to explain how commissioner characteristics influence investment efficiency in Indonesian listed commercial banks. Drawing on Agency Theory, the paper proposes that commissioner size, composition, tenure, age, and educational background improve investment efficiency by enhancing monitoring effectiveness, reducing agency conflicts, and strengthening strategic decision-making. The proposed framework contributes to the corporate governance literature by providing a comprehensive explanation of how commissioner characteristics influence investment efficiency within the banking industry. It also offers practical insights for regulators and bank executives in designing governance structures that support sustainable organisational performance.
Pengaruh Orientasi Pasar, Inovasi Produk dan Orientasi Kewirausahaan terhadap Keunggulan Bersaing pada UMKM Tenun Muna Pa’a Karina di Desa Ranggo Dompu Mar'atun Mar'atun; Ega Saiful Subhan; Hermansyah Hermansyah
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine and verify the significance of the influence of market orientation, product innovation, and entrepreneurial orientation both individually (partially) and collectively (simultaneously) on the achievement of competitive advantage for the Muna Pa’a Karina weaving MSME in Ranggo Village. This study employs a quantitative method with a causal-associative approach. The study population consists of 30 individuals, and a saturated sampling technique was used. Data collection was conducted via questionnaires using a 1–5 Likert scale. The results indicate that, individually, market orientation has a positive and significant effect on competitive advantage (Sig. value 0.000 < 0.05), product innovation has a positive and significant effect (Sig. value 0.000 < 0.05), and entrepreneurial orientation has a positive and significant effect (Sig. value 0.014 < 0.05). Meanwhile, the simultaneous test shows a significance value (Sig.) of 0.000 < 0.05, indicating that market orientation, product innovation, and entrepreneurial orientation collectively have a positive and significant effect on the competitive advantage of the Muna Pa'a Karina weaving MSME in Ranggo Village.
Analisis Manajemen Performa Baja Ringan Sebagai Struktur Utama Bangunan Tahan Gempa di Kawasan Perumahan Pesona Khayangan Mungil Depok Abian Farras Suwarso; Heni Hasanah
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Wilayah Depok, Jawa Barat, memiliki tingkat kerentanan seismik yang memerlukan penerapannya struktur bangunan tahan gempa pada area pemukiman. Penelitian ini bertujuan untuk menganalisis manajemen performa penggunaan baja ringan sebagai struktur utama pada bangunan tahan gempa di Kawasan Perumahan Pesona Khayangan Mungil, Depok. Evaluasi difokuskan pada efektivitas manajerial dalam perencanaan, kontrol kualitas material, pelaksanaan konstruksi, hingga ketahanan struktural terhadap beban gempa. Metode penelitian yang digunakan adalah pendekatan deskriptif kuantitatif dan kualitatif melalui survei lapangan, pengujian karakteristik material baja ringan, serta simulasi pembebanan gempa mengacu pada SNI gempa yang berlaku. Hasil analisis menunjukkan bahwa manajemen performa yang terintegrasi mencakup ketepatan spesifikasi profil, kepatuhan teknis sambungan (baut/screw), dan kontrol kualitas di lapangan mampu meningkatkan efisiensi waktu pelaksanaan hingga 25% serta mengoptimalkan daktilitas struktur. Baja ringan terbukti efektif mereduksi gaya inersia gempa karena bobotnya yang ringan, sehingga memenuhi standar keamanan struktural bangunan tahan gempa di lokasi kajian. Penelitian ini memberikan rekomendasi praktis bagi pengembang dan kontraktor dalam mengoptimalkan manajemen proyek berbasis baja ringan pada kawasan perumahan skala menengah.
