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Ali Imaduddin Futuwwah
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Improvement: Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Surabaya
ISSN : 28078470     EISSN : 28075846     DOI : http://dx.doi.org/10.30651/imp.v1i2
Core Subject : Economy,
Economics, Econometrics & Finance
Improvement adalah terbitan berkala di bidang Manajemen dari Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surabaya berisi tulisan dan artikel ilmiah yang dibuat sebagai wujud realisasi tridharma perguruan tinggi. Tujuan dari publikasi ini adalah untuk berkontribusi secara aktif dalam meningkatkan kualitas dan aksesibilitas informasi ilmiah yang berkaitan dengan informasi ilmu manajemen di era global Jurnal ini diterbitkan setiap 6 bulan, pada akhir bulan Maret dan September setiap tahunnya dan terdiri dari sepuluh artikel dalam bentuk hasil penelitian, laporan kasus, review literatur. Setiap isi artikel berisi informasi terbaru dengan prioritas pada nilai kebaruan, orisinalitas, dan kegunaan. Ruang lingkup jurnal ini diataranya manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia, Manajemen statejik dan manajemen operasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 149 Documents
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Peran Fake Order Dalam Meningkatkan Kepercayaan Pelanggan Pada Toko Baru di Aplikasi Shopee Mushoddaq, M. Nabiel; Arifathalla, Bintang; Yudha Pratama, Versiandika
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.29875

Abstract

This study analyzes the role of Fake oders in building initial customer trust in new Shopee stores using a qualitative phenomenological approach and the Theory of Planned Behavior (TPB). Data were collected through interviews with two new sellers and two active buyers. The findings show that sellers engage in Fake oders to improve store ratings, sales, and visibility through social proof. According to TPB, the intention to use Fake oders is driven by positive attitudes toward short-term benefits, subjective norms among other sellers, and perceived behavioral control despite potential risks. Buyers rely heavily on ratings, visual reviews, and transaction numbers, yet remain critical of suspicious review patterns. The study concludes that Fake oders can support early trust-building but raise ethical concerns and pose long-term risks for marketplace integrity. Keywords: Fake oder, customer trust, TPB, social proof, Shopee   Penelitian ini bertujuan menganalisis peran Fake oder dalam membangun kepercayaan awal pada toko baru di Shopee dengan menggunakan pendekatan kualitatif fenomenologis dan kerangka Theory of Planned Behavior (TPB). Data diperoleh melalui wawancara dengan dua penjual baru dan dua pembeli aktif. Hasil penelitian menunjukkan bahwa Fake oder dilakukan penjual karena dianggap mampu meningkatkan rating, penjualan, dan visibilitas toko melalui efek social proof. Berdasarkan TPB, niat melakukan Fake oder dipengaruhi oleh sikap positif terhadap manfaat jangka pendek, norma subjektif dari sesama penjual, serta persepsi kontrol perilaku terkait kemudahan melakukannya meskipun ada risiko penalti. Dari sisi pembeli, rating, ulasan visual, dan jumlah transaksi tetap menjadi indikator utama kepercayaan, namun pembeli juga kritis terhadap pola ulasan tidak wajar. Penelitian ini menyimpulkan bahwa Fake oder efektif untuk menarik perhatian awal, tetapi menimbulkan dilema etis dan risiko jangka panjang bagi reputasi dan integritas marketplace. Kata Kunci: Order fiktif, kepercayaan pelanggan, TPB, social proof, Shopee
Pengaruh Strategi Pemasaran dan Kualitas Layanan terhadap Kepuasan Nasabah pada Bank Syariah Indonesia As Syakur, Dzaky Alif; Divianto; Junianto, Mahmud
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.30747

