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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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Pengaruh Harga dan Rating Produk terhadap Keputusan Pembelian Konsumen di Platform E-Commerc (Studi Kasus Shopee di Kabupaten Mimika) Lobo, Marianti Pare; Soamole, Nurfina
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan rating produk terhadap keputusan pembelian konsumen di platform e-commerce di Timika. Metode yang digunakan untuk menganalisis data adalah regresi linear berganda, dengan data yang diperoleh melalui kuesioner yang disebarkan kepada konsumen yang menggunakan platform e-commerce di Timika. Variabel independen dalam penelitian ini adalah harga dan rating produk, sedangkan variabel dependen adalah keputusan pembelian konsumen. Hasil analisis regresi linear berganda menunjukkan bahwa kedua variabel tersebut, yaitu harga dan rating produk, berpengaruh signifikan terhadap keputusan pembelian konsumen. Temuan ini memberikan wawasan penting bagi pelaku bisnis e-commerce di Timika dalam merancang strategi pemasaran yang lebih efektif untuk menarik perhatian konsumen dan mendorong keputusan pembelian yang lebih tinggi.
The Influence of Price, Online Customer Reviews, and Product Quality on Purchasing Decisions at the Pretties Online Store "Sukoharjo" Sariwibowo, Rindu Warih; Darsono, Darsono; Husin, Syahri Al
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the effect of Price, Online Customer Review, and Product Quality on Purchasing Decisions at the Pretties "Sukoharjo" Online Store. The use of the purposive sampling method so that 100 respondents were obtained. Respondent data were obtained by distributing questionnaires that had been prepared to respondents through online media. From a population of 100 people, using the probability sampling technique. The number of samples obtained was 100 people. The analysis used was multiple linear regression using SPSS Version 25. Based on the results of the analysis, it was found that the Influence of Price, Online Customer Review and Product Quality had a positive and significant effect on purchasing decisions at the Pretties "Sukoharjo" Online Store. The findings indicate that Price partially influences Purchasing Decisions by 17.4%, Online Customer Reviews by 20.6%, and Product Quality by 60.6%. Simultaneously, these three variables significantly influence Purchasing Decisions, with a significance value of 0.000 < 0.05. The coefficient of determination reveals that the independent variables in this study collectively explain 83.3% of the variance in the dependent variable, while the remaining 16.7% is influenced by other factors not examined in this study.
Student Affairs Program Management Analysis Pattimura University Pattiruhu, French O.; Matakupan, Anthoneta; Toisuta, Divy A.; Taihuttu, Elvenda Ch. A.
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Performance management in all areas, including the student affairs sector at Pattimura University, has a significant influence on the achievement of planned work targets in the field. The performance of an employee becomes a barometer in achieving the results of the implementation of the program set by the institution/institution/organization and the implementing work unit. And therefore the arrangement described in the main tasks and functions of the Student Affairs and Public Relations section which provides services for fostering student interests, talents, and welfare, managing data and facilitating alumni activities and public relations affairs is expected to run well in accordance with applicable provisions. Research on the Analysis of Student Affairs Program Management is intended to understand the appropriate strategy model that can be used for the development of student affairs and contribute to the future development of the university, and can provide significant benefits to the direction of policy in this field. The implementation of the right strategy must be accompanied byevaluation, analysis and identification of various factors that are weaknesses so that performance achievements can be measured and sustainable.
Analysis of Budget Performance Achievements of Public Service Agency (BLU) University Of Pattimura 2019-2024 Hitijahubessy, Martha Maria; Asnawi, Raden Ayu Aisah; Tetelepta, Silva
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to evaluate the level of fiscal independence, effectiveness, and efficiency of PNBP fund management at Pattimura University during the 2019–2024 period. The research method uses a quantitative descriptive approach with financial ratio analysis techniques according to the Value for Money approach. Data were obtained through documentation of budget reports and realization, observation, and interviews. The results of the study indicate that the level of fiscal independence of Pattimura University is in the good category with an average of 41.16%. The effectiveness of achieving PNBP targets is classified as very effective with an average of 113.14%. Meanwhile, the efficiency of PNBP fund collection shows a positive trend with a ratio of 0.02. These findings indicate that budget management at Pattimura University is increasingly accountable and performance-oriented. This study provides practical implications for strengthening higher education financial governance in the context of autonomy and BLU-based management
The Influence of Motivation and Work Discipline on Employee Performance at The North Wara Sub-District Office, Palopo City Mardin, Irma Anugrah; Toding, Stefani Putri; Anshar, Tika; Mattayang, Besse; Nurhuda, Nurhuda
ProBisnis : Jurnal Manajemen Vol. 15 No. 4 (2024): August-September: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the influence of motivation and work discipline on employee performance at the North Wara Subdistrict Office, Palopo City. The approach used is a survey method by collecting data through questionnaires distributed to office employees. Data analysis was carried out using descriptive methods, validity and reliability tests, and multiple linear regression. The research results show that motivation and work discipline have a significant positive effect on employee performance. Increasing work discipline has been proven to increase employee productivity and orderliness in completing their tasks.