Peran Persepsi Kemudahan dan Kepercayaan Terhadap Kepuasan Pada Mahasiswa Aktif Pengguna Layanan Virtual Account di Utb Rina Indrayani; Nafa Maulan Putri
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the effect of Perceived Ease of Use and Trust on the Satisfaction of Active Students using virtual account services at Bandung University of Technology. The research problem formulation includes the relationship between perceived ease of use and trust, as well as the influence of each variable, both partially and simultaneously, on student satisfaction. This research is based on the theoretical foundation of the Technology Acceptance Model (TAM), which emphasizes the importance of perceived ease of use in technology acceptance, as well as the theory of trust, which plays a role in shaping user confidence in the system. The research method used is a quantitative approach. Data collection techniques include distributing questionnaires to 100 students at Bandung University of Technology. Data analysis techniques used included correlation tests, simple linear regression, multiple linear regression, t-tests, f-tests, and coefficient of determination (R2) tests. The results showed a strong relationship between perceived ease of use and trust, with a correlation value of 0.823. Partially, perceived usefulness had a positive and significant effect on satisfaction, with a regression coefficient of 0.391, while trust also had a positive and significant effect on satisfaction, with a regression coefficient of 0.480. Simultaneously, both variables significantly influenced satisfaction, with a coefficient of determination of 0.734, indicating that 73.4% of the variation in satisfaction can be explained by these two variables. Based on the results of the study, it is recommended that the University continue to improve the ease of use of the virtual account system. Future researchers are advised to add other relevant variables.
Implementasi Prinsip Transparansi dan Akuntabilitas dalam Pengelolaan Dana Desa di Desa Bara Kecamatan Woja (Studi Kualitatif) Alvin Syaifula; Muh. Syahru Ramadhan; Ibrahim Zakariah
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze and describe the effectiveness of implementing transparency and accountability principles in the management of Village Funds in Bara Village, Woja District. To achieve this objective, the study employs a qualitative approach with a descriptive design, where data validity is tested utilizing source and technique triangulation, followed by data analysis through the stages of data reduction, data display, and conclusion drawing. Based on the analysis, the results indicate that transparency has been implemented through the involvement of various village elements in development planning meetings (Musrenbangdes) and the public display of information boards or banners regarding APBDesa development activities. Meanwhile, accountability is realized through the preparation of program implementation accountability reports (from RKPDesa to APBDesa documents), which are currently transitioning toward a computerized recording system. The implementation of this transparency and accountability has crucial implications for preventing budget misappropriation practices, while simultaneously ensuring the effectiveness and quality of physical infrastructure development in the village. The novelty of this research lies in its locus, which specifically highlights the successful positive synergy between the village government apparatus and the active, inclusive participation of various community groups—including women, youth, and religious leaders—in overseeing and realizing clean financial governance.
Analisis Strategi Pengembangan UMKM Muna Pa'a melalui Teknik Pemasaran Berbasis Teknologi Informasi di Kecamatan Pajo Farid Fardiansyah; Dodo Kurniawan; Syafrudin Syafrudin
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Muna Pa’a weaving is one of the distinctive traditional handicraft products of Dompu Regency that possesses both economic and cultural value through its unique motifs and manual production process using non-machine looms (ATBM). However, the development of this business still faces several challenges, particularly limited promotion, inadequate utilization of digital technology, human resource constraints, weak branding, and limited market access. This study aims to analyze marketing strategies for increasing consumer attractiveness in the Muna Pa’a business managed by the Karina Group in Ranggo and Tembalae Villages, Pajo District, Dompu Regency. This research employed a descriptive qualitative approach, with data collected through observation, semi-structured interviews, and documentation. The analysis was conducted using the 4P marketing mix (Product, Price, Place, and Promotion) and SWOT analysis through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings indicate that the marketing strategies implemented include quality and culturally distinctive products, relatively competitive pricing, a strategic gallery location in Ranggo Cultural Village, and promotional activities that are still predominantly based on word-of-mouth communication and direct consumer visits. The place strategy was found to be the most influential factor in attracting consumers, while the product strategy served as the main supporting factor through the authenticity of ATBM weaving, distinctive Wati Waru and Wati Ncuhi motifs, and product diversification. The SWOT analysis indicates that the business has internal strengths and external opportunities that can be developed through an aggressive strategy, particularly by expanding digital marketing, increasing product innovation, strengthening branding and packaging, improving human resource capacity, and establishing partnerships with government institutions, tourism stakeholders, resellers, and other distribution channels. These strategies are expected to expand market reach, enhance competitiveness, and support the sustainability of Muna Pa’a weaving as a cultural heritage of Dompu.
