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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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Factors Affecting Gen Z Purchase Decisions on Shopee (Case Study in Surakarta City) Yanuarisa, Agiardo; Wijiastuti, Sri; Dwanita Widodo, Zandra
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the influence of information quality, electronic word of mouth (e-WOM), and ease of use on purchase decisions among Generation Z in Surakarta City, utilizing the Shopee e-commerce platform. The research employed a quantitative approach with primary data collectedthrough a survey involving 100 respondents.  Multiple linear regression was used to analyze the data. The results showed that: information quality has a significant positive effect on purchase decisions (sig. = 0.013), e-WOM has a significant positive effect on purchase decisions (sig. = 0.003), and ease of use has a significant positive effect on purchase decisions (sig. 0.013). Simultaneously, information quality, e-WOM, and ease of use significantly influence purchase decisions (sig. 0.000). The determination coefficient (R²) of 37.9% indicates that the regression model can explain the purchase decision variable, while 62.1% is explained by other variables outside this study. The Adjusted R² value of 0.360 indicates the model's suitability after adjustment for the number of independent variables and sample size. These findings suggest that Shopee should prioritize improving the quality of information, leveraging credible e-WOM reviews, and enhancing user interfaces to effectively support consumer purchase decisions.
Technology adaptation and digital innovation as key to management success and business competitiveness in the modern era Syaukani, Arham; Okviar Egano Napitupulu, Dea
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

In the modern business landscape, technology adaptation and digital innovation are critical drivers of management success and competitive advantage. This study explores the strategic adoption of digital technologies, the challenges associated with digital transformation, and their impact on business performance. The findings indicate that a gradual digitalization approach, collaboration with technology providers, and the utilization of Big Data significantly enhance operational efficiency and decision-making processes. However, organizations face challenges such as resistance to change, budget constraints, skill gaps, and cybersecurity risks, which require strategic solutions including continuous training, phased investment, workforce upskilling, and robust cybersecurity policies. Additionally, digitalization reshapes consumer behavior and industry dynamics, with increasing demand for fast, personalized, and digital-driven experiences. Companies that adopt omnichannel strategies and integrate advanced technologies are better positioned to sustain competitiveness in an evolving market. This study underscores that successful digital transformation depends on technological adoption, organizational readiness, leadership commitment, and structured implementation strategies. Businesses that embrace digital innovation effectively will achieve sustainable growth and long-term success in the digital era.
Digital transformation in business: challenges and opportunities for management in the modern era Siregar, Ilhamsyah; Firmansyah, Edy
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Digital transformation has become a crucial element in the modern business world, bringing significant changes to company operations, management strategies, and business models. While digitalization offers various opportunities, such as increased efficiency, product innovation, and new technology-based business models, challenges in its implementation remain obstacles for many organizations. One of the main challenges is the digital skills gap among employees, which can hinder technology adoption and reduce productivity. Additionally, organizations often struggle to measure the return on investment (ROI), making strategic planning and data-driven analysis essential to ensuring the success of digital transformation. On the other hand, the development of digital business models, such as the sharing economy, subscription-based services, and AI-driven automation, presents significant opportunities for companies to enhance competitiveness and expand their market reach. Therefore, businesses must adopt a comprehensive approach to digital transformation, including workforce capacity building, well-planned technology investments, and innovation in business strategies. This study aims to analyze the challenges and opportunities of digital transformation in business and provide recommendations for management in navigating the digital era. With the right strategies, organizations can maximize the benefits of digitalization and create sustainable competitive advantages in an increasingly dynamic market.