Abstract

This research have purpose to analyze the influence marketing strategy and service quality on customer satisfaction with the Mitraguna Berkah product at Bank Syariah Indonesia, KCP Simpang Patal, Palembang. Quantitative associative is using as method for this research, data were obtained from 86 respondents through a questionnaire, and the results were processed using multiple linear regression analysis with SPSS version 26. The findings reveal that the 7P marketing mix strategy and service quality together have a significant impact on customer satisfaction, shown by a significance value of 0.000 and a determination coefficient (R²) of 0.609. In partial testing, the 7P marketing mix strategy contributed 37.8%, while service quality contributed 33.7%. This study highlights that effective implementation of marketing strategies and continuous improvement in service quality are essential to increasing customer satisfaction in the Islamic banking industry.  Keyword : 7P Marketing Approach, Service Excellence, Client Satisfaction, Bank Syariah Indonesia. Tujuan dari kajian ini adalah untuk menelaah pengaruh strategi pemasaran dan kualitas layanan mempengaruhi tingkat kepuasan nasabah produk Mitraguna Berkah di Bank Syariah Indonesia KCP Simpang Patal, Palembang. Menggunakan pendekatan kuantitatif asosiatif, data dikumpulkan dari sebanyak 86 orang mengisi survei melalui kuesioner, dan Data yang terkumpul diolah dengan menggunakan metode regresi linier berganda dan SPSS versi 26 sebagai alat perhitungan. Hasil analisis mengindikasikan bahwa strategi pemasaran 7P dan kualitas layanan secara simultan, keduanya memberikan dampak yang berarti kepada kepuasan nasabah, yang tercermin dari nilai signifikansi sejumlah 0,000 dan koefisien determinasi (R²) sejumlah 0,609. Secara parsial, strategi pemasaran 7P berkontribusi sejumlah 37,8% dan kualitas layanan sejumlah 33,7%. Temuan ini menegaskan bahwa penerapan strategi pemasaran yang efektif serta peningkatan kualitas layanan menjadi kunci dalam membangun kepuasan nasabah di sektor perbankan syariah. Kata Kunci: Strategi Pemasaran 7P, Kualitas Layanan, Kepuasan Nasabah, Bank Syariah Indonesia.
Effects of Work Factors on Employee Performance at TKBM Usaha Karya Cooperative in Surabaya Aditama, Kokoh; Hafidulloh; Kurniawan, Gogi; Rohmati, Dani
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.30983

Abstract

This study examines the extent to which job status security, organizational communication, work environment, training, and regulatory frameworks influence employee performance at Koperasi TKBM Usaha Karya. Employing a quantitative explanatory design, the research involved all 30 active employees through a saturated sampling technique. Primary data were obtained using a five-point Likert-scale questionnaire and subsequently analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The assessment of the measurement model confirmed that all constructs satisfied the required standards of validity and reliability. Despite several variables demonstrating positive directional relationships, hypothesis testing revealed that job status security, organizational communication, work environment, training, and regulatory factors did not exert a statistically significant effect on employee performance. The coefficient of determination (R² = 0.345) indicates that the proposed model explains 34.5% of the variance in performance outcomes. These findings suggest that, within experience-driven and team-oriented operational settings, structural and formal organizational factors may not constitute the primary determinants of performance. The study highlights the necessity of adopting a contextualized perspective in human resource research and offers managerial insights for developing field-based human resource management strategies. Keywords: Job Status Security, Organizational Communication, Work Environment, Training, Regulation, Employee Performanc
Analisis Manajemen Strategi SWOT UMKM “Bolu Kukus Siliwangi” Maulidatul Marha; Pitri Yandri
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.30371

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy but face challenges in sustaining their businesses amid competition and economic uncertainty. This study aims to analyze business development strategies using a SWOT analysis approach in the MSME Bolu Kukus Siliwangi. A descriptive qualitative method was employed, with data collected through interviews, observations, and customer satisfaction surveys. Data were analyzed using the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices to identify internal and external factors affecting business performance. The findings reveal that the main strengths lie in a strong brand image rooted in local identity and consistent product quality. The primary weakness is the limited product shelf life. Opportunities include increasing consumer interest in local products and the use of digital technology for marketing. Threats arise from intense competition with similar products offering competitive prices and quality. Based on the SWOT analysis, a growth-oriented strategy is recommended by leveraging strengths to capitalize on opportunities. Keywords: MSMEs, business strategy, SWOT analysis, IFAS, EFAS, competitiveness Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, namun menghadapi tantangan dalam mempertahankan keberlanjutan usaha di tengah persaingan dan ketidakpastian ekonomi. Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha melalui pendekatan analisis SWOT pada UMKM Bolu Kukus Siliwangi. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan survei kepuasan pelanggan. Analisis data dilakukan menggunakan matriks IFAS (Internal Factor Analysis Summary) dan EFAS (External Factor Analysis Summary) untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi kinerja usaha. Hasil penelitian menunjukkan bahwa kekuatan utama terletak pada citra merek berbasis identitas lokal dan kualitas rasa produk yang konsisten. Kelemahan utama adalah keterbatasan daya tahan produk yang relatif singkat. Dari sisi eksternal, peluang meliputi meningkatnya minat konsumen terhadap produk lokal serta pemanfaatan teknologi digital dalam pemasaran. Ancaman berasal dari tingginya tingkat persaingan dengan produk sejenis yang memiliki harga dan kualitas kompetitif. Berdasarkan hasil analisis SWOT, strategi yang direkomendasikan adalah strategi agresif (growth-oriented strategy) dengan memanfaatkan kekuatan untuk menangkap peluang. Kata kunci: UMKM, Manajemen Strategi, SWOT , IFAS, EFAS, competitivenes
Pengaruh Pelatihan dan Kompetensi Terhadap Produktivitas Karyawan PT ISS Indonesia Widya Kurniawati Ningsih; Dwi Songgo Panggayudi; Mohammad Soleh
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.31233

