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Mavis : Jurnal Desain Komunikasi Visual
Published by Sekolah Tinggi Informatika dan Komputer Indonesia Malang
ISSN : 26569159     EISSN : 26569221     DOI : https://doi.org/10.32664/mavis
Core Subject : Education, Art, Social,
Arts Education Languange, Linguistic, Communication & Media Social Sciences
MAVIS (Mata Visual) adalah jurnal yang diterbitkan dua kali setahun (pada bulan Maret dan September) oleh Lembaga Penelitian & Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Informatika & Komputer Indonesia (STIKI) Malang. Terbit pertama kali pada Maret 2019. MAVIS (Mata Visual) ini sebagai media publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang seni, desain, budaya dan terapannya.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 87 Documents
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Halaman Awal MAVIS Volume 5 Nomor 1 Maret 2023 Siti Aminah
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 01 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perancangan Video Profil Kopi Taji Lereng Bromo Sebagai Media Informasi Muhammad Fahmi; Poerbaningtyas E; Ahmad Zakiy Ramadhan
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 02 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v5i02.970

Abstract

Taji Coffee is a collated coffee processing place in Kranjan Hamlet, Taji Village, Jabung District, Malang Regency, East Java. Taji Village is known as one of the coffee producing places on the island of Java, which has a history of coffee since the Dutch East Indies colonial era. In Taji Village, apart from enjoying a cup of coffee, visitors can also enjoy the natural beauty of the Bromo desert slopes. Taji Coffee is processed directly from local farmers, has a different coffee taste, and offers the natural beauty of the slopes of Mount Bromo. However, until now the uniqueness and advantages of Taji Village, especially the superiority of Taji coffee, are not known to the wider community. This is because Taji Coffee does not yet have good information media, the information available is limited to visitor vlog videos and several interview videos. The existing media has not shown or shown what makes Taji coffee have a different coffee taste from others. So the current conditions cannot be said to be a good information medium for introducing Taji coffee. Therefore, this research designed the Taji Lereng Bromo Coffee Profile video. The purpose of making a video profile as an information medium is to convey information about Taji coffee to the wider community. This research applies qualitative methods through three methods of observation, interviews, literature study, and using 5W 1H analysis, as well as design using the Design Thinking method. The results of the research were tested using a questionnaire using Google Form with 41 respondents. The results of the questionnaire showed that the video Profile of Taji Lereng Bromo Coffee was very good, there was information that described and explained about Taji Coffee. Kopi Taji's Video Profile as a medium of information can be distributed via social media.
Desain Antarmuka Pengguna Situs Web Alor Tours Yosua Marthen Suryanto Mantaon; Jozua F Palandi; Rina Nurfitri
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 02 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v5i02.979

Abstract

Alor Regency is an island district located in East Nusa Tenggara Province which is bordered by the Flores Sea, Banda Sea, Ombai Strait, and Pantar Strait. Alor Regency consists of 3 large islands and 10 small inhabited islands. Geographically, the condition of this district is an archipelago and has high mountains surrounded by valleys and ravines. Alor Regency has many tourist attractions that are well known to the wider community, including marine tourism, cultural tourism, and historical tourism. Tourist attractions in Alor Regency are dominated by marine tourism in the form of beaches, islands, and marine parks. However, due to a lack of publication, its existence as a tourist area has not been fully explored. Another obstacle that stands in the way is the lack of tourism information that can be widely accessed. In this case, we need a media that can contain website-based tourist information about Alor Regency. Therefore
Perancangan Motion Graphic Pentingnya Sterilisasi Kucing Untuk Menstabilkan Populasi Kucing Delya Nabilla Umairoh; Subari Subari; Rahmat Kurniawan
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 02 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v5i02.988

Abstract

The cat population is increasing every year, leading to many negative impacts on cats and the surrounding environment, such as an abundance of hungry cats due to food competition and injuries caused by some people feeling disturbed by their presence. Besides aiding by providing food or adopting cats, cat sterilization is considered more effective in addressing this issue. However, there are still many people who are unaware of the importance of cat sterilization, especially for cat owners. Therefore, the dissemination of education about the significance of cat sterilization is necessary, so that through motion graphics, the message about the importance of cat sterilization can be effectively conveyed to the wider community. Through research methods utilizing design thinking, as well as the exploration of concepts and the design process involving the integration of 2D illustrations, typography, and audio, a motion graphic is produced that helps the community understand the importance of cat sterilization. The research results indicate that motion graphics can serve as a medium to efficiently deliver messages that are engaging and have a broader reach among the public.
Perancangan Film Pendek Animasi 2D ‘Broken’ Sebagai Media Penyampai Pesan Raphael Theofilus Santoso; Saiful Yahya
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 02 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v5i02.1132

