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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,091 Documents
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Analisis Kontribusi Pendapatan Usaha Budi Daya Udang Vaname terhadap Tingkat Kesejahteraan Ekonomi Rumah Tangga di Desa Mbawi Ferdiansyah Ferdiansyah; Mulyati Mulyati; Ibrahim Zakariah
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aimed to determine the contribution of vaname shrimp farming income to the economic welfare of households in Mbawi Village. Although vaname shrimp farming showed high economic potential, the extent of its contribution to local household welfare remained unclear due to various production risks. A qualitative descriptive approach with a case study method was employed. Primary data were collected through in-depth interviews with local shrimp farmers, supported by secondary documentation. The collected data were analyzed using data reduction, data presentation, and conclusion drawing. The results demonstrated that vaname shrimp farming served as a primary and supplementary income source. It contributed significantly to fulfilling household economic needs, including food, education, and housing improvements. Even though the farmers faced challenges such as fluctuating prices, unpredictable weather, and shrimp diseases, the farming activities positively impacted the local economy by generating new employment opportunities. In conclusion, vaname shrimp farming played a crucial role in increasing the income and overall economic welfare of households in Mbawi Village.
Pengaruh Penerapan Digital Marketing dan Inovasi Produk terhadap Loyalitas Pelanggan Produk UMKM Kuliner di Kabupaten Dompu Karno Karno; Chairul Adhim; Risca Ariska Ramadhan
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Customer loyalty is an important aspect of the sustainability of culinary MSMEs amid increasingly competitive business conditions. This study aims to analyze the influence of digital marketing and product innovation, both partially and simultaneously, on customer loyalty at Lapak Bu Rini, a geprek chicken culinary MSME located in Dompu Subdistrict, Dompu Regency. This study employed a quantitative approach with an explanatory research design. The research population consisted of customers of Lapak Bu Rini's geprek chicken products in Dompu Subdistrict, Dompu Regency, with a total population of 100 customers. The sample consisted of 50 respondents selected using purposive sampling, with the criteria of having purchased the product at least twice, being aware of promotions through social media or customer testimonials, being at least 17 years old, and being willing to complete the research questionnaire. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The measurement model evaluation indicated that all indicators met the validity and reliability criteria. The hypothesis testing results show that digital marketing has a positive and significant effect on customer loyalty; therefore, H1 is accepted. Product innovation also has a positive and significant effect on customer loyalty; therefore, H2 is accepted. In addition, digital marketing and product innovation jointly support the improvement of customer loyalty; therefore, H3 is accepted. Thus, the implementation of digital marketing through social media supported by product innovation that aligns with consumer needs is an effective strategy for increasing and maintaining customer loyalty at Lapak Bu Rini in Dompu Subdistrict.
Pengaruh Citra Merek dan Layanan Purna Jual terhadap Keputusan Pembelian melalui Kepercayaan Pelanggan sebagai Variabel Mediasi pada Toko Emas Mirah Wira Guna; Ega Saiful Subhan; Ibrahim Zakaria
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the effect of Brand Image and After-Sales Service (BuyBack) on Buyer Decision with Customer Trust as a mediating variable at Toko Emas Mirah, Dompu Regency. This study used a quantitative approach with PLS-SEM analysis. The results showed that Brand Image had a positive and significant effect on Customer Trust (O = 0.333; T = 4.181; P = 0.000) and Buyer Decision (O = 0.276; T = 2.353; P = 0.019). After-Sales Service (BuyBack) had a positive and significant effect on Customer Trust (O = 0.542; T = 8.243; P = 0.000), but did not significantly affect Buyer Decision (O = 0.082; T = 0.749; P = 0.454). Customer Trust had a positive and significant effect on Buyer Decision (O = 0.303; T = 2.050; P = 0.040). The mediation results showed that Customer Trust did not mediate the effect of Brand Image on Buyer Decision (O = 0.101; T = 1.651; P = 0.099), but mediated the effect of After-Sales Service (BuyBack) on Buyer Decision (O = 0.164; T = 1.983; P = 0.047).