Creation of personal branding for lecturers at universitas putra abadi langkat through facebook social media Okviar Egano Napitupulu, Dea; Syaukani, Arham; Gunawan, Indra; Rafidah, Siti
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The level of self-recognition of lecturers at Putra Anadi University, Langkat is very low because many lecturers at Putra Abadi University, Langkat do not have a complete portfolio, so they are not able to show data that truly has the capacity and competence of a lecturer, so that it can affect the personal branding of permanent lecturers at the Putra Abadi Langkat Education Foundation, where personal branding that comes from an incomplete portfolio will affect the quality of the lecturers at Putra Abadi University, Langkat. This can be seen from the level of self-recognition (personal branding) of lecturers at UNIPAL on Facebook social media does not appear, because on average UNIPAL lecturers are not active on Facebook social media and do not register academic profiles on Facebook, so the level of UNIPAL lecturers' recognition does not increase and will tend to make the positive image of the lecturer less well-known and result in the level of self-recognition decreasing and having an impact on the decline in the level of UNIPAL's recognition and making the capacity and quality of self regarding the competence of UNIPAL lecturers low which makes UNIPAL unknown to the public and the academic world, so that it affects the level of professionalism of UNIPAL lecturers. The purpose of this study is to find out and analyze the methods used by UNIPAL lecturers to improve personal branding, as well as the impact of personal branding on lecturer professionalism, where the urgency of this study is for lecturers to have integrity and be able to improve their capacity. The research method used is a qualitative descriptive method with the object of research being UNIPAL lecturers who do not show their academic profile and competency profile on Facebook, where data collection techniques are carried out by interview and documentation study. Based on the results of the existing research, it can be explained that there are several strategies that need to be carried out by Lecturers at Putra Abadi University, Langkat in increasing their self-recognition (personal branding) in order to be known as people who have self-capacity and self-quality, namely building the presence of lecturers in the digital world, increasing academic capacity, increasing relationships and networks, and increasing self-quality that the lecturer is an expert in his field. In addition, there is a strong influence of the lecturer's self-recognition (personal branding) in order to improve the professionalism of UNIPAL lecturers, namely increasing the academic reputation of UNIPAL lecturers, increasing opportunities for professional collaboration related to the tri dharma of higher education, becoming a role model for students and other lecturers, and increasing the credibility of lecturers and universities..
Pengaruh Teknologi Artificial Intelligence (Ai) Dan Analitik Data Dalam Meningkatkan Target Pemasaran Dengan Personalisasi Pesan Sebagai Variabel Intervening Ditinjau Dalam Perspektif Bisnis Islam (Studi Pada Umkm Di Kota Bandar Lampung) Azizah, Lidya; Ermawati, Liya; Fuadi, Fatih
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh teknologi artificial intelligence (AI) dan analitik data dalam meningkatkan target pemasaran dengan personalisasi pesan sebagai variabel intervening ditinjau dalam perspektif bisnis Islam (studi pada UMKM di Kota Bandar Lampung). Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan melalui survei dengan sebuah kuesioner berbentuk google form. Populasi pada penelitian ini adalah UMKM di Kota Bandar Lampung. Sampel penelitian ini adalah sebanyak 100 responden dengan menggunakan metode pengambilan sampel adalah non-probability dengan teknik purposive sampling, dan menggunakan alat analisis SEM dengan menggunakan PLS dan hasil olah data yang didapatkan menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa variabel teknologi artificial intelligence (AI) dan analitik data berpengaruh positif dan signifikan dalam meningkatkan target pemasaran. Variabel personalisasi pesan menjadi mediasi pengaruh teknologi artificial intelligence (AI) dan analitik data dalam meningkatkan Target Pemasaran.
