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Mavis : Jurnal Desain Komunikasi Visual
Published by Sekolah Tinggi Informatika dan Komputer Indonesia Malang
ISSN : 26569159     EISSN : 26569221     DOI : https://doi.org/10.32664/mavis
Core Subject : Education, Art, Social,
Arts Education Languange, Linguistic, Communication & Media Social Sciences
MAVIS (Mata Visual) adalah jurnal yang diterbitkan dua kali setahun (pada bulan Maret dan September) oleh Lembaga Penelitian & Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Informatika & Komputer Indonesia (STIKI) Malang. Terbit pertama kali pada Maret 2019. MAVIS (Mata Visual) ini sebagai media publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang seni, desain, budaya dan terapannya.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 87 Documents
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Perancangan Poster Ergonomis untuk Anak Usia Dini di POS PAUD Melati Putih, Kota Bandung Ica Ramawisari; Nurul Fitriana Bahri; Teuku Zulkarnain Muttaqien
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1335

Abstract

Early childhood is susceptible to physical disorders due to incorrect sitting posture and lack of understanding of safety during earthquakes, especially in the city of Bandung which is located near the Lembang Fault. The study aimed to design a poster that was ergonomic and easy for early children to understand, focusing on correct sitting posture and safety measures during an earthquake. This research uses a mixed-methods approach with a descriptive analysis framework. The poster design process involves the needs analysis stage, design concept making, and trials in early childhood at the POS PAUD Melati Putih, Bandung City. Data was collected through direct observation, interviews with teachers and parents, and poster trials to children to evaluate their understanding and response to poster design. The results of the study resulted in two posters: one about ergonomic sitting posture and one about safety measures during an earthquake. The posters are designed using attractive illustrations and bright colors to make it easier for children to understand. Based on the results of observations and interviews with teachers, it can be identified that children are easier to understand and remember the information conveyed through the poster. Ergonomic posters help prevent physical complaints due to incorrect sitting posture, while safety posters increase children's awareness and preparedness for earthquakes.
Strategi Visual Kosmetik Jacquelle Dalam Membangun Brand Awareness Bagi Para Cosplayer Indonesia Edy Chandra; Vira Wilona
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1362

Abstract

A large portion of the development of the Z generation is growing, one of the portions of the Generation Z who loves cosplay. Certainly a portion of this fact provides an overview of the opportunity for Jaquelle Beaute's products to introduce the product brand to its target.(tujuan penelitian). This fact will be an attraction to research and design a visual strategy on social media Instagram. With methods of qualitative research descriptive to be able to produce creative visual ideas that can ultimately increase brand awareness of the product Jaquelle Beaute.
Analisis Identitas Visual Kembara Angkasa Sebagai Livery Spesial Ulang Tahun ke 74 Maskapai Garuda Indonesia Putu Raka Setya Putra; Chris Chalik
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1381

Abstract

Airline livery is basically an image in the form of patterns, logos, images and colors used by airlines on part or all of the surface of airline aircraft. the word 'livery' which originally meant uniforms worn by certain officers, is now widely applied, such as in the world of racing and also in the world of transportation, such as on land, sea and air, which is often referred to as airline livery. A country's airline is sometimes the penetration point of a country's tourism campaign, so it is not unusual for many similarities and synergies to emerge between a country's tourism campaign and its airline. Airline livery as a visual identity is not only about aesthetics, but also about broader ideas. Airline livery is not just a brand or style, but also a representation of the values that want to be conveyed through graphic media. This research was conducted to analyze whether garuda indonesia's special livery with the theme of kembara angkasa meets the criteria of visual identity principles that are ideally designed theoretically in its design. this research uses a qualitative descriptive method. The results of this study indicate that garuda indonesia's 74th anniversary special livery with the theme of kembara angkasa has met the criteria of the ideal visual identity principles theoretically, so that the ideally designed visual identity is able to convey the values it represents through visual media.
Perancangan Board Game Knowledge Dash Sebagai Media Pendukung Program Literasi dan Numerasi Sekolah Dasar Chris Chalik; Isna Cahyani
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1465

Abstract

Numeracy literacy is a skill related to basic mathematics to solve practical problems in various contexts of daily life. Numeracy literacy skills for primary school students can make a real contribution to social, economic and welfare growth for individuals or communities. The results of the PISA (Progamme for International Student Assessment) Assessment that Indonesia participated in showed that the numeracy and science literacy scores of Indonesian students had not reached the average score set by PISA. students' numeracy and science literacy skills are still below the minimum competencies set. This is caused by several factors, including the lack of interest of students to participate in literacy activities. Therefore, this design aims to produce learning media that can increase interest and support students' literacy and numeracy programs in the form of educational games in Board game format. The results of this design can be a solution to increase student motivation in implementing literacy and numeracy activities, and also support literacy and numeracy programs. This research uses a qualitative method with an R&D design method. Through this design, it is expected to provide an effective solution in increasing elementary school students' interest in literacy and numeracy.
Halaman Awal MAVIS Volume 6 Nomor 2 September 2024 Siti Aminah
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1482

Abstract

Pengembangan Video Gerak dan Lagu Anti Bullying Untuk Siswa Sekolah Dasar Sari, Nadia Kurnia; Gutama, Andika; Nita, Cicilia Ika Rahayu
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1479