The Influence of Digital Banking Services (E-Chanel) on Customer Loyalty of PT Bank Central Asia Jakarta Branch Arsj, Febri Rakhmawati
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Banking institutions play a crucial role in the economy by enabling resource allocation and credit provision, with Bank Indonesia focusing on monetary stability. This study explores how digital banking services affect customer loyalty at PT Bank Central Asia (BCA). A quantitative approach was adopted, utilizing SPSS Statistics 23 for data analysis from a sample of 100 BCA customers using digital banking services. The findings reveal that digital banking services significantly and positively impact customer loyalty, both individually and simultaneously. This research emphasizes the importance of efficient digital banking services in maintaining customer loyalty.
Pengaruh Altruisme dan Kecerdasan Spiritual terhadap Kualitas Kerja Karyawan (Studi pada Klinik Pratama PKU Muhammadiyah Wates Kulon Progo DIY) Wibisana, Inggar Bagus; Syaodih, Erliany; Halim, Abd
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Klinik adalah fasilitas pelayanan kesehatan yang menyelenggarakan pelayanan kesehatan yang menyediakan pelayanan medik dasar dan/atau medik spesialistik secara komprehensif. Sumber Daya Manusia Kesehatan adalah seseorang yang bekerja secara aktif di bidang Kesehatan, baik yang memiliki pendidikan formal Kesehatan maupun tidak, yang untuk jenis tertentu memerlukan kewenangan dalam melakukan upaya kesehatan. Tenaga Kesehatan adalah setiap orang yang mengabdikan diri dalam bidang Kesehatan serta memiliki sikap profesional, pengetahuan, dan keterampilan melalui pendidikan tinggi yang untuk jenis tertentu memerlukan kewenangan untuk melakukan upaya kesehatan. Kualitas kerja merupakan tingkat kepuasan, motivasi, keterlibatan dan pengalaman komitmen perseorangan mengenai kehidupan mereka dalam bekerja. Untuk mengetahui hal yang mendukung kualitas kerja maka penulis melakukan penelitian ini. Penelitian ini untuk mengetahui adakah pengaruh altruisme dan kecerdasan spiritual dengan kualitas kerja. Penelitian ini menggunakam jenis penelitian kuantitatif dengan pendekatan cross-sectional. Deskriptif kuantitatif adalah metodologi penelitian yang bertujuan untuk mengetahui bagaimana dan mengapa fenomena kesehatan terjadi. Pendekatan menggunakan cross-sectional, yaitu observasi atau pengumpulan data sekaligus pada satu waktu. Hasil penelitian didapatkan bahwa Altruisme dan kecerdasan spiritual berpengaruh terhadap kualitas kerja. Altruisme dan kecerdasan spuritual secara simultan berpengaruh terhadap kualitas kerja karyawan di Klinik Pratama PKU Muhammadiyah Wates. Kecerdasan spiritual lebih berpengaruh terhadap kualitas kerja daripada tingkat altruisme.