Abstract

Employee productivity in cleaning service operations at PT ISS Indonesia (Surabaya area) is strongly influenced by the quality of training and the level of employee competence. A decline in productivity was reflected in the rising number of contract terminations by business partners between 2021 and 2024. This study adopts a quantitative design employing multiple linear regression analysis on 86 respondents, selected from a total population of 600 employees using purposive sampling techniques. The findings reveal that both training and competence significantly affect employee productivity, whether examined individually or collectively. Among the two variables, competence demonstrates a more substantial contribution to productivity improvement. These results highlight the necessity for organizations to implement structured training initiatives alongside continuous competency development to enhance performance outcomes and sustain client confidence. Keywords: Training, Competence, Employee Productivity, PT. ISS Indonesia Produktivitas kerja karyawan jasa kebersihan di PT ISS Indonesia wilayah Surabaya dipengaruhi secara signifikan oleh kualitas pelatihan serta tingkat kompetensi yang dimiliki karyawan. Penurunan produktivitas tercermin dari meningkatnya jumlah penghentian kontrak oleh mitra kerja selama periode 2021 hingga 2024. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda terhadap 86 responden yang dipilih dari total populasi 600 karyawan melalui teknik purposive sampling. Hasil penelitian menunjukkan bahwa pelatihan dan kompetensi berpengaruh signifikan terhadap produktivitas karyawan, baik secara parsial maupun simultan. Di antara kedua variabel tersebut, kompetensi memberikan kontribusi yang lebih dominan dalam meningkatkan produktivitas. Temuan ini menegaskan pentingnya penerapan program pelatihan yang sistematis serta pengembangan kompetensi secara berkelanjutan guna meningkatkan kinerja dan menjaga kepercayaan klien. Kata kunci: Pelatihan, Kompetensi, Produktivitas Karyawan, PT. ISS Indonesia
The Effect Of Leadership, Discipline, and Motivation on Teacher and Staff Performance at MI Al Bukhori Surabaya Karimul Ahlaq; Hafidulloh Hafidulloh; Gogi Kurniawan; Dani Rohmati
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.31111

Abstract

This study aims to analyze the effect of democratic leadership style, work discipline, and work motivation on the performance of teachers and educational staff at MI Al Bukhori Surabaya. This research employs a quantitative approach with a saturated sampling technique involving 35 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS 25. The results indicate that partially, democratic leadership style, work discipline, and work motivation have positive but insignificant effects on performance. However, simultaneously, these variables significantly influence performance. The coefficient of determination (R²) of 0.377 shows that 37.7% of performance variation is explained by the model, while 62.3% is influenced by other factors. Work motivation is the most dominant variable with a standardized beta value of 0.366, although it is not statistically significant. Keywords: democratic leadership, work discipline, work motivation, performance, education
Analisis Financial Readiness Generasi Z dalam Menghadapi Tantangan Kepemilikan Rumah Desta Pebri Nuraeni; Naila Zulfaila Putri; Amanda Fauzia Alani Husna; Talia Nadhir Saffanah; Nazwa Salsabilla Azizah; Lanzenny Milanda; Fauzan Muhammad Jahpal
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.31546

Abstract

This research examines how financial literacy and financial planning, along with perceived challenges and perceived capability, influence the financial readiness of Generation Z toward homeownership. A quantitative associative method was employed, involving 86 respondents from Generation Z who were surveyed using questionnaires. The collected data were processed through PLS-SEM with the support of SmartPLS software. Findings reveal that financial literacy and financial planning exert a positive and significant influence on both financial readiness and perceived capability. On the other hand, neither perceived capability nor perceived challenges showed a meaningful impact on financial readiness. Additional interview results suggest that fluctuating income, consumer-driven lifestyles, and inadequate financial planning continue to pose significant barriers for Generation Z in preparing to own a home. These findings underscore the need for stronger financial literacy and management practices among young people to enhance their readiness for future homeownership. Keywords: financial readiness, financial literacy, generation Z, home ownership, financial planning Riset ini dilakukan untuk mengkaji bagaimana literasi serta perencanaan keuangan, persepsi terhadap tantangan, dan persepsi terhadap kemampuan diri berkontribusi pada kesiapan finansial Generasi Z dalam memiliki rumah. Pendekatan yang dipakai adalah kuantitatif asosiatif, dengan responden sebanyak 86 orang dari kalangan Generasi Z yang diperoleh melalui kuesioner. Pengolahan data memanfaatkan teknik PLS-SEM yang dijalankan dengan software SmartPLS. Temuan menunjukkan bahwa literasi dan perencanaan keuangan memberikan dampak positif yang signifikan terhadap kesiapan finansial maupun persepsi kemampuan. Di sisi lain, persepsi kemampuan dan persepsi tantangan ternyata tidak memberikan pengaruh berarti terhadap kesiapan finansial. Berdasarkan hasil wawancara, ditemukan bahwa pendapatan yang belum stabil, kebiasaan hidup konsumtif, serta perencanaan keuangan yang masih minim menjadi kendala utama bagi Generasi Z dalam mempersiapkan kepemilikan rumah. Dengan demikian, riset ini menekankan perlunya peningkatan pemahaman literasi dan pengelolaan keuangan di kalangan anak muda agar kesiapan finansial untuk memiliki hunian di masa depan dapat lebih terwujud.. Kata Kunci: financial readiness, generasi Z, kepemilikan rumah, literasi keuangan, perencanaan keuangan
Rasio Keuangan Dapat Memprediksi Kesulitan Keuangan: Perusahaan Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Marista Oktaviani; Didin Fatihudin; Shofiyah Nur Aini
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.31670

Abstract

This study examines whether financial ratios can predict financial distress in food and beverage firms listed on the Indonesia Stock Exchange during 2019–2023. The study analyzes the effects of liquidity, profitability, and leverage, represented by the Current Ratio (CR), Return on Equity (ROE), and Debt to Assets Ratio (DAR). Using secondary data from eight firms selected through purposive sampling, this study applies panel data regression analysis with EViews 12. The results show that CR has a significant negative effect on financial distress, ROE has a significant positive effect, while DAR has no significant effect. Simultaneously, the three variables significantly influence financial distress with an adjusted R² of 92.24%. These findings indicate that financial ratios are important indicators for predicting financial distress in Indonesian food and beverage firms. Keywords: financial distress, liquidity, profitability, leverage, financial ratios, food and beverage firms.   Penelitian ini bertujuan untuk menguji kemampuan rasio keuangan dalam memprediksi financial distress pada perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2019–2023. Variabel yang digunakan meliputi Current Ratio (CR), Return on Equity (ROE), dan Debt to Assets Ratio (DAR). Penelitian menggunakan data sekunder dari delapan perusahaan yang dipilih melalui purposive sampling dan dianalisis menggunakan regresi data panel dengan EViews 12. Hasil penelitian menunjukkan bahwa CR berpengaruh negatif dan signifikan terhadap financial distress, ROE berpengaruh positif dan signifikan, sedangkan DAR tidak berpengaruh signifikan. Secara simultan, ketiga variabel berpengaruh signifikan terhadap financial distress dengan nilai adjusted R² sebesar 92,24%. Temuan ini menunjukkan bahwa rasio keuangan dapat digunakan sebagai indikator dalam memprediksi financial distress pada perusahaan makanan dan minuman di Indonesia.  Kata Kunci : financial distress, likuiditas, profitabilitas, leverage, rasio keuangan, perusahaan makanan dan minuman.
Pengaruh Brand Image dan Gaya Hidup Terhadap Keputusan Pembelian Honda Vario di Surabaya Achmad Naufal Hanif; Muhammad Anang Firmansyah; Phonny Aditiawan Mulyana
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.31939

Abstract

Intensifying competition in Indonesia's motorcycle industry requires manufacturers, including Honda Vario, to understand the factors influencing consumer purchasing decisions, particularly in urban areas such as Surabaya. This study aims to analyze the influence of brand image and lifestyle on purchasing decisions of Honda Vario motorcycles in Surabaya. A quantitative approach with a survey method was employed, involving 114 respondents who were Honda Vario consumers residing in Surabaya, with data analyzed using SPSS. The results show that both brand image and lifestyle have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings suggest that strengthening brand image and aligning products with consumer lifestyles are important strategies for companies seeking to enhance purchasing decisions among urban consumers. Keywords: Brand Image, Lifestyle, Purchasing Decision, Honda Vario Persaingan industri sepeda motor di Indonesia yang semakin ketat menuntut produsen, termasuk Honda Vario, untuk memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen, khususnya di wilayah perkotaan seperti Surabaya. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan gaya hidup terhadap keputusan pembelian Honda Vario di Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 114 responden konsumen Honda Vario yang berdomisili di Surabaya, dengan analisis data menggunakan SPSS. Hasil penelitian menunjukkan bahwa brand image dan gaya hidup masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa penguatan citra merek dan kesesuaian produk dengan gaya hidup konsumen merupakan strategi penting bagi perusahaan dalam meningkatkan keputusan pembelian konsumen perkotaan. Kata Kunci: Brand Image, Gaya Hidup, Keputusan Pembelian, Honda Vario

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