Pengaruh Perilaku Pengelolaan Keuangan dan Persepsi Kemudahan Pembayaran terhadap Tingkat Tunggakan Pembayaran Listrik Pascabayar di PLN Unit Desa Wawonduru Sofi Sofyan Ibrahim; Mulyati Mulyati; Fahrul Mauzul
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perilaku Pengelolaan Keuangan dan Persepsi Kemudahan Pembayaran terhadap Tingkat Tunggakan Pembayaran Listrik Pascabayar pada pelanggan PLN Unit Desa Wawonduru. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi penelitian berjumlah 364 pelanggan listrik pascabayar, sedangkan sampel sebanyak 77 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa instrumen penelitian dinyatakan valid dan reliabel. Hasil uji parsial menunjukkan bahwa Perilaku Pengelolaan Keuangan berpengaruh signifikan terhadap tingkat tunggakan pembayaran listrik pascabayar dengan nilai t hitung sebesar 6,398 dan signifikansi 0,000. Variabel Persepsi Kemudahan Pembayaran juga berpengaruh signifikan dengan nilai t hitung sebesar 3,741 dan signifikansi 0,000. Hasil uji simultan menunjukkan nilai F hitung sebesar 34,453 dengan signifikansi 0,000, yang berarti kedua variabel independen secara bersama-sama berpengaruh signifikan terhadap variabel dependen. Nilai koefisien determinasi (R²) sebesar 0,482 menunjukkan bahwa sebesar 48,2% variasi variabel dependen dapat dijelaskan oleh perilaku pengelolaan keuangan dan persepsi kemudahan pembayaran, sedangkan 51,8% dipengaruhi oleh faktor lain di luar model penelitian.
Digital Marketing and Product Quality as Determinants of MSME Sales Performance in Manokwari Regency Yammes Jonas Batkunde
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study examined the effects of digital marketing and product quality on MSME sales performance in Manokwari Regency. A quantitative explanatory design was employed, involving 125 MSME owners selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using validity and reliability tests, regression diagnostic tests, and multiple linear regression. Digital marketing had a positive and significant effect on sales performance (B = 0.276; t = 2.035; p = 0.044), whereas product quality had a negative and significant effect (B = -0.261; t = -2.328; p = 0.022). The regression model was statistically significant (F = 5.863; p = 0.004), although its explanatory power was modest (R² = 0.088; adjusted R² = 0.073). These findings highlight the importance of expanding digital market reach while ensuring that product-quality improvements remain aligned with consumer preferences, affordability, and local market conditions.
Dinamika Kepemimpinan Adaptif-Integratif dalam Mewujudkan Pelayanan Prima General Manager Royal Hotel & Villa Batu Joko Suparno Widiyanto; Amin Tohari; Nikasius Jonet Sinangjoyo
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research investigates how the leadership styles of General Managers at Royal Hotel & Villa Batu evolved between 2009 and 2025, alongside their effects on service excellence. Utilizing a qualitative case study methodology, data was gathered via interviews, field observations, and reviews of documents and financial records from current management and staff. Thematic analysis revealed a three-stage evolution in leadership: a transformational-structural approach focusing on discipline and standard operating procedures (2009–2017); a democratic-transformational phase emphasizing communication and coaching (2018–2022); and an adaptive-situational style prioritizing swift action and personalized service (2023–2025). Ultimately, the study concludes that an adaptive-integrative leadership model, blending assertiveness, clear communication, empathy, and rapid responsiveness is the most effective approach for fulfilling guest needs.