Analisis Harga Saham Sebelum Dan Sesudah Pemboikotan Produk Terhadap Harga Saham Pada Perusahaan Yang Terafiliasi Oleh Israel Yang Terdaftar Di Bursa Efek Indonesia Yanti, Riana Yuli; Ermawati , Liya
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Aksi Bela Damai Palestina semakin memperkuat seruan untuk memboikot produk Israel. Hal ini diperkuat oleh Fatwa Nomor 83 Tahun 2023, yang membahas hukum dukungan terhadap perjuangan Palestina dan mendorong umat Islam untuk menghindari penggunaan barang-barang yang terkait dengan Israel sebagai bentuk dukungan untuk perjuangan Palestina di Indonesia. Penelitian ini bertujuan untuk mengeksplorasi dampak boikot terhadap nilai pasar perusahaan yang menjadi target, dengan menganalisis perbedaan abnormal return dan aktivitas volume perdagangan sebelum dan sesudah boikot. Penelitian ini menggunakan metode kuantitatif, dan hipotesis diuji dengan menggunakan uji normalitas, uji Paired Sample t-Test dan melibatkan delapan perusahaan yang menjadi sasaran boikot. Hasil penelitian menunjukkan terdapat perbedaan signifikan dalam nilai abnormal return akibat boikot. Nilai hipotesis untuk aktivitas abnormal return sebelum dan sesudah peristiwa tersebut tercatat sebesar 0.001, dengan tingkat signifikansi (0.001)>0.05. Hal ini menunjukan bahwa aksi damai bela palestina memiliki dampak yang signifikan terhadap abnormal return. Pada hasil uji Paired Sample T-Tes tranding volume activity Nilai hipotesis untuk aktivitas volume perdagangan sebelum dan sesudah peristiwa tersebut tercatat sebesar 0.588, dengan tingkat signifikansi (0.588)>0.05. Hal ini menunjukkan bahwa peristiwa Aksi pemboikotan produk tidak memberikan dampak yang signifikan terhadap aktivitas volume perdagangan.
The Effect of Data Protection, Digital Literacy and Cyber Security on the Security Risk of Social Engineering-Based Cyber Threats in E-Wallet Users (Study on Millennial Generation E-Wallet Users in Bandar Lampung City) Kristianto, Aditia Dwi; Kurniawan, Muhammad; Etika, Citra
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The security risk of cyber threats on e-wallets can be influenced by data protection, digital literacy and cyber security among e-wallet users. This study aims to determine and explain whether Data Protection, Digital Literacy and Cyber Security affect the Security Risk of cyber threats in millennial generation e-wallet users in Bandar Lampung City. The method used is quantitative research method, using questionnaire data. The data analysis method used is multiple linear regression models. The sampling technique used accidental sampling techniques and data testing using validity tests, reliability tests, classical assumption tests with a 5% significance level, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, t tests, f tests, and coefficient of determination tests. The results of this study in the (t) test show that the Data Protection variable has a significance of 0.001. This means that the tcount is 3,280 and the significance level is 0.001 (0.001 <0.05). The Digital Literacy variable has a tcount of 5,132 with a significance of 0.000. The Cyber Security variable has a tcount of 4,134 with a significance of 0.000. Based on the results of the simultaneous test (F test) shows a significance value of 0.00 <0.05 and an Fcount value of 118,930. the conclusion of this study, the Data Protection variable affects Security Risk, this is because, the higher the data protection, the higher the security risk when using an e-wallet. The Digital Literacy variable has an effect on Security Risk, this is because the increase in digital literacy affects the increase in security risks of using e-wallets. Cyber Security variables affect Security Risk, this is because the higher cyber security affects the high security risks of e-wallet users.