Strategi Manajemen Pemasaran Digital pada Rumah Sakit Islam Kota Magelang Kusharini, Omitta Yuliastuti; Hidayat, Dasrun; Widjaja, Yani Restiani
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Seiring pekembangan teknologi dan digitalisasi transformasi serta persaingan di industri kesehatan, rumah sakit diharuskan proaktif dalam menerapkan strategi pemasaran yang efektif. Pada era digital ini trend strategi pemasaran telah bergeser ke arah pemasaran digital (Digital Marketing). Digital marketing mengubah cara bisnis, cara berkomunikasi antar organisasi/perusahaan agar organisasi dapat berkembang pesat untuk mempertahankan eksistensinya. Penelitian ini bertujuan untuk melakukan analisis persiapan dan kesiapan RSI Kota Magelang dalam menerapkan strategi manajemen pemasaran digital dan juga menganalisis sistem monitoring dan evaluasinya. Penelitian ini bersifat kualitatif. Dengan melakukan observasi dan wawancara kepada stakeholder rumah sakit, pasien dan keluarga pasien, serta dengan studi literatur dari artikel jurnal ilmiah, buku dan penelitian terdahulu, peneliti menyimpulkan bahwa strategi manajemen pemasaran digital yang dilakukan oleh RSI Kota Magelang masih belum tepat dan terarah. Hal ini menyebabkan masyarakat Kota Magelang dan sekitarnya belum tersosialisasi dengan baik mengenai profil rumah sakit dan layanan-layanan RS. Dengan beralih menggunakan digital marketing maka rumah sakit harus melakukan langkah-langkah aktif seperti membuat tim khusus pemasaran, membuat media sosial resmi rumah sakit, menjalin kerja sama lebih lanjut dengan vendor platform kesehatan online,serta melakukan monitoring dan evaluasi dengan melakukan evaluasi kegiatan yang dikaji melalui rapat unit dan kemudian merumuskan kembali tujuan RS serta mengembangkan layanan RS.
Pengaruh Orientasi Karyawan dan Pelatihan Terhadap Kinerja Karyawan di Rumah Sakit Ibu dan Anak Sentul Cikampek Mardiyanto, Mardiyanto; Rosidawati, Imas; Handayani, Nining
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The aim of this research is to determine the effect of new employee orientation and training on knowledge of hospital profiles and products, so that it can improve employee performance at RSIA Sentul Cikampek. The low level of public satisfaction with the service time provided is caused by the fact that employees generally have not received sufficient orientation and training related to their work so that the time required to carry out their duties is longer and this causes patient complaints related to service. This research was conducted in the RSIA Sentul Cikampek environment, Jalan Ahmad Yani No.16, South Cikampek Village, Cikampek District, Karawang Regency. The research used is quantitative descriptive research using a survey method with a questionnaire. The population in this study was 164 employees working within the RSIA Sentul Cikampek environment with the sample limited to employees with less than 1 year of service. The minimum number of samples taken was 30 respondents.
Pendekatan Kualitas Pelayanan dalam Meningkatkan Kepuasan Pasien dengan Menggunakan Metode Servqual Dan Importance Performance Analysis di RSPAU dr. S. Hardjolukito Yogyakarta Fitriana, Liskanita Nur; Purwadhi, Purwadhi; Handayani, Nining
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Perkembangan industri jasa telah mengalami kemajuan pesat dengan persaingan yang kompetitif termasuk pelayanan jasa dalam bidang kesehatan sangat tergantung pada tingkat kunjungan pasien. RSPAU dr. S. Hardjolukito Yogyakarta sebagai penyedia jasa pelayanan kesehatan harus dapat memberikan pelayanan kesehatan yang memuaskan dimana persepsi yang didapat melebih dari harapan. Tujuan penelitian ini yakni untuk mengetahui tingkat kepuasan pasien atau kualitas pelayanan berdasarkan metode servqual dan metode Importance Performance Analysis, Metode penelitian yakni kualitatif dengan sampel sebanyak 200 pasien rawap inap dengan teknik pengumpulan data kuesioner dan wawancara. Berdasarkan hasil penelitian menyimpulkan bahwa analisis servqual menunjukkan kualitas pelayanan dinilai berkualitas dan memuaskan. Hasil importance performance analysis menunjukkan nilai kepuasan lebih tinggi dari nilai kepentingan. Faktor yang harus diperbaiki untuk meningkatkan kepuasan pasien yakni ditingkatkan pelayanannya pada bukti fisik dimana dianggap sangat penting namun pasien kecewa / tidak puas. Faktor yang harus dipertahankan dalam menjaga kepuasan pasien yakni reliabilitas (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati (emphaty), dan bukti fisik (tangibles), dimana dianggap sangat penting dan sangat memuaskan pasien rawat inap. Temuan ini mengindikasikan bahwa persepsi pasien melebihi harapan sehingga memberikan kepuasan yang tinggi.

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