The Effect of Work-Life Balance on Employee Performance with Well-Being as A Mediation Variable (A Study of ASN Employees of the Public Works and Spatial Planning Service of Maluku Province) Christina Anamaria Pattinama; Novalien Carolina Lewaherilla; Pieter Novry Ruddy Rehatta
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the effect of work-life balance on employee performance with well-being as a mediating variable in the Public Works and Spatial Planning Department of Maluku Province. This study uses a quantitative approach with a survey method. The study population was 189 State Civil Apparatus (ASN) spread across several work fields in the Public Works and Spatial Planning Department of Maluku Province. The determination of the number of samples used the Slovin formula to obtain 65 respondents, then distributed proportionally in each field using the proportionate stratified random sampling technique. Data collection was carried out through the distribution of questionnaires measured using a five-point Likert scale. Data analysis used the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with the help of SmartPLS software version 4 to test the direct and indirect effects between variables. The results of the study indicate that work-life balance has a positive and significant effect on well-being, well-being has a positive and significant effect on employee performance, and work-life balance has a positive and significant effect on employee performance. The results of the mediation test indicate that well-being is able to partially mediate the effect of work-life balance on employee performance. This finding indicates that improving the balance between work and personal life not only has a direct impact on improving employee performance but also improves well-being, which in turn contributes to improved performance. Therefore, organizations need to develop policies that support the creation of work-life balance and well-being as an effort to improve employee performance sustainably.
Pengaruh Kompensasi Berbasis Kinerja terhadap Komitmen Organisasional Dorra Salsabila Agusti; Didit Darmawan
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Organizational competition is becoming more competitive, requiring companies to manage their human resources effectively in order to retain high-quality employees who are highly committed to the organization. This study was conducted to examine the impact of performance-based compensation systems on employees’ organizational commitment. A literature review was conducted by analyzing ten relevant prior research articles, drawn from the contexts of private corporations, state-owned enterprises, and public organizations. The results of the review indicate that performance-based compensation systems generally have a positive and significant influence on building employees’ affective and normative commitment, acting as a direct or indirect driver through mediating variables such as job satisfaction. However, its effectiveness is highly dependent on a system design that is perceived as fair, transparent, and competitive. On the other hand, several studies reveal that the impact of compensation is not always significant when non-financial factors such as leadership, work environment, training, and recognition are prioritized by employees. Consequently, organizations need to integrate performance-based compensation systems with holistic human resource management strategies to sustainably enhance organizational commitment.
Pengaruh Motivasi, Lingkungan Keluarga dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Generasi Z di Kota Mataram Sabrina Yulia Husna; Ika Yuliana; Baiq Nadia Nirwana; Febria Nurmelia Marlina; Susilo Talidobel
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan terhadap minat berwirausaha Generasi Z di Kota Mataram. Penelitian menggunakan pendekatan kuantitatif dengan 100 responden dan analisis regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan secara parsial berpengaruh positif dan signifikan terhadap minat berwirausaha. Secara simultan, ketiga variabel tersebut juga berpengaruh positif dan signifikan dengan nilai F sebesar 127,017 dan signifikansi 0,001. Nilai R² sebesar 0,799 menunjukkan bahwa 79,9% minat berwirausaha dapat dijelaskan oleh motivasi, lingkungan keluarga, dan pengetahuan kewirausahaan, sedangkan 20,1% dipengaruhi oleh faktor lain di luar penelitian.
Pengaruh Work-Life Balance terhadap Kinerja Karyawan melalui Organizational Citizenship Behavior (OCB) sebagai Variabel Mediasi pada XL Smart di Kabupaten Dompu dan Bima Mi’rajatul Wahidah; Nurul Hayat; Dian Urna Fasihat
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the effect of work-life balance on employee performance through organizational citizenship behavior as a mediating variable. The population in this study consists of XL Smart employees in Dompu and Bima Regency. This research uses a quantitative method with an explanatory approach. The sample used in this study consisted of 50 people, taken from the population, or all employees. The type of data in this study is quantitative, and the instruments used for data collection are observation and questionnaires with a 5-point Likert scale. Meanwhile, the data analysis technique used is SEM-PLS version 4.0. Research results show that work-life balance affects employee performance, work-life balance affects organizational citizenship behavior, organizational citizenship behavior affects employee performance, and work-life balance affects employee performance through the mediation of organizational citizenship behavior.

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