Analisis Strategi Pengembangan Usaha Tahu dalam Meningkatkan Kinerja UMKM di Kelurahan Karijawa Kabupaten Dompu Nadia Nadia; Irwansyah Irwansyah; Sumarni Sumarni
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research is motivated by the strategic role of tofu processing MSMEs, which have economic prospects but are vulnerable to various operational challenges, such as fluctuations in soybean raw material prices, technological limitations, and a lack of digital marketing management. This study aims to examine and analyze the business development strategy of the tofu industry in improving MSME performance in Karijawa Subdistrict, Dompu Regency. The method used is a descriptive qualitative approach with field data collection techniques through observation, in-depth interviews, and documentation involving seven main informants. The results indicate that the MSME has attempted to implement development strategies through the consistency of natural tofu quality without preservatives, punctuality in delivery, informal human resource skill improvement (on-the-job training), and the adoption of a diesel grinding machine. In the discussion section, the analysis shows that the optimization of internal capabilities based on the Resource-Based View (RBV) approach has successfully improved MSME performance qualitatively; this is evidenced by a stable production capacity of 200-300 kg per day, maintained operational efficiency, and strong customer loyalty amidst fluctuating raw material prices. The practical implication of this research emphasizes the need for MSMEs to adopt separate financial bookkeeping and utilize social media for digital marketing to strengthen business sustainability. The originality of this research lies in an empirical study that comprehensively integrates the RBV theory with five dimensions of business development strategy (product, marketing, human resources, technology, and management) within the local context of a micro-scale tofu industry in Dompu.
Pengaruh Modal Kerja Terhadap Profitabilitas Perusahan Ritel Yang Terdaftar Pada Bursa Efek Indonesia (Bei) Periode 2021-2025 Ikhlasman Hulu; Aferiaman Telaumbanua; Nanny Artatina Bu'ulolo; Yupiter Mendrofa
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perputaran kas, perputaran piutang, dan perputaran persediaan terhadap profitabilitas perusahaan ritel yang terdaftar di Bursa Efek Indonesia (BEI) periode 2021–2025. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif-verifikatif. Data yang digunakan merupakan data sekunder berupa laporan keuangan tahunan 30 perusahaan ritel yang dipilih menggunakan teknik purposive sampling selama periode 2021–2025 sehingga diperoleh 150 observasi. Analisis data dilakukan menggunakan analisis regresi linear berganda dengan bantuan program Statistical Package for the Social Sciences (SPSS), yang meliputi uji asumsi klasik, uji regresi linear berganda, uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²). Hasil penelitian menunjukkan persamaan regresi linear berganda menunjukkan bahwa perputaran kas, perputaran piutang, dan perputaran persediaan berpengaruh positif terhadap profitabilitas. Hasil uji t menunjukkan bahwa perputaran kas, perputaran piutang, dan perputaran persediaan berpengaruh dan signifikan terhadap profitabilitas. Hasil uji F menunjukkan bahwa ketiga variabel secara simultan berpengaruh signifikan terhadap profitabilitas. Nilai Adjusted R Square sebesar 0,764 menunjukkan bahwa 76,4% variasi profitabilitas dijelaskan oleh ketiga variabel independen, sedangkan 23,6% dipengaruhi oleh faktor lain di luar model penelitian. Disimpulkan bahwa pengelolaan modal kerja yang efektif, khususnya melalui peningkatan perputaran kas, perputaran piutang, dan perputaran persediaan, mampu meningkatkan profitabilitas perusahaan ritel yang terdaftar di Bursa Efek Indonesia.

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