Abstract

Bullying in schools is currently a serious concern for the education and health services because bullying cases are increasingly widespread, especially in the school environment. Without bullying incidents, learning activities at school become enjoyable, so alternative solutions are needed to minimize bullying cases that occur in elementary schools. This research aims to describe the process, feasibility and practicality of developing anti-bullying movement videos and songs. This research uses a development research method with a 4D model consisting of Define, Design, Develop, Dessiminat. The data used in this research are qualitative data and quantitative data. The results of the feasibility test for the Anti-Bullying Movement Video and Song met the "Very Eligible" criteria with percentage results of 93% material experts, 96% language experts and 97.5% media experts. The practicality test received the "Very Practical" category with a percentage result of 96% by teachers, and 93% in the students' practicality test. Thus, anti-bullying motion video and song products are suitable for use in elementary schools and are practical and can be used to reduce bullying incidents in elementary schools. At the testing stage, the effectiveness of anti-bullying movement videos and songs was declared to be very effective.
Perancangan Desain Infografis Dan Kampanye Tentang Bahaya Rokok Bagi Pelajar Tingkat Menengah Di Indonesia Wahid, Ahmad; Setyanto, Daniar Wikan
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1612

Abstract

The prevalence of smoking among Indonesian teenagers continues to rise, posing a serious public health issue. Data from the Indonesian Health Survey and the Global Youth Tobacco Survey indicate that 7.4% of adolescents aged 10-18 are active smokers, with an increasing trend in electronic cigarette use. Social influences, advertising exposure, and a lack of engaging educational content contribute to this behavior, highlighting the need for a more effective communication strategy. This study aims to design effective infographics and a digital campaign to raise awareness of the dangers of smoking among secondary school students. The infographics serve as engaging and easily understood visual communication tools, intended to enhance awareness and shift students' perceptions of smoking. A qualitative research approach was used, employing literature studies and framing analysis to identify impactful visual communication strategies for students. The design results show that infographics featuring simple illustrations, and contrasting colors enhance students' understanding and engagement in the anti-smoking campaign. This campaign is expected to encourage positive behavioral changes, reduce smoking prevalence among students, and support efforts to create a smoke-free environment.
Analisis Identitas Visual Kupat Tahu Magelang: Komunikasi, Estetika, dan Muatan Informasi dalam Membangun Citra Kuliner Daerah Ramadhan, Ahmad Zakiy; Sunarmi, Sunarmi; Sarwanto, Sarwanto
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1764

Abstract

Visual identity plays a crucial role in shaping the image of a product, including in the local culinary industry. However, studies on how visual elements reinforce cultural identity in culinary branding remain limited. This study aims to analyze the visual identity of Kupat Tahu Magelang from the perspectives of communication, aesthetics, and information content in establishing a distinctive regional culinary identity. A descriptive qualitative approach was employed, utilizing data collection techniques such as direct observation, semi-structured interviews with business owners, and a literature review on branding and visual aesthetics. The findings indicate that the visual identity of Kupat Tahu Magelang, dominated by bold typography and striking colors, effectively captures audience attention. However, the design lacks representation of Magelang’s local cultural elements. Therefore, integrating culturally inspired visual elements, such as traditional batik motifs or culinary icons, is necessary to enhance emotional appeal and product uniqueness. This study recommends a more culture-based design strategy to strengthen the competitive advantage of Kupat Tahu Magelang in both local and national markets.
Pengembangan Desain Tote Bag melalui Pendekatan Design Thinking sebagai Upaya Pelestarian Tenun Buton Sabariah, Nur; Bahri, Nurul Fitriana; Swasty, Wirania; Putri, Sheila Andita
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1773

Abstract

Buton woven is one of the many Buton cultures that contain various symbolic meanings. Buton woven is a reflection of the identity of the Buton people who have developed from time to time. The current condition of the development of Buton woven has been made in the form of products, both fashion and functional. However, there is no product that explains in detail the meaning of the Buton woven used in the product. The purpose of this study is to make processed products from Buton woven that are not only aesthetic elements but can be used as souvenir as an effort to preserve Buton woven cloth. The method applied in this study is qualitative, namely descriptive analysis to rotate the potential contained in Buton woven. Using the Design Thinking design method to obtain innovations in Buton woven products that are suitable for souvenir products. In collecting data using literature studies, field observations, product making, documentation and in-depth interviews with Culturalist and business actors. The theory used in this study is related to Buton woven, souvenir and current conditions. Based on the results of the study, it can be identified that Buton woven can be developed through souvenir products in the form of Tote Bags without damaging the rules and values contained therein by including the meaning contained in the Buton woven motifs listed on the product.
Analisis Semiotika Teks pada Arca Loga Lembah Bada Muttaqin, Hermansyah; Yudhanto, Sigied Himawan
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1776

Abstract

Bada Valley in Central Sulawesi is a megalithic site rich in cultural heritage, one of which is the Loga Statue. This statue holds a historical and symbolic value that is intriguing to analyze through the semiotics of texts to understand its embedded meanings. This study aims to analyze the visual and symbolic signs of the Loga Statue using the semiotic approaches of Peirce and Barthes. The analysis seeks to identify how icons, indices, and symbols on the statue represent the cultural and spiritual aspects of the society that created it. The research employs a qualitative approach with descriptive analysis. Data collection is conducted through direct observation, documentation, and relevant literature studies. The data is then analyzed using semiotic methods to reveal the denotative, connotative, and mythological meanings embedded in the statue. The findings indicate that the Loga Statue possesses symbolic representations related to the animistic-dynamistic beliefs of prehistoric communities. The form and carvings on the statue contain spiritual meanings that reflect the close relationship between humans and the supernatural world. Additionally, the visual patterns on the statue suggest a visual communication system used by past societies to express their cultural values.

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