Abstract

Anime animation often raises complex social issues, one of which is bullying. Anime animation is one of the most popular animations in Indonesia, one of which is from high school students, where during high school or school bullying often occurs. Bullying is an aggressive act committed by someone, either physically or verbally. This act is repeated and there is a difference in strength between the perpetrator and the victim. The design of this animation work aims to convey a message to high school students or equivalent to anime-style visuals. The story is based on the perspective of a bully who has experienced bullying in other cases. Animation design using the Creation Process 2D animated movie method, designed by Moreno. The method consists of 3 stages, namely pre-production, production and post-production. The pre-production stage consists of the compiler of the Idea and Script, Character Design and Storyboard. The production stages consist of Storyboard, Voice Over, Animate and Background. The post-production stage consists of Compositing. This study received a positive response from the target audience, with the results of 87.8% stating that they agreed and deserved as an animated film that could convey bullying content from the perceptive bully.
Perancangan Komik Strip Untuk Menghadapi Patah Hati Karena Putus Cinta Di Kalang Remaja Afdalia Nur Syafitri; Rina Nurfitri
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 02 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v5i02.1134

Abstract

This study aims to make comics as entertainment when teenagers experience heartbreak due to a breakup. The application chosen as the publication media is Line Webtoon. The comics that are made are comic strips. The research method used in this research is descriptive procedural with a systematic design consisting of define, research, ideate, prototype, select, implement, and learn. Making comics is also assisted by several digital tools, Paint tool SAI, for the image process to coloring, while for making word balloons using the Corel draw application. Data analysis techniques in this study were interviews and questionnaires of 38 people. The results of interviews with psychologists as well as readers explain that comics have a positive impact as entertainment and reduce the impact experienced by teenagers when they are heartbroken and can effectively be used as a coping mechanism to reduce feelings of sadness when they experience broken heart.
Halaman Depan Mavis Volume 5 Nomor 2 September 2023 Siti Aminah
MAVIS : Jurnal Desain Komunikasi Visual Vol 5 No 02 (2023): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v5i02.1151

Abstract

Site Design dan Interactive melalui Instagram: Studi Kasus Pada Usaha Mikro Kecil Menengah Kopi Cimanggu Dedy Ardiansyah Ramadhan; Maria Fitriah; Sukarelawati Sukarelawati
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 01 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i01.1170

Abstract

This research aims to explore the role of Instagram in the digital marketing strategy adopted by Small and Medium Enterprises (SMEs) such as Kopi Cimanggu, focusing specifically on Site Design and Interactive aspects. The study reveals the significant relevance of social media, particularly Instagram, in enhancing visibility and strengthening brand identity for small businesses in the digital era. Employing a qualitative descriptive methodology, in-depth interviews were conducted with the owners of Kopi Cimanggu and digital marketing practitioners to detail their Instagram usage strategies. Key findings highlight that compelling visual design and effective interaction on the Instagram platform play a crucial role in attracting and retaining consumer interest. The success of Instagram utilization by Kopi Cimanggu is evidenced in enhancing product visibility and strengthening customer relationships. Thus, this research not only observes the positive impact of social media on SME marketing but also provides practical guidance for other SMEs in developing their digital marketing strategies. In conclusion, this study contributes valuable insights into the profound understanding of social media utilization, particularly Instagram, in digital marketing for SMEs. The research implications indicate that SMEs can leverage social media platforms, such as Instagram, as effective tools to expand market reach and significantly enhance customer engagement.
Presentasi Visual dalam Tata Kemas Sego Pincuk Terhadap Persepsi Gastronomi dan Kenikmatan Andika Agung Sutrisno
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 01 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i01.1174

Abstract

Food consumption has evolved from a basic human need to a lifestyle choice. Exploration of the role of packaging in shaping consumer perceptions of taste preferences, with a focus on ready-to-eat foods in banana leaf containers known as "pincuk". Sego Pincuk attracts attention not only for its distinctive taste, but also for its simple visual presentation. The use of banana leaves as natural packaging reflects local wisdom in utilizing resources sustainably and enhancing the gastronomic experience with natural sensations. Gastronomy not only includes the taste and texture of food, but also explores the history, traditions, and values ​​associated with food consumption within a culture. Sego Pincuk's visual presentation plays an important role in forming consumers' initial perceptions of the dishes that buyers will choose. The research uses a qualitative descriptive approach to understand the impact of visual presentation on gastronomy and aesthetic experiences due to visual perception. Direct observations, interviews, and content analysis were carried out to examine the sego pincuk phenomenon to gain holistic insight into how visual packaging presentation influences consumer responses and preferences. The visual presentation of traditional packaging acts as an emotional link for consumers to their cultural heritage and culinary preferences. Emotional ties are important to maintain and promote traditional cultural values ​​in a culinary experience rich with authentic flavors and aesthetics.
Perancangan Buku Fotografi Dokumentasi Panggung Musik Band Tani Maju Didit Prasetyo Nugroho
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 01 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i01.1176

Abstract

Malang City is one of the cities in Indonesia that has a rich and diverse music history. One of the famous music groups from Malang City is Tani Maju. Established since 1999, Tani Maju continues to enliven the music scene in Malang City until today. This research is a project by the author who has also been a documentation stage photographer for Tani Maju since 2009 until now. This research will result in a photography book documenting Tani Maju's music stage as the main medium. Music stage documentation photography is a branch of photography that focuses on documenting music performances. This photography book will contain photos of Tani Maju on stage, taken by the author from 2009 to mid-2019, and has undergone photography quality selection and editing processes by the author. The design method applied in this research is using a qualitative approach. The general aim of this design is to create a photography book that contains documentation of Tani Maju's music stage, and the benefits derived from this research and design are to add one form of visual artwork for the author and Tani Maju Band in the form of a music stage documentation book.

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