Pengaruh Determinan Faktor Makro Dan Mikro Ekonomi Terhadap Nilai Aktiva Bersih Reksa Dana Syariah Di Indonesia Periode Tahun 2019-2023 Sydiq, Hafidz; Hila, Syamsul; Sisdianto, Ersi
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Reksa dana dapat diartikan sebagai wadah yang dipergunakan untuk menghimpun dana dari masyarakat untuk selanjutnya diinvestasikan dalam portofolio efek oleh manajer investasi. Reksa dana syariah adalah reksa dana yang beroperasi sesuai dengan kaidah dan prinsip syariah dalam Islam, baik dalam bentuk akad antara investor sebagai pemilik (shahibul mal) dan manajer investasi sebagai perwakilan shahibul mal, maupun antara manajer investasi dengan pengguna investasi. Nilai Aktiva Bersih merupakan alat yang digunakan untuk menilai kinerja pengelolaan portofolio reksa dana syariah menunjukkan apakah kinerjanya cukup baik atau tidak. Penelitian ini menggunakan metode pendekatan kuantitatif, dengan menggunakan data sekunder. Metode analisis data yang digunakan adalah model regresi data panel diolah mengguunakan Eviews 10. Teknik pengambilan sampel menggunakan teknik purposive sampling dan pengujian data menggunakan uji ketepatan model uji chow, uji hausman, uji legrange multiplier, dengan tingkat signifikansi 5%, uji hipotesis uji t, uji f, uji r, dan uji Regresi Data Panel. Berdasarkan hasil pengujian menunjukan bahwa secara parsial bi rate berpengaruh terhdap nilai aktiva bersih reksa dana syariah, jumlah reksa dana berpengaruh terhdap nilai aktiva bersih reksa dana syariah, sedangkan pada nilai tukar rupiah tidak berpengaruh terhdap nilai aktiva bersih reksa dana syariah, dan usia reksa dana tidak berpengaruh terhdap nilai aktiva bersih reksa dana syariah. Pada uji secara simultan atau bersama-sama variabel nilai tukar rupiah, bi rate, jumlah reksa dana, dan usia reksa dana secara bersama-sama tidak berpengaruh terhdap nilai aktiva bersih reksa dana syariah.
Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Peran Minat Beli Pada Produk Sabun Cuci Muka Garnier Men Muharam, Indra Fahreza; Oswari, Teddy
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Generally, teenagers and adults who do activities outside the home must first use face wash in the facial area to keep it clean and healthy. One of the face wash brands that is currently in demand by the public is Garnier Men products. This study aims to determine and analyse the direct and indirect effects of brand image, perceived price, and product quality on purchasing decisions with purchase intention as an intervening variable in Garnier Men face wash products. This research method uses quantitative primary data. The sampling method used in this study was non-probability sampling with purposive sampling technique. Data collection using a questionnaire instrument with a total of 100 respondents. The analytical tool used is SmartPLS 4, the testing stages carried out are the research model test, measurement model (convergent validity test, discriminant validity, and reliability), structural model (R-Square test, Path coefficient, indirect effect, predictive relevance, and model fit). The results of this study indicate that brand image and product quality have a significant effect on purchase intention, price perception has an insignificant effect on purchase intention. Brand image, price perception, and product quality have an insignificant effect on purchasing decisions. Brand image and product quality have a significant effect on purchasing decisions with buying interest as an intervening variable. Price perception has an insignificant effect on purchasing decisions with buying interest as an intervening variable.
The Effect of Leadership Style, Non-Physical Work Environment, and Compensation on Employee Performance at CV Sujinah Grobogan Regency Exis Zaimul Haq Attaqy; Wijiastuti, sri; Widodo, Zandra
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyse the influence of leadership style, non-physical work environment, and compensation on employee performance at CV Sujinah, a company engaged in plant seedlings. The method used in this research is primary data collection through questionnaires distributed to 82 employees. Data analysis was conducted using Statistical Package for the Social Sciences (SPSS) to test the hypothesis and measure the effect of independent variables on the dependent variable. The results showed that leadership style, non-physical work environment, and compensation have a positive and significant influence on employee performance. The results showed that partially leadership style affects employee performance by 14.4%. The non-physical work environment has an effect of 31.5%, and compensation has an effect of 35.2%. While the results of the coefficient of determination show that (adjusted R Square) is 0.429. This means that the variation in employee performance variables (Y) can be explained by the variation in the independent variables X1 (leadership style), X2 (non-physical work environment) and X3 (compensation) by 42.9%. The rest (100%-42.9% = 57.1%) is explained by